B2B Software & Services: Company presentation by Neal Sinno, Spot.IM at the NOAH Conference Berlin 2019, 13-14 June, STATION.

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3. © Copyright 2019 Spot.IM
2
Giving publishers back
the power of their
community.
$65M
In
Funding
80%
US Top-Tier
Media Houses
79%
Net Promoter
Score

4. © Copyright 2019 Spot.IM
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Publisher-first. Always.

5. © Copyright 2019 Spot.IM
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Publishers face a challenging environment.
Unreliable Platforms
$
Changing Business
Models
Battle for Loyalty

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As a result, business models are shifting.
While Mobile ad spend grew 22% YOY…
….User-focused revenue streams
(paywalls, subscriptions), etc. are
gaining steam
Advertisers see “Lifetime Value” as the top
metric for ad spend

7. © Copyright 2019 Spot.IM
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The Spot.IM Community Platform.
Real-Time Q&A Followers Notifications Social Topic Pages
Auto Moderation Social Reviews Gamification Live Blogs
LIVE
Profiles

8. © Copyright 2019 Spot.IM
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OUR PLATFORM
Power real-time
conversations
‣ Instantaneous Interactions
‣ Live Notifications
‣ Registration Funnels
‣ Personalized Profiles

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OUR PLATFORM
Popular in the
community
‣ Recirculate Trending Articles
‣ Highlight Top User Posts
‣ Lightweight & Fast-Loading
‣ Intelligent Algorithm

10. © Copyright 2019 Spot.IM
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OUR PLATFORM
Reinvented
Moderation
‣ Powerful ML & AI Algorithm
‣ Detects Toxicity in Advance
‣ Detailed User Management
‣ Adjustable to Needs

11. © Copyright 2019 Spot.IM
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OUR PLATFORM
Community
Pages
‣ Dynamic Social Topic Pages
‣ Editorial Controls
‣ Q&A and Community Posts
‣ SEO Optimized

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Community users are 5x more valuable over time.
*Data taken over a four month span from a top tier US publisher w/ over 400M monthly PVs
Total Pageviews / User
(over 4 months)
0
150
300
450
600
Non-Engaged Engaged Commenter
+161%
+428%

13. © Copyright 2019 Spot.IM
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‫״‬I’VE WORKED WITH A LOT OF 3RD PARTIES
OVER THE YEARS BUT SPOT.IM STANDS OUT
FROM THE PACK AS ONE OF THE MOST
RESPONSIVE AND PROACTIVE I'VE EVER COME
ACROSS. ENGAGEMENT IS UP, WORKFLOW IS
DOWN, AND USERS ARE HAPPY.‫״‬
Dave Buck
Head of Product
Reduced
Moderator Need by
96%
MODERATION
Engaged Users
13%
ENGAGEMENT
Time on Site
+6%
Total
10M
COMMENTS
Increase
+75%
COMMENTS LIKED
WEEK 1 WEEK 2 WEEK 3
62M
34M
21M

14. © Copyright 2019 Spot.IM
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“THE INTEGRATION PROCESS WAS RELATIVELY
SEAMLESS WITH PLENTY OF FLEXIBILITY TO
CUSTOMIZE. NET-NET, SPOT.IM HAS BEEN
AWESOME; DEVELOPED AND SUPPORTED BY A
TALENTED TEAM.”
Colin Wu
Lead Software Engineer
Percentage Increase of
Scroll to Comments
+19%
SEEING COMMENTS
RETENTION
OTHER Spot.IM
+192%
Percentage
Increase Over
Livefyre
+110%
WRITING COMMENTS
PVs / SESSION
OTHER Spot.IM
+41%

15. © Copyright 2019 Spot.IM
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Building the Web’s Best
Community Platform
for Publishers.

16. © 2019 Spot.IM
Thank You

17. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis