Social & Games - Presentation by Shaul Olmert, Founder and CEO of Playbuzz at the NOAH 2015 Conference in London, Old Billingsgate on the 12th of November 2015.

1. Shaul Olmert, Co-founder & CEO

3. Company Overview
Israel
APAC
New York
Already in operation
Up next
Germany
LATAM
London
• Founded: 2012
• Officially launched: December 2013
• Funding: $15.8MM
• Employees: 80+ (November 2015)

4. Digital Publishing: The Model Is
Broken!

5. Mobile
People have infinite media choices

6. But much less attention
Mobile
78%of internet users don’t
read entire articles
Source: Wall Street Journal, 2014

7. While most publishers try to win today’s
war with yesterday’s weapons

8. New publishers joined the game,
and changed the rules

9. They outperform traditional media
50m
monthly
visits
20m
monthly
visits
16m
monthly
visits
17m
monthly
visits

10. $2500
$1500
$250
$70
Vice BuzzFeed Washington Post Boston Globe
Their valuations easily surpass traditional
publishers
Media Company Valuations
($millions)

11. Their DNA: Formats + Data + Ubiquitous
Distribution

12. How can the rest of the content world catch-up?

13. The leading global user
engagement publisher
platform

14. VS.
The DNA of digital engagement – cracked! …

15. Library of formats for interactive, social storytelling
Gallery QuizTriviaPersonality QuizListFlip CardsRanked List
Slideshow
Poll
Open List
Photo Caption
Video

16. Content authoring...

17. …that can be embedded on multiple websites

18. And promoted on the publisher’s site,
feeds and mobile app…

19. …as well as its social channels

20. YouTube as a model
• Tools for creating and publishing content
• Destination website and platform for 3rd-party embeds
• Community, discovery and monetization
• Optional monetization for 3rd-party authors and publishers

21. Generating phenomenal engagement metrics
11%Share rate*
94%Completionrate*
4:30min*
Sessions
Industry
Benchmarks
Sessions: 15 seconds
Completion rate: 22%
Share rate: 0.21%
* Average engagement rates on Playbuzz, 2014

22. Off-the-charts engagement
Playbuzz’s per-item
engagement rates are
3x higher than nearest
competitor
Source: Digiday, 2014
21,554
7,568
2,354
533 392
Playbuzz

23. A viral phenomenon
2,112,079
2,283,898
2,467,753
2,634,928
2,817,276
3,201,048
4,407,667
7,089,734
8,668,569
10,218,843
Yahoo
BBC
Mail Online
The New York Times
The Guardian
NBC News
Fox News
BuzzFeed
The Huffington Post
Playbuzz
Most shared websites onFacebook (monthly)
Source: NewsWhip, January2015
total sessions
since May 2014
2bn

24. The world’s leading publishers use
Playbuzz to remain relevant
5,000+
publishers can’t
be wrong

25. With Playbuzz, content is optimized based on
proprietary analytics

26. Audience intelligence with aggregate
data & consumer insights

27. Drilled-down, segmented data insights
Current
Profession
Liberal or
Conservative
Online or Retail
Shopper
Home owner or
renting

28. Monetization Network
• Ad units that are in the center of attention
• 100% viewability
• Video ads on non-video content
• Premium inventory
Programmatically
served
in-content
video ads

29. Native ads – at scale
+ +
Free
bespoke
content &
platform
Premium,
scalable &
targeted
distribution
Only pay
for full
engagement
(CPE)
Publisher
ScaleAdvertiser Platform

30. Case Study: Unilever Native Ad
Campaign
Prime location
promotion on
Playbuzz.com
Engagement rate
Completion rate
Avg. duration
91%
86%
2:18min

31. Case Study: Unilever Ad Campaign
Views
10%
30% 60%Playbuzz.com Social
Other
10-day campaign achieved
goal on DAY 4
Views
Day
1
Day
2
Day
3
Day
4
Day
5
Day
6
Day
7
Day
8
Day
9
Day
10

32. THANK YOU!

33. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
®