Sport Media Relations in Italy

•

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Elena Guzzella

Media Relations in Italy for Sport events and products by DAG communication. Formore info www.dagcom.com/english

Marketing

• ToyoTears is a nippon company recently sponsor of Milan football
club: it want to launch in Italy a viral campaign based on aYoutube
video
• DAG Communication launch the news on sport, car and life style
medias and blogs and on the key influences people on Facebook
andTwitter
• Risults : more than 150 press clippings and 380.000 views on
Youtube from Italy

• Xx Winter Olympic Games - Torino 2006
• Media relations and press conferences for Technical Sponsor
Cefriel
• Results: 120 articles

• Media Relations for sponsors of Olympic
Games Athens 2004:Arena & Politecnico
di Milano
• Results: 65 articles

• Customers:Alinghi - Politecnico di Milano
• PR & media relations for AlinghiTeam during
America’s Cup 2003
• Results: 135 articles

• Cooking with the All Blacks: event
to promote Food and Wine from New Zealand
• DAG communication was in charge
of media relations
• Results: 250 articles (12 tv and radios)

 VII Paralympic Day (2013)
o special events in 5 town organized by CIP Italian Paralympic Comitee, more than 15 sports
rapresented
o Main Venue: Milan, inside Reatech Italia exhibition
o DAG Communication was in charge of the press Conference of the Launch and Media and
blogger relations before and during the events
 Results: 250 articles

 Conference: New Paralympic Athlets
• Organized by Reatech Italia and CIP
• Key speakers Intitutions: Philip Craven, President, IPC –
International Paralympic Committee, Luca Pancalli ‐ President
Italian Paralympic Fioravanti ‐ Vice Director Rai Sport, Claudio
Arrigoni ‐ Journalist Gazzetta dello Sport and Corriere della Sera,
• Key speakers Athlets: Valentina Vezzali, Giusy Versace, Antonio
Rossi, Rudy Garcia Tolson, Cody McCasland, Bebe Vio, Veronica
Plebani, Mattia Muratore
 DAG was in charge of coordination of the conference, media
relations, blogger relations, ADV, Below the line
 Results: 180 articles

• Elena Guzzella, co-founder, was in charge of PR for
the launch of Sony’s sponsorship of Juventus
• She look for the press conference for the launch and
media relations during the in 1995 – 97

 «Io tifo positivo»
• Lets’ Cheer Positive, project from Italian Olympic Committee and Italian
Ministry of Education, Gazzetta dello Sport, Milan City Chapter, 2009 Edition
• Media and blogger relations
• Results: 80 articles

• Italian Canoe and Kayak Championship
– Key Speaker: Guido Podestà - President Milan Province, Luciano Buonfiglio –
President of Canoa Kayak Italian Federation
– Dag was in charge of the press confernce for the launch and for the media
reltions of the events

At a recent conference on the Digital Media in Hanoi, Asia's deputy regional sales and marketing director, Nicolas Giraudon, outlined AFP's product offer to some 250 media executives. Giraudon presented the joint AFP-Infoplum mobile sports application and spoke on how it could be exploited by the participants seeking financial gain from the digital sector. The AFP-Infoplum mobile sports application recently won a WAN-Ifra award. See: http://digitalcontentsummit.wix.com/hanoi#!home/mainPage http://www.afp.com/en/agency/press-releases-newsletter/afp-infoplum-wins-mobile-award-asian-publishing-conference

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AIFUNDRAISING

1. It is important to first establish your own ethical code. What do you believe about practices related to ethical use of technology? Write an analysis of your own ethical beliefs related to technology. Differentiate ethical issues from legal issues. (Minimum 1000 words with references in APA format) 2. Analyze the technology issues surrounding privacy, copyright and ethics. Discuss how you would handle each issue listed below. Include resources to support your reasoning. (Minimum 1000 words with references in APA format) Issues: ---An employee is designing a marketing campaign for a small business. They show you the layout of the campaign that includes video downloaded from YouTube and Vimeo. Since this will be used for commercial purposes, what do you say to the employee? ---The leadership of a median sized computer supply company tells you that he is concerned that someone is trying to steal company secrets. Therefor, he has started monitoring all employee email. What do you say? ---A software developer has designed a new software product that will have a major impact on the market. He designed this software on his own time but within the company’s premises and using their hardware. What issues does this present? ---While working on a consulting contract for a large medical complex, you notice that many of the staff are taking pictures of patients and other staff that they later upload to their Facebook. What issues does this present? 3. As a technology consultant you will be working with companies doing business abroad. Not all countries have the same ethical beliefs and policies as you. Issues of intellectual property, patents trademarks and trade secrets all arose. Respond to the below listed situation, stating both the positive and negative factors of operating in Asia. Be sure to include references. (Minimum 1000 words with references in APA format) Situation: A company is considering opening manufacturing sites in Asia. However, the leadership of the company has heard from other leaders working in several Asian countries that they lost trade secrets and eventually pulled out. 4. Develop/draft an IT Code of Ethics Policy for a company. This should include: 1. An Introduction based on need 2. Policy Statement 3. Unacceptable Use Policy a. Excessive non-priority use of computing resources b. Unacceptable system and network activities c. Unauthorized use of intellectual property d. Inappropriate or malicious use of IT systems and Information e. Misuse of electronic communication 5. Complete the IT Code of Ethics Policy for a company. Include work from # 4, adding information on: a. Enforcement b. Disciplinary Action c. Resources Sponsorship Works 2018 25 C o n t i n e n t a l a n d t h e C o n t i n e n t a l C y c l i n g H e r o e s T o u r PROJECT DETAILS Sponsorship title: Continental Cycling Heroes Tour Duration of sponsorship: March-September 2017 Case study entered by: Sportizon (eve ...

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Sport Media Relations in Italy

1. SPORT CASE HISTORY

2. • ToyoTears is a nippon company recently sponsor of Milan football club: it want to launch in Italy a viral campaign based on aYoutube video • DAG Communication launch the news on sport, car and life style medias and blogs and on the key influences people on Facebook andTwitter • Risults : more than 150 press clippings and 380.000 views on Youtube from Italy

4. • Xx Winter Olympic Games - Torino 2006 • Media relations and press conferences for Technical Sponsor Cefriel • Results: 120 articles

5. • Media Relations for sponsors of Olympic Games Athens 2004:Arena & Politecnico di Milano • Results: 65 articles

6. • Customers:Alinghi - Politecnico di Milano • PR & media relations for AlinghiTeam during America’s Cup 2003 • Results: 135 articles

7. • Cooking with the All Blacks: event to promote Food and Wine from New Zealand • DAG communication was in charge of media relations • Results: 250 articles (12 tv and radios)

9.  VII Paralympic Day (2013) o special events in 5 town organized by CIP Italian Paralympic Comitee, more than 15 sports rapresented o Main Venue: Milan, inside Reatech Italia exhibition o DAG Communication was in charge of the press Conference of the Launch and Media and blogger relations before and during the events  Results: 250 articles

10.  Conference: New Paralympic Athlets • Organized by Reatech Italia and CIP • Key speakers Intitutions: Philip Craven, President, IPC – International Paralympic Committee, Luca Pancalli ‐ President Italian Paralympic Fioravanti ‐ Vice Director Rai Sport, Claudio Arrigoni ‐ Journalist Gazzetta dello Sport and Corriere della Sera, • Key speakers Athlets: Valentina Vezzali, Giusy Versace, Antonio Rossi, Rudy Garcia Tolson, Cody McCasland, Bebe Vio, Veronica Plebani, Mattia Muratore  DAG was in charge of coordination of the conference, media relations, blogger relations, ADV, Below the line  Results: 180 articles

11. • Elena Guzzella, co-founder, was in charge of PR for the launch of Sony’s sponsorship of Juventus • She look for the press conference for the launch and media relations during the in 1995 – 97

12.  «Io tifo positivo» • Lets’ Cheer Positive, project from Italian Olympic Committee and Italian Ministry of Education, Gazzetta dello Sport, Milan City Chapter, 2009 Edition • Media and blogger relations • Results: 80 articles

13. • Italian Canoe and Kayak Championship – Key Speaker: Guido Podestà - President Milan Province, Luciano Buonfiglio – President of Canoa Kayak Italian Federation – Dag was in charge of the press confernce for the launch and for the media reltions of the events

Sport Media Relations in Italy

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