This agreement establishes confidentiality between Champion HR and another party regarding potential business opportunities. It defines confidential information as any information marked confidential that is shared between the parties. It prohibits disclosure of confidential information to third parties without permission and circumventing the original source. The agreement lasts for 3 years and outlines remedies for breach, including injunctive relief and cost recovery.
The Forum Shopping Carnival is a month-long festival held in Bhubaneswar celebrating shopping. It features discounts, entertainment events daily including musical performances and contests. Advertisers can connect with over 10,000 daily visitors through sponsorships offering branding and promotions. Sponsorship levels include Presenting Sponsor with the highest branding benefits or Main Sponsor featuring in media promotions. The carnival aims to provide an enjoyable shopping and entertainment experience for both locals and visitors.
In Germany, there are several religious and cultural celebrations in May and early summer. These include concerts held in castle theaters in Schwetzingen to mark the beginning of summer. Traditional festivals such as Whitsun and Corpus Christi are also observed, with Whitsun commemorating the descent of the Holy Spirit with ceremonies in churches, while Corpus Christi honors Jesus' life without processions due to superstitions of bad luck.
The document summarizes the Barracuda Web Filter which provides integrated content filtering, web security, and malware protection. It regulates internet browsing and application usage according to user-based policies. It is affordable to deploy and maintains scalability through its various appliance models.
Dubai Shopping Festival is biggest shopping festival in the world. Find the current events and beautiful and adventurous location to watch out for 2017.
Bachtiar Achmad is a Storage System Engineer at PT. Berca Hardayaperkasa with over 15 years of experience in storage systems including Hitachi, HP, and Brocade. He has extensive expertise in SAN installation, configuration, maintenance, and troubleshooting. Bachtiar holds several industry certifications and has worked on projects for major clients in Indonesia.
Analyis of Dell and Walmart's Initiatives to Replace Harmful Chemicals in the...Bruce Cohen
Examines the different approaches of Dell and Walmart in implementing sustainable chemicals program, analyzing performance against a set of industry best practices.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
This agreement establishes confidentiality between Champion HR and another party regarding potential business opportunities. It defines confidential information as any information marked confidential that is shared between the parties. It prohibits disclosure of confidential information to third parties without permission and circumventing the original source. The agreement lasts for 3 years and outlines remedies for breach, including injunctive relief and cost recovery.
The Forum Shopping Carnival is a month-long festival held in Bhubaneswar celebrating shopping. It features discounts, entertainment events daily including musical performances and contests. Advertisers can connect with over 10,000 daily visitors through sponsorships offering branding and promotions. Sponsorship levels include Presenting Sponsor with the highest branding benefits or Main Sponsor featuring in media promotions. The carnival aims to provide an enjoyable shopping and entertainment experience for both locals and visitors.
In Germany, there are several religious and cultural celebrations in May and early summer. These include concerts held in castle theaters in Schwetzingen to mark the beginning of summer. Traditional festivals such as Whitsun and Corpus Christi are also observed, with Whitsun commemorating the descent of the Holy Spirit with ceremonies in churches, while Corpus Christi honors Jesus' life without processions due to superstitions of bad luck.
The document summarizes the Barracuda Web Filter which provides integrated content filtering, web security, and malware protection. It regulates internet browsing and application usage according to user-based policies. It is affordable to deploy and maintains scalability through its various appliance models.
Dubai Shopping Festival is biggest shopping festival in the world. Find the current events and beautiful and adventurous location to watch out for 2017.
Bachtiar Achmad is a Storage System Engineer at PT. Berca Hardayaperkasa with over 15 years of experience in storage systems including Hitachi, HP, and Brocade. He has extensive expertise in SAN installation, configuration, maintenance, and troubleshooting. Bachtiar holds several industry certifications and has worked on projects for major clients in Indonesia.
Analyis of Dell and Walmart's Initiatives to Replace Harmful Chemicals in the...Bruce Cohen
Examines the different approaches of Dell and Walmart in implementing sustainable chemicals program, analyzing performance against a set of industry best practices.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Sport Interface is an international consulting firm that has been connecting sports stakeholders since 2002 to help businesses. They understand the complexities of working with sports governing bodies and can help clients navigate lobbying, understand regulations, identify new customer demands, and get early endorsements for new products. Sport Interface has experience working with organizations like FISU, FIBA, ICOMIA, and helping develop sports facilities and stadium projects. They assemble multidisciplinary task forces and provide business intelligence to support strategic choices for clients.
The document provides an overview of the Olympic marketing and broadcasting plans for the 2012 London Olympic Games. It discusses how broadcasting has become a major driver of revenue and growth for the Olympic Movement. The London 2012 Games are expected to reach a potential global audience of 4.8 billion people across more than 200 territories. Over 5,600 hours of coverage will be produced by Olympic Broadcasting Services and distributed to rights-holding broadcasters. For the first time, over 230 hours of events will be broadcast live in 3D. Digital and online coverage of the Games is also expanding significantly.
The document discusses the history and organization of the Olympic Games. It covers the founding of the modern Olympics in Athens in 1896, the introduction of women and winter events, and the influence of technology and media. It describes the two-stage process by which the International Olympic Committee selects host cities and the benefits of hosting for local economies and businesses through branding, tourism, and infrastructure development. Regulations around the use and protection of the Olympic brand by sponsors and advertisers are also outlined.
Hosting the Olympics is very expensive and often costs cities more than the expected financial benefits. While it provides some prestige and tourism boosts, many cities struggle with abandoned venues after the games. Sponsoring the Olympics can boost sales if companies invest significantly due to the worldwide attention, but there is no guarantee of financial returns and sponsorship rules make it difficult to stand out. Both hosting and sponsoring require large investments with uncertain payoffs and many potential downsides.
- Nike is a major American sportswear and equipment manufacturer known for its "Just Do It" slogan. It produces shoes, clothing, accessories, equipment, and technology products.
- The document provides an overview of Nike's brand portfolio, product range including its Nike+ line, and financial performance. It also includes a SWOT analysis of Nike+ and discusses Nike's strategies around diversity, products, customers, relationships, segmentation, positioning, and distribution channels.
- The summary highlights Nike's focus on innovation through products like Nike+ and strategic partnerships while also facing competition in the sportswear market.
Dirk Bockel is a professional triathlete from Luxembourg who is seeking sponsorship to support his goals of becoming the Ironman World Champion by 2016 and increasing his global brand awareness. He has had many successes in triathlons including top 10 finishes at Ironman World Championships and 1st place finishes at prestigious events. Potential sponsorship packages ranging from $15,000-$45,000 annually offer branding on uniforms, websites, and social media as well as appearances and product feedback from Bockel.
In 2010, I hit the jackpot when I got an internship to work at the Winter Olympics in Vancouver. Since then, I’ve been lucky enough to work at two more Olympics in London and Sochi. These experiences forever transformed my life both personally and professionally.
Over the years, I’ve been asked, “what did you actually do during the Olympics?” People often don’t realize that the Olympics event is the Mount Everest of the events industry. The athletes get the fame and glory, but behind the scenes there is an army of professionals who make it all come together. Many have made it their career to work in the sporting events industry. I was a tiny participant in this complex ecosystem – specifically in sports marketing and hospitality.
For a local Learning Night event, I created a presentation which explained my job and shared some of my personal reflections.
Nike is the largest seller of athletic footwear and apparel in the world. It was founded in 1964 and went public in 1980. In the early 2000s, Nike focused on expanding its women's and children's lines to capture more market share. It planned to open more women-focused stores, increase spending on product development and marketing for women and children, and introduce new women's and children's products emphasizing fashion and design. Nike aimed to consolidate its US sales and compete globally against rivals also expanding internationally.
This document provides information about the International Organization for Standardization (ISO). It discusses that ISO is not an acronym but comes from the Greek word "isos" meaning equal. ISO is a voluntary organization with members from each country that develops technical standards to ensure quality and reliability. The document outlines the history of quality standards development from World War II publications to the adoption of ISO 9000 standards in 1987. It also summarizes ISO's structure, membership, financing, goals and some of its achievements in developing international standards.
The document provides an overview of Nike's business strategies from 2003-2006. It analyzes Nike's internal strengths and weaknesses as well as external opportunities and threats. Key decisions focused on expanding women's and children's products to capture more market share. Actions included opening women-specific stores, increasing marketing and R&D spending for women's and children's lines, and introducing new technologies and product lines targeted at these groups. Evaluations of financial reports and sales indicated the strategies were successful in growing Nike's revenues and profits during this period.
This document provides an overview of Olympic marketing, focusing on broadcasting and sponsorship. It discusses the Olympic brand attributes of excellence, respect, friendship, and its symbols. It outlines the roles of the IOC, NOCs, and sponsors in Olympic marketing and brand protection. Challenges include high advertising costs, new media, ambush marketing, and maintaining consumer interest.
Nike was founded in 1962 and is a major multinational corporation that designs and markets athletic footwear, apparel, and equipment. It has grown significantly over the years through strategic acquisitions and partnerships. Nike faces intense competition from companies like Adidas but maintains competitive advantages through innovative product design and large economies of scale. Going forward, Nike aims to continue growing its global brand and market share while also improving its social and environmental sustainability.
Few sucessful brand story and their communication transistionRajneesh Jha
- Nike was founded in 1964 as Blue Ribbon Sports and officially became Nike in 1971, separating from its Japanese partner.
- It grew from a small distributor for a Japanese shoe maker into the world's largest athletic footwear and apparel company through strategic acquisitions, partnerships, and aggressive marketing including major sponsorships.
- Nike's iconic swoosh logo represents motion and speed, embodying the spirit of the winged goddess Nike from Greek mythology.
In October 2016, Theodora Landgren of A2Z Global gave a presentation to the STC-PMC about best practices and common issues regarding global translation, localization, and cultural consideration practices with corporate clients. It's not just about words, but images, colors, and other UX considerations as well! She detailed various processes and answered questions at the live presentation.
This presentation is an overview of the Marine portfolio that Reed Exhibitions U.S. International Sales Group has to offer. In addition, it overviews Reed Exhibitions relationship with the U.S. Department of Commerce.
Nike is an American company that designs, develops and sells athletic footwear, apparel, equipment and accessories. It has a wide range of sports products including shoes, clothing and equipment for sports like running, basketball, soccer and more. Nike uses strategies like sponsoring athletes and teams, maintaining a strong brand image and focusing on new product development to maintain a large market share, especially in the premium sportswear segment. It operates in over 200 countries and has manufacturing facilities located primarily in Asia.
The document summarizes Dell's review of opportunities to become an official sponsor of the 2010 Vancouver Winter Olympics. It includes information on branding research, media partners, sustainability efforts, IT requirements, hospitality rights, and an overview of potential product, services and sponsorship contributions Dell could provide. Next steps identified are to assess conflicts with another sponsor, complete valuations, determine additional costs, and socialize the opportunity for a go/no-go decision.
Improving competitiveness in South East Europe's food and beverage sectorOECDglobal
Presented at the 1st Meeting of the Food and Beverages Processing Expert Group, OECD Investment Compact for South East Europe. 4 March 2014, Paris, France.
Reebok was established in 1895 and acquired by Adidas in 2006. It focuses on sports, fitness, and casual footwear, apparel, and equipment. While once a leader, Reebok struggled before the acquisition. Adidas aims to leverage Reebok's strengths in women's products and the US market to increase its share against Nike. Reebok markets heavily to women and celebrities and focuses on innovation, but faces competition from Nike and Adidas. Improving its US presence through Adidas' distribution could help Reebok recover.
Outstanding research from a few years ago on Formula 1 - level of interest globally, in comparison to other sports, image, and positioning of the sadly departed BMW Sauber F1 team. If you like motorsport, sponsorship or the business of sport, you'll likely find this very interesting!
This document provides an analysis of Formula 1 teams' use of social media in February 2014. It finds that while higher budget teams do not necessarily use the most social media channels, all teams utilize Facebook, Twitter, YouTube and LinkedIn. Ferrari leads most metrics due to including its production car business, but Red Bull, McLaren and Mercedes also rank highly. The analysis shows variations between teams in their adoption and use of different social media platforms to engage fans.
Sport Interface is an international consulting firm that has been connecting sports stakeholders since 2002 to help businesses. They understand the complexities of working with sports governing bodies and can help clients navigate lobbying, understand regulations, identify new customer demands, and get early endorsements for new products. Sport Interface has experience working with organizations like FISU, FIBA, ICOMIA, and helping develop sports facilities and stadium projects. They assemble multidisciplinary task forces and provide business intelligence to support strategic choices for clients.
The document provides an overview of the Olympic marketing and broadcasting plans for the 2012 London Olympic Games. It discusses how broadcasting has become a major driver of revenue and growth for the Olympic Movement. The London 2012 Games are expected to reach a potential global audience of 4.8 billion people across more than 200 territories. Over 5,600 hours of coverage will be produced by Olympic Broadcasting Services and distributed to rights-holding broadcasters. For the first time, over 230 hours of events will be broadcast live in 3D. Digital and online coverage of the Games is also expanding significantly.
The document discusses the history and organization of the Olympic Games. It covers the founding of the modern Olympics in Athens in 1896, the introduction of women and winter events, and the influence of technology and media. It describes the two-stage process by which the International Olympic Committee selects host cities and the benefits of hosting for local economies and businesses through branding, tourism, and infrastructure development. Regulations around the use and protection of the Olympic brand by sponsors and advertisers are also outlined.
Hosting the Olympics is very expensive and often costs cities more than the expected financial benefits. While it provides some prestige and tourism boosts, many cities struggle with abandoned venues after the games. Sponsoring the Olympics can boost sales if companies invest significantly due to the worldwide attention, but there is no guarantee of financial returns and sponsorship rules make it difficult to stand out. Both hosting and sponsoring require large investments with uncertain payoffs and many potential downsides.
- Nike is a major American sportswear and equipment manufacturer known for its "Just Do It" slogan. It produces shoes, clothing, accessories, equipment, and technology products.
- The document provides an overview of Nike's brand portfolio, product range including its Nike+ line, and financial performance. It also includes a SWOT analysis of Nike+ and discusses Nike's strategies around diversity, products, customers, relationships, segmentation, positioning, and distribution channels.
- The summary highlights Nike's focus on innovation through products like Nike+ and strategic partnerships while also facing competition in the sportswear market.
Dirk Bockel is a professional triathlete from Luxembourg who is seeking sponsorship to support his goals of becoming the Ironman World Champion by 2016 and increasing his global brand awareness. He has had many successes in triathlons including top 10 finishes at Ironman World Championships and 1st place finishes at prestigious events. Potential sponsorship packages ranging from $15,000-$45,000 annually offer branding on uniforms, websites, and social media as well as appearances and product feedback from Bockel.
In 2010, I hit the jackpot when I got an internship to work at the Winter Olympics in Vancouver. Since then, I’ve been lucky enough to work at two more Olympics in London and Sochi. These experiences forever transformed my life both personally and professionally.
Over the years, I’ve been asked, “what did you actually do during the Olympics?” People often don’t realize that the Olympics event is the Mount Everest of the events industry. The athletes get the fame and glory, but behind the scenes there is an army of professionals who make it all come together. Many have made it their career to work in the sporting events industry. I was a tiny participant in this complex ecosystem – specifically in sports marketing and hospitality.
For a local Learning Night event, I created a presentation which explained my job and shared some of my personal reflections.
Nike is the largest seller of athletic footwear and apparel in the world. It was founded in 1964 and went public in 1980. In the early 2000s, Nike focused on expanding its women's and children's lines to capture more market share. It planned to open more women-focused stores, increase spending on product development and marketing for women and children, and introduce new women's and children's products emphasizing fashion and design. Nike aimed to consolidate its US sales and compete globally against rivals also expanding internationally.
This document provides information about the International Organization for Standardization (ISO). It discusses that ISO is not an acronym but comes from the Greek word "isos" meaning equal. ISO is a voluntary organization with members from each country that develops technical standards to ensure quality and reliability. The document outlines the history of quality standards development from World War II publications to the adoption of ISO 9000 standards in 1987. It also summarizes ISO's structure, membership, financing, goals and some of its achievements in developing international standards.
The document provides an overview of Nike's business strategies from 2003-2006. It analyzes Nike's internal strengths and weaknesses as well as external opportunities and threats. Key decisions focused on expanding women's and children's products to capture more market share. Actions included opening women-specific stores, increasing marketing and R&D spending for women's and children's lines, and introducing new technologies and product lines targeted at these groups. Evaluations of financial reports and sales indicated the strategies were successful in growing Nike's revenues and profits during this period.
This document provides an overview of Olympic marketing, focusing on broadcasting and sponsorship. It discusses the Olympic brand attributes of excellence, respect, friendship, and its symbols. It outlines the roles of the IOC, NOCs, and sponsors in Olympic marketing and brand protection. Challenges include high advertising costs, new media, ambush marketing, and maintaining consumer interest.
Nike was founded in 1962 and is a major multinational corporation that designs and markets athletic footwear, apparel, and equipment. It has grown significantly over the years through strategic acquisitions and partnerships. Nike faces intense competition from companies like Adidas but maintains competitive advantages through innovative product design and large economies of scale. Going forward, Nike aims to continue growing its global brand and market share while also improving its social and environmental sustainability.
Few sucessful brand story and their communication transistionRajneesh Jha
- Nike was founded in 1964 as Blue Ribbon Sports and officially became Nike in 1971, separating from its Japanese partner.
- It grew from a small distributor for a Japanese shoe maker into the world's largest athletic footwear and apparel company through strategic acquisitions, partnerships, and aggressive marketing including major sponsorships.
- Nike's iconic swoosh logo represents motion and speed, embodying the spirit of the winged goddess Nike from Greek mythology.
In October 2016, Theodora Landgren of A2Z Global gave a presentation to the STC-PMC about best practices and common issues regarding global translation, localization, and cultural consideration practices with corporate clients. It's not just about words, but images, colors, and other UX considerations as well! She detailed various processes and answered questions at the live presentation.
This presentation is an overview of the Marine portfolio that Reed Exhibitions U.S. International Sales Group has to offer. In addition, it overviews Reed Exhibitions relationship with the U.S. Department of Commerce.
Nike is an American company that designs, develops and sells athletic footwear, apparel, equipment and accessories. It has a wide range of sports products including shoes, clothing and equipment for sports like running, basketball, soccer and more. Nike uses strategies like sponsoring athletes and teams, maintaining a strong brand image and focusing on new product development to maintain a large market share, especially in the premium sportswear segment. It operates in over 200 countries and has manufacturing facilities located primarily in Asia.
The document summarizes Dell's review of opportunities to become an official sponsor of the 2010 Vancouver Winter Olympics. It includes information on branding research, media partners, sustainability efforts, IT requirements, hospitality rights, and an overview of potential product, services and sponsorship contributions Dell could provide. Next steps identified are to assess conflicts with another sponsor, complete valuations, determine additional costs, and socialize the opportunity for a go/no-go decision.
Improving competitiveness in South East Europe's food and beverage sectorOECDglobal
Presented at the 1st Meeting of the Food and Beverages Processing Expert Group, OECD Investment Compact for South East Europe. 4 March 2014, Paris, France.
Reebok was established in 1895 and acquired by Adidas in 2006. It focuses on sports, fitness, and casual footwear, apparel, and equipment. While once a leader, Reebok struggled before the acquisition. Adidas aims to leverage Reebok's strengths in women's products and the US market to increase its share against Nike. Reebok markets heavily to women and celebrities and focuses on innovation, but faces competition from Nike and Adidas. Improving its US presence through Adidas' distribution could help Reebok recover.
Outstanding research from a few years ago on Formula 1 - level of interest globally, in comparison to other sports, image, and positioning of the sadly departed BMW Sauber F1 team. If you like motorsport, sponsorship or the business of sport, you'll likely find this very interesting!
This document provides an analysis of Formula 1 teams' use of social media in February 2014. It finds that while higher budget teams do not necessarily use the most social media channels, all teams utilize Facebook, Twitter, YouTube and LinkedIn. Ferrari leads most metrics due to including its production car business, but Red Bull, McLaren and Mercedes also rank highly. The analysis shows variations between teams in their adoption and use of different social media platforms to engage fans.
Top Earners in Motorsports as of June, 2013JHA Marketing
Forbes magazine identified the world's highest paid athletes in June, 2013. This slide pulls out the top eight motorsport drivers and shows their salary and winnings as well as endorsements for the prior 12 months. The set of eight drivers (including one motorcycle rider) consists of four drivers from NASCAR, three drivers from Formula One (F1) and one rider from MotoGP. Total earnings for this group range from $18 million up to $30 million.
Vancouver Olympic co-promotions examplesJHA Marketing
The document provides details on several co-promotion programs between Olympic partners and other brands during various Olympic Games. The promotions included sweepstakes to win prizes by purchasing promoted products from partners like GE, Home Depot, Kodak, Anheuser-Busch, Chevrolet, Panasonic, and Roots. Other promotions included a limited edition Lenovo/Coke co-branded laptop in China and a Bank of China credit card co-branded with Visa and Air China for the Beijing 2008 Games.
Vancouver Olympics 2006 Main Preso - all countriesJHA Marketing
This document provides an overview of a 2006 Olympic global brand research study involving 12 markets. It finds that the Olympic Games have high awareness globally at 77% on average. The Olympic Winter Games are rated as the most appealing event in Italy, Russia, and Canada. The Olympic Games (summer) are rated highest in France and Japan. The Football World Cup is most appealing in the UK, Germany, Brazil, Mexico, China, and South Africa. Figure skating and ice hockey are the most popular winter Olympic sports overall.
The document discusses research conducted by the IOC between 1996-2006 to define and understand the Olympic brand. It found the Olympic rings are almost universally recognized and associated with the five continents and sport. Key attributes that describe the Olympics are being the best, striving for excellence, determination, and excitement. The brand positioning is that the Olympics unite the world in celebration of sporting achievement and inspire people to be their best through striving for success, celebrating community, and positive values.
Sponsorship Report for Athens 2004 Olympic GamesJHA Marketing
This report on sponsorship results from the Athens 2004 Olympic Games was useful when I was managing corporate sponsorships for Dell, and we were considering sponsorship of the Vancouver 2010 Winter Games. In the end, Dell did not sponsor the Vancouver Games.
2. Upcoming Olympic Games
• Beijing 2008 – XXIX Summer Games
• August 8 – 24, 2008
• Final candidate cities were Beijing, Istanbul, Osaka, Paris and Toronto
• Vancouver 2010 – XXI Winter Games
• February 12 – 28, 2010
• Final candidate cities were Vancouver, PyeongChang (Korea) and Salzburg
• London 2012 – XXX Summer Games
• July 27 – August 12, 2012
• Final candidate cities were London, Paris, Madrid, Moscow and New York City
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 2
3. About VANOC
• The Vancouver Organizing Committee for the 2010 Olympic and
Paralympic Winter Games (VANOC) was established
September 30, 2003.
• Mandate - support and promote the development of sport in
Canada by planning, organizing, financing and staging the 2010
Olympic and Paralympic Winter Games.
• Guided by a 20-member board of directors.
• The Vancouver 2010 mission is to touch the soul of the nation
and inspire the world by creating and delivering an
extraordinary Olympic and Paralympic experience with lasting
legacies. The vision is to build a stronger Canada whose spirit
is raised by its passion for sport, culture and sustainability.
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 3
4. Vancouver Quick Facts
• 17 days of Olympic Games events
• 10 days of Paralympic Games events
• 5,000 Olympic Games athletes and officials
• 1,350 Paralympic Games athletes and officials
• 80+ countries participating in Olympic Winter Games
• 40+ countries participating in Paralympic Winter Games
• 10,000 media representatives
• 3 billion worldwide television viewers
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 4
5. Current Vancouver Sponsors
• Worldwide Olympic Partners – Atos Origin (IT services
provider), Coca-Cola, GE, McDonald’s, Omega (watches),
Samsung, VISA
• National Partners – Bell (telecom), HBC (retail), RBC Financial
Group, GM Canada, Petro Canada, RONA (renovation products
retailer)
• Official Supporters – Air Canada, British Columbia Lottery,
Canadian Pacific, ICBC (insurance), Jet Set Sports (corporate
hospitality services), Ricoh, Royal Canadian Mint, Teck
Cominco (mining)
• Official Suppliers – Birks (jewelry), Dow (chemicals), EPCOR
(utilities), Haworth (furniture and furnishings), Nortel,
TransCanada (energy infrastructure), VINCOR Canada (wine),
Weston (bread), Workopolis (online job site)
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 5
6. About Atos Origin
• Status – worldwide information technology partner
• Leads the technology effort for staging Games from 2002 –
2012
• Manages and integrates all technology partners and suppliers
to deliver seamless and secure tech operations and services
• Joined TOP Programme in 2001 as SchlumbergerSema
• Revenue – 5 billion+ Euros, 45K employees in 50 countries,
based in Paris
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 6
7. About Lenovo and Olympics
• Joined TOP in January 2005. Support Torino 2006 Winter Games and
Beijing 2008 Summer Games.
• In Torino - supplied 5,000 desktop PCs, 350 servers and 1,000
notebook computers. The hardware supported the four major
applications of Olympic operations — Games Management Systems,
Games INFO2006, Venue and Central Results System, and
Commentator Information System.
• Supplied the technology infrastructure for other partners and
sponsors, including NBC, Visa and Bank of America. Also hosted
seven Internet i.lounges for athletes, trainers, coaches and journalists
in three athlete villages, as well as the Main Olympic Media Center in
Torino. On average, the i.lounges attracted more than 1,800 visitors a
day.
• Lenovo will replicate its work in Torino at the 2008 Olympic Games in
Beijing, which are on a scale several times larger than the 2006
Olympic Winter Games.
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 7
8. Olympic Sponsorship Hierarchy
• Worldwide – The Olympic Program (TOP)
• Highest domestic level – U.S. Olympic Committee (USOC)
Partner
• Secondary domestic level – USOC Sponsor
• Lowest domestic level – USOC Supplier
• Other domestic – USOC licensee
• Local, based on Olympiad – sponsor of Organizing Committee
of the Olympic Games
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 8
9. Olympic Sponsor Levels
Worldwide Sponsors (TOP – “The Olympic Program”)
• Created in 1985, the TOP program, managed by the IOC, is the only sponsorship with
the exclusive worldwide marketing rights to both Winter and Summer Games
• Limited to an exclusive list of companies
• TOP sponsors receive marketing rights to the IOC's 5-ring logo, to each Olympic
Games within each four year cycle (or "quadrennium") between each summer
Olympic Games and to the 200+ National Olympic Committees (NOCs) and their
Olympic Teams that are eligible to participate in the Olympic Games
• TOP sponsors are the only sponsors that can exercise their marketing rights across
NOC borders
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 9
10. Olympic Sponsor Levels
WORLDWIDE LEVEL
• Worldwide Sponsors (TOP)
• Rights and opportunities for TOP companies include:
– Exclusive marketing rights and opportunities within their designated product
category on a on a worldwide basis
– Opportunity to develop marketing programs with the various members of the
Olympic Movement - the IOC, the NOCs, and the Organizing Committees
– Use of all Olympic imagery, as well as appropriate Olympic designations on
products
– Hospitality opportunities at the Olympic Games
– Direct advertising and promotional opportunities, including preferential access to
Olympic broadcast advertising
– On-site concessions/franchise and product sale/showcase opportunities
– Ambush marketing protection
– Acknowledgement of their support though a broad Olympic sponsorship
recognition program
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 10
11. Olympic Sponsor Levels
HIGHEST DOMESTIC LEVEL
• U.S. Olympic Committee (USOC) Partners
• The "Partner" level is the highest level of domestic sponsorship available in support of
the U.S. Olympic Team
• Rights and opportunities for domestic partners/sponsors include:
– Marketing rights to the U.S. Olympic Team and commercial access to Olympic
themes, terminology and imagery for use in sponsor marketing and advertising
programs
– Must conduct all advertising and marketing programs within the U.S. territory
unless they enter into additional relationships with other National Olympic
Committees or the Organizing Committees for the Olympic Games (OCOGs)
that conduct each Games
– Partners provide the most significant levels of cash and products or services in
support of the U.S. Olympic Team and may also choose to extend their U.S.
Olympic investment to include National Governing Bodies (NGBs), the U.S.
Paralympic Team and/or U.S. Olympic Signature Property events and programs
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 11
12. Olympic Sponsor Levels
SECONDARY DOMESTIC LEVEL
• U.S. Olympic Committee (USOC) Sponsors
• The "Sponsor" level represents the level of corporate support required to gain access
to the USA 5 ring logo and commercial access to Olympic themes, terminology and
imagery for use in sponsor marketing programs
• All domestic partners, sponsors and suppliers receive marketing rights to the U.S.
Olympic Team and conduct all advertising and marketing programs within the U.S.
territory unless they enter into additional relationships with other National Olympic
Committees or the Organizing Committees for the Olympic Games (OCOGs) that
conduct each Games
• Sponsors provide significant levels of cash and products or services in support of the
U.S. Olympic Team and may also choose to extend their U.S. Olympic investment to
include National Governing Bodies (NGBs), the U.S. Paralympic Team and/or U.S.
Olympic Signature Property events and programs
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 12
13. Olympic Sponsor Levels
LOWEST DOMESTIC LEVEL
• USOC Suppliers
• Olympic Supplier programs are designed to provide further key areas of support and
products required by the IOC for its operations
• Marketing rights are more restricted for Suppliers and generally do not include any
direct support for the staging of the Games. The Suppliers arrangement is geared
towards assisting the IOC in its government of the Olympic Movement and support of
the athletes
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14. Olympic Sponsor Levels
GAMES SPONSOR
• Sponsor of Organizing Committee of the Olympic Games
(OCOG)
• Benefits include:
– Use of the Olympic Games marks/logo in the host country/territory (and other
countries as negotiated)
– Rights to create marketing programs around the Games in the host
country/territory (and other countries as negotiated)
– For example, Budweiser will be the official “international beer sponsor” to
support the Beijing 2008 Olympic Games
• Budweiser plans to support its sponsorship of the 2008 Olympic Games by
using the official marks on packaging, point-of-sale materials, sales
promotions, branded merchandise and other marketing programs
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