For the second year in a row, ZTE hired Splash Media to provide social media support for its presence at CES 2017. Splash Media posted on social media platforms daily about ZTE device announcements, activities at CES including NBA appearances and demonstrations, and promoted 360 video and ZTE TV experiences available at their booth. They also conducted and posted live interviews on Facebook with ZTE executives, NBA players, and partners. Their support included using 360 camera footage to give online fans a virtual look at ZTE's event space. At the booth, they displayed social posts using #ZTECES in real time on a video wall. Their social media efforts reached over 626,000 people on Facebook and generated over 116,