The document discusses SpiderIT software, which helps optimize websites for search engines. It explains how search engines work and provides tips on how to build an effective site structure and content to increase traffic and conversions. The software allows monitoring themes, defects, keywords and more both at the whole site and individual page levels. It is guaranteed to help move a business from obscurity to prominence online.

1. SpiderIT
How it works?
How to convert traffic to sells?
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2. Search Results:
Incident vs. Intent
• Pure / Natural results vs. paid results
• Incident – Search engine response to a
query with approximate affinity
• Intent - Search engine response to a
query with Goal-directed results
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3. How search engines work?
• Fetching - Retrieving database results
• Lexical affinity - Words that occur close to the text
form on the query
• Morphology - By dictionaries and/or by previous
queries. “Theme” checking.
• Filtering - SE's top secret! Includes anti-spammers,
ban and content. Pre filtering (Google), Post filtering
(Inktomi)
• Ranking algorithms - PageRank (Google), Academic
(AltaVista), Parallel (Inktomi)
• Link Popularity - Casting a vote for the other
websites
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4. The “web” concept
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5. How to tame the spider?
• Theme building - Analyze and build website
"theme"
• Set a bug free website - Using Acroterion CheckIT
suit
• Gain higher accessibility - Build a spider and user
friendly website
• Increase link popularity - Which ones you choose, to
and from your site. Avoid links leakage. Design an
internal navigational structure and distribution within
your site.
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6. SpiderIT two panes
Work on a website as whole
• Theme
• Defects
• Templates
Work on individual pages
• Keywords
• Metatags
• Submission
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7. Benefits: Convert traffic to sells
• Gaining credibility and attracting attention
• Survey Research - 95% of Web users
employ search engines to find known
products or vendors
• The equation: More traffic = more sells
• Research shows that on average 2% of all
visitors to retail sites end up as customers.
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8. Conversion rate:
Calculating SpiderIT success
* Conversion rate varies by industry
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9. What to do next?
• SpiderIT PPC - Get results within a week
• Limited SpiderIT - Run SpiderIT for some
categories / keywords, wait for business
results
• Maximum SpiderIT - Full SpiderIT power
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10. Acroterion Guarantee
Our guarantee is straightforward:
We will take you website from the back
alley and relocate your business to
the main downtown street.
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11. Conclusion
“Attaining visibility online is an elusive goal,
especially through the major search engines.
As web pages continue to proliferate,
companies wanting to remain competitive will
have to employ SpiderIT search engines
strategies – especially if they’re looking to
complement and improve the impact of their
traditional advertising and marketing efforts.
SpiderIT proved and show clear path to profit,
in addition to realistic and cost-effective
customer acquisition costs.“
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