This document discusses Cognizant's approach to generative AI and cognitive architectures. It provides an overview of Cognizant's capabilities and investments in generative AI, as well as the opportunities and challenges. It then describes Cognizant's cognitive architectures for developing generative AI applications, including an Enterprise Knowledge Navigator. The document outlines Cognizant's methodology for getting started with generative AI and provides a case study of Cognizant working with Williams Lea to develop generative AI solutions.