Speed Marketing 2 - Ning for Social Networking
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Social Networks and the power they can wield can be developed on this site for business purposes - learn about Ning for Marketing!
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Speed Marketing 2 - Ning for Social Networking
- 1. NING NING NING FOR MARKETING “Top 10 Things You Should Know About Ning” Kate Athmer MariKyle Buechter Jen Collins Allyson Holsinger Anthony Quitar
- 2. HOW ABOUT THE BASICS One big website full of social networking groups Dayton Marketing Community Dayton Dining FREE with an option to upgrade Easy to join and use! Great for organizing groups of people Chats, groups, discussion boards, video, photo slideshows, events
- 3. EVERYONE’S DOING IT! There are 900,000 social networks on Ning. And more than 4,000 are being added everyday. Ning had 4.7 million unique visitors in 2009 according to comScore By New Year’s Eve 2010, 4 million users will have registered with Ning.
- 4. RECOMMENDED SOCIAL NETWORKS Ning recommends other social networks to users Recommendation engines are a form of viral marketing Ex Amazon.com – people who liked this book also liked… Based on momentum, relevancy, and popularity Represents an additional source of prospective members
- 5. SEARCH ENGINE OPTIMIZATION Ning provides SEO beginning with your social network's information: Tagline, description, and keywords. Allows anyone to find your site easily Ning search results regularly appear near the top of the page
- 7. MARKET YOURSELF FOR FREE Potential customers What product features can you market that will keep customers coming back to your Ning? Apple’s New Macs market 8 hour battery life and that they are “green” Future employees Can your current employees help convince potential recruits to work for you?
- 8. SAVE MONEY ON TRAVEL Great for geographically dispersed locations Employees from both coasts can collaborate online in real time through chat features Utilize these features: Real Time Chats Discussion Forums Organize Events Track Member Information Form Groups Upload Videos
- 9. CUSTOMIZE YOUR AD SPACE • Premium Ning Services • Nix Ning advertising • Make $$$ with advertising
- 11. MANAGE YOUR MEMBERS Invite people to join Ban members Export member data to Excel Promote to administrators Give members title and ability to moderate one feature or multiple features Appearance, Blog, Events, Forum, Groups, Members, Music, Notes, Pages, Photos, Videos
- 13. PRIVACY IS IN YOUR CONTROL Moderate: Who joins your network What content people can contribute Who can see your profile
- 14. THERE IS HELP All the help and support you need is provided by the Ning support team: Step-by-step instructions FAQ’s Contact Ning support directly via web form
Editor's Notes
- MariKyle Ning is a place for anyone and everyone to join, for free, any social group you want is on Ning. Included in any group are chats, discussion boards, video, photo slideshows and events. Go to Dayton Marketing Community Page
- MariKyle
- Anthony -Ning recommends other social networks to users based on momentum, relevancy, and popularity of the networks as they relate to current networks of the users. -For social network creators, the recommendations represent an additional source of members to join their networks and learn about their company’s
- Anthony -When your social network appears on search engine results the title, tagline, description, and any relevant keywords of your network are visible -This allows for anyone to easily find your social network when searching terms relevant to your site -Search engine results for ning sites regularly appear near the top of the page
- Anthony
- Jen Let your customers and future employees navigate through your site to give them a chance to know you before they decide to spend money on your products or submit their resumes. Through features like blogs, discussion forums and photos, you can show off the best qualities of your products to your customers. Also allow for them to write customer reviews and update them with new promotions through RSS feeds. If you are able to establish a relationship with new customers, they will keep coming back! This is also the perfect chance to show off to potential employees who may come to your ning looking for job information. Maybe you’ll want to utilize the video feature and upload interviews about what your current employees love about their jobs. Remember, you can do all of this for free!
- Jen By creating an internal social network for your company, you can utilize features such as real time chats, discussion forums, and event creations. So now employees in NYC and LA can collaborate on projects without having to book flights, hotel rooms, and food expenses because they will be able to work on projects from the comfort of their own offices.
- Allyson Basically for $24.95/mo you can upgrade your account to Ning Premium. With Ning Premium, you get rid of the Ning advertisements and use an ad provider such as Yahoo! Publisher or Google AdSense to put relevant ads on your social network. You can even run ads from an external provider such as AdBrite.com, and retain the ad revenue for your group. AdBrite.com can help to create customized ads that will be relevant to your social network.
- Allyson
- Allyson As a Network Creator, managing your members can become a daunting task. Ning offers a few easy solutions. One option is to promote your best members to administrators so they can have the same access and privileges. You can also choose to ban members from your network if they don’t fit your groups ideals.
- Allyson
- Kate Privacy is an important issue these days, and Ning allows you to personalize your privacy settings. You can control who can see your profile, moderate who is allowed to join your network, and also monitor what type of content can be posted to your network. You can change your privacy settings easily anytime by going to Settings Privacy, and selecting the appropriate bubbles.
- Kate Finally, if you have any trouble there is an entire “resource” page that offers instructions for basic functions, tutorials with pictures, a list of frequently asked questions and answers, and a form that allows you to directly contact the Ning team with your question. Solutions are usually provided within minutes.
- Kate