The document discusses the concept of apologies, including reasons for apologizing, strategies for delivering effective apologies, and factors that influence how apologies are delivered and received. It analyzes apologies according to the gender of the apologizer and recipient, and common response strategies. The end discusses singer Edison Chen's public apologies after a scandal in Hong Kong.

1. An English saying goes "Sorry is the hardest word". This is not because it is hard to pronounce or spell, but because you have to admit that you have done something wrong.

2. Speech Act ---Apologies 97426026 Dolphin Lin

11. Apologizer by relative distance of recipient

12. Apologizer by relative power of recipient

14. Apologies analyzed according to sex of participants

15. Analysis of apology strategies according to apologizer sex Apologizer Sex Female % Male % 2.5 1.4 E. A promise of non-recurrence 6.2 5.1 D. An offer of repair/ redress 21.0 23.4 C. Explanation or account 11.1 8.4 B. Acknowledgement of responsibility 21.0 61.7 A. Explicit expression of apology Apology Strategy

16. Interaction of apologizer sex with offence type 4.3 2.2 6.Social gaffe (e.g. burping) 13.0 10.5 5.Possessions (e.g. damaging V’s pen) 21.7 11.9 4.Time (e.g. keeping V waiting) 13.0 17.9 3.Talk (e.g. interrupting V) 8.7 19.4 2.Space (e.g. bumping into V) 39.1 38.1 1.Inconvenience (e.g. inadequate goods or services) Apologizer Sex Female % Male % Offence Type

17. Sex of responder by response strategy 2.1 5.4 F. Other 14.9 12.4 E. No response provided 25.5 21.7 D. Evade (e.g. Let’s make another time) 19.1 11.6 C. Reject (e.g. Marked silence) 10.6 10.9 B. Acknowledge (e.g. OK, but..) 27.7 38.0 A. Accept (e.g. That’s ok) Responder Sex Female % Male % Response Strategy