Human value is social by design. We need cultural engineering and to think beyond business/consumer relationships by facilitating ecosystem value creation through empathy gained from person-to-person immersions and a believer's pyramid tool to design ecosystem value strategies. This will allow businesses to better serve communities by helping reduce preventable risks so they can focus on compensating unpredictable risks, creating a more stable world with less hardship.

3. Human value is social by design.

4. More human logic please.

5. Poetry alone will not create change.
We need cultural engineering.
5

6. 3 Vital Behaviors
Stop outsourcing
your feelings.
Take on a
human scope.
Get serious
about play.

7. 3 Tools

8. Eco-system Value
We need to think beyond the business/consumers relationship.
The business operates as part of an eco-system. By facilitating
the creation of value for the eco-system, we create more value for
ourselves. Value here can be financial but also much more.

9. People Immersions
Value can only be created where human relevance can be found.
When people in the business meet people in the rest of the ecosystem person to person, they can develop a deep empathy for
the tensions and aspirations of the eco-system. It is what will
allow them to design new value creation strategies.

10. Human
Truth
The
People We
Serve
Product
Truth
Brand
POV
Believer’s Pyramid
A tool to design an eco-system value creation strategy.

11. A Case.

12. AIG. A fallen giant.

14. The Stability Seekers
From paying damages to managing risks that block us.

15. AIG Immersions

16. We need a world with
less uncertainties,
it’s what helps us grow.
The
Stability
Seekers
Work with communities to
reduce preventable risks, so
we can fully compensate the
unpredictable ones.
When people work
together, they can
create a world with less
pain & hardship.

17. Would you AIG?