Speak with Confidence & Credibility (SHRM webinar)
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These slides were prepared for a Twin Cities Society of Human Resources Webinar (1-16-2019). Topics: • Structure with PREP • Create Catchy Openings & Closings •Engage & Motivate with Stories •Make Data Meaningful •Power Up Your PowerPoint •Deliver with Confidence
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Speak with Confidence & Credibility (SHRM webinar)
- 1. Speak with Confidence & Credibility Diane Windingland
- 3. 3
- 6. HR Stereotypes? Paper pusher Bearer of bad news “the enemy”
- 7. Confident Credible Valued Earn your “Seat at the Table” : “A Friend”
- 8. 6 Power Tips 1. Structure with P.R.E.P 2. Create Catchy Openings & Closings 3. Engage & Motivate with Stories 4. Make Data Meaningful 5. Power Up Your PowerPoint 6. Deliver with Confidence! 8
- 9. Power Tip #1 Structure with P.R.E.P
- 10. When asked a question, do you ever? • Ramble? • Give too much detail? • Answer too curtly? • Feel tongue-tied? • Feel stupid? 10
- 11. 11
- 12. P.R.E.P. Structure (P) Position (R) Reason (E) Evidence (P) Position 12
- 14. Power Tip #2 Create Catchy Openings & Closings
- 15. Openings and Closings B O D Y 1 B O D Y 2 B O D Y 3 INTRO CON- CLUSION
- 16. Start with 3 Ps 16 Pep • Get attention Promise • State benefit Path • Preview Points
- 17. Start with 3 Ps 17 Pep • Get attention Promise • State benefit Path • Preview Points
- 18. End with 3 Ps in Reverse 18 Path •Summariz e Points Promise • Revisit benefit Pep • Call to action
- 19. Power Tip #3 Engage & Motivate with Stories
- 20. Pop Quiz 20
- 21. 21
- 22. 22
- 23. 23
- 24. 3.14159 24
- 25. 25
- 27. Stories put facts into an emotional context 27
- 28. 28
- 29. “People don’t just buy our shoes, they tell our story” - Blake Mycoskie, TOMS Shoes 29
- 30. The #1 Thing . . . Facts TELL Stories SELL 30
- 31. Discover Your Stories • Who thanks you the most? • Who had a hard challenge? • Do you have a great solution? 31
- 32. Story-telling basics A. Set-up (Who, When, Where, “What is”) B. Challenge/Conflict C. Rising Action D. Turning point E. Falling action F. Resolution (What changed? “What could be”) A C E D F B 32
- 33. Story example “Me at 3” 33 Mom brings 3 y.o. Diane to work Diane says boss looks like a witch Mom pleads, “Glenda” Boss laughs “All is well” New Power
- 34. Current State (What is) Transformed State (What Could Be) 34 Inspire change with business stories
- 35. Your client (upper management, other employees) YOU 35
- 36. Make others the “hero”
- 37. Power Tip #4 Make Data Meaningful
- 38. 38
- 39. 39
- 40. Data Viz: Learning Objectives • Assumptions • Benefits • Problems • Chart Selection 40
- 41. Assumption #1 Style trumps substance 41
- 45. 45
- 46. Assumption #2 Data is dull 46
- 47. A fact wrapped in story is 22 times more memorable “ “ --Jerome Brunner, Cognitive Psychologist 47
- 48. Benefits of evidence inclusion • Increased credibility • Sustained attitude change • Informed decisions 48
- 50. Data 50
- 51. 51
- 52. 52
- 53. Harness your inner child 53
- 54. 3 Questions 1.What do you want to say? 2.What does the data say? 3.What does the audience need to hear? 54
- 55. Lifetime Risk of Cancer 38.4% of people will be diagnosed with cancer in their lifetimes https://seer.cancer.gov/statfacts/html/all.html 55
- 56. Audience: New Parents 1. What do you want to say? The lifetime risk of cancer is significant 2. What does the data say? 38.4% of people will be diagnosed with cancer in their lifetimes 3. What does the audience need to hear? Their child is at significant risk of developing cancer, impacting their hopes and dreams for their child.
- 57. Your Child’s Future Doctor Lawyer Engineer Cancer Cancer
- 58. Would a chart help? 58
- 59. Number of U.S. Households with Cats (millions) Pet Number Dog 60.2 Cat 47.1 Freshwater Fish 12.5 Bird 7.9 Small animal 6.7 Reptile 4.7 Horse 2.6 Saltwater Fish 2.5 Total households 124.4 Million Source: American Pet Products Association's 2017-2018 National Pet Owners Survey. 59
- 60. Percent of U.S. Households with Cats (percent) 0 10 20 30 40 50 60 70 Cats No Cats Total households 124.4 Million Source: American Pet Products Association's 2017-2018 National Pet Owners Survey. 60
- 61. 38 % of U.S. households have a cat Total households 124.4 Million Source: American Pet Products Association's 2017-2018 National Pet Owners Survey. 61
- 64. Let’s Look at 3 Types of Charts Column Chart Pie Chart Line Chart Distribution 64
- 65. Which Chart? (Your Turn) 65 ? Number of U.S. Households with Pets, by Type of Animal (millions) Total households 124.4 Million Source: American Pet Products Association's 2017- 2018 National Pet Owners Survey.
- 66. Pie chart? Dog Cat Freshwater Fish Bird Small animal Reptile Horse Saltwater Fish NUMBER OF U.S. HOUSEHOLDS THAT OWN A PET, BY TYPE OF ANIMAL (MILLIONS) 66
- 67. Line Chart? 0 10 20 30 40 50 60 70 NUMBER OF U.S. HOUSEHOLDS THAT OWN A PET, BY TYPE OF ANIMAL. (MILLIONS) 67
- 68. Column Chart? 0 10 20 30 40 50 60 70 NUMBER OF U.S HOUSEHOLDS THAT OWN A PET, BY TYPE OF ANIMAL. (MILLIONS) 68
- 69. Bar Chart? 0 10 20 30 40 50 60 70 Dog Cat Freshwater Fish Bird Small animal Reptile Horse Saltwater Fish NUMBER OF U.S. HOUSEHOLDS THAT OWN A PET, BY TYPE OF ANIMAL (MILLIONS) 69
- 70. Bar Chart: No Grids, Data added 60.2 47.1 12.5 7.9 6.7 4.7 2.6 2.5 0 20 40 60 80 Dog Cat Freshwater Fish Bird Small animal Reptile Horse Saltwater Fish NUMBER OF U.S. HOUSEHOLDS THAT OWN A PET, BY TYPE OF ANIMAL (MILLIONS)
- 71. Maybe try a different chart? 71
- 72. Tree Map? 72
- 73. 73
- 74. Source: American Pet Products Association's 2017-2018 National Pet Owners Survey. 74
- 75. Color Considerations • Check Grayscale (for printing) • Colorblind Check (7-10% Men) 75
- 77. Look at Infographics for ideas 77
- 78. Power Tip #5 Power Up Your PowerPoint
- 80. The Boring Agenda Slide • Plan your presentation • Use 3 easy design principles • Make information visual 80
- 81. 81
- 85. 85
- 87. 87
- 88. 3 Easy Design Principles Go BIG! Less is More Rule of Thirds 88
- 89. Go BIG! 89
- 91. 91
- 92. Empowerment 92
- 94. Beautiful Tree in Rolling Pasture 94
- 95. 95
- 96. 96
- 98. 98
- 99. 99
- 100. 100
- 101. 101 What does this eye-tracking study tell you? Eye-tracking study by James Breeze at ObjectiveEyeTracking.com
- 102. A person starts dying when they stop dreaming -Brian Williams “ “ 102
- 103. A person starts dying when they stop dreaming -Brian Williams “ “ 103
- 104. A person starts dying when they stop dreaming -Brian Williams “ “ 104
- 105. Less is More 105
- 106. What is the #1 problem? 106
- 107. information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information significance information information information information information information information information information information information information information information information information information information information information information information information information information
- 108. information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information significance information information information information information information information information information information information information information information information information information information information information information information information information information
- 109. information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information information significance information information information information information information information information information information information information information information information information information information information information information information information information information “significance” was lost
- 110. One idea per slide 110
- 111. 6 X 6 Rule 111
- 112. The 6 X 6 Rule • No more than 6 bullets per slide • No more than 6 words per bullet • Don’t wrap points past one line • Fade-in bullets one at a time • This rule is better than wall-o-text. • Ugh. BORING. TMI. Do you like? 112
- 114. Before slide (bullets) Start with 3 Ps • Pep—Call to action • Promise—Revisit benefit • Path—Summarize points 114
- 115. After slide (Smart Art) Start with 3 Ps 115 Pep • Get attention Promise • State benefit Path • Preview Points
- 116. Before slide: Weekly food consumption USA • Revis family • North Carolina, U.S.A. • Spaghetti, potatoes, sesame chicken • $341.98/week Chad • Aboubakar family • Breidjing Camp, Chad • Soup with sheep meat • $1.23/week From the book, “Hungry Planet” 116
- 117. USA $341.98 Chad $1.23 117 From the book, “Hungry Planet” Option 1: limit info Weekly food consumption
- 118. 0 50 100 150 200 250 300 350 400 $1.23 $341.93 118 Option 2: try a chart Weekly food consumption
- 119. Or . . . 119
- 120. A picture is worth a ________ ___. 120
- 121. A picture is worth a thousand words. 121
- 126. Power Tip #6 Deliver with Confidence
- 127. Know Your Audience (pain points) Speak from an outline (key words) Practice & Rehearse (spaced repetition) Have a checklist & back up plans Practice shorter versions (1, 2, 5- minutes) Create a confident attitude K e y s t o C o n f i d e n c e
- 128. Know Your Audience • Informational interviews • Profiles (LinkedIn) • Online Research • Survey • Or? 128
- 129. Speak From an Outline • Internalize, don’t memorize • Keywords + specific data/quotes • Pictures/Symbols • Talk to people, not to paper 129
- 131. Practice & Rehearse Practice Personal Can be in bits & pieces Over time Rehearsal With an audience Complete run-through Shortly before event 131
- 132. Have a Checklist & Backup 132 Sample checklist:
- 133. Practice Shorter versions 1 minute: PREP (stick with ONE Point) +Next step 2 minutes: • PREP • expansion of example • Next step 5 minutes (up to 3 points): • Open with 3 Ps (Pep, Promise, Path) • PREP Point 1 • PREP Point 2 • PREP Point 3 • Next steps 133
- 134. Create a Confident Attitude
- 135. 135 Fake it. Do it not until you make it, but until you become it. --AMY CUDDY
- 136. 136 Give your audience a gift!
- 137. Know Your Audience (pain points) Speak from an outline (key words) Practice & Rehearse (spaced repetition) Have a checklist & back up plans Practice shorter versions (1, 2, 5- minutes) Create a confident attitude K e y s t o C o n f i d e n c e
- 138. End with 3 Ps in Reverse 138 Path •Summariz e Points Promise • Revisit benefit Pep • Call to action
- 139. Path: Summarize Points 139 Path •Summariz e Points Promise • Revisit benefit Pep • Call to action
- 140. 6 Power Tips: top actions? 1. Structure with P.R.E.P 2. Create Catchy Openings & Closings 3. Engage & Motivate with Stories 4. Make Data Meaningful 5. Power Up Your PowerPoint 6. Deliver with Confidence! 140
- 141. Promise: Revisit Benefit 141 Path •Summariz e Points Promise • Revisit benefit Pep • Call to action
- 143. Pep: Call to Action 143 Path •Summariz e Points Promise • Revisit benefit Pep • Call to action
- 144. Action: DO 1-3 skills Do Reflect Outside Resources Adjust 144
- 145. Suggested Resources Online courses: • Diane’s online presentation courses: https://virtualspeechcoach.thinkific.com/ • Lynda.com: Picking the Right Chart for Your Data Books: • Cat Got Your Tongue? (Windingland) • Presentation Zen (Reynolds) • Storytelling with Data (Nussbaumer Knaflic) • Speaking Up (Gilbert) Toastmasters
Editor's Notes
- “Me at 3” Big Smile, Teeth, Bad Hair. Fortunately some things change . . . Power of Words Mom brought to work . . . Boss, “She looks just like . . .”
- The Wicked Witch of the West! Mom pleaded . . . Glenda . . . Boss laughed, all was well New Power, Power of Words
- Power Diminished Crisis of Confidence, Teen; Engineer more concerned with ability to calculate than to communicate; SAHM—lost voice Involvement in Toastmasters, encouragement of friends, small successes . . .
- Found the power of words, the power of my voice . . . An Author on Communication skills, Professional speaker, presentation coach and trainer
- As a Human Resources professional, you may feel you have lost some of your power due to Stereotypes: Paper pusher, Bearer of Bad News . . . the Enemy (Other stereotypes?)
- In this session, discover top ways, “earn your seat at the table” Communicate in a way that captivates, connects and convinces. Seen as: Confident, Credible, Valued . . . A Friend
- Today, you will take away 6 Power Tips to speaking with confidence and credibility: Structure with PREP Create Catchy Openings & Closings Engage & Motivate with Stories Make Data Meaningful Power Up Your PowerPoint Deliver with Confidence
- Power Tip #1: Structure with PREP
- When asked a question do you ever? Ramble, Give too much detail, Answer too curtly, Feel Tongue-tied, feel stupid (which, or?)
- One straight-forward solution is a short answer Structure found in “Speaking Up: Surviving Executive Presentations” by Frederick Gilbert
- Use the P.R.E.P Structure, an acronym for (P) Position (R) Reason (E) Evidence (or example) (P) Restate your Position
- PREP Example: pic of my husband and me, on the first day of a European cruise this fall Position: Taking a cruise is a great vacation option Reason: See many places with less hassle, more convenience, more relaxation, and more luxury—often with less cost! Example: My husband and I recently took a 22-day, 18-port cruise. No figuring out travel between places, no switching lodging or lugging bags, great food all the time, plus as much activities and entertainment as we desired. Compare that with our friends who took a 2-week European Vacation: Several flights, trains, buses, lost luggage, schlepping luggage around, packing and unpacking multiple times, some sketchy food options. I guess that has it’s own charm. Position: But if you want convenience, relaxation, and a little luxury . . . Taking a cruise is a great vacation option.
- Power Tip #2: Create Catchy Openings & Closings
- Opening (introduction) and closing (conclusion) are often the most memorable parts of a presentation—the first impression and lasting impression. They are your opportunities to hook your audience, reel them in, and then leave them wanting to take action.
- You can use the 3 Ps formula, both to start and end Pep (Get attention)—How? Promise State Benefit—this is the audience’s “WHY” Path—Preview your points (adult learners like to know what to expect)
- This presentation: Pep: Story of Me at 3 Promise: In this session, discover top ways, “earn your seat at the table” Communicate in a way that captivates, connects and convinces. Seen as: Confident, Credible, Valued . . . A Friend Path: Agenda slide with 6 Power Tips
- End with 3 Ps in Reverse Path—Promise—Pep (call to action)
- Power Tip #3: Engage and Motivate with Stories When I was a little girl, I loved to tell stories . . . “Cry Wolf” Let’s take a look at why stories are powerful.
- But first, a Pop Quiz: Remember those in High School? I hated . . . 3 Questions: History, Math and Literature
- History Question: Without looking it up, can you tell me who the 14th president of the United States is? (response)
- Franklin Pierce . . . You probably learned that at one time, but have forgotten it.
- Math Question: Again, without looking it up, can you tell me the value of pi to 5 decimal places? (response)
- 3.14159 (As an engineer, I only remembered it as 3.14)
- Literature Question: In the story of the 3 Little pigs, what were their houses made of? Straw (or hay), Sticks, Brick Why do you remember that information . . . It was a story
- Stories are concrete . . . People can visualize them, like a movie. It’s harder to visualize abstract ideas or numbers
- Also, stories put facts into an emotional context. Emotions and memory are closely connected. You may think that stories are kid stuff . . . But they are critical in business, too.
- Toms Shoes Example. In 2006 Blake Mycoskie was traveling in Argentine and noticed that many children did not have shoes—without shoes they couldn’t go to school and they were at risk for disease. He decided to do something and started TOMS shoes and a one-for-one program. For every pair of shoes a customer bought he would donate a pair of shoes to a child in need. He returned to Argentina the next year with 10,000 pairs of shoes and to date has given away more than a million pairs of shoes. But he wasn’t the hero. He made his customers the hero. It was their small actions which made the difference. Or, about 86 million differences—that’s how many pairs of shoes have been given away to-date
- Quote: “People don’t just buy our shoes, they tell our story”—Blake Mycoskie, Toms Shoes
- The #1 Thing: Facts Tell, Stories Sell—your products, your services, your ideas
- You can discover your stories by asking some questions: Who thanks you the most? Who had a hard challenge? Do you have a great solution? Think of an answer to one of those questions, and build a story around it (as relevant to your topic and audience)
- Storytelling Basics A. Set-up (Who, When, Where, “What is”) B. Challenge/Conflict C. Rising Action D. Turning point E. Falling action F. Resolution (What changed? “What could be”)
- Story example Me at 3 Mom brings 3 y.o Diane, Boss “looks like a witch”, Mom pleads, “Glenda,” Boss laughs, All is well, New Power
- Inspire change with business stories—Current State (What is) to Transformed State (What could be)
- Your client/ You are the “guide on the side” You are not the HERO of the story
- Make others the hero
- PowerTip #4: Make Data Meaningful
- Take a look at this Chart of Chart suggestions . . . How does it make you feel?
- Here was my guestimate: 78% overwhelmed, 22 % Intrigued
- In this section on Data Visualization, there are 4 Learning objectives Assumptions (uncover a couple) Benefits (discover a few) Problems (investigate a few) Chart Selection (touch on)
- Assumption #1: Style trumps substance. Or, it’s more about the sizzle than the steak. Or, how you say something is more important than what you say.
- You may have heard that Communication is 93% non-verbal
- You may have seen these percentages: 55% of communication is body language, 38% is tone of voice, only 7% is words Do you think that is true?
- Of course not! While you do have visuals on this webinar, if I were to only use visuals and tone of voice, I don’t think you would get the message. Let’s try a visual and Tone of voice, but no words and see if you get 93% of the message . . .
- (TONE of Voice only “reading). Did you get that? Let’s add words: President Abraham Lincoln was one of the most famous orators in United States history. As we look at first-hand accounts of Lincoln's speeches, he had been described as awkward, squeaking, and unpleasant. However, he held his audiences in rapt attention. WHAT you say, substance, is important.
- Assumption #2: Data is dull OK. For most people, raw data is dull. Data without context means nothing. Telling a story with your data is what gives it meaning.
- Cognitive Psychologist Jerome Brunner says that “ a fact wrapped in a story is 22 times more memorable than the mere pronouncement of that fact.”
- If you can tell a story with your data, you and your audience can benefit in many ways: --increased credibility (including specific details increases your credibility). Which sentence makes you feel like I’m more credible as an authority: #1 “Lots of people will get cancer” #2“38.4% of people will be diagnosed with cancer in their lifetimes” --Sustained attitude change. research has shown that inclusion of evidence is likely to increase sustained attitude change. So, if you want to persuade your audience, and keep them persuaded, include strong evidence --informed decision-making. Emotions are highly influential in decisions, and data, presented in a meaningful way can influence the emotions. (Example of data causing emotions to inform decision-making): Ad campaign, Doctor, Lawyer, Cancer)
- However, you may face some common problems when presenting data . . .
- Too much data, or not enough time . . .
- Doing a data dump on your audience . . . You don’t have to present everything, as long as you have the documentation to give the details
- Audience not knowledgeable in meaning, methods or importance of data
- Solution: Harness your inner child . . . Ask questions.
- Focus Questions—What do you want to say? What is the impact? (to the audience? To the organization?) Data Interpretation Questions – What is the data saying? Audience Analysis Questions— What does the audience need? (back ground? High-level? Details? Handout?). How can the data be made understandable and relatable? Then, consider how to visualize the data.
- Go back to the statistic that “38.4% of people will be diagnosed with cancer in their lifetimes”
- Let’s say the audience is a group of parents of newborns and let’s ask the 3 questions: What do I want to say? There is a significant risk of developing cancer over a person’s lifetime What does the data say? 38.4% or almost 40% or 2/5 people will be diagnosed with cancer What does my audience need to hear? Their child is at significant risk of developing cancer. Now, What I’m really setting the audience up for is to motivate them to want to make changes to reduce that risk for their child. I need to make it hit home.
- In this case, a picture representation hits home. Cancer is NOT a parent’s hopes and dreams for a child, but for nearly 2 out of 5 children, it will be a reality.
- Would a chart help?
- Let’s say You’re given this table of date about the number of households with different types of pets, and you want to focus on cats. You could just highlight the number with cats . . .
- Or, you could convert to percentages of households with cats and without cats . . . But maybe this isn’t the feel you are going for . . .
- If you have just one data point to emphasize, text plus a picture can often be the best choice. But what if it is more complicated
- Chart categories Relationship Comparison Distribution Compostion Most used: Comparison & Composition This workshop will look at just 3 of the most common types. . . Column charts and line charts for Comparison and Pie Charts for Composition
- Chart categories Unless you do in-depth data analysis, you probably will use mostly Comparison & Composition
- This session will look at just 3 of the most common types. . . Column charts and line charts for Comparison and Pie Charts for Composition
- For representing all this data, which chart would you use? A column chart, pie chart, line chart or something else (response/survey?) I tried a few different ways to represent this data (easy to do in PowerPoint)
- Pie chart—problems: In this case the categories are not discrete parts of a whole, which is what this pie chart indicates, they actually overlap Another problem is that it is hard to estimate sizes of circular segments (adding percentages might help, cluttered)
- Line chart—this just looks wrong—line charts typically show trends
- Column chart—better, but again it looks a little like a trend, and the labels are slanted
- Turn a column chart on it’s side and you have a bar chart. Easier to read the category titles
- For this one, I took out the grids (chart junk) and added data
- But what about trying something else like . . . A Treemap
- Rectangular representation is easier to see relative sizes, compared to a pie chart
- Adding icons can make your data representation more engaging
- This is representation of a different set of data: Number of pets owned. So, you can see that people who own fresh water fish, typically own a lot of fish! If I wanted to talk about Freshwater fish as pets, this might be the better data set to use.
- Many considerations in the graphical representation—one important one is color: Check Grayscale (for printing) Colorblind Check (7-10% Men)
- Green-Blind version
- Look at Infographics for ideas: Minimum Ice Thickness Guidelines
- PowerTip #5 Power Up Your PowerPoint
- Don’t have another boring PowerPoint Presentation. You don’t want to put your audience to sleep!
- Don’t start with the Boring Agenda slide as your first slide. Remember the 3 Ps—pep and promise first! In this section: Plan your presentation Use 3 easy design principles Make information visual
- Start with Planning! Failing to plan is planning to fail In your planning . . .
- Start with Why
- Why does your audience care? Know their pain points, why it’s important to them . . .
- After Why, Then plan
- Don’t start your planning in PowerPoint! At best you will waste time by creating slides you won’t use and at worst you will end up with a presentation that totally misses the mark.
- I often will plan in stages, starting with a mess of sticky notes, and then organizing the sticky notes into sections, or points. This was the initial plan for a longer presentation on PowerPoint
- You don’t need a degree in graphical design to create effective PowerPoint slides—My design motto: “Simple is almost always best” Skip the fancy animation and definitely skip the clip art.
- 3 Easy design principles; Go Big, Rule of Thirds, Less is More
- Principle #1: Go Big
- Typical slide with title on top, and image in the image space. Not terrible.
- Why not just let the picture take up the whole slide? Greater impact.
- Depending on the picture, you can have the text appear.
- Principle #2: Rule of thirds: a principle of photography that you can use in some of your slides
- Here’s another typical slide
- Here I’ve made it bigger, and also cropped differently, using the rule of thirds
- The idea is to imagine your slide divided into thirds, horizontally and vertically, and place the horizon and subjects at the 1/3 or 2/3 positions for greater visual interest. Here the horizon is 1/3 down and the subject, the tree is actually 1/3 from the bottom and 1/3 from the left.
- Where the 1/3 lines meet are the PowerPoints of your PowerPoint, and good spots to consider for subject placement
- You can do the same with people
- With the grid lines, you can see I’ve placed him 1/3 of the way in with an eye at the intersection. The horizon is also about 1/3 of the way down from the top—more interesting than everything centered all the time.
- Bonus Tip: Picture Placement
- What does this eye-tracking study tell you? The places people look the most are red, followed by yellow and green. What’s the difference between the picture on the left and the one on the right? 1. People look at faces, 2. People look where the faces or eyes look
- Example with a picture and a quote. Look at face first, problem—eyes looking away from quote
- Solution 1: move picture over, but still a small problem—eye flow is right (face) to left (quote)
- Solution 2: flip picture Face (left) to words (left to right)
- Principle #3: Less is more
- What do you think the #1 problem with PowerPoint Presentations is? (response)
- Yep. Too much information
- Did you even see “significance”?
- In the sea of information, “significance” was lost.
- Try to have only one main idea per slide
- Maybe you have heard of the 6 by 6 Rule
- The 6X6 Rule: -No more than 6 bullets per slide -No more than 6 words per bullet -Don’t wrap points past one line -Fade-in bullets one at a time -This rule is better than wall-o-text. -Ugh. BORING. TMI. Do you like?
- Instead, Make Information Visual
- Before Slide: 3 Ps with bullets Pep—Call to action Promise—Revisit benefit Path—Summarize points
- After slide with Smart Art—more memorable, consider using instead of bullets, if not too many points
- Before slide: Weekly food consumption (USA vs. Chad, in Africa). What if I wanted to focus on the dollar amount (bold, color)
- Or, I could just have that information
- How about a chart . . . Pretty silly in this example
- Or . . .
- A picture is worth a . . .
- Thousand words
- Food consumption for one week-American family
- Compared with the food consumption for a family in Chad . . . With 2 more people!
- Take these tips and Power Up Your PowerPoint: Go Big! Rule of Thirds and Less is More
- And never have another boring PowerPoint
- Our last Power Tip, Power Tip #6 Deliver with Confidence
- Keys to Confidence: Know your Audience (pain points) Speak from an Outline (key words) Practice & Rehearse (spaced repetition) Have a checklist and back up plans Practice Shorter Versions (1, 2m 5m) Create a confident attitude
- Know Your Audience: Informational interviews Profiles (LinkedIn) Online Research Survey Or? (response)
- Speak From an Outline Internalize, don’t memorize Keywords + specific data/quotes Pictures/Symbols Talk to people, not to paper
- Keywords Internalization (I often use an intermediate step before reducing even more to an outline) Example from a speech From the beginning of time, women have had to perform a particularly crucial task in order to ensure the survival of humanity. Yes, I am talking about . . . grocery shopping! Men may have been the hunters, but women were the gathers. And today, women still are the primary grocery shoppers in the family. I think grocery shopping is a sex-linked genetic trait. My mother loved to go grocery shopping and would spend hours clipping coupons and shopping different stores for the best deals. My daughter’s main reason for wanting a Driver’s license was so that she could drive herself to Target to go shopping—the kid wanted to go every time we ran out of milk—imagine that!—I’d rather my family live without milk for a week then make a trip to Target.
- Practice & Rehearse Practice Personal Can be in bits & pieces Over time Rehearsal With an audience Complete run-through Shortly before event
- Have a Checklist & Backup--Checklist example
- Practice Shorter Versions—Your time may get cut. Don’t need to get flustered 1 minute: PREP (stick with ONE Point) +Next step 2 minutes: PREP expansion of example Next step 5 minutes (up to 3 points): Open with 3 Ps (Pep, Promise, Path) PREP Point 1 PREP Point 2 PREP Point 3 Next steps
- Create a Confident Attitude— Have you seen Amy Cuddy Ted Talk “Your Body Language Shapes Who You Are”? If you haven’t seen it, It’s work the 20 minutes to watch it In the talk, she talks about her research into body language feeling powerful through measuring the hormones cortisol and testosterone before and after making either a high-power poses or low-power poses. In short, her 2-minute life hack is to adopt a power pose (stand like superman or superwoman, for example) for 2 minutes to increase your feelings of power. I’ve found this works great prior to giving an important presentation—I’ll duck into the restroom and assume a power pose for 2 minutes, while repeating some affirmations (in my head) “I am smart. I am powerful. I can make a difference.” I then present with more confidence and energy. You can fake confidence at first.
- Fake it. Do it not until you make it, but until you become it. --AMY CUDDY
- Attitude: Give your audience a gift. Be excited to help then unwrap the data, to help them make better decisions—it’s not about you. It’s about your message, the gift.
- Keys to Confidence: Know your Audience (pain points) Speak from an Outline (key words) Practice & Rehearse (spaced repetition) Have a checklist and back up plans Practice Shorter Versions (1, 2m 5m) Create a confident attitude
- End with 3 Ps in Reverse Path—Promise—Pep (call to action)
- End with 3 Ps in Reverse Path—Promise—Pep (call to action)
- Today, we focused on 6 Power Tips to help you speak with confidence and credibility: Structure with PREP Create Catchy Openings & Closings Engage & Motivate with Stories Make Data Meaningful Power Up Your PowerPoint Deliver with Confidence What 1-3 tips or ideas will you focus on first, to implement for your next presentation? (response)
- End with 3 Ps in Reverse Path—Promise—Pep (call to action)
- When you start to apply the tips, you will “earn your seat at the table” and Communicate in a way that captivates, connects and convinces. Seen as: Confident, Credible, Valued . . . A Friend
- End with 3 Ps in Reverse Path—Promise—Pep (call to action)
- Action: Do 1-3 skills, Reflect, Consider outside resources, adjust, do again, or try new skills
- Suggested Resources Online courses: Diane’s online presentation courses: https://virtualspeechcoach.thinkific.com/ Lynda.com: Picking the Right Chart for Your Data Books: Cat Got Your Tongue? (Windingland) Presentation Zen (Reynolds) Storytelling with Data (Nussbaumer Knaflic) Speaking Up (Gilbert) Toastmasters