The document discusses using empathy and mental models to spark creativity in design. It provides examples of exercises like pretending an organization or the designer doesn't exist, playing therapist to understand user perspectives, and harnessing mental models to gain new insights. Designers are encouraged to deeply understand user needs, experiences, and motivations to develop more effective solutions.
Head-Royce Interrupting Facilitating for Courageous ConversationsRosetta Eun Ryong Lee
Talking about topics like gender, race, sexual orientation, and class can raise anxiety for many people, and yet we must have the conversation in our schools and our lives in order to be more inclusive and change the world for the better. What are the fears and common pitfalls that keep us from broaching courageous conversations? Gain practical skills for responding to hurtful experiences and facilitating courageous conversations.
Small Group Session for Equity Team. Talking about topics like gender, race, sexual orientation, and class can raise anxiety for many people, and yet we must have the conversation in our schools and our lives in order to be more inclusive and change the world for the better. What are the fears and common pitfalls that keep us from broaching courageous conversations? Gain practical skills for responding to hurtful experiences and facilitating courageous conversations.
Talking about topics like gender, race, sexual orientation, and class can raise anxiety for many people, and yet we must have the conversation in our schools and our lives in order to be more inclusive and change the world for the better. What are the fears and common pitfalls that keep us from broaching courageous conversations? Gain practical skills for responding to hurtful experiences and facilitating courageous conversations.
Fort Worth Country Day Interrupting and Facilitating CourageouslyRosetta Eun Ryong Lee
Talking about topics like gender, race, sexual orientation, and class can raise anxiety for many people, and yet we must have the conversation in our schools and our lives in order to be more inclusive and change the world for the better. What are the fears and common pitfalls that keep us from broaching courageous conversations? Gain practical skills for responding to hurtful experiences and facilitating courageous conversations.
Talking about topics like gender, race, sexual orientation, and class can raise anxiety for many people, and yet we must have the conversation in our schools and our lives in order to be more inclusive and change the world for the better. What are the fears and common pitfalls that keep us from broaching courageous conversations? Gain practical skills for responding to hurtful experiences and facilitating courageous conversations.
Folk wisdom tells us young children don't notice differences or have any biases, yet research is telling us otherwise. What are age appropriate ways to develop intentionally inclusive and identity conscious children? With older children and with each other, how do you navigate those "ouch" moments - those that offend or hurt, even though they may be unintended? Learn some of the obstacles of authentic conversations, as well as practical strategies for what to do or say when you are the target of ouch moments, witness to ouch moments, and agents of ouch moments.
Talking about topics like gender, race, sexual orientation, and class can raise anxiety for many people, and yet we must have the conversation in our schools and our lives in order to be more inclusive and change the world for the better. What are the fears and common pitfalls that keep us from broaching courageous conversations? Gain practical skills for responding to hurtful experiences and engaging in courageous conversations.
Part 1: Experiences Across Difference of Power (Internalized Oppression/Dominance, Stereotype Threat, Code Switching, Privilege, etc.)
Part 2: Examining Microaggressions (Major domains, examples across identities)
Part 3: Navigating Microaggressions (Dialogue tools for when microaggressions happen)
Head-Royce Interrupting Facilitating for Courageous ConversationsRosetta Eun Ryong Lee
Talking about topics like gender, race, sexual orientation, and class can raise anxiety for many people, and yet we must have the conversation in our schools and our lives in order to be more inclusive and change the world for the better. What are the fears and common pitfalls that keep us from broaching courageous conversations? Gain practical skills for responding to hurtful experiences and facilitating courageous conversations.
Small Group Session for Equity Team. Talking about topics like gender, race, sexual orientation, and class can raise anxiety for many people, and yet we must have the conversation in our schools and our lives in order to be more inclusive and change the world for the better. What are the fears and common pitfalls that keep us from broaching courageous conversations? Gain practical skills for responding to hurtful experiences and facilitating courageous conversations.
Talking about topics like gender, race, sexual orientation, and class can raise anxiety for many people, and yet we must have the conversation in our schools and our lives in order to be more inclusive and change the world for the better. What are the fears and common pitfalls that keep us from broaching courageous conversations? Gain practical skills for responding to hurtful experiences and facilitating courageous conversations.
Fort Worth Country Day Interrupting and Facilitating CourageouslyRosetta Eun Ryong Lee
Talking about topics like gender, race, sexual orientation, and class can raise anxiety for many people, and yet we must have the conversation in our schools and our lives in order to be more inclusive and change the world for the better. What are the fears and common pitfalls that keep us from broaching courageous conversations? Gain practical skills for responding to hurtful experiences and facilitating courageous conversations.
Talking about topics like gender, race, sexual orientation, and class can raise anxiety for many people, and yet we must have the conversation in our schools and our lives in order to be more inclusive and change the world for the better. What are the fears and common pitfalls that keep us from broaching courageous conversations? Gain practical skills for responding to hurtful experiences and facilitating courageous conversations.
Folk wisdom tells us young children don't notice differences or have any biases, yet research is telling us otherwise. What are age appropriate ways to develop intentionally inclusive and identity conscious children? With older children and with each other, how do you navigate those "ouch" moments - those that offend or hurt, even though they may be unintended? Learn some of the obstacles of authentic conversations, as well as practical strategies for what to do or say when you are the target of ouch moments, witness to ouch moments, and agents of ouch moments.
Talking about topics like gender, race, sexual orientation, and class can raise anxiety for many people, and yet we must have the conversation in our schools and our lives in order to be more inclusive and change the world for the better. What are the fears and common pitfalls that keep us from broaching courageous conversations? Gain practical skills for responding to hurtful experiences and engaging in courageous conversations.
Part 1: Experiences Across Difference of Power (Internalized Oppression/Dominance, Stereotype Threat, Code Switching, Privilege, etc.)
Part 2: Examining Microaggressions (Major domains, examples across identities)
Part 3: Navigating Microaggressions (Dialogue tools for when microaggressions happen)
Talking about topics like gender, race, sexual orientation, and class can raise anxiety for many people, and yet we must have the conversation in our schools and our lives in order to be more inclusive and change the world for the better. What are the fears and common pitfalls that keep us from broaching courageous conversations? Gain practical skills for responding to hurtful experiences and facilitating courageous conversations.
Talking about topics like gender, race, sexual orientation, and class can raise anxiety for many people, and yet we must have the conversation in our schools and our lives in order to be more inclusive and change the world for the better. What are the fears and common pitfalls that keep us from broaching courageous conversations? Gain practical skills for responding to hurtful experiences and facilitating courageous conversations.
Lick-Wilmerding Navigating and Facilitating Courageous ConversationsRosetta Eun Ryong Lee
Talking about difficult topics like gender, race, sexual orientation, and class can raise anxiety for many people, and yet we must have the conversation in our schools and our lives in order to be more inclusive and change the world for the better. What are the fears and common pitfalls that keep us from broaching courageous conversations? Gain practical skills for responding to hurtful experiences and facilitating courageous conversations.
How do you navigate microaggressions - those words and actions that offend or hurt, even though they may be unintended? Learn some of the obstacles of authentic conversations, as well as practical strategies for what to do or say when you are the target of, witness to, and agents of microaggressions.
How do we learn about our various group identities like female, African American, Buddhist, homosexual, middle class, etc.? From whom do we learn the meaning of these terms? What messages have we internalized about ourselves and others? What are the differences that result in one person having a healthy self identity and another person experiencing own-group shame and hatred? Learn how we co-author peers' identity as well as our own, how the cycle of oppression and cycle of bullying pressure us to reinforce stereotypes, and what we can do as allies to break these cycles and work toward inclusion of all.
How do we learn about our various group identities like female, African American, Buddhist, homosexual, middle class, etc.? From whom do we learn the meaning of these terms? What messages have we internalized about ourselves and others? What are the differences that result in one person having a healthy self identity and another person experiencing own-group shame and hatred? Learn how we co-author peers' identity as well as our own, how the cycle of oppression and cycle of bullying pressure us to reinforce stereotypes, and what we can do as allies to break these cycles and work toward inclusion of all.
Talking about topics like gender, race, sexual orientation, and class can raise anxiety for many people, and yet we must have the conversation in our schools and our lives in order to be more inclusive and change the world for the better. What are the fears and common pitfalls that keep us from broaching courageous conversations? Gain practical skills for responding to hurtful experiences and engaging in courageous conversations.
Talking about topics like gender, race, sexual orientation, and class can raise anxiety for many people, and yet we must have the conversation in our schools and our lives in order to be more inclusive and change the world for the better. What are the fears and common pitfalls that keep us from broaching courageous conversations? Gain practical skills for responding to hurtful experiences and facilitating courageous conversations.
Interviews: Stop Thinking and Start ListeningIndi Young
Follow these tips and tricks to get deeper into the interview participant's mind, decision-making, and reactions. Empathy with the people you want to support will guide your design.
Empathy is alive and and well in UX design. Many people apply empathy in their work. The slight problem is that the word “empathy” means different things to different people. And applying empathy doesn’t exactly bring a clear scenario to everyone’s mind. This presentation hopes to remedy this deficiency by providing a practice and vocabulary to dedevelop and apply empathy in your work.
Wish you had more time to deeply understand customer reasoning before making communication and design decisions?
Mental models diagrams represent the underlying philosophies and emotions that drive people's behavior, matched up with the ways you support them with your organization's products and services. Empathizing with people's underlying motivations opens up different avenues for supporting their behavior. A true model illuminates the users' world and allows you to generate better ideas and tell a more compelling story to product developers and business executives.
In this presentation, Indi Young, author of Mental Models: Aligning Design Strategy with Human Behavior, discusses how to make sure this model truly represents the root of what is driving your users' natural behavior. It is easy to make assumptions; much research stops at a preference, task, or observation level. But there is so much more to find out about people. Indi addresses how to coax the model toward representing the true roots of people's behavior in order to provide a clear roadmap of where your organization should invest its energies, and also where it shouldn't, allowing you to stretch your limited resources and maximize your precious time. Mental models will also allow you to derive an information architecture from users' tasks that will last 10 years, and get everyone from discordant team members to busy executives on the same page with respect to design and planning. (Presentation given at the August 2012 meeting of a local San Francisco group of designers and writers.)
Talking about topics like gender, race, sexual orientation, and class can raise anxiety for many people, and yet we must have the conversation in our schools and our lives in order to be more inclusive and change the world for the better. What are the fears and common pitfalls that keep us from broaching courageous conversations? Gain practical skills for responding to hurtful experiences and facilitating courageous conversations.
Talking about topics like gender, race, sexual orientation, and class can raise anxiety for many people, and yet we must have the conversation in our schools and our lives in order to be more inclusive and change the world for the better. What are the fears and common pitfalls that keep us from broaching courageous conversations? Gain practical skills for responding to hurtful experiences and facilitating courageous conversations.
Lick-Wilmerding Navigating and Facilitating Courageous ConversationsRosetta Eun Ryong Lee
Talking about difficult topics like gender, race, sexual orientation, and class can raise anxiety for many people, and yet we must have the conversation in our schools and our lives in order to be more inclusive and change the world for the better. What are the fears and common pitfalls that keep us from broaching courageous conversations? Gain practical skills for responding to hurtful experiences and facilitating courageous conversations.
How do you navigate microaggressions - those words and actions that offend or hurt, even though they may be unintended? Learn some of the obstacles of authentic conversations, as well as practical strategies for what to do or say when you are the target of, witness to, and agents of microaggressions.
How do we learn about our various group identities like female, African American, Buddhist, homosexual, middle class, etc.? From whom do we learn the meaning of these terms? What messages have we internalized about ourselves and others? What are the differences that result in one person having a healthy self identity and another person experiencing own-group shame and hatred? Learn how we co-author peers' identity as well as our own, how the cycle of oppression and cycle of bullying pressure us to reinforce stereotypes, and what we can do as allies to break these cycles and work toward inclusion of all.
How do we learn about our various group identities like female, African American, Buddhist, homosexual, middle class, etc.? From whom do we learn the meaning of these terms? What messages have we internalized about ourselves and others? What are the differences that result in one person having a healthy self identity and another person experiencing own-group shame and hatred? Learn how we co-author peers' identity as well as our own, how the cycle of oppression and cycle of bullying pressure us to reinforce stereotypes, and what we can do as allies to break these cycles and work toward inclusion of all.
Talking about topics like gender, race, sexual orientation, and class can raise anxiety for many people, and yet we must have the conversation in our schools and our lives in order to be more inclusive and change the world for the better. What are the fears and common pitfalls that keep us from broaching courageous conversations? Gain practical skills for responding to hurtful experiences and engaging in courageous conversations.
Talking about topics like gender, race, sexual orientation, and class can raise anxiety for many people, and yet we must have the conversation in our schools and our lives in order to be more inclusive and change the world for the better. What are the fears and common pitfalls that keep us from broaching courageous conversations? Gain practical skills for responding to hurtful experiences and facilitating courageous conversations.
Interviews: Stop Thinking and Start ListeningIndi Young
Follow these tips and tricks to get deeper into the interview participant's mind, decision-making, and reactions. Empathy with the people you want to support will guide your design.
Empathy is alive and and well in UX design. Many people apply empathy in their work. The slight problem is that the word “empathy” means different things to different people. And applying empathy doesn’t exactly bring a clear scenario to everyone’s mind. This presentation hopes to remedy this deficiency by providing a practice and vocabulary to dedevelop and apply empathy in your work.
Wish you had more time to deeply understand customer reasoning before making communication and design decisions?
Mental models diagrams represent the underlying philosophies and emotions that drive people's behavior, matched up with the ways you support them with your organization's products and services. Empathizing with people's underlying motivations opens up different avenues for supporting their behavior. A true model illuminates the users' world and allows you to generate better ideas and tell a more compelling story to product developers and business executives.
In this presentation, Indi Young, author of Mental Models: Aligning Design Strategy with Human Behavior, discusses how to make sure this model truly represents the root of what is driving your users' natural behavior. It is easy to make assumptions; much research stops at a preference, task, or observation level. But there is so much more to find out about people. Indi addresses how to coax the model toward representing the true roots of people's behavior in order to provide a clear roadmap of where your organization should invest its energies, and also where it shouldn't, allowing you to stretch your limited resources and maximize your precious time. Mental models will also allow you to derive an information architecture from users' tasks that will last 10 years, and get everyone from discordant team members to busy executives on the same page with respect to design and planning. (Presentation given at the August 2012 meeting of a local San Francisco group of designers and writers.)
Tony Robbins discusses the "invisible forces" that make us do what we do -- and high-fives Al Gore in the front row.
What is your motive for action? What is it that drives you in your life today? Not 10 years ago. Are you running the same pattern? Because I believe that the invisible force of internal drive, activated, is the most important thing. I'm here because I believe emotion is the force of life. All of us have great minds. Most of us here have great minds, right? We all know how to think. With our minds we can rationalize anything. We can make anything happen.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
6. Photo courtesy of Editor B “Bart Everson” b.rox.com via Flickr – students at Xavier University of Louisiana
7. Less Serious About Study Carefully Consider Academic Decisions Lots of Other Life Experience Worried About How to Get In & Stay In
8.
9.
10.
11.
12. Passionate About the Topic Look Forward to the College Experience Means to an End Exploring Paths Photos courtesy of Lower Columbia College via Flickr
13.
14. “ Through these doors walk the most outstanding Employees anyone could for.”
15. Interaction Design Information Architecture Alignment & Gap Analysis Contextual Information Non-Directed Interview Contextual Inquiry Mental Model Ethnography Field Study Diary Generative Mental environment in which things get done Test Interaction Functionality Test Screen Layout Test Nomenclature Test IA Usability Test Log Analysis Search Analytics Customer Feedback Card Sort Evaluative What is understood or accomplished with a tool Visual Design Branding Market Analysis Advertising Campaign Survey Focus Group Mood Board Customer Feedback Preference Interview Card Sort Preference Opinions, likes, desires Uses Techniques
16. The Theory Behind Empathetic Design Pretend your organization doesn’t exist Pretend you don’t exist Play psychotherapist Build a model (or two) Harness the models for perspective
18. W3C team photo, December 2006 Making things better is our passion.
19. Set up a demographic market segment Study clinical data about what diabetics face daily Know diabetics want an easier life (but not the details) Assume easier insulin delivery is a priority
20. We have difficulty taking off our employee hat Photo courtesy of Pulpolux !!!, http://www.flickr.com/photos/pulpolux/ The customer objectives are to increase satisfaction and loyalty.
35. I like to give the director the attention he deserves, because when I wrote a play in college, people didn't pay attention, and they didn't get the point. Photo courtesy of Katie Kelly Why do you go to movies alone?
36. Time Tracking I wrote an app that tracks what I’m doing by the minute. I estimate percentages each Friday based on my productivity. I take the 8 hours in my my day and divide them by project.
37. Age: 29 College Degree: Yes Employed: Yes Car Loan: Yes Savings Account: $5000-$10,000
38. I feel like I’m finally getting ahead. I just paid off my student loan, and I started a savings account because I thought I could finally start gathering a down payment for a house. But I’ll need help. My parents say they …
39. “ How can we increase the amount of funds in savings accounts?” Why do people save money?
41. What’s the emotion behind “finally getting ahead,” plus how did he paid off his student loan? I feel like I’m finally getting ahead. I just paid off my student loan, and I started a savings account because I thought I could finally start gathering a down payment for a house. But I’ll need help. My parents say they … First I’ll ask about the down payment and his need for help, then how he started the account.
42. “ Finally start gathering a down payment.” What’s the history that lead up to you feeling this way? Oh, well I want to buy a house, and now I can start saving for it. Before, I was still paying off my student loan, and that was a huge part of my monthly salary.
43. Why do you want to buy a house? Why? Well I just do. I mean everyone does, I guess. In my family, Dad always said that property is the best investment.
44. Let me verify this. There might be something deeper here. Buying a house is an investment to you? Yes. Sort of. I mean I’m not buying it just to sell it and make money. I want a place to settle down, put down roots. I want to be part of a neighborhood so when I have kids …
45. Back to the down payment, how are you approaching it? I put the same amount each month that I used to pay to my student loan into a savings account. In this market, I’ll need a huge down payment, so my folks say they’ll loan me half the down payment interest free, so I’ll need to save …
46. What’s the story behind your parents helping you? They want their grandkids to have a good place to grow up, and to be close, so they told both of us –I have a sister– that they’d help us with down payments. A long time ago they said this, so I’ve always known.
47. What’s the story behind the savings account, then? Oh, I’ve always had that savings account. Grandma opened it for me with $100 back on my 10 th birthday. We went into the bank together. I remember being a bit scared. But I’ve always had that account. I just haven’t always contributed to it.
48. I’ll skip the “scared” part since it was so long ago. Nice grandma! So what kinds of things kept you from making contributions? Well, at first I put part of the money from my newspaper route in the account, but then I kind of forgot about it. You know, high school. You forget about a lot of things. Then there was the student loan …
49. What was your thinking around the student loan? I actually did a calculation. I figured if I got a degree from a well-known school, I’d get a higher-paying job right away and that calculation was how many extra years it would take to pay a bigger loan down versus the bigger salary.
50. Tell me what the calculation convinced you. That it was worth it –worth the more expensive school since it would not take me longer to pay it off, and I’d still have the same part of my salary left over afterwards. Oh, it didn’t exactly work out that way, but it was a good way to make a decision.
51. Oh? How did it work out, then? It turned out the salary wasn’t as high as I thought I’d get. So it took longer to pay it off, because I didn’t want to totally sacrifice my monthly salary. I mean, I want to go out and have some fun, too.
52. Right! So, what did you do then? I just figured out how many more months it would take to pay it off and did it. I did pay a couple of extra payments when I got a holiday bonus, though. That helped.
53. How did you decide to do that with the bonus? I had heard it was better to do that than to spend it on presents to myself.
54. Who said that? I read it in an article in this magazine. It was an article about this cyclist who would put his race winnings towards his student loans.
55. How do you feel about being in this position? In this position?!?! … Well, I’m glad I’m finally done with the student loan and moving on to the down payment.
56. Is there anything else behind that emotion? Just curious. Why are you glad? Because it’s gone. I don’t have to pay it anymore. (Duh!) … I have a friend who has two student loans and he isn’t even close to paying them off. He’ll end up living in an apartment until he’s 40! That would suck.
57. The Hallway Test Photo by yksin via Flickr What is she thinking while walking down the hallway?
58. The Hallway Test Photo by yksin via Flickr What is her intent? direct implied conscious unconscious
59. Practice, Practice, Practice Yak, yak, yak, yak, yak, yak, yak, yak, yak, yak, yak, yak, yak, yak, yak, yak Fascinated, curious Comfortable to tell stories Stop thinking of your next question!
62. A Mental Model Is: Underlying reasons that drive people's behavior Ways you support people with your product Intentions Experiences with meaning & value
64. Atomic Task ID Quote We will buy in advance (over the internet … for movies we expect big crowds for, like a new release Buy Tickets in Advance to Ensure I Get In 105 We prefer not to go because it’s too crowded. You can’t choose your seat or you have to get there early to choose your seat. Choose Later Screening to Get Good Seats 105 It’s extra hassle standing around waiting for them to let you into the movie theater. Avoid Waiting in Line to Get in the Theater 105 we want it to be as easy an experience as possible … don’t have to think about any part of the experience … just go and relax. Watch a Film to Relax 105
65. Atomic Task ID Quote Discuss Film Afterward My friend really likes talking about the movie, so we’ll end up talking. Discuss Film Right After Seeing It 105 I like to have someone to talk with afterwards. What we like or dislike, whether it was good or not. 110 They’ll have a comment. I’m interested in hearing it after. 113 We do that a lot over lunch. We’ll talk about movies we have seen over the weekend. Discuss Film with Friends Later 103
66. <unnamed> <unnamed> Discuss Film Afterward Let the Movie Linger Write a Review Track Production Studio/Box Office News Get Toys, DVDs, Books, Soundtracks Wish that a Film Could Change How I Act Investigate Story from a Film Afterwards <unnamed> Have a Date Night Watch Films Regularly Organize a Group Attend Films with Others Watch Film Alone Immerse Myself in a Film Watch Certain DVDs Alone Attend Films Alone
79. We want our content to meet consumers’ needs more directly. We need to write “stickier” instructions that will truly change end-user health behavior. I strongly believe in the potential of information therapy to support sound decision-making. How can I translate that into products flexible enough to meet all needs?
80. Cope With A Health Problem Afford Health Care Prevent Health Problems Cope With Death Have A Baby
92. Justify Priorities “ Is this worth building?” “ Can we trump competition in a different mental space?” “ What’s the value of this to the user? To us?” “ How feasible/fast is it to build this? Are there dependencies?” Photos by Roger Edwards, TendrelPhotography.com
93. Left photo courtesy of Dan Arganbright, Quixtar; right photo by *keagy.com of XPLANE, Flickr
99. Focus first on what it’s like to be these people, and then focus on what you have to give them. With this vision, creativity tumbles forth. Photos courtesy of Lower Columbia College via Flickr
100. Mental Models www.rosenfeldmedia.com/books/mental-models/ (blog, how-to, slides, videos, images, scripts, models) Scroll Magazine: Intelligence vs. Understanding A List Apart: Look At It Another Way indi@acm.org Discount Code: WEBVISIONS09