In this presentation we explore the link between business need and customer need and how to innovate (and remove business problems or discover business opportunities) through persona creation and Design Thinking
Design Thinking: A Quick Course in Creative Problem SolvingSpring Studio
Mary Wharmby, a UX Design Director at our agency, taught at UC Berkeley’s one-day educational event RGB 2015. In this presentation, she walked students through the foundations of design thinking, from understanding your users to iterating solutions. The deck, complete with speaker notes, provides a quick snapshot of the most important principles behind using design to solve problems.
We have understood the key cultural and business trends of the here and now with our Mainstream Trends. Our Emerging Trend Report is a cultural snapshot of how businesses are fusing new ideas with old and building a new and entirely forward-thinking world.
A 7-minute presentation given by Laura Seargeant Richardson, Principal Designer, frog design at ToyCon 2009, on the topic: "We Are All Designers of Play." Introduces the core attributes of: Reinvent, Rejuvenate, Reflect for toy companies to consider when designing next generation products.
Ten Step Guide to the Perfect Coworking Space Stevie Glaveski
With almost 2,500 coworking spaces worldwide since DeskMag’s last coworking survey in February 2013, the quality of coworking spaces is imperative to fulfill their mission and ensure that they keep their doors open.
This guide highlights key takeaways from Steve Glaveski’s Ten Step Guide to Perfect Coworking.
In this presentation we explore the link between business need and customer need and how to innovate (and remove business problems or discover business opportunities) through persona creation and Design Thinking
Design Thinking: A Quick Course in Creative Problem SolvingSpring Studio
Mary Wharmby, a UX Design Director at our agency, taught at UC Berkeley’s one-day educational event RGB 2015. In this presentation, she walked students through the foundations of design thinking, from understanding your users to iterating solutions. The deck, complete with speaker notes, provides a quick snapshot of the most important principles behind using design to solve problems.
We have understood the key cultural and business trends of the here and now with our Mainstream Trends. Our Emerging Trend Report is a cultural snapshot of how businesses are fusing new ideas with old and building a new and entirely forward-thinking world.
A 7-minute presentation given by Laura Seargeant Richardson, Principal Designer, frog design at ToyCon 2009, on the topic: "We Are All Designers of Play." Introduces the core attributes of: Reinvent, Rejuvenate, Reflect for toy companies to consider when designing next generation products.
Ten Step Guide to the Perfect Coworking Space Stevie Glaveski
With almost 2,500 coworking spaces worldwide since DeskMag’s last coworking survey in February 2013, the quality of coworking spaces is imperative to fulfill their mission and ensure that they keep their doors open.
This guide highlights key takeaways from Steve Glaveski’s Ten Step Guide to Perfect Coworking.
This lecture describes different types of business structures. We discuss some of the early questions that an entrepreneur must ask before committing to a business:
* Will your business be a for-profit enterprise, a not-for-profit or somewhere in between?
* What are the different requirements and resources necessary for your selected enterprise model?
* What type of financing should you target: equity, debt, grant funding or a combination of all three?
Presentation for World Economic Forum Young Global Leader Nordics on Aug 17, 2018 in Stockholm Sweden on our initiative in Peniche Portugal... Still very much work in progress.
Different Types of Entrepreneurship - Entrepreneurship 101 (2012/2013)MaRS Discovery District
This lecture describes different types of business structures. We discuss some of the early questions that an entrepreneur must ask before committing to a business:
* Will your business be a for-profit enterprise, a not-for-profit or somewhere in between?
* What are the different requirements and resources necessary for your selected enterprise model?
* What type of financing should you target: equity, debt, grant funding or a combination of all three?
Thinking of your business and consumers only in the present is not enough. Brands need to meaningfully innovate and evolve for tomorrow's consumer to be future-proof.
Collection of essays edited focused on markting shift consequences coming from ‘2.0 cultural transition’ through design, philosphy, web and music.
This presentation summarizes the 4th essay, dedicated to design. If you’re interested to full text email
Strategy + Design:
A case study that highlights a brand revamp solution.
-
Victory Creations was facing challenges on brand recognition, lack of visual uniformity across and handling multiple operational entities without a consistent tone of voice.
It found it's solution in a monolithic brand architecture that is in line with the changing global design and marketing trends.
Result: New global partnerships, new queries on website & increase in brand awareness.
Credits:
Agency: Boch & Fernsh
Creative Direction: Chirag Shah & Jimmy Crasto
Strategy: Chirag Shah & Jimmy Crasto
Designers: Jimmy Crasto & Vishnu Haridas
Copy writing: Jimmy Crasto
3D Visualisation: Nidhin & Ajay Vishwakarma
Stall Design: Ajay Vishwakarma
Brand Film: Navin Singh
Case Study: Jimmy Crasto
Strategy + Design:
A case study that highlights a brand revamp solution. - Victory Creations was facing challenges on brand recognition, lack of visual uniformity across and handling multiple operational entities without a consistent tone of voice. It found it's solution in a monolithic brand architecture that is in line with the changing global design and marketing trends.
Result: New global partnerships, new queries on website & increase in brand awareness.
Credits:
Agency: Boch & Fernsh
Creative Direction: Chirag Shah & Jimmy Crasto
Strategy: Chirag Shah & Jimmy Crasto
Designers: Jimmy Crasto & Vishnu Haridas
Copy writing: Jimmy Crasto
3D Visualisation: Nidhin & Ajay Vishwakarma
Stall Design: Ajay Vishwakarma
Brand Film: Navin Singh Case Study: Jimmy Crasto
Generation Z has arrived, and they expect intelligently designed brand experiences. Gen Z’s 44 billion dollars of disposable income has triggered a tsunami of change as industry races towards 2020. In a recent C-suite study, 68 percent of C-suite executives expect their enterprise organizations to emphasize customer experience over products. During industry’s dance with disruption, design has elevated itself to a new seat of power at the table and in the boardroom. That seat comes with expectations that design will act as a conductor of a symphonic enterprise.
Top 10 startup ecosystem pillars (updated)Franki Chamaki
This is an updated version of what I called the top "10 Startup Ecosystem Pillars" or drivers that are important for a startup system to survive and thrive. It's a good framework to use to assess if a country, region or cities' ability to support a startup community.
Data empathy - A Design Thinking approach to AI application development Franki Chamaki
This presentation covers how we, at HIVERY, apply a Design Thinking Approach to Artificial Intelligence solution development. At HIVERY we build "Data Empathy" rather than User Empathy first in order to goal big problems.
More Related Content
Similar to Spaceble. Make more out of space. Pitch Document
This lecture describes different types of business structures. We discuss some of the early questions that an entrepreneur must ask before committing to a business:
* Will your business be a for-profit enterprise, a not-for-profit or somewhere in between?
* What are the different requirements and resources necessary for your selected enterprise model?
* What type of financing should you target: equity, debt, grant funding or a combination of all three?
Presentation for World Economic Forum Young Global Leader Nordics on Aug 17, 2018 in Stockholm Sweden on our initiative in Peniche Portugal... Still very much work in progress.
Different Types of Entrepreneurship - Entrepreneurship 101 (2012/2013)MaRS Discovery District
This lecture describes different types of business structures. We discuss some of the early questions that an entrepreneur must ask before committing to a business:
* Will your business be a for-profit enterprise, a not-for-profit or somewhere in between?
* What are the different requirements and resources necessary for your selected enterprise model?
* What type of financing should you target: equity, debt, grant funding or a combination of all three?
Thinking of your business and consumers only in the present is not enough. Brands need to meaningfully innovate and evolve for tomorrow's consumer to be future-proof.
Collection of essays edited focused on markting shift consequences coming from ‘2.0 cultural transition’ through design, philosphy, web and music.
This presentation summarizes the 4th essay, dedicated to design. If you’re interested to full text email
Strategy + Design:
A case study that highlights a brand revamp solution.
-
Victory Creations was facing challenges on brand recognition, lack of visual uniformity across and handling multiple operational entities without a consistent tone of voice.
It found it's solution in a monolithic brand architecture that is in line with the changing global design and marketing trends.
Result: New global partnerships, new queries on website & increase in brand awareness.
Credits:
Agency: Boch & Fernsh
Creative Direction: Chirag Shah & Jimmy Crasto
Strategy: Chirag Shah & Jimmy Crasto
Designers: Jimmy Crasto & Vishnu Haridas
Copy writing: Jimmy Crasto
3D Visualisation: Nidhin & Ajay Vishwakarma
Stall Design: Ajay Vishwakarma
Brand Film: Navin Singh
Case Study: Jimmy Crasto
Strategy + Design:
A case study that highlights a brand revamp solution. - Victory Creations was facing challenges on brand recognition, lack of visual uniformity across and handling multiple operational entities without a consistent tone of voice. It found it's solution in a monolithic brand architecture that is in line with the changing global design and marketing trends.
Result: New global partnerships, new queries on website & increase in brand awareness.
Credits:
Agency: Boch & Fernsh
Creative Direction: Chirag Shah & Jimmy Crasto
Strategy: Chirag Shah & Jimmy Crasto
Designers: Jimmy Crasto & Vishnu Haridas
Copy writing: Jimmy Crasto
3D Visualisation: Nidhin & Ajay Vishwakarma
Stall Design: Ajay Vishwakarma
Brand Film: Navin Singh Case Study: Jimmy Crasto
Generation Z has arrived, and they expect intelligently designed brand experiences. Gen Z’s 44 billion dollars of disposable income has triggered a tsunami of change as industry races towards 2020. In a recent C-suite study, 68 percent of C-suite executives expect their enterprise organizations to emphasize customer experience over products. During industry’s dance with disruption, design has elevated itself to a new seat of power at the table and in the boardroom. That seat comes with expectations that design will act as a conductor of a symphonic enterprise.
Similar to Spaceble. Make more out of space. Pitch Document (20)
Top 10 startup ecosystem pillars (updated)Franki Chamaki
This is an updated version of what I called the top "10 Startup Ecosystem Pillars" or drivers that are important for a startup system to survive and thrive. It's a good framework to use to assess if a country, region or cities' ability to support a startup community.
Data empathy - A Design Thinking approach to AI application development Franki Chamaki
This presentation covers how we, at HIVERY, apply a Design Thinking Approach to Artificial Intelligence solution development. At HIVERY we build "Data Empathy" rather than User Empathy first in order to goal big problems.
Incubator vs accelerator - what is the difference?Franki Chamaki
What is the difference between an Incubator vs accelerator? In this presentation, we will explain the difference between an Incubator vs accelerator by using the business model canvas as a framework to assess where it fits
Red Garage operates as a venture builder/
start-up studio partnering with The Coca-Cola
Company. Ourindependence is key to moving
with speed, keeping lean and building value.
Red Garage conducts the early stage problem
exploration, concept development, and business
model validation.
In this presentation, I will discuss:
1. Why innovation inside of an existing
corporation is so difficult and how companies
can employ the tools and processes
successful start-ups use to drive innovation
2. How corporates can innovate leveraging
their assets and startup thinking to exploit new
growth areas
3. Outlining the Red Garage Ventures concept
and what to consider when setting up a
corporate venture fund
4. Ensuring successful commercialization and
acceleration of a startup by leveraging the
“mother ship” assets, relationships and being a
key R&D customer
I created this what I called the top "10 Startup Ecosystem Pillars" or drivers that are important for a startup system to survive and thrive. It's a good framework to use to assess if a country, region or cities' ability to support a startup community.
Machine Learning Explained and how apply lean startup to develop a MVP toolFranki Chamaki
At HIVERY, we combine Design Thinking, Learn Start-Up thinking with Machine Learning techniques to develop and release "new to the world" solutions that are intuitive yet power by applying deep science to help solve complex business problems.
HIVERY applies artificial intelligence to complex business problems. We do this through our methodology of DISCOVERY, EXPERIMENT and DEPLOYMENT.
How to think like a startup in a corporate environment Franki Chamaki
Tools, methods and examples of how to apply "Startup Thinking" within a corporate environment. This will cover: • Understand what innovation really means, the different types of innovation and more importantly, why companies innovate?
• Learn how to think more like an entrepreneur and view failure as a learning process
• Learn how to identify and validate key assumptions
• Understand how to turn a simple thought into something actionable by validated learning
• To challenge the way they “do things” at work currently
Do you want to get a quick overview of Lean Startup? Well, this guide gives you a good overview of key aspect of applying lead startup method to your startup ideas.
Presence - The key to achieving wellbeing, is knowing (start up concept idea)Franki Chamaki
The presentation will show
1. My ability to take a complex wicked problem and come up with a viable business solutions
2. Apply customer-centric approach to solution discover
3. Exact insights to help with solution design
4. How to identify and leverage external IP to accelerate start up endeavors
5. How to validate ideas by applying Lean Start up framework.
6. How to test business models to discover new ways to generate value
Intelligent energy. Imagine life in 20 or 30 years from now. Franki Chamaki
This presentation was part of a video submission to 'The Living Climate Change Video Challenge - presented by IDEO and hosted by DESIGN 21 and had to be maximum 2 minutes.
In this video we paint the picture of how energy would be optimised not just by humans but machines as they become intelligent and integrated into our daily lives.
While the world's power demands are expected to rise 60% by 2030, it is supposed by the same time, majority of our energy generation will be decentralised. Our local neighborhoods will become energy farms, allowing local communities to exchange energy between themselves via the Smart Grid it would be similar to todays local farmers market - but for energy.
As we become more involve and aware in our energy production, our behavior will ultimately change. We will move from being a conscious customer to cautious ones thus further optimizing our overall energy consumption.
Combined with the semantic web, our home appliances and car will access the internet to discover our daily routines, activities and usage patterns to optimize our overall energy use.
Our future is bright and delightful.
This presentation was part of a video a submission to 'The Living Climate Change Video Challenge - presented by IDEO and hosted by DESIGN 21 and had to be maximum 2 minutes.
In this video we paint the picture of how energy would be optimised not just by humans but machines as they become intelligent and integrated into our daily lives.
While the world's power demands are expected to rise 60% by 2030, it is supposed by the same time, majority of our energy generation will be decentralised. Our local neighborhoods will become energy farms, allowing local communities to exchange energy between themselves via the Smart Grid it would be similar to todays local farmers market - but for energy.
As we become more involve and aware in our energy production, our behavior will ultimately change. We will move from being a conscious customer to cautious ones thus further optimizing our overall energy consumption.
Combined with the semantic web, our home appliances and car will access the internet to discover our daily routines, activities and usage patterns to optimize our overall energy use.
Our future is bright and delightful.
This presentation focuses on a Mental Models created on the NSW City Rail system. Using a Mental Model, I was able to discover core issues and opportunities to improve.
A Mental Model is essentially a visual representation of how users view a flow (i.e. consumer journey). It allows us to easily get behind the business problem and gain insight. It also allows us to easily conduct a gap analysis between the consumer action (i.e. does, think and feel) vs. how we as a business can support that task.
I am a BIG fan of Indi Young, a Founding Partner of Adaptive Path, who developed the concept of a Mental Model.
Enjoy and feel free to ask any questions or email me for a copy. Happy to share
Franki Chamaki. Design Thinking. Human Thinking.Franki Chamaki
The following presentation is put together to give you a sample of some recent self-projects that I have been involve to practice my Design Thinking skills. This presentation forms part of my submission for IDEO. Both case studies are good examples of how I think — how I can observe a situation/environment, imaginatively frame problems and questions and consider multiple perspectives in coming up with ideas that desirable, feasibility and viable. I believe "critical thinking" is an ability to understand your problem and respond to intuitively.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Spaceble. Make more out of space. Pitch Document
1. e Pitch
“We want to help people create smart uses of space
everywhere”
Franki Chamaki, Cofounder Spaceble
2. …
, I’m … from
Hi
Hi, I’m Franki Chamaki from Spaceble:
a peer-to-peer marketplace for space
2 2
3. g…
ar e solvin
le m we
Th e prob
We help people utilize their unused space
and generate income by finding and
connecting with those who are in need of
space.
3 3
4. n is…
Our solutio
Our solution enables space owners to list,
find and connect with space seekers and
turn any space in to rentable income
1. space to use: i.e. space for artist brand practice
2. space to store: i.e. physical stuff
3. space to park: i.e. car, boat etc.
4 4
5. ity …
ig o p por tun
ab
This is
This is a BIG opportunity because the
current Australian market for storage alone
is undersupplied
this includes some major cities in the USA – and
does not take into account space for use or
space to park
5 5
6. …
ma rket is
O ur target
Our target market focuses on populated
and urban communities starting with:
universities, public transport and social,
sport & recreation hubs
Example: Randwick (University hub),
Ultimo (University/Transport hub)
Annandale NSW (Social hub)
6 6
7. er by…
ire c ustom
qu
We ac
Spaceble is considered a “blue ocean” business.
We are experimenting with small marketing pilots
to determine effective communication channels
and will acquire customers by organic as well as
targeted social media and search engine
marketing (e.g. Facebook and Google).
We also are engaging with “likeminded”
customers – AirBnB, Gumtree and invite them to
list.
7 7
8. y…
ke m oney b
We ma
Primary revenue source is pay to connect
model:
8 8
9. ….
comp etitors
y
Our ke
We are “blue ocean” and there is no direct
Peer
competitors
Spaceble
craigs Gum
list tree
Storage Space
(i.e. storage sizes, Space cracker (i.e. no standard sizes,
fix location, conditions) out fixed location, physical/non-
physical or standard conditions)
Kennard's Storage
Self King
Storage
Grace Self
Storage
Commercial
9 9
10. s…
Our t e am i
! Co-founder: Franki Chamaki
! 20 years plus corporate experience & business
design, strategy and innovation
! Serial start up entrepreneur: mockupmytattoo.com,
shakeyourlove.com
! Co-founder: Johnny Chamaki
! 30 years plus architecture and design experience
! Multi awarding furniture and architect design
10 10
11. …
o next is
Wh at we d
Our focus is to build a sustainable
community membership through
marketing and accessibility.
This means continuing with our marketing
experiments and establishing a mobile
presence
11 11
12. g…
rrent seekin
c u
We are
We are seeking $150,000 funding angel funding
NOW Private beta
Build core relationships
Develop strategies
$150,000 will achieve:
• 6,600+ users
Receive capital injection
• Spaceble as market leader for
($150,000) “space” market in two cities –
Australia only
Activate segment strategy
Launch viral campaign
Stage 1 – formal campaign
TV/Media Campaign
$500,000 will achieve:
Commerce round A capital • 30,000+ users
raising ($0.5 million) • Spaceble as market leader for
“space” market in four cities -
Capital injection ($500,000) Australia and US
12 12
13. ar ies
To summ
To summaries…
! Spaceble is changing the way people think about space and its use
! The intent is to revolutionize the way empty space is used by
transforming into rentable space
! We are experiment with different cost-effective ways to market this
space movement
! Current players sell storage. That’s it.
! They lack discovery. They lack social. They limit opportunity and use
current paradigm when looking at storage rather ‘space’.
! Opportunity is big and real.
! Spaceble wants to “Make more out of space”
13 2
14. e Appendix
“We want to help people create smart uses of space
everywhere”
Franki Chamaki, Cofounder Spaceble
15. Overview
! Spaceble is a peer-to-peer marketplace for space.
! Sydney startup recently launched an interesting concept to sell "space". With the tag
line "Spaceble. Make more out of space" Spaceble aim to commercialize the spare.
! Spaceble is changing the way people think about space and use its used. The intent
is to revolutionize the way empty space is used by transforming, i.e. garages, yards,
rooms, offices, driveways, etc., into rentable space - space to use (i.e. space for artist
brand practice, art creation), space to storage (i.e. physical stuff), space to park (i.e.
car, boat etc).
! Spaceble is more than just disrupting the self-storage and parking market, it seeks to
brings new space supply while changing the way people think about and use their
space.
! Spaceble makes more out of space and is currently live in Sydney, Australia.
15 15
16. Business Highlights
! Core competency:
Platform that find and connects space owners and space seekers
! Market Segment:
Self storage and Packing
! Customer base:
Businesses & Consumers - Student Storage, Household Storage, Business Storage, Relocation, Auto, Boat
! Primary revenue source:
Pay to Connect
! Overhead:
System enhancement and marketing
! Exit strategy:
Primary: Remain Private & Profitable
Secondary: Buyout
16 16
17. Market Summary
! Market for space
! Current Australia market for storage is undersupplied
(see next slide) this includes some major cities in USA – and does not
take into account the parking segment.
! Spaceble market is considered “blue ocean” it does not exist unlike
traditional incumbent like self storage providers.
! Its focus is more than just on storage or any physical items but space in
its widest sense:
! Space to use (i.e. space for artist band practice gigs, art creation),
! Space to store (i.e. physical stuff),
! Space to park (i.e. car, boat etc.).
! Spaceble is a member site dedicated to space.
17 17
18. Market Summary (2)
Total Rentable (storage only) capacity per city 2008/09
Perth (WA) Undersupplied Oversupplied
Melbourne (Vic)
Sydney (NSW)
Auckland (NZ)
Brisbane (QLD)
New York (NY-NJ-PA)
Honolulu (HI)
Chicago (IL-IN-WI)
Philadelphia (PA)
Minneapolis (MN)
Minneapolis (MN)
Los Angeles (CA)
Richmond (VA)
San Diego (CA)
San Francisco (CA)
Tampa (FL)
Phoenix (AZ)
Charlotte (NC)
Seattle (WA)
Nashville (TN)
New Orleans (LA)
Salt Lake City ((UT)
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1
Supply and Population Comparison Table - Australia & N.Z. Versus Selected U.S.Cities
Based on average USA and the Forecast Demand and Conclusion figures sourced from Cushman & Wakefield (California, USA). We
observed, that If "Rental area per person" is greater 0.51 we can consider that storage market as oversupplied, if 0.51 or less we
consider that market undersupplied, else equilibrium. This takes only storage perspective not parking. See appendix (1).
18 18
19. Market Summary (2)
Total Rentable (storage only) per week value per city 2008/09
Supply vs. total market available
New York (NY-NJ-PA) $13,041,172.90
Los Angeles (CA) $14,554,722.39
Market undersupplied
Chicago (IL-IN-WI) $9,278,400.82
Philadelphia (PA-NJ-DE-MD) $5,912,187.49
Minneapolis (MN) $3,510,486.69 Total market pw sqm
Minneapolis (MN) $3,510,486.69
Sydney (NSW) $1,765,294.66
Melbourne (Vic) $1,470,077.98
Brisbane (QLD) $1,053,632.73
Auckland (NZ) $716,349.39
Honolulu (HI) $702,958.91
Perth (WA) $550,726.67
Richmond (VA) $1,580,145.94
San Diego (CA) $4,126,062.77
San Francisco (CA) $5,825,455.86
Tampa (FL) $3,978,458.54
Charlotte (NC) $2,476,675.89
New Orleans (LA) $1,738,293.96
Nashville (TN) $2,277,269.25
Phoenix (AZ) $6,301,565.92
Salt Lake City ((UT) $1,602,068.39
Seattle (WA) $5,044,081.28
-40% -20% 0% 20% 40% 60% 80% 100%
Supply and Population Comparison Table - Australia & N.Z. Versus Selected U.S.Cities
Assuming modest rate of $2.6 per week, SQM (commercial storage only and does not include parking).
19 19
20. Market Summary (3)
! The storage market for Sydney metro alone, at modest rate
of $2.6 per week SQM, is estimate to be just around $1.7
million per week.
! This is represents commercial storage rental area only and
does not include the opportunity of peer to peer
residential spaces, work spaces or parking as sought by
Spaceble. If we assume 30% additional for this segment,
this equates to around $2.2 million per week opportunity
! If we further assume Spaceble attaining 10%, that is
$230,000 per week market opportunity for Sydney metro
alone.
20 20
21. Competition
! There are no direct competitors to Spaceble.com other than the closest
being www.spaceout.com.au but this sites usability is poor, not
engaging and fundamentally focus on “storage” rather “space”.
! Summary of competitive differences
! Existing online marketplace are not built with the requirement or
understanding of “space” in mind
! They are are place to sell: storage. That’s it.
! They lack discovery. They lack social. They limit opportunity and use
current paradigm when looking at storage rather ‘space’.
! We’ve spoken to users selling and seeking space on existing places.
They use it because they have to.
22. Product
architecture
Social connection
Search facility
Space demand Space Supply
Space listings Wanted Listings
Communication Trust & Safety
Message system,
Nickname, privacy
notification, suggestion
Desktop Mobile
22 22
23. Summary of projections
Sydney and Melbourne only
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue $29,700 $59,400 $118,800 $237,600 $475,200
Burn $150,000 $150,000 $150,000 $150,000 $150,0000
Headcount 2 2 2 2 2
Customers 6600 13200 26400 52800 105600
Net $-120,300 $-120,300 $-31,200 $87,600 $325,200
Notes
1. Assuming 550 new customers per month on average for Sydney and Melbourne only
2. Assuming $7.5 credit purchases on average
3. Assuming 60% "pay to connect" purchases
4. Assuming double customer growth per year from previous year
Burn break up:
Operations
$25,000
Legal
$10,000
Marketing
$65,000
$10,000
Maintenance
Consultants
$10,000
$30,000
Salaries $15K
Total
$150,000
23 23
24. Summary of projections
Sydney, Melbourne, New York, Los Angels only
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue
$135,000
$270,000
$540,000
$1,080,000
$2,160,000
Burn
$500,000
$500,000
$500,000
$500,000
$500,000
Headcount
2
2
3
3
4
Customers
30,000
60,000
120,000
240,000
480,000
Net
$-365,000
$-230,000
$40,000
$580,000
$1,660,000
Notes
1. Assuming 2500 new customers per month on average for Sydney, Melbourne, New York, Los Angels only
2. Assuming $7.5 credit purchases on average
3. Assuming 60% "pay to connect" purchases
4. Assuming double customer growth per year from previous year
Burn break up:
Operations
$50,000
Legal
$20,000
Marketing
$340,000
Maintenance
$10,000
Consultants
$20,000
Salaries $15K
$60,000
Total
$500,000
24 24
25. Marketing Considerations
! Target Market/Demographics: Universities and
transport hubs
! Distribution and sales channels
! Branding and strategic position
! Media Mix: [Web Ads/Billboards/TV/Radio]
! Marketing and sales team development
25 25
26. Appendix (1)
Supply and Population Comparison Table - Australia & N.Z. Versus Selected U.S.Cities (This table has been assembled by Kennards Self Storage using data from Blackwell Consulting and Cushman and Wakefield) 2008/9
City # of Self Storage Facilities Population Total Rentable Area (SQM) Rentable Area Per Person (SQM) Conclusion (1)
Australia & NZ
Sydney (NSW) 111 3,641,422 494,030m² 0.13 Undersupplied
Melbourne (Vic) 119 3,371,888 406,978m² 0.12 Undersupplied
Brisbane (QLD) 100 1,676,389 305,162m² 0.18 Undersupplied
Perth (WA) 48 1,256,035 152,547m² 0.12 Undersupplied
Auckland (NZ) 64 1,303,068 203,513m² 0.16 Undersupplied
USA
Phoenix (AZ) 555 4,365,443 2,692,978m² 0.61 Equilibrium
Seattle (WA) 495 3,388,994 2,365,893m² 0.69 Oversupplied
San Diego (CA) 354 3,072,574 1,602,978m² 0.52 Equilibrium
Minneapolis (MN) 256 3,318,028 115,4007m² 0.34 Undersupplied
San Francisco-Oakland-Fremont, CA 485 4,331,321 2286286.679m² 0.53 Oversupplied
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD 434 5,919,740 1927050.225m² 0.33 Undersupplied
Minneapolis (MN) 256 3,318,028 115,4007m² 0.34 Undersupplied
Tampa (FL) 371 2,808,971 1,645,352m² 0.58 Equilibrium
Charlotte (NC) 258 1,687,342 1,120,669m² 0.66 Oversupplied
Nashville (TN) 261 1,534,899 1,108,701m² 0.72 Oversupplied
Richmond (VA) 118 1,229,109 590,048m² 0.48 Undersupplied
New Orleans (LA) 201 1,165,440 868,280m² 0.74 Equilibrium
Salt Lake City ((UT) 205 1,100,372 947,971m² 0.86 Oversupplied
Honolulu (HI) 48 917,673 209,589m² 0.22 Undersupplied
New York (NY-NJ-PA) 899 19,099,625 3828883m² 0.20 Undersupplied
Los Angeles (CA) 1075 13,350,826 4867801m² 0.36 Undersupplied
Chicago (IL-IN-WI) 671 9,804,475 2949270m² 0.30 Undersupplied
1 . This based on average USA and the Forecast Demand figure is sourced from Cushman & Wakefield (California, USA) conclusion. We can conclude, as estimate, that If "Rental area per person" is greater 0.51 we can consider that storage
market as oversupplied, if 0.51 or less we consider that market undersupplied, else equilibrium. This takes only storage perspective not parking.
26 26