Relais & Chateaux is a network of independent hotels and restaurants around the world, with over 520 members across 60 countries and 5 continents. The document discusses Relais & Chateaux's digital presence, including their attractive multilingual website, mobile apps available on iOS, Android and iPad, and social media presence on Facebook, Twitter and Pinterest. It also notes opportunities for improvement such as providing more customer feedback and sustainability information on the website.

1. RELAIS & CHATEAUX

2. RELAIS & CHATEAUX
 Network of independant hotels and restaurants all
around the world
 60 countries
 5 continents
 It is an association governed by the law of 1901
 520 members

3. Italian
Portuguese
DIGITAL LANDSCAPE
 Attractive website with pictures, and a suiting
background display (white color in majority)
 Eight different languages
French
English
Japonese
Spanish
German
Chinese

4. DECISION CUSTOMER
JOURNEY
 Loads of informations but well
organized
Map with all locations
According to the goal of the trip,
people can be advised in their booking
(Honey moon, wedding, family trip…)

5. SOCIAL MEDIA PRESENCE
 Facebook (50 000 Fans)
 Twitter (15 500 followers)
 Pinterest
 Newsletter

6. RELAIS & CHATEAUX
APPLICATIONS
 The guest can download 3 kinds of application to book :
 Ipad application
 Iphone application
 Android application
 QR Code
 Free applications with 15 000 visuals and 300 videos

7. CUSTOMER RATINGS
 Multiple partnerships :
Link to the apple store and google play
 There are direct links to facebook & twitter to
evaluate the number of fans following the brand
 The quality of the user experience is quiet good but
there is room for improvement

8. IMPROVEMENTS
 No customers’ feedbacks on the general
website
 Today, the sustainable issues is important, but
on the website there is no informations about
that
 Lack of informations about their current news
 No follow up of the guests : no guest history

10. CONCLUSION
Relais & Chateaux group seems to have understood
the importance of digital interaction
They try to always keep connected with their
customers
However they could optimize their guest relation
experience by being more involved in process such as
creating fidelity program

11. THANK YOU FOR
LISTENING