Sovnier envisioning india_final_jim

SOUVENIR
Jaipuria Institute of Management was set up by Seth Anandram Jaipuria Education Society in
2001. It has a sprawling campus spread over 5 acres on NH-24 within NCR. During this short
span of 17 years, under the able guidance of the Late Dr. Rajaram Jaipuria and Shri Shishir
Jaipuria JIM, has been acclaimed as a leading business school in Northern India. Jaipuria
Institute of Management, Ghaziabad, was established by fulfilling all the norms regarding
academic,financialandsocialaspectssetbyconcernedstatutorybodies.
The Institute started a full time 2 years master degree program in Business Administration
(MBA), in the year 2001. This program is duly approved by AICTE, Ministry of HRD (Govt. of India)
and affiliated to Dr. A.P.J Adbul Kalam Technical University, Lucknow (U.P.). Moreover, Seth
Anandram Jaipuria Trust and Seth Anandram Jaipuria Education Society manage various
reputedschoolsandcollegesinthecountry.
Jaipuria Institute of Management, Indirapuram, Ghaziabad, aims to provide quality management
educationtotransformindividuals intoBusinessLeaders,SkilledManagers&Entrepreneurs.
Jaipuria Institute of Management intends to provide and develop the capabilities of the young
managers by raising their level of competence and intellect to face various challenges in the
global environment. In pursuit of excellence, the institute provides training and development
services, fosters research and disseminates knowledge through publication of books, journals
and magazines for the development of society at large. Jaipuria Institute of Management has
establisheditselfasaleadingmanagementinstituteinNorthernIndia.
ABOUT THE INSTITUTE

01
International Conference on
Envisioning India 2.0
Economic Policies : Prospects & Challenges
st
1 December, 2018
Messages
I am pleased to know that Jaipuria Institute of Management is organizing
“International Conference on Envisioning India 2.0 Economic Policies: Prospects &
st
Challenges”on 1 December,2018.
India has emerged as the fastest growing major economy in the world where world is
facing economic crisis. Our Government is involved in initiating policies that is ensuring time-
bound creationofworldclasseconomy.
I am happy to know that the Conference would cover the diverse functional areas of
Economic, Social, Strategic, Geographical, Legal, Marketing, Operations, Finance,
Accounting, Communication, IT, etc. I hope your endeavours would establish a milestone to
counter various global challenge and fruitful to the policy makers, industrialists, academicians,
researchers,etc.
I extend my greeting to the members of the Jaipuria Institute of Management,
participating delegates to the Convention and my best wishes for a successful release of
Souveniroftheoccasion.
(RAVI SHANKAR PRASAD)
RAVI SHANKAR PRASAD
jfo'kadj izlkn
M E S S A G E
Room No. 402, ‘A’ Wing, Shastri Bhawan, New Delhi,-110001. Phone: 23387557, 23386974 FAX: 23384241
ea=h
fof/k ,oa U;k;
vkSj
bysDVªkWfudh vkSj lwpuk izkS/kksfxdh
Hkkjr ljdkj
MINISTER OF
LAW & JUSTICE
and
ELECTRONICS & IT
GOVERNMENT OF INDIA
www.jaipuria.edu.in/jim

st
1 December, 2018
st
1 December, 2018
Messages
I am happy to know that Jaipuria Institute of Management, Indirapuram, Ghaziabad is
organizing one day International Conference on “ Envisioning India 2.0 Economic Policies :
Prospects & Challenges ”at InstituteAuditorium on 01 December 2018 and coming out with a
souvenirtomarktheoccasion.
The initiatives of current Indian Government like Digital India, Make in India and
Skill India are leading towards to a NEW INDIAi.e. India 2.0. The concept of India 2.0 stands
on three major pillars namely building Internet infrastructure, improving online services and
improving digital literacy. Digital Locker, Aadhaar card, eSign and eHospital are unique
servicesintroducedby Hon’blePrimeMinisterwhichwilltakeIndiatonextlevel.
I wish all the best to the Jaipuria Institute of Management for the grand success of the
Conference.
(Shiv Pratap Shukla)
New Delhi
16.11.2018
Shiv Pratap Shukla
f'ko izrki 'kqDy
M E S S A G E
138, North Block, New Delhi-110001 Phone : 23092377, 23094108, Fax: 23092680
foÙk jkT; ea=h
Hkkjr ljdkj
ubZ fnYyh&110001
MINISTER OF STATE FOR FINANCE
GOVERNMENT OF INDIA
NEW DELHI-110001
Messages
It gives me immense pleasure to know that Jaipuria Institute of Management,
Indirapuram, Ghaziabad is organizing an International Conference on Envisioning India 2.0
EconomicPolicies:Prospects &Challengeson1stDecember,2018.
The growth of world economy today presents huge disparity. On one hand there is
great possibility for sustained economic growth, increasing prosperity, and the mitigation of
poverty while on the other side, old problems remain same, and much of the progress that is
made seems increasingly vulnerable to shifts in international financial markets and capital
flows. To have a better future for all, it is essential that we understand the origins of both the
successesandthevulnerabilities.
I am sure that the interaction of academicians of India with various internationally
renowned counterparts will go a long way in knowledge sharing to help our economy to grow
andtocompeteglobally.
Iwish allsuccesstotheorganizersoftheConference.
[Gen. (Dr) V.K. Singh (Retd.)]
GEN.(DR) VIJAY KUMAR SINGH
PVSM, AVSM, YSM (Retd.)
tujy ¼Mk-½ fot; dqekj flag
ihoh,l,e] ,oh,l,e] okbZ,l,e ¼ ls-fu-½
M E S S A G E
fons'k jkT; ea=h
Hkkjr ljdkj] ubZ fnYyh
Minister of State for External Affairs
Government of India, New Delhi
Office: South Block, New Delhi - 110011, Tel: 011-23011141, 23794337 Fax: 011-23011425
03www.jaipuria.edu.in/jim02 www.jaipuria.edu.in/jim

st
1 December, 2018
st
1 December, 2018
Messages
It is a matter of joy that Jaipuria Institute of Management, Indirapuram, Ghaziabad is
organizing an International Conference on Envisioning India 2.0 Economic Policies:
Prospects &Challengeson1st December,2018.
The theme of the conference has been rightly chosen so as to reflect the pressing needs
of Indian economy. We need to understand challenges in developing India in the context of
global economic conditions and I am confident that the deliberations of the conference would
emergeasconcretestepstohelptheIndianEconomyandeventuallyconquertheWorld.
I congratulate the organizers for the thoughtful choice of the topic for this conference
andfortheireffortsinplanningandorganizingthiseventinagrandway.
Iwish theconferenceallsuccess.
(Dr. Mahesh Sharma)
Dr. Mahesh Sharma
Mk- egs'k 'kekZ
M E S S A G E
laLd`fr jkT; ea=h ¼Lora= izHkkj½
i;kZoj.k] ou ,oa tyok;q ifjorZu jkT; ea=h
Hkkjr ljdkj] ubZ fnYyh
MINISTER OF STATE (IC) FOR CULTURE
MINISTER OF STATE FOR ENVIRONMENT,
FOREST & CLIMATE CHANGE
GOVERNMENT OF INDIA, NEW DELHI
Ministry of Culture : 501, ‘C’ Wing, Shastri Bhavan, New Delhi-11001, Tel : 91-11-23386765, 23381539 Fax: 91-11-23385115
Ministry of Environment, Forest & Climate Change : 5th Floor, Akash Wing, Indira Paryavaran Bhawan, Jor Bagh, New Delhi-110003
Messages
I am pleased to know that Jaipuria Institute of Management, Indirapuram, Ghaziabad
is organizing an International Conference on Envisioning India 2.0 Economic Policies:
Prospects &Challengeson1Dec.2018.
The theme of the conference is very appropriate and relevant in present times. I hope
this International Conference will provide a common platform for academicians, researchers,
industrialists to share their knowledge and experience, which will be very usefull for society at
large.
I know that the brand value of Jaipuria Institute of Management & their quality
consciencewillensureagrandsuccess.
Iwish theorganizersallthebest.
DR. ANIL AGRAWAL
Member of Parliament
(Rajya Sabha)
Member:
• Standing Committee on Urban Development
• Consultative Committee for the
Ministry of Communication
M E S S A G E
KF-91, Kavi Nagar,
Ghaziabad - 201002 (Uttar Pradesh)
Tel: 0120-2701008, 2701009

st
1 December, 2018
st
1 December, 2018
Messages
It is a matter of delight to know that Jaipuria Institute of Management, Indirapuram,
Ghaziabad, known for its multifaceted intellectual and extracurricular activities round the year
is holding One Day International Conference on a vital subject Envisioning India 2.0
EconomicPolicies:Prospects &Challengeson1st December,2018.
Our globalized world economy has opened up new opportunities and increased the
scope for economic progress in the world. Globalization is something we must embrace. But it
has also brought increased risks, and increased the importance of vigilance and discipline in
economic policies, of strengthened reform efforts, and of active international economic
cooperation. I hope that this conference would be helpful in creating a platform for fruitful
discussions on thisfrontandmotivatefuturegenerationstotakeupIndiatothenextlevel.
I congratulate all the delegates participating in this International Conference and wish
themagrandsuccessinthisconference.
(Atul Garg)
[kk| ,oa jln] ukxfjd vkiwfrZ]
fdjk;k fu;a=.k] miHkksDrk laj{k.k] ckWaV&eki
[kk| lqj{kk ,ao vkSizf/k iz'kklu
M E S S A G E
nwjHkk"k ¼dk;kZ-½ % 0522-2237101
¼lh-,p-½ % 0522-2213521
d{k la- 8 c- uohu Hkou] y[kuÅ
fnukad % ----------------------------
vrqy xxZ
jkT; ea=h
¼vrqy xxZ½
jkT; ea=h
[kk| ,oa jln] ukxfjd vkiwfrZ]
fdjk;k fu;a=.k] miHkksDrk laj{k.k
ckWaV&eki] [kk| lqj{kk ,ao
vkSizf/k iz'kklu
mRrj izns'k A
Messages
It is a matter of great honour and pleasure for me to write this message to be included in the
souvenir being published by Jaipuria Institute of Management, Ghaziabad on the occasion of the
InternationalConferenceon“Envisioning India 2.0EconomicsPolicies:Prospects &Challenges”.
Managing sustained growth and an all-inclusive growth in a perpetual manner are the issues, all of us in the
industry as also in the society, have been concerned about, in the recent times. In order to work out
strategies to deal with the challenges of present and the future, nothing can be more useful than organizing
conferencesspeciallyoftheinternationallevel.
The topics covered in the conference are quite comprehensive and I am sure the faculty as well as students
will benefit from the deliberations during the conference. The experts from all over the world would also
find JIM and AKTU as their long-term partners in the field of management of sustained and all-inclusive
growth.
While wishing the management of JIM a success in their endeavours, I wish to compliment them for their
novelinitiativesinachievinghigherstandardsofqualityofeducation.
(Prof. Vinay Kumar Pathak)
Vice-Chancellor
Prof. Vinay Kumar Pathak
Vice-Chancellor
izks0 fou; dqekj ikBd
dqyifr
M E S S A G E
Sector-11, Jankipuram Extension Yojna, Lucknow-226 031 (U.P.) India, Website: www.aktu.ac.in
Office: +91-522-2772194 Fax: +91-522-2772189 E-mail: vc@aktu.ac.in, vinay@vpathak.in
MkWa0 ,0ih0ts0 vCnqy izfof/kd fo'fo|ky;
mRrj izns'k] y[kuÅ
Dr. A.P.J. Abdul Kalam Technical University
Uttar Pradesh, Lucknow
Dated: 05.11.2018

st
1 December, 2018
st
1 December, 2018
I am pleased to know that Jaipuria Institute of Management, Indirapuram, Ghaziabad is
publishing a souvenir on the occasion of the International Conference on “Envisioning India 2.0 Economic
Policies:Prospects &Challenges”on 1st December,2018.
In the mid of rapid technological change, political polarization and a fragile economic recovery, it
is critical that we should define, assess and implement new economic path to growth and prosperity. In last
50 years the world has seen exceptional advances: humanity has been connected digitally, financially and
through tradeand integratedvaluechains.Yetprogress is susceptibleby criticalglobalrisks, deepgap have
split global society and a tidal wave of technologically-driven change – the Fourth Industrial Revolution –
isbreakingoverhistory.Theneedforglobalcooperationhasneverbeengreater.
In today’s complex world, we should understand that challenges can be converted into
opportunities only if understood within the larger context of political, economic, technological,
governance and social interrelationships. I hope that this International Conference would be a grand
successinthisregard.
Iwish theInternationalConferenceagrandsuccess.
With good wishes,
(Hotniar Siringoringo)
Messages
M E S S A G E
Messages
I am extremely delighted to know that Jaipuria Institute of Management, Indirapuram, Ghaziabad
is organizing an "international Conference on Envisioning India 2.0 Economic Policies: Prospects&
ChallengesatInstituteAuditoriumonDecember,1,2018.
India is poised to leapfrog as an economic powerhouse in less than a decade. It already is the
fastest growing economy of the world. Our policy makers have taken the right initiatives in this regard by
creating digital literacy across all sections of the society. The new age processes including Artificial
Intelligence, robotics, cloud computing and 3-D printing will equip our nation to take on multiple
challengesthatwillinevitablyimpacttheworld inavarietyofways.
While we progress, we need to collectively address the issue of creating equality amongst all
stakeholders.VisionofIndiamustemphasize on inclusivegrowth.
I am confident that the conference will deliberate on the important issues pertaining to sustainable
economicgrowthandtheirfindingswould beofrelevanceanduse tothepolicymakers.
Shishir Jaipuria
Chairman
Shakti Khand IV, Indirapuram, Ghaziabad - 201 014 (U.P.)
Tel: 0120-4881100, 4881137 Fax: 0120-2882804 E-mail: shishir@jaipuria.net
Website: www.jaipuria.edu.in
Seth Anandram Jaipuria School
70, Cantonment
Kanpur- 208004
Sector-14C, Vasundhara
Ghaziabad - 201012
Jaipuria School of Business
Shakti Khand IV, Indirapuram
Ghaziabad - 201014
D/03/ED02, Sector-D, Pocket-3,
Sushant Golf City, Lucknow - 226030
Jaipuria Institute of Management
Shakti Khand IV, Indirapuram
Ghaziabad - 201014
M E S S A G E

st
1 December, 2018
India is poised to become the fifth largest economy according to a study by the Centre for
Economics and Business Research. This presents us with both the opportunity and mandate to envision an
India we aspire to create and the world order we wish to shape. As potential leaders and shapers of
tomorrow, the current global environment calls on us to envision an inclusive global order and then strive
tomakeitareality.
As India rises steadily on the path of becoming a global power, our actions hold tremendous
possibilities both for our people and the world in general. It is indeed very relevant that an International
Conference on Envisioning India 2.0 Economic Policies: Prospects & Challenges is being organized by
JaipuriaInstituteofManagement,Indirapuram,Ghaziabad.
The purpose of the Conference is to provide a forum to committed academicians, corporate
leaders, management practitioners, eminent researchers, management scholars & students from across the
country and abroad to deliberate and disseminate the business and management concepts, theories and
modelsandalsotosharetheirresearchonvariouseconomicpoliciesandperspectives.
I hope that the deliberations in the conference will help researchers from academia and industry
and the Conference will provide a platform for initiating collaborative research projects. I extend my best
wishes to all participants, invited delegates, speakers and hope that the International conference 2018
would beagrandsuccess.
Prof. (Dr) Daviender Narang
Organizing Secretary (Conference)
Director
Messages
M E S S A G E
INDIRAPURAM, GHAZIABAD
(Affiliated to Dr. A.P.J. Abdul Kalam Technical University, Lucknow)
ABSTRACTS
st
1 December, 2018
Country-of-Origin Effect in the Era of E-Commerce:
A Conceptual Overview
Abhimanyu Verma
Assistant Professor
Shaheed Sukhdev College of Business Studies
University of Delhi
lobalisation has provided organisations with a market platform where brands are available to consumers worldwide,
Gthereby bringing out the importance of country-of-origin into the spotlight. As posited by Pharr (2005), opening of
international marketplace to the world and increase in emerging markets has not only created a new landscape, but has
also made the country-of origin factor an area of research which is interesting, dynamic and gives new direction every time we dig
into it. It is a fact that, unlike brand or corporate image, country image, is an influential but uncontrollable element of marketing
strategy, especially for the firms that are taking their initial step to go global. For this reason, country-of-origin (COO) or the place-
related image with which buyers may associate a product and its effect on buyers’ purchase behaviour has attracted significant
researchattentionoverthepastyears.
The need to understand and examine country-of-origin effect has become all the more pronounced with the shift in focus from
offline to online e-commerce. As per the report by Statista (2018), India too reflects optimistic projections for its retail e-
commerce CAGR that is estimated to reach 23 percent in the year 2021. The change has not only established the online presence
as a key driver that is used by businesses to stay competitive (Riyad and Hatem, 2013) but has also witnessed drastic changes in
consumers’ shopping behaviour in recent years. It is in this backdrop that the present review paper seeks to provide a
comprehensive understanding of the relationship between country-of-origin effect and consumer decision making, specifically
in the context of online purchase environment. In addition to contributing to the existing body of literature, the insights from the
present work would provide useful learnings to international marketers with respect to the use of country-of-origin information in
theageofonlinepurchases.
Key Words: Country-of-origin effect, E-commerce, Consumer decision making, Online Purchase Environment
Fintech Era in India: A Digital Step Towards Financial Inclusion
his paper studies the digital revolution in Indian economy by the evolution of Fintech (Financial Technology) and its role in
Tfinancial inclusion. Financial inclusion always remains a challenge for developing economies as it is an
importantdeterminant forsocial inclusion of poor and vulnerable.Finance technology service players help in technology
transition and cost effectiveness by removing intermediaries in the payment systems. The paper aims to analyse the growth of
Fintech in India and how the access to financial technology has served as a change agent for sustainable development of digital
economy. The study examines the challenges faced by the Fintech industry in a developing economy, its evolution and how the
financial services help in achieving the key priority of financial inclusion. The paper tries to explain and justify the accessibility of
technology as a factor for financial risk management by safe digital payments reducing leakage of funds and thus improving
efficiency. The findings of the study help in identifying key drivers for technology adoption in Indian finance service sector and the
challengesfacedbytheindustryinadevelopingeconomy.
Dr. Daviender Narang
Director
Jaipuria Institute of Management, Gzb.
Dr. Nidhi Mathur
Associate Professor
Jaipuria Institute of Management, Gzb
Key Words: Fintech, Financial Inclusion, Digital Economy, Technology Adoption.

ABSTRACTS
st
1 December, 2018
Digital initiatives revolutionizing the trend of
Higher Education Scenario in India
he era of digitalization and online education has brought sweeping changes in the landscape of higher education. The pace
Tof this change along with the various initiatives taken by the Government and various private institutions, the possibility of
higher education scenario getting revolutionized in near future is eminent. The digital learning platform with its
affordability, accessibility and ability to overcome the shortage of quality faculty, is all set to enhance the enrolment in the higher
education system along with the employability quotient in the youth. This paper is mainly focused on digital initiatives of
government and other institutions to facilitate higher education. The paper aims at identifying challenges and opportunities that
might emerge owing to digitalization of higher education, along with recommendations leading to evolution of world class
institutionsinIndia.
Key Words: Online Education System, Digital Learning platform, ,Digital Education Technology
Dr. Amitabh Roy
Professor
Centre for Management Development
Modinagar
Artificial Intelligence – Making HR Technologically Intelligent
uman resource management is the management of human resources. HR is primarily concerned with the management of
Hpeople within organizations, focusing on policies and on systems, designed to maximize employee performance. Every
organization has to operate in an environment and it also gets affected if there is any change in this environment. In the
boom of digital age, Artificial Intelligence (AI) is redesigning the HR functions of an organization. Artificial intelligence refers to a
technology used to do a task more intelligently than a human. High speed computations, huge amount of quality data and
advanced algorithms are the core components of Artificial Intelligence. It helps in generating better quality and stability to
everydayprocesses.AItechnologiesoffersignificantopportunitiestoimproveHRfunctions suchasrecruiting,talentacquisition,
payroll, reporting,. Today, HR’s focus has shifted toward building the organization of the future. Companies are hiring young,
digitally savvy workers who are comfortable doing things themselves and sharing information in a more transparent way. This
paper aims to bring out the increasing usage of AI in various HR process and the challenges faced by companies to incorporate AI.
Moreoverthepapersuggestswaysinwhichthesechallengescanbeovercome.
Key Words: Human Resource, Intelligence, Artificial Intelligence, Automation.
Avneet Kaur
Assistant Professor
Jaipuria Institute of Management
ABSTRACTS
st
1 December, 2018
Sustainable Development in India 2.0 –
A Conceptual Model with Reference to the BOP Perspective
ndia is poised on a renewed growth path and several new initiatives are a brain child of this vision. Programs such as Skill India,
IDigital India, Make in India are certain key strategies for driving growth and sustainable socio economic development. The
base of the pyramid sector is predominantly characterized by people with very low incomes; it is known that the bottom of the
pyramid is the largest but poorest socio-economic group in the world. The current usage of the term ‘bottom of the pyramid’
refers to the four billion people living on less than $ 2 per day, the definition was proposed in 1998 by C. K. Prahalad and Stuart L.
Hart. The wealth and revenue generation capabilities at the base of the pyramid, especially in emerging markets have been the
topic of many studies and research in the recent years. The potential of the customers, who live on less than $ 2 per day, is
immense. It is estimated that India accounts for close to 300 million adults and is a significant percentage of the population. If
there has to be inclusive and all round growth and development it has to be aimed at empowering the poorest of the poor.. This is a
conceptual paper and looks at the sustained growth of India aimed by the various initiatives and develops a model for sustainable
development.
Keerthan Raj
Research Scholar
Srinivas Institute of Management Studies
Srinivas University
P. S. Aithal
Research Scholar
Srinivas Institute of Management Studies
Srinivas University
Key Words: Bottom of the pyramid, Growth, Sustainable, Model.
Ensuring sustainable employment through skill education-
An approach towards enhancing the employability of young Indians
hen we envision India two aspects are considered to be relevant one is the social inclusiveness and other is the
Wsustainableemploymentfortheyouth.
According to The World Bank, “Social Inclusion is the process of improving the terms on which the individuals and the groups take
part in the society – improving the ability, opportunity and dignity of those disadvantaged on the basis of their identity.” The same
is understood in terms of employability when such skill imparting training are undertaken in order to include those social stratas
who are unable to get a job due to lack of skills or those who are unable to accomplish a task on the job due to lack of skills and are
chuckedoutofthejob.Skillgenerationgivesanopportunityforallthestratasofthesocietytohaveanequalrightofemployment.
Sustainable employment, for a developing country like India sustainable employment is key for ensuring the social inclusiveness
inthedevelopmentmodel.
Sustainability can only be achieved with the help of Skill training as Skill training plays a very important role in providing
sustainable livelihood to the youth in the country. Technical knowledge with an effective communication skill can be a way out for
grabbing the job opportunities in the existing job market and undertaking the same with full efficiency post grabbing them.The
paperattemptstoidentifythekeycommunicationskillsrequiredtosustaininthepresentjobmarket.
Sanandi Sachdeva
Assistant Professor
Jaipuria Institute of Management, Indirapuram, Ghaziabad

ABSTRACTS ABSTRACTS
st
1 December, 2018
st
1 December, 2018
An Exploration of Spirituality
As a Developmental Approach for Improving
Overall Leadership Effectiveness
Mr. Aishverya Jain
Infoniti Pvt Ltd.
Corporate Trainer
n recent years, research focusing on intangible issues in business contexts has flourished. A consistent question in leader
Idevelopment circles is—how can leaders be more effective in their role given the current state of leadership? One dimension of
leadership development that is often overshadowed, downplayed, minimized, or completely ignored is the concept of
spirituality.
Based on study findings a definition of spirituality is proposed: Spirituality is accessing a universal understanding that life can be
greatlyenhancedinallrelationshipsbydevelopingourinnerwholenessandotherconnectedness.
Spiritual leadership is a relatively innovative concept, defined as that type of leadership that aims to ―create vision and value
congruence across the individual, empowered team, and organization levels and, ultimately, foster higher levels of both
organizationalcommitmentandproductivity (TheLeadershipQuarterly16:835–863).
If the spiritual development of individual leaders can be integrated with other accepted leadership skills, such as job specific
technical skills, emotional intelligence, and physical fitness, then there is an exponentially greater possibility that both the
ineffectiveandthegood leaderwillimprovetheireffectiveness.
The research will explore the relationship between spirituality and leadership effectiveness. Also identify the main practical
implications for leadership effectiveness in decision-making and managerial action in an organization that adopted spiritual
leadershiporthatarewillingtofollowsuchanapproach.
What I propose in this research is not intended as a ‗gimic‘ or "new and improved leadership." It is a different perspective on how
or why the leadership we have works or doesn't work. I will introduce this type of study on the human spirit because if we can
understand how it operates, perhaps it can become the first intangible thing we can control in an organisation. And critical
evaluation of the specialized literature will contribute to the underlining of the main implications in terms of managerial
behaviour; will highlight the criteria spiritual leaders use for decision-making; and, more generally, will explore how the adoption
ofaspiritualleadershipapproachinfluencesmanagerialactioninorganizations.
Key Words: Leadership, Spirituality, Managerial behaviour, Decision-making
one are the days when organizations used to work on latest technologies, limited set of skills, big plants or extensive
Gmarketing strategies. To keep up with the ever-changing environment, is to keep on changing. In today’s global era, when
the business has become dynamic, it is very difficult for an organization to survive without exclusivity and competent
workforce. Potent human resource is the heart of any thriving organization. Organisations rely on their skilled employees as their
primary asset to achieve their success. Nowadays it has become very difficult to show good progress in this dramatically
changing economy, without an efficient workforce. However, on the other hand the much complicated task is to find high-
performing people. To deal with this situation organizations are becoming ‘knowledge-centric’. This situation required special
efforts to map the skills required to perform jobs. There is a constant thinking about what competencies are required by the
business in a specific environment. For almost over a decade there has been numerous changes in the working of organisational
professionals, who align their managerial decision-making with their employees’ benefits and come up together as a ‘business
team’.
For the past several years, business and corporate world have always relied upon using competency models to hire its workforce.
But using Competency approaches in almost every HR concept, from recruitment and selection to training, development,
performance assessment and even competency based compensation management, is a new trend. Competency Mapping is an
excellent example that demonstrate a shift in the nature of working of the organizations- that is strive to excel rather than to just
compete.
Competency Mapping, the active trend in almost all the organizations world-wide, appears to be one of the ways to assist the
organizations in tapping the knowledge, skill and ability of an employee. ‘Competency Mapping is a process of classifying an
individual’s strength and weaknesses. In fact the goal of competency mapping is also to identify the key competency (technical,
managerial, behavioural, knowledge, skills, attributes etc.) required within an organisation, the key attributes required to
effectively perform the classified jobs within it. It looks for three broad aspects in an individual’s personality- knowledge, skill and
attributes, which every organization looks for in its workforce. The competency mapping process will help the organizations to
create lucid HR strategies to inculcate and develop competencies of its workforce. Competency mapping is followed by
competency judgment for assessing existing competency profile of the organization with respect to required competencies.
Human Resource Management is constantly focusing on its core competencies, which might prove to be a valuable way-out from
any unfavourable situation and as well as for overall development of the organisations. Recognition of core competency has not
only become a focus of materializing corporate strategy intent but also a very important step to prompt all the related
management activities to win the competition. Companies are vastly shifting their approaches of having multi-skilled employees
with knowledge of only one skill. The focus is on employee development by enhancing their competencies rather than preparing
them for moving to jobs. The fundamental purpose of Mapping is to achieve performance improvement through learning of ways
tobetterconceptualizeandpractiseimportantbehaviourinworkarea.
Understanding Competencies and Competency
Mapping: A Review of Literature
Miss Aayushi Mishra
Research Scholar (D.Phil.)
University of Allahabad
Department of Commerce and Business Administration
Allahabad, Uttar Pradesh
Prof. A.K. Singhal
Professor
University of Allahabad
Department of Commerce and Business Administration
Allahabad, Uttar Pradesh

ABSTRACTS ABSTRACTS
st
1 December, 2018
st
1 December, 2018
Make in India and Indian Women Workforce
Dr. Anita Sharma
Maharaja Surajmal Institute,
C-4, Janakpuri, New Delhi
MAKE IN INDIA” as we all knows is the campaign launched by our Prime Minister “Mr. Narendra Damodardas Modi” on
“September 25th 2014. This campaign has the aim of making India a manufacturing hub by 2020. India can become a
manufacturing hub not only by the working males in isolation. But it requires an equal contribution from the female workforce
also. In other words, it can be said that the manufacturing hub can only be created when our females also join the workforce with
great motivation and dedication. Among the four pillars identified by the Make in India initiative for the purpose of “ease of doing
business “New Mindset” is also the one. New mindset includes Emerging Women Entrepreneurs in India. As innovations are
taking place in the terms of new technology and digitization, the women are also showing the revolution in doing businesses.
Some women have already shown their remarkable performance and others are also in the process of becoming entrepreneur.
For the success of Make in India concept women participation is a must and should be encouraged and promoted. In the past few
decades women have shown tremendous success in all walks of life. They have served the highest offices. Previously women
were expected to be fit only on some stereotyped posts. But now women have shown that they are fit not only for few but for many
jobs. They work as an entrepreneur also shown their success in the field of fashion designing, film making, Banking, Media and
Investment experts etc. Globalisation and privatization have contributed significantly in making Indian women more visible and
successful in all spheres by shifting their preferences from homes to higher level of professional activities. To meet the increasing
market demand women are taking more and more professional and technical degrees .Now a days they are performing different
types of jobs like designers, interior decorators, exporters, publishers, garment manufacturers and still exploring new avenues of
economic participation. Due to the increased participation shown by the women organisations such as Government Bodies,
NGO’s, Social Scientists, Researchers ‘and International Agencies also contributed significantly in the issues related to
entrepreneurship among women in India. This paper is based on secondary data and it highlights the Categories of Women
Entrepreneurs in Practice in India, various barriers encountered by female entrepreneurs and give certain recommendations,
various motivating factors for women entrepreneurship and discuss the Government Initiatives for promoting women
entrepreneurship. The paper concludes that to make the Indian economy successful women participation is a must. Some
women have shown remarkable achievements in the entrepreneurship world and others are also in the queue. There are certain
barriers which are to be faced by them while entering and working in this field. Government has taken various motivating steps in
ordertoenhancetheirparticipation.StillalothastobedoneinordertomakethemakeinIndiaconceptasuccess.
Key Words: Women Entrepreneurs, Make in India, Indian Women and Government
Assessing the Nature of Competencies Among Entrepreneurs
Belonging to Different Sectors of Business
n today’s scenario small and medium scale industries plays a crucial role towards GDP of India as well as in the success of
Ientrepreneurs. There are ample number of factors that may affect the success of entrepreneurs. Some of them are known as
Social, economic and environmental but these factors alone cannot determine the success of small and medium scale
enterprises and entrepreneurs. There is a need to closely examine the internal factors of individuals that contribute to business
success. Entrepreneurial competencies are regarded as the vital factor in the success of small and medium scale entrepreneurs.
These were some of the factors which necessitated the identification of important competencies for the business owners/
managers. The purpose of this study therefore is to examine the important competencies among entrepreneurs belonging to
different types of business units. The present study is basically an exploratory and evaluative in nature. The study includes three
main competencies of entrepreneurs which are attitudinal, behavioural and managerial (Nassiuma, 2017). It then attempts to
draw together various competencies of entrepreneurs, and most important competencies among entrepreneurs of
manufacturing units and service unit. The quantitative aspect utilised survey questionnaires developed from the findings of the
qualitative study. Samples are drawn from the Haridwar and Dehradun districts of Uttarakhand. The respondents of study are the
120 owners/managers of small and medium scale industries. The data is analysed quantitatively by MANOVA (one-way
multivariate analysis) and two- way MANOVA. MANOVA (One Way Multivariate Analysis of Variance) was used to ascertain
whether entrepreneurial competencies differ or not between entrepreneurs of manufacturing and service sector units. Two-Way
MANOVA was also used to analyze the effect of different types of business in the presence of other demographic factors on
entrepreneurial competencies. The finding of the study indicates that there is an impact of different competencies on
entrepreneurs. As per the results researcher found that attitudinal competencies are higher among the entrepreneurs of
manufacturing companies. For the behavioural competencies result indicates that they are same among both sectors of
entrepreneurs but with the managerial competencies we can conclude that they are higher among the service sectors
entrepreneurs.Somelimitationandfuturescopeofthestudyhasalsobeendiscussed.
Key Words: Entrepreneurs, attitudinal competencies, managerial competencies, behavioural competencies, SMEs
Ankita Bajpai
Research Scholar
School of Management,
Doon University, Dehradun
Dr. Gajendra Singh
Associate Professor
Doon University, Dehradun
Envisioning India 2.0 and the Role of Social Media Platforms
nvisioning India 2.0 highlights the future Indian economic growth and presents many dimensions to unfold globally.
EEconomic escalation emphasised upon creating the right conditions in each contributing area for sustainable growth.
Social media platforms are one of those identified potentials which can be optimised in innovation and expansion of
economy digitally. Social media platforms have been functioning as key to progress path in various thirst area of Indian financial
system. Present research showcases the challenges and opportunities to meet the dynamics of social media platforms for
paradigm shift in future Indian economy. It will provide an overview on all possibilities to explore India 2.0 vision for economic
growth.
Dr. Anshu Mathur
Assistant Professor,
Amity Institute of Education, Amity University, AUUP,
Gautam Budh Nagar , UP, India
A study on the Indian Hotel Industry Scenario
his study explores the current scenario of the Indian hotel industry. The World Travel and Tourism Council has named India
Tas one of the fastest growing tourism industries for the next 10 to 15 years. The booming tourist activities have had a
cascading effect on the Indian hotel industry with an increase in the occupancy ratios and average room rates. The entire
study has been conducted with the growing leisure market in the background. An analysis of the Indian Hotel industry has been
conducted along with the latest trends. The study will help hotel chains to adapt to the ever- changing global environment by
effective resource utilization, optimization of hotel facilities, improved monitoring and control of marketing strategies and service
design and operations. An overall application of the study would further enable forecasting future potential and market trends for
theIndianHotelIndustry.
Dr Monika Attri
Professor & Dean (Academics)
Jaipuria Institute of Management, Indirapuram, Ghaziabad

ABSTRACTS ABSTRACTS
st
1 December, 2018
st
1 December, 2018
How to Gain Competitive Advantage through Implementation
Of The Related Frameworks
ompetitive advantage has been famously dubbed as the ability of firms to acquire certain attributes, characteristics or
Cfeatures which enable them to outperform their competitors. A plethora of academic research on competitive advantage
has been conducted to understand it from different perspectives and to enumerate the sources from which it can be
achieved apart from cost leadership, differentiation or focus strategies. This paper extensively reviews the literature to identify
the different frameworks in the current bodies of knowledge which aim to give a perspective of understanding the concept of
competitiveadvantage.
Key Words: Competitive advantage; cost leadership; differentiation; focus; core competence; resource-based view;
competitiveness.
Collaborative efforts in the context of trading between
India & South East Asian countries
outh Asia has the biggest concentration of poor people in the world with approximately more than 500 million people still
Sliving in extreme poverty. Many more people, especially women and those working in the informal sector, live just above the
povertylineand arevulnerable to economicand environmental shocks and disasters. In thepast two decades,around over
50 per cent of South Asians (more than 800 million people) have been affected by at least one disaster. There is increased
momentum for regional cooperation particularly in the eastern part of the region, where the borders of India, Bangladesh, Nepal
and Bhutan converge. India's relationship with SOUTH EAST ASIAN is a key pillar of our foreign policy and the foundation of our
Act East Policy. The up-gradation of the relationship into a Strategic Partnership in 2012 was a natural progression to the ground
covered since India became a Sectoral Partner of the SOUTH EAST ASIAN in 1992. There are, in total, 30 Dialogue Mechanisms
between India and SOUTH EAST ASIAN, cutting across various sectors. The paper emphasised on the trade potential of India
with other south East Asian countries. Study includes revealed comparative advantages, intra-industry trade and trade potential
indices.Itaccessandanalysechallengesandrecommendationtoovercomethosechallenges.
Ashok Sen Gupta
Author - Assistant Professor,
Department of Management,
School of Management Sciences,
Lucknow
Dr. Anubhuti Gupta
Associate Professor
Amity Business school Amity University
Greater Noida, India
Dr. Shalini Srivastav
Amity Business School Amity University,
Dr. Vikas Garg
Amity Business School Amity University,
Zain Mehdi
Co – Author – Research Scholar,
Babu Banarasi Das University,
Lucknow.
Prof. (Dr.) Syed Haider Ali
Co –Author – Professor,
Department of Business Administration,
Khwaja Moinuddin Chishti Urdu Arabi Farsi University,
Lucknow.
Key Words: Collaborative, Intra Industry Trade & International Trade.
Make in India and Indian Economy
ndia is the fastest growing economy in the world today an impressive position it has held since it overtook China in the year
I20151 – with the International Monetary Fund (IMF) predicting that India is likely to retain this status till 2020. With the Gross
Domestic Product (GDP) of the country growing at more than 7% since 2014, the IMF has kept projections for India’s growth in
2016-2017 at 7.5% which is remarkable since there has been a forecast of the global growth predicted at 3.4% in 2016 and 3.6% in
2017, as reported by the national daily, The Hindu.3 India is also the third-largest economy in the world regarding its purchasing
power parity according to the World Bank with the GDP of over USD 2.1 trillion. It was named amongst the top 10 Foreign Direct
Investment(FDI)destinationsin2015.
The country is home to the 2nd largest English-speaking population in the world after the Unites States. It also has the largest
youth population in the world at 650 million with more than half the population below 25 years of age. This demographic is
arguably India’s greatest strength. As United Nation (UN) report stated, ‘developing countries with large youth populations could
see their economies soar, provided they invest heavily in young people's education and health and protect their rights.Looking at
these statistics, one cannot deny that India has an incredible potential to rise as an economic power with a prosperous future. A
decade-long study by Harvard University's Centre for International Development predicts the country’s GDP will continue to
expand at an average of over 7% which means nominal GDP will nearly double to around USD 4.50 trillion (at current exchange
rate) in 2025. India’s purchasing power parity in 2025 will thus be around USD 15 trillion by a similar calculation. It is also set to be
the 5th largest consumer market by the same year.7 “Never before have there been so many young people. Never again is there
likely to be such potential for economic and social progress. How we meet the needs and aspirations of young people will define
our common future.” mentions the UN report. Thus, it is crucial to make several reforms and introduce the right type of policies to
maintain the current trajectory.The government of India has already taken several steps for some much-needed change in the
country. Numerous national developmental projects have been launched in the recent years which cover a wide array of sectors
to initiate economic reform as well as target social change. Complementary to ‘Make in India’ that aims to promote the 25 sectors
identifiedforinvestmentinmanufacturing, thegovernmenthasalsolaunchedprogressiveinitiatives.
With the country already witnessing an increasein FDI by nearly 44% sincethe launch of such initiatives, India seemson its way to
achieving its stated target with the government leading the way. ‘Make in India’ is the proof that the nation is willing to embrace
growthbyadopting changesonthejourneytobecominganeconomicsuperpower.
Dr. Sanjay Kumar
Assistant Prof.
Govt. Degree College,
Narendra Nagar, Tehri Garhwal.
Dr. CS Negi
Assistant Prof.
Govt. (P.G) College,
New Tehri , Garhwal.
Key Words: Make in India, Economy, GDP, FDI, Economic Power, Young Population, PPP,Economic and Social Progress.

ABSTRACTS ABSTRACTS
st
1 December, 2018
st
1 December, 2018
Skilling India Towards Sustainable Development
ndia is a country of young people having 1.3 billion populations among which appox 54% are young workforcehaving average
Iageof24to28.Among whichonly5%havingformalskillcompareto60%–90%workforceavailableindevelopedcounries.
India‘seconomicgrowthandsustainabledevelopmentdependonSKILLdevelopmentofrestofthe95%young workforce.
Hence analyzing and realizing the future consequences, government of India has taken initiative in supervision of Prime Minister
ShriNarendarModi ,launched SKILL INDIA MISSION on 15 July 2015 PMKVY -1 scheme allocating of 1500 crores to train /skill 2.4
million people and futher in 2017 PMKVY-2.0 with a budget of 12000 crores to skill 10 million youth by 2020, to sustain the
developmentofIndiathrough gettingemploymenttoskilledyouth.
In present scenarios where at least 1.3 million young workforce require job every month the above actions are not sufficient. As
per current UN report India is at 117 among 157 nations towards achieving the Sustainable Development Goals set by UN for 2030
having agenda that progress of International Communitytowards sustainable development matter for all inhabitants BUT
particularlyforYOUNGGENERATION.
As country have 54% young work force and not only our country but rest of ageis world is also looking forward to support from
Indian young workforce. Unfortunately 95% of youth do not have essential Skill to fulfill the current requirement of Job, Hence in
coordination with Central government all state government UT government up to district level with Public Private Partnership are
working together to Skill the youth at All India Level through 70 Programs launched under SKILL INDIA MISSION so that India
could sustain the development in future, But there are lot of challenges and obstacles that areon the way like population
growth,lack of vocational training and education, Geographic condition Infrastructure, demand and supply gap,proper
employment generation (due to abandon source of workforce people are underemployed with regards to their qualification)
should alsobetakencareApartofabove,immediatechangesarealsorequiredovereducationsystem,employmentPolicy.
We have made every efforts to use reliable and comprehensive information and we does not represent the content of the report
are accurate or complete. The abstract contains general guideline HOWINDIA COULD ACHIEVE SUSTANABLE DEVELOPMENT
GOALSUPTOFY2030through SKILLINGINDIAVARIOUSPROGRAMS/PLANS
A Review of Skill Development Schemes:
Current Trends & Future Outlooks
ompetitive advantage has been famously dubbed as the ability of firms to acquire certain attributes, characteristics or
Cfeatures which enable them to outperform their competitors. A plethora of academic research on competitive advantage
has been conducted to understand it from different perspectives and to enumerate the sources from which it can be
achieved apart from cost leadership, differentiation or focus strategies. This paper extensively reviews the literature to identify
the different frameworks in the current bodies of knowledge which aim to give a perspective of understanding the concept of
competitiveadvantage.
Key Words: Skill Development, Employability, Entrepreneurship, Educational Program.
Avnish Kumar Upadhyay
Associate Professor,
ShriRadheHari Government PG College,
Kashipur, Uttarakhand
Balwant Kumar Bari
Research Scholar (D.Phil.)
Dept. of Commerce & Business Administration
University of Allahabad (U.P.), INDIA
Economic Growth and Development in
Rural Regions of Uttarakhand
his research is done to analyse the economic development and prospective growth in Uttarakhand in recent years and
Tindicate the reasons for its slow progress in rural areas. India faces a considerable challenge of binding its rapid economic
growth with social equity and environmental sustainability. The evolution of industries and job opportunities in
Uttarakhand is eventually making the state competent but at a slow pace. Data of advancement in rural areas is also collected
and configured. It includes statistical data representing the infrastructural, economical, educational and health based growth in
rural areas significantly . The development of Uttarakhand over a decade is quite aspiring in respect to fulfilling economic
progression, it further encourages to achieve high economic growth. However, hilly regions and small districts in Uttarakhand are
stillinvolvedindifficultiessuchasavailabilityofnecessities.
Our state needs balanced expansion in which there should be an equal development of the hilly areas as well as the urban areas.
The focal cause behind the slow development of Uttarakhand is the existence of sharp geographical differences in some areas of
the state. Most of the remote villages are economically backward as they are not connected with motorable roads which has held
back the development process in these areas. There is deficiency of basic facilities like education, health care, transportation,
sanitation and job opportunities. Also, there is little or no development in the far-flung villages. While Dehradun and Nainital has
high per capita income; the interior parts of Uttarakhand like Uttarkashi, Pithoragarh, Chamoli, Bageshwar have less per capita
income.Thepeoplelivingintheseplacesarebelowpovertylinewhichhasleadtoanunbalanceddevelopment.
The research will bring out the various sources which can lead to the development of this state which will further inculcate
opportunities for the people. The study will also find out the reasons which hinders the augmentation of the state overall and its
districts individually. A critical approach is appreciated during the study. The research concludes that the immaculate secluded
places of Uttarakhand lacks basic infrastructure facilities like road connectivity and bridges to cross the rivers. Migration of
people from rural to urban areas due to non-availability of basic facilities stands as a major problem for the development of
Uttarakhand. The only gateway for a steep development and intensification in Uttarakhand is through encouraging and initiating
waysofvariantpossibilitiesinvillages,mountain regionsandotherruralareas.
Key Words: Growth, Opportunities, Economic Development, Variant Possibilities, Rural Intestification.
Charu Gupta
BA(H)Economics Student,
Graphic Era University, Dehradun

ABSTRACTS ABSTRACTS
st
1 December, 2018
st
1 December, 2018
Financial Inclusion of Underprivileged Gender:
With Special Reference to Sukanya Samriddhi Yojana
avings play crucial role in economic growth of a nation. Financial inclusion is one of the factors that enhance savings. It
Shelps in development of a country. In this context various schemes have been launched by the Government. Sukanya
Samriddhi Yojanaisoneoftheinitiativesinthisregard.ThisstudyisadetailedanalysisoftheScheme.
Sukanya Samriddhi Yojana is a small saving account which is launched on 22nd January,2015 in Panipat, Haryana by honorable
Prime Minister NarendraModi which is a girl child prosperity scheme under Beti Bachao, Beti Padhao. Financial independence
would help the underprivileged gender i.e. Femalesto gain confidence and individual freedom which is one of the important
aspects of development. The main idea behind the scheme is to secure girl child’s future so that they can have access to
educationaswellasahappymarriedlifeahead.Thisschemewillhelpgirlstobefinanciallysecureinthefuture.
By initiating this scheme, literacy rates of females have been increased up to a certain extent, which leads to financial support and
helpinraisingthestandardoflivingofpeople.
The15thcensusofIndia,carriedoutintheyear2011statesthatsexratioofIndiaisstill973femaleper1000malepopulation. This
data proves the existence of social evilsi.e. female foeticide which isprevalent in the Indian society. There is people’smindset that
they consider boy child as an asset while a girl child a liability. Because of only this reason, the gender composition has worsened
over a period. The child sex ratio (0 to 6 years) in India was 927 girls per 1000 boys in 2001, has dropped drastically to 918 girls for
every1000boysin2011.
This study is an analysis of performance of Sukanya Samriddhi Yojana in Indiawhich is based on secondary data. The data for the
study was collected through various websites, magazines, and government official pages and research findings. The paper
brings out the significant benefitsafter the launch of the scheme. The study analyses the performance of the scheme since its
implementation. Trend analysis and SWOT analysis is done to bring out the performance of the scheme in comparison of two
states namely Uttarakhand and Himachal Pradesh by showing the trend of 2015 and 2016 financial years. The paper brings out
thedetailedinformation regarding theperformanceoftheschemeinUttarakhandandHimachalPradesh.
The research paper also brings out SWOT analysis also made to ascertain the strengths, weakness, opportunities and threats of
the Sukanya Samriddhi Yojana. The objective of the SWOT analysis is to analysis the internal and external key factors. It studies
thekeystrengthsoftheschemeandfound thatisquiteeffectiveinmanyways.
Sukanya Samriddhi Yojana offers highest rate of interest among all small saving schemes. It provides financial security to both
parents and the girl child. This scheme also offers a sense of inner security to the girl child by making them financially
independentandensuring themthattheyareasequaltotheboychild.
It highlights the weakness of the Sukanya Samriddhi Yojana which are as follows. Sukanya Samriddhi Yojana having a lock in
period of 21 years which implies that the amount once deposited will be withdrawable only after 21 years of maturity period. It is
not a short-term investment account. So, it can be hindrance for the short-term investors. Sukanya Samriddhi Yojana having
variablerateofinterest.
The study also brings out the various opportunities of the Sukanya Samriddhi Yojana. This scheme can ensure online deposit and
withdrawal from the accounts. Because nowadays people prefer to make deposit and withdrawal online without any wastage of
time and efforts. So, this can be wonderful opportunity to allow online transactions through this scheme and to make use of this
schemeeffectivelyandefficiently.
It also highlights the various threats faced by the Sukanya Samriddhi Yojana. The scheme allows initial deposit of 1,000 which is a
big challenge for the rural poor sections of the society. Continuous fluctuations in the interest rates offered by the government
alsoamajorhindranceforthepoor people.
The main objectives of the paper would be useful to create financial awareness among common masses so that more and more
parents can use this scheme for girl education and marriage expenses or to help them to become financially independent.This
paper also throws light on the shortcomings of the scheme and provide the causes of its setbacks. The paper will be quite useful
in providing suggestions which would help policymakers to devise plans so that it caters to the need of all citizens of all sections
ofthesocietythatleadstoeconomicdevelopmentoftheeconomy.
Key Words: Financial inclusion, economy, Sukanya Samriddhi Yojana, girl education, account holder.
Sustainabile Development Through Msmes in Uttarakhand:
Opportunities, Growth Prospects and Challenges
ll states in India have specific requirements to meet their development targets however, Uttarakhand despite being a state
Aof opportunuties, is at a detrimental situation in terms of the age-old geographical vulnerability that has accelerated in
some locations majorly due to unsustainable life style. Therefore, in states like Uttarakhand the MSMEs paly a
fundamental role in overall growth of the economy in terms of balanced and sustainable employment generation. The paper
focuses on the fact that although there has been a factual increases in the GSDP in the last one and half decade, it is a future away
from achieving a comprehensive, unbiased and sustainable growth. MSMEs lead to the industrialization of the rural areas by
facilitating entrepreneurship as it requires less initial start-up capital and act as a secondary unit of producing goods and
services to the large industries and contributes a great deals to the socio-economic development. Different policies have been
made for the development of the state to encourage the MSMEs to act as a catalyst for socio-economic transformation. The
paper tries to analyse the effect of these policies and steps taken by the state, on the employment per capita investment, regional
and income inequalities. The industries association of Uttarakhand and the government of Uttarkhand has laid focus on six new
policies: Electric vehicle policy, Anchor unit policy, Ayush policy, Tourism policy, food processing policy & New IT policy. The paper
has found corelation between the MSME policies of Investors Summit 2018 and their ability to attract potential investors in
bringing an asset for MSMEs in the state. The most important objective of MSME policies is to promote the investment in rural
and semi-urban regions by giving incentives, promoting investment and make the state an industrial corner. It tends to generate
sustainable employment opportunities for the people who are unemployed and underemployed, thereby promoting self-
employment alternative livelihood opportunities. The Uttarkhand government has taken the MSME policy with the main aim to
stop the rural-urban migration, and boosting the business enterprises leading to industrialisation of rural and backward regions
of the state which will help in curbing the regional inequalities. MSMEs are heavily dependent on the financial instutions for their
credit policies. The existing MSME policy has catered to some of the perquisites and given opportunities for the young start-ups
to rise. This has also helped in the development of the state in terms of the optimum utilisation of the resources. The problem of
asymetric information leading o market failute had been taken into consideration and it has facilitated the situation where both
the seller and the buyer know the price, have full information about the price and no intermediaty is involved. Through MSMEs
poverty will be decreased as there will be more jobs created this will assets stimulate the growth of the economy. The access to
the mobile phone-based information program for the farmers have also been developed. The program has enormously
strengthened Uttarkahand regional brand for tourism which accounts for a large part of the state income. Therefore a focus must
laid on the sustainable development via MSMEs. In the entire industrial sector the maximum contribution both in terms of
numbers of business units and employment generation the majority goes to MSMEs but unfortunately most MSME enterprieses
in Uttarakhand are constrained by various factor such as lack of technology advancement, the existing demand- supply gaps and
lack of effective policies for their growth potential, and therefore must be encouraged for optimum exploitation of the renewable
energy resources, ad reducing the release of toxic emissions, thereby not jeopardizing the needs of the future generations. This
however cannot be undertaken effectively without linkages with other public and private sector stakeholders and in particular the
development framework. The sole objective of ‘Make in India’ campaign is to transform India into a global manufacturing
industries hub. With respect to Uttarakhand also, MSMEs has the potential to play a significant role in the ‘Make in India’ initiative,
by promoting entreneurship cross the state. This paper has been prepared to provide pre-emptive path that our policy makers
candrawupon tofortifytheirimplementationmechanismstoensuresustainabilityamongandthrough MSMEs.
Key Words: Growth, Opportunities, Economic Development, Variant Possibilities, Rural Intestification.
Chhavi Tayal
Student of B.A. Economics (Hons.)
2nd Year at Graphic Era deemed to be University.
Dr. Anugrah R Lall
Graphic Era deemed to be University
(Department of Humanities & Social Sciences).
Ms. Akansha Rawat
Lecturer,
Department of Economics,
School of Social Sciences,
Graphic Era (Deemed to be University),
Dehradun, Uttarakhand.
Ms. Amritashi
Student,
Dept of Economics,
Dehradun, Uttarakhand
Ms. Deepti Sharma
Dept of Economics,
Dehradun, Uttarakhand.

ABSTRACTS ABSTRACTS
st
1 December, 2018
st
1 December, 2018
Balancing the Balance Score Card Through Strategic
HR research way in Small Scale Industries
mall scale industries play vital roles in strengthening the social, economic and industrial growth of any nation and India is
Snot an exception in this regards. Most of the small scale industries do not get resources to strengthen themselves through
organized way by the help of professional training and development. They strive to get the help through research and
development from expert organizations. Though, they cater a very large portion in providing precision elements and subsidiary
services to the large scale industries and their quality products and services are utmost important aspects for giant industries. If
they are able to provide quality products to the big industries, the quality and disciplined products and services are being
expectedfromthemalso.
The Balance Score Card is the strategic concept to facilitate and provide a true guidelines and approaches for the innovation and
development even in the small scale industries. This particular research has been carried out in small scale industries of Pune,
MaharashtrawhichaffordtomanagealargechunkofsmallindustriesindifferentindustrialareaofPune.
Key Words: SSIs, Balance Scorecard, Strategy, Research, Innovation, Quality
Dr. D. K. Tripathi
Professor & Director
Alard Institute of Management Sciences,
Pune
CSR in Marketing: The New Era of Responsible Marketing
hough India has progressed to become world’s fastest growing economy with GDP rate of 8.4 percent (Economic Times,
T2018), there still remains an uneven distribution of the benefits of growth. In addition to the role of government and
regulators, those affected by this unbalanced development have placed businesses under severe scrutiny. Thus, while
steps in the form of formulation of National Voluntary Guidelines for Social, Environmental and Economic Responsibilities of
Business (NVGs) and inclusion of CSR clause within the Companies Act, 2013 have been undertaken, it is expected that
businesses too would contribute towards societal development and well being. Realizing this, corporates have started
undertaking measures to discharge their social responsibility more professionally. At the same time, factors such as global
influences, active and demanding communities, and influence of CSR activities in impacting an organisation’s reputation and
competitive advantage (Krasnikov et al., 2009; Malik, 2015) have made it imperative that businesses adopt a strategic approach
in meeting the social challenges. Towards this end, organisations are actively integrating the social and environment concerns
into their marketing strategy. However, despite the increased societal attention, research focusing on the role of corporate social
responsibility in marketing has been limited. It is with this aim that the present paper provides a comprehensive understanding of
how organisations are embedding social responsibility in their overall marketing strategy. The paper not only adds to the existing
body of literature by providing useful insights concerning the progress of firms towards a new era of responsible marketing but
alsooutlinesdirectionsforundertakingfutureempiricalresearchinthispertinentdomain.
Key Words: Corporate Social Responsibility, Marketing, Competitive Advantage, Drivers
Garima Gupta
Faculty of Management Studies,
University of Delhi
Sheetal Chauhan
Researcher
Tapping the Untapped: An Insight into Rural Marketing
one are the days when sellers being the king of the market, could easily sell what they manufactured. Customers today are
Gmore aware and want a product of their choice. They are even ready to pay extra for offerings meant to meet their needs. As
a result, the concept of selling has been replaced by marketing which starts much beforemanufacturing and extends
beyond the title of the product is transferred. Marketing has been at the heart of the core organizational functions. Therefore,
every organization is targeting their relevant customer group using various forms of marketing. Of all, Rural marketing has
arrested attention of many companies to make the products and services available to untapped population. The relevance of
using such sort of marketing is even more evident in developing countries like China, India, Pakistan, Russia and Brazil
amongothers for they have a substantial rural population. Also, the disparity between the urban consumers and rural consumers
is bridging at a fast pace. Higher purchasing capacity and standards of living of rural people have increased their share in the
overall consumption. With more and more infrastructural development, rural areas are getting closer to the urban and sub urban
market places. As a result, they are adding to the existing number of prospective consumers. Therefore, it is in the interest of the
market to capture an otherwise neglected section of the society. The rest of the paper gives a synoptic view of importance and
challengesofruralmarketing.
Himanshi Kalra
Assistant Professor
Dyal Singh College,
University of Delhi.
Ankita Tanwar
Lecturer
Shaheed Bhagat College,
Influence of Social Networking on Education System:
Prospects& Challenges
ocial Media networks have anenormousrecognition in the current scenarioof globalization. Almost everyone with access
Sto Internet is connected with some kind of social interaction using available social media. Social networking is built on the
idea of how people should know and interact with each other. It imparts the power to share, making the world more open
and connected. Nowadays, social networking has a vivacious influence on our lives as it helps a lot in every field of life such as
social, political,economic and educational fields. Just a few years ago, social networking meant little more to educators than the
headache of determining whether to penalize students for inappropriate activities captured on Facebook or My Space. Now,
teachers and students have a vast array of social-networking sites and toolsto draw on for such serious uses as professional
development and project collaboration. Educators who support using social networking for education say it has become so
ubiquitous for studentsthat it just makes sense to engage them this way.Digital and social media provides lots of services to its
users out of which many services are helpful for students in education and aid in the teaching-learning process. Education and
knowledge can be further posted, shared and spread across the globe. Brain-storming across the borders can yield in the
enhancement of knowledge realms.Social media has its own pros and cons but can be used well for educational purposes if self-
restrain is adhered to. This conceptual paper highlights the use of social networking in education and discusses the advantages
anddisadvantagesofusing socialnetworkingforeducationalpurpose.
Key Words: Social networking, Education system, Prospects and challenges of social networking, advantages and
disadvantages of social media for educational purpose.
Dr. Supriya Srivastava
Faculty of Management Sciences and
Liberal Arts (FMSLA)
Shoolini University, Solan, H.P.
Ranjna Thakur
Journalism and
Mass Communication (FMSLA)
Dr. Devesh Kumar
Faculty of Management Sciences and
Liberal Arts (FMSLA)

Dynamics of Relationship between HRM and CSR:
A study in the context of Indian Organization
Aditya Singhal
Scholar
Dayal Singh College,
University of Delhi
Akshat Arora
Scholar
Dayal Singh College,
University of Delhi
espite increasing focus on research and practice and linking Human Resource Management (HRM) and Corporate Social
DResponsibility (CSR), a comprehensive examination of the relationship between these two constructs yet to be
undertaken. The combined impact of HRM and CSR activities can make a major contribution in creating long-term
success in the organization. Human resource professionals play a key role in assisting an organization to achieve their CSR
objectives. Employee involvement is a critical success factor for CSR performance. High performing CSR organizations foster a
culture of CSR and fully integrate CSR throughout their operations, rewarding and incentivizing CSR decisions and initiatives. CSR
can be applied to the HR toolkit, resulting in a roadmap or pathway for human resource practitioners to follow who wish to
contribute to the achievement of their organization's sustainability and business aspirations, thereby improving social and
environmentalconditions locallyandglobally.
Keywords: Human Resource Management (HRM), Corporate Social Responsibility (CSR)
ABSTRACTS ABSTRACTS
st
1 December, 2018
st
1 December, 2018
Sustainability in Virtual Space:
A Study on Social Media Marketing
he landscape of marketing has evolved over years with more and more emphasis on usage of internet and other related
Tmedia. Customers today are cash rich and time poor. As a result, they search for ways that reduces human effort in all
spheres of life. Gone are the days when people used to travel to a physical market to buy products. With more and more
advancement in the technological environone is exposedto; the customers expect an enthralling experience by sitting at their
homes. Consequently, the current generation marketers are launching newer and much advanced ways of making the bundle of
utilities (both product and service) available at the click of the mouse by customer. In other words, the networked individuals are
worth more than the affluent individuals. In this ever-changing environment, marketers have to constantly think of updated
technologies to retain the exiting and attract the new customers. Hence, the companies are nowadays using more and more
internet websites to interact, advertise, and discuss their offerings. The likes on some popular social sites determine the final
commercial launch of the product. Another possible way of interacting with the prospective customers is to create an open
discussion forums. For instance, Sony provides an online platform to the prospective buyers to customize their products as they
like.
Key Words: SSIs, Balance Scorecard, Strategy, Research, Innovation, Quality
Himanshi Kalra
Assistant Professor
Dyal Singh College
University of Delhi
Aditya Singhal & Hr Practices Of E-commerce Companies:
A Comparative Study Of Amazon India, Flipkart, & Paytma
he growth of information and communication technologies (ICTs) has changed the way the organizations perform their
Tfunctions. The way of conducting tasks hasalso been changed with the emergence of electronic technologies. E-
commerce firms are now employing innovative HR practices, which are market leading and differentiated than older ones.
E-commerce Organizations follow their own set of management rules for surviving in a volatile market. The e-commerce industry
works 24x7, 365 days, which means that the workforce is on the job round the clock. Pre-determined notions about office hours
no longer define HR in this sector. With the inception of ICT and E-Commerce in the organization marketplace, the constraints of
time and boundaries have eradicated. These innovative HR practices have also helped companies like Amazon & Flipkart to
perform comparatively better than those for offline retailers. This eventually facilitated them to the extent that now they are
becomingasuitableoption fortraditionalofflineshops.
The current study focuses attention on HR Practices of leading Indian E-Commerce companies viz. Amazon India, Flipkart &
Paytm. The study also covers a brief history of the evolution of E-commerce companies in India. Finally, the study concludes with
the comparative analysis of the HR practices of those leading E-commerce companies with respect to India. Therefore, this is
going to be a descriptive cum analytical study. The study uses secondary data along with some primary data. Required and
relevant data for the study have been collected from various research papers, articles and web portals of the concerned E-
Commercecompanies.Foradeepconceptualanalysis,fewtextandreferencebookarealsobeenreferred.
Key Words: E-Commerce, HR Practices, & ICT.
Himanshu Kushwaha
Research Scholar
Dept. of Commerce & Business Administration,
University of Allahabad, Allahabad, India
Amir Moin Khan
Research Scholar
Dept. of Commerce & Business Administration,
University of Allahabad, Allahabad, India
Impact of Growth and Innovations on
Share Price Movement of Leather Industry
igh growth potential on exports, the ready availability of leather, the abundance of essential raw materials and rapid
Hstrides in the areas of capacity modernization and expansion, skill development and environment management, coupled
with a favorable investment climate has made the Indian leather industry a favourable investment destination. In this
study the growth of company is measured in terms of share prices movements. This is a significant technical analysis of selected
companies which helps to understand the price behaviour of the shares, the signals given by them and the major turning points of
the market price. The objective of this study is to do technical analysis on selected stocks of companies come under the category
of Leather products and interpret on whether to buy or sell them by using techniques. This in turn would help investors to identify
the current trend and risks involved with the scrip on par with market. The study is purely based on secondary sources which
includes the historical data available from the website of NSE. For the purpose of analysis, techniques like Relative Strength Index
andSimpleMovingaverageisusedfortheanalysistoknowifthestockistechnicallystrong.
Dr. Esha Jain
Assistant Professor
Dyal Singh College,
Dr. Ashwani Varshney
Lecturer
Shaheed Bhagat College,
Key Words: Investment, Moving Average, Relative Strength Index, Technical analysis.

ABSTRACTS ABSTRACTS
st
1 December, 2018
st
1 December, 2018
Digital Changes in Management Process
he unavoidable trend has been blowing through most open and private ventures in the previous years. Numerous
Tendeavours have perceived how changed conditions have prompted cost decreases and, by and large, rejections. For other
people, changes have prompted rebuilding and new types of collaboration – for instance through key partnerships,
mergers and acquisitions. At last, various endeavours have chosen to centre on the standards and culture of the association
notwithstanding more unmistakable changes. This situation has commonly been overwhelmed by features, for example,
commercialization, client’s center, execution culture, adaptability and cost productivity. Catchphrases: Alliances, mergers,
Acquisitions, adaptability,commercialization.
Innovation ventures, including the presentation of new frameworks, for example, CRMs and ERPs, affect people groups feelings,
observations and execution, and in addition on hierarchical and friends culture. They likewise tend to raise a progression of
administration issues that are only sometimes tended to, causing numerous innovation tasks to come up short. Innovation
administrators must figure out how to deal with those progressions related with the presentation of new frameworks and
specialized advancements. Change administration, a moderately new control, offers new points of view to address the expenses
and dangers related with change forms. It examines basic administration issues, for example, the job of authority, coordination,
process outline, and usage systems. Unique accentuation is given to delicate abilities, for example, overseeing feelings,
imparting venture objectives and accomplishments, and taking care of the basic issue of intensity structures and their
developmentamidchangeforms.
Mechanical change will affect all associations. There will be a requirement for new kinds of administrative, discretionary, and
social abilities and an attendant requirement for another sort of basic leadership process that won't be suited by existing
hierarchicalstructures.
Three specific parts of the hierarchical condition will be influenced by mechanical change: the measure of market rivalry and
vulnerability will increment; there will be prerequisites for greater assorted variety and higher quality in the association's items or
administrations; and outer governmental issues and authoritative change will increment in many-sided quality. Every one of
theseprogressionswillincitereactionsfromtheassociationinitsstructureandassociationswithrepresentativesandclients.
Mechanical change will compel changes in fundamental administrative capacities. There will be expanded duty on
administration for association results prompting included accentuation arranging, basic leadership, control, and coordination.
These will regularly depend on PC based administration science methods which request a higher scholarly capacity of chiefs.
Thiswilldeliverstrainonsupervisorsanddifferentpeople,possibly influencingresolve,profitability,andyield.
Innovative change can emphatically influence singular qualities prompting expanded time for thought of both the heart and the
mind in basic leadership. This may prompt more noteworthy good affectability and more resilience and empathy for other people,
all combined with a more discerning way to deal with basic leadership. A conceivable impact of mechanical change might be
expanded devotion to one's calling as opposed to one's association. The impact of mechanical change on the director's journey
forself-completionisasyetbegging tobeprovenwrong.
The net aftereffect of mechanical change for all associations is a more noteworthy necessity for vital arranging. Every one of us
should constantly make the inquiry "What do we need to do currently to achieve our goal tomorrow?" Through this procedure we
can envision changes, including those realized by innovation, assess the different choices accessible to us to adapt to those
progressions,andbesetupforthefutureasitarrives.
Leena Garg
Assistant Professor
Vidya School of Business,
Meerut
Education as A Key Driver for Sustainable Development-
with Special Reference to Indian Market
ustainable development in the past few years is based on research and education which stands to be the back bone of the
SIndian Economy. However, sustainable development policies highlight the role of education which has become the need of
the time to create the awareness among the learner, researchers and teachers as well as in local communities for
protection of the environment. This paper gives an overview regarding the role of research and higher education in the
development of India in sustainable manner. Various attempts have been made to give an overview of the status of higher
education system in India and various national and state funding agencies which are working for the Research & Development
programmes in the India. A country like India where higher education is playing a very important role in the overall development of
thenation.
Mini Srivastava
Asst. Professor
Shri Guru Ram Rai Institute of Technology and Science
Shri Guru Ram Rai University
Dehra Dun
Dr. Suman Vij
Asst. Professor
School of Management & Commerce
Shri Guru Ram Rai University
Dehra Dun
Need of Effective Popularization of Medical Tourism in
India and its Impact on Our GDP
he benefit of today’s medical tourism in India is not only evident to medical tourist as well as foreign patients who come
Tfrom different countries are consumers as well as a medical tourists have been to utilized the services for infirmities
ranging from acute, chronic and congenital illness. People of foreign countries will accept Indian medical tourism as a low
cost medical services provided by Indian hospitals only when individuals decide for themselves that medical tourism will
contribute to their personal well-being .To make a such decision, government will need greater awareness and understanding
with foreign countries ,how medical tourism in India will have trickledown effect. The Indian healthcare market is expanding
rapidly according to India Brand Equity Foundation ,the health care sector expected to hit USD 372bn in2022.Medical tourism
agenciesandfacilitatorsareanimportantpartoftheindustry cancommonly arrangedintovarious groups Medical tourism is a
modern media speak in the market combine the two of the top growing industries in the world; healthcare and tourism. Medical
tourism is not a new concept however as this practice of traveling for seeking the best healthcare was present in ancient times
also. The only difference is that earlier the wealthy patients from less developed countries used to travel to developed countries in
order to avail the scientifically most advanced medical facilities. Over the time the scene is reverse and now the less wealthy
population from developed nations is increasingly seeking expert healthcare services at most affordable rates and quick
response in the developing countries. India is considered to be one of the best destinations for medical tourism due to the
availability of specialized team of doctors and world-class medical treatments along with world famous exotic tourist
attractions. The medical tourism sector has lot of potential to grow but is also confronted with many challenges that need to be
tackled.Themajorchallengesinthefieldofmedicaltourismthatcountriesfaceacrosstheworldareasfollows:
Follow-Up: The follow up care is very complex in case of medical tourism. If the patient gets any complications after surgery and
is back to his own country, the follow up is not only difficult but expensive also. Though Information Technology and social media
Key Words: Sustainable Development, Research, Higher Education, India, Role, State Funding Agencies
Mohd Shariq
Research Scholar
Department of Management and Business Studies
Monad University,
Hapur, Uttar Pradesh
Dr. Arun Jadon
Associate Professor
Department of Management and Business Studies
Monad University,
Hapur, Uttar Pradesh
Key Words: Alliances, mergers, Acquisitions, flexibility, commercialization.

ABSTRACTS ABSTRACTS
st
1 December, 2018
st
1 December, 2018
like Twitter, whatsApp, imo, chat has helped a lot in this but sometimes personal meeting with the doctor becomes inevitable. This
isachallengethatcountriesarestillstruggling againstinmedicaltourismbecausethisreducesthedemand.
Multilingual Interpreters: Language barriers pose major challenge in medical tourism. The country may offer expert doctors and
highly sophisticated medical systems but if the doctors, nurses and other medical staff do not understand the language of the
patient, the whole process becomes extremely difficult for the patient as well as the staff. So the cultural and language barriers
also influence demand. Multilingual Interpreters are play important role between doctors, nurses and other medical staff and
Internationalpatient.
Mass exodus: In the countries with a pool of talented doctors and nurses like India, it is a major challenge to retain these
professionals. There is shortage of such skilled professionals in most countries across the globe and thus they are offered the
bestsalariesabroad.Braindraintakesplaceduetolackofopportunitiesinthehomecountry.
Require Infrastructure: Many developing countries including India face problems due to poor infrastructural support in medical
services. There are problems related to proper water and power supply, poor hygiene in hospitals including unhygienic
surroundings, untidy staff and low quality food and lodging, along with poor air connectivity to support patients’ inflow in the
country.
Professionalism: The medical staff in most developing countries lacks professionalism and behavioral aspects. The soft skills of
medical workforce like warmth, concern, and friendliness, and professional skills like interpersonal skills, loyalty and appearance
arestillunderdevelopedanditnegativelyinfluencesthecustomers’serviceexperience.
Promotion: The countries like India also suffer from problems of promotion in medical tourism. There is a lack of quality
accreditation and regulation in the hospitals and other medical service providers. Apart from this there is no uniform pricing and
standardizationofservicesactingasbarrierinbuilding customers’trustontheservicesoffered.
Official troubles: One of the serious concerns in medical tourism relate to differences in laws in different countries. There are no
uniform laws and moreover, in most countries there are weak laws for malpractice in medical services which leave patients with
feweroptions tofightfortheirrightsincasetheyarecheatedorifsomethinggoeswrong during thewholemedicalprocess.
A Study on Critical Analysis of Pradhan Mantri Jan Dhan Yojana in
Uttarakhand with Respect to HDI Components
inancial development acts as a promoter for the economic growth in all sectors and economic development. In this context
Fsavings and investment plays an important role in reducing income inequalities in developing countries like India. Financial
inclusion strives to address and proffer solutions to the constraints that exclude people from participation in the financial
sector.Financial Inclusion, as the name suggests, is the pursuit of delivering financial services, including payments, savings,
credit, etc., to people of low-income and disadvantaged sections of the society at affordable costs. It is also called ‘Inclusive
Financing’. It has always been the priority of RBI and government of India to bring various economics policy and incentives that
will lead to open door for new opportunity for the economic development of nation. In this regard PRADHAN MANTRI JHAN DHAN
YOJANA scheme was taken out of the box by honourable prime minister at the red fort by SH.Narendar Modi on his first
independence speech 15 August, 2014. The slogan of the scheme is “SAB KA SATH SAB KA VIKAS".The scheme provides facilties
to open account with zero balance with free debit card in addition to accidental insurance.It is one of the crucial schemes which
ensure accessibility to various services such as savings bank account, credit and remittance, insurance and pension to the
underprivileged sections i.e. weaker sections & low income group that come at the lower set of pyramid.Under this scheme he
proclaimed that for each household it would have bank account as ‘national priority”. The study focuses on the instrumental role
of Jan Dhan Yojana and to analyze the recent trends of particular Jan Dhan Yojana scheme with reference to Human
Development Index .HDIis a tool to measure social and economic indicators not for the attainment of the economic growth but for
economic development .Under this it takes 3 indicators to measure the development that are Health,Education and Standard of
living. The study of this paper is based upon secondary data which has been inherited from official websites of
PJDY,magzines,government sites and published jornals and research paper which gave us detailed information regarding the
scheme which will be helpful in enhancing awareness .This paper bring awareness of the bank accounts opened in both rural and
urban with total balance account under the PJDY scheme .The paper will also conclude the impact of PJDY scheme with the
components of HDI variable that will show the performance in the economic development of overall economy of Uttrakhand. The
paper reveal the decrease in the flow of financial untouchability both in urban and rural area as the outcome of the scheme and
contribution made in the growth of SGDP.The outcome of the research gave us conclusion that implementation of a scheme
showsapositiveoutcomeandincreaseintheratioofsavingwhichwouldhaveapositiveeffectonboom oftheIndianEconomy.
Muskan Aggarwal
(Student)
B.A Wconomics (Hons) 3rd Year
Graphic Era Deemed to be University
Niteeka Sharma
B.A Economics (Hons) 3rd Year
Graphic Era Deemed to be University
Key Words: Sustainable Development, Research, Higher Education, India, Role, State Funding Agencies
Key Words: Alliances, mergers, Acquisitions, flexibility, commercialization.
An Empirical Study of Factors Influencing Innovation and
Entrepreneurship among Science and Technology Students in NCR
hroughout the history of human development, pace of social development, competition between countries, companies,
Tinnovation plays vital role. Human development actually is ongoing process of innovation. There is no doubt that
technological innovation has become a contemporary theme. Students' innovation ability has become the country's
developing needs, society developing needs and the times needs. As international competition intensifies, how to cultivate and
improve student’s innovation ability has always been educational institutions and government agencies a top priority. It is
generally believed that the cultivation of innovation ability under the influence of environmental factors, individual intelligence
factors and non-intelligence factors influence each other. Innovation consciousness, innovation knowledge, skills and
innovation environment, are the influence factors of the innovation ability, only guarantee the quality of each factor to ensure the
quality of the whole innovation ability. Therefore, cultivation of college students' innovation ability is a systems engineering, and
its influence factors are divided into two aspects of internal and external. Internal factors refer to the student's own innovation
ability, external factors including education system, teaching methodology, and societal factor. This paper adopts quantitative
approach to find responsible factors influencing Innovation and Entrepreneurship among Science and Technology Students in
NCR.
Key Words: Entrepreneurship, Innovation, Factor, Influence, Student
A study on Extreme Poor Rural Women’s Access to Financial Services
and its Impact on Sustainable Livelihood in Sundargarh District of Odisha
his study aims to explore poor rural women’s access to financial services, a key factor of successful individual livelihood
Tand generate a series of practical policy recommendations and practices for rural development strategies. Designing
appropriate financial products for women to be able to save, borrow and insure is essential to strengthen women’s role as
producers and widen the economic opportunities available to them. For this purpose it is essential to understand how context-
specific legal rights, social norms, family responsibilities and women’s access to and control over other resources shape their
need for capital and their ability to obtain it. The study will reflect financial inclusion and investment by banking institutions
promote a more equitable, sustainable approach to economic development for the world’s working poor and extreme poor by
advancing information, knowledge, fair savings, credit and transaction practices, equity and justice, equal access to markets,
andbalancedpublicpolicytogenerateopportunityandendthecycleofpoverty.
Namita Swain
Research Scholar
SRM Institute of Science & Technology
Ghaziabad
Dr. Ajay Jain
Asstt. Professor
SRM Institute of Science & Technology
Mukul Jain
Asst Prof.
Inderprastha Engineering College,
Ghaziabad

Sovnier envisioning india_final_jim

Sovnier envisioning india_final_jim

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Sovnier envisioning india_final_jim

Similar to Sovnier envisioning india_final_jim (20)

Recently uploaded

Recently uploaded (20)

Sovnier envisioning india_final_jim