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David M. Ratcliffe
                                           Chairman, President, and CEO




02   SOUTHERN COMPANY 2005 ANNUAL REPORT
dear fellow shareholders

In a year that was marked by significant challenges, your             as ours, we remain one of the industry’s strongest performers.
company performed well in 2005. We strive to be leaders in           Beyond the solid financial performance, we continued to excel
our industry, to be “front and center.” Southern Company em-         in customer satisfaction, reliability, and corporate responsibility.
ployees demonstrated leadership as they delivered outstanding               Any discussion of 2005 for us must include Hurricane
results in 2005 for our shareholders, our customers, and the         Katrina, the devastating storm that in late August caused
communities we serve.                                                unprecedented destruction to the Gulf Coast of Missis-
       They did so in ways that were dramatic, such as respond-      sippi as well as significant damage and outages in Alabama.
ing to a great natural disaster, Hurricane Katrina. And they did     In Mississippi, every one of our customers lost power, and our
so in thousands of daily actions that don’t necessarily grab head-   generation and power delivery infrastructure was severely dam-
lines but contribute just the same to our long-term success.         aged. The heroic effort led by our employees to restore power
       Earnings in 2005 were $2.14 a share, which exceeded the       within 12 days to all Mississippi Power customers who could
top end of our targeted range. Our core utility business contin-     safely receive it is detailed in a special section beginning on
ued to benefit from the relatively strong economy and popu-           Page 20. The way that people throughout Southern Company
lation growth in the Southeast, which drove the demand for           came together as a team to rebuild the system and provide
electricity higher. We also had strong results from our competi-     aid to their fellow employees who had suffered considerable
tive generation business, which added to its portfolio of long-      personal losses was inspiring and made me prouder than ever
term wholesale contracts and also acquired the 680-megawatt          to be a part of this company.
Oleander generating plant in central Florida, increasing our                The past year was one in which issues related to the costs
presence in that fast-growing market. Dividends were increased       of producing energy–global issues, really–rose to the fore-
last year to an annual rate of $1.49 per share as we extended our    front. As one of the nation’s largest generators of electricity, we
record of consecutive quarterly dividend payments that reaches       are not immune to these pressures, and our customers have felt
back to 1948. The past year was the fourth straight in which we      the impact. Rising fuel costs present a new challenge to keep-
raised the dividend; the 4 percent annual rate increase in 2005      ing the price of our product affordable. One of the ways that
was the largest of these. Our share price reached an all-time        we are able to continue to offer retail prices significantly below
high in September and closed with a gain for the year. Total         the national average is to maintain a fuel mix that is diverse
return to shareholders was 7.6 percent, better than the broad        and thus less subject to price volatility. About 90 percent of
Standard & Poor’s 500 Index. This was, however, below the            our combined power generation is fueled by coal, nuclear, and
industry average as several utility-sector stocks, in comparison     hydro. The costs of these sources have been more stable than
to ours, rebounded from recent declines that Southern Com-           natural gas, the other main fuel used to generate electricity
pany had not experienced. If you consider total return over the      in the United States. This issue won’t go away, and we will con-
long term, which I think is appropriate for an investment such       tinue our work to mitigate the effect on our customers.




                                                                                                                                      03
                                                                                              SOUTHERN COMPANY 2005 ANNUAL REPORT
A major reason we have been able to achieve solid results      articulates our corporate culture in three tenets: unquestionable
over the long term is our successful execution of a clear, uncom-     trust, superior performance, and total commitment. I believe the
plicated strategy. It is based on a customer focused regulated        renewed emphasis on Southern Style has been well received by
retail core business serving the economically-strong Southeast        employees and is increasingly embedded in our behavior. These
and a conservatively structured, higher-growth competitive            qualities were on display for the world to see during our
generation business. By investing in our infrastructure to ensure     response to Hurricane Katrina. Our continued emphasis and day-
reliability, managing the business to keep prices affordable, and     to-day focus on Southern Style will make us a better company.
focusing on customer satisfaction in all areas of the business,               The other major priority is our corporate safety program.
we have built a record of successfully executing the strategy.        It’s called Target Zero, named to reflect our commitment to an
These actions, all related, also help contribute to constructive      injury-free work place. We believe that this goal is achievable.
regulatory environments. This business model has produced             The reason for emphasizing safety is obvious: We care about our
solid risk-adjusted returns for our shareholders over the long        people, so we want them to be safe. There is, however, a strong
term and served our customers well. I believe it continues to be      business element too. A company with safe, healthy employees
a good model going forward.                                           is more productive, so our customers and shareholders benefit
       That said, we must continue to sharpen our focus and we        as well.
are doing so. In 2005, for example, we decided to exit the retail             I hope you’ll agree as you review this year’s annual report
natural gas business. We closed the sale of Southern Company          that 2005 overall was a good year for the company. I have high
Gas early this year. And we’ve decided to merge Savannah              hopes for the future and am confident of the commitment that
Electric, our electric utility serving the coastal region of Geor-    all of us at Southern Company have for continued success.
gia, into our largest subsidiary, Georgia Power. As the energy
industry continues to evolve, we will continue to assess our          Sincerely,
business, discuss strategic issues, and challenge ourselves as to
things that we should do differently. This is part of our annual
business planning process.
       There are some things that don’t show up as clearly on
the bottom line that are vitally important to our success. These
go beyond what we do to how we do it. In particular, I would
like you to know about two areas that underpin our traditional
business operations and were major areas of focus in 2005. One
is Southern Style, the value proposition that contributes in a real   David M. Ratcliffe
way to our goal to be leaders in our business. Southern Style         March 20, 2006




04   SOUTHERN COMPANY 2005 ANNUAL REPORT

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southern 2005 Letter to Our Shareholders

  • 1. David M. Ratcliffe Chairman, President, and CEO 02 SOUTHERN COMPANY 2005 ANNUAL REPORT
  • 2. dear fellow shareholders In a year that was marked by significant challenges, your as ours, we remain one of the industry’s strongest performers. company performed well in 2005. We strive to be leaders in Beyond the solid financial performance, we continued to excel our industry, to be “front and center.” Southern Company em- in customer satisfaction, reliability, and corporate responsibility. ployees demonstrated leadership as they delivered outstanding Any discussion of 2005 for us must include Hurricane results in 2005 for our shareholders, our customers, and the Katrina, the devastating storm that in late August caused communities we serve. unprecedented destruction to the Gulf Coast of Missis- They did so in ways that were dramatic, such as respond- sippi as well as significant damage and outages in Alabama. ing to a great natural disaster, Hurricane Katrina. And they did In Mississippi, every one of our customers lost power, and our so in thousands of daily actions that don’t necessarily grab head- generation and power delivery infrastructure was severely dam- lines but contribute just the same to our long-term success. aged. The heroic effort led by our employees to restore power Earnings in 2005 were $2.14 a share, which exceeded the within 12 days to all Mississippi Power customers who could top end of our targeted range. Our core utility business contin- safely receive it is detailed in a special section beginning on ued to benefit from the relatively strong economy and popu- Page 20. The way that people throughout Southern Company lation growth in the Southeast, which drove the demand for came together as a team to rebuild the system and provide electricity higher. We also had strong results from our competi- aid to their fellow employees who had suffered considerable tive generation business, which added to its portfolio of long- personal losses was inspiring and made me prouder than ever term wholesale contracts and also acquired the 680-megawatt to be a part of this company. Oleander generating plant in central Florida, increasing our The past year was one in which issues related to the costs presence in that fast-growing market. Dividends were increased of producing energy–global issues, really–rose to the fore- last year to an annual rate of $1.49 per share as we extended our front. As one of the nation’s largest generators of electricity, we record of consecutive quarterly dividend payments that reaches are not immune to these pressures, and our customers have felt back to 1948. The past year was the fourth straight in which we the impact. Rising fuel costs present a new challenge to keep- raised the dividend; the 4 percent annual rate increase in 2005 ing the price of our product affordable. One of the ways that was the largest of these. Our share price reached an all-time we are able to continue to offer retail prices significantly below high in September and closed with a gain for the year. Total the national average is to maintain a fuel mix that is diverse return to shareholders was 7.6 percent, better than the broad and thus less subject to price volatility. About 90 percent of Standard & Poor’s 500 Index. This was, however, below the our combined power generation is fueled by coal, nuclear, and industry average as several utility-sector stocks, in comparison hydro. The costs of these sources have been more stable than to ours, rebounded from recent declines that Southern Com- natural gas, the other main fuel used to generate electricity pany had not experienced. If you consider total return over the in the United States. This issue won’t go away, and we will con- long term, which I think is appropriate for an investment such tinue our work to mitigate the effect on our customers. 03 SOUTHERN COMPANY 2005 ANNUAL REPORT
  • 3. A major reason we have been able to achieve solid results articulates our corporate culture in three tenets: unquestionable over the long term is our successful execution of a clear, uncom- trust, superior performance, and total commitment. I believe the plicated strategy. It is based on a customer focused regulated renewed emphasis on Southern Style has been well received by retail core business serving the economically-strong Southeast employees and is increasingly embedded in our behavior. These and a conservatively structured, higher-growth competitive qualities were on display for the world to see during our generation business. By investing in our infrastructure to ensure response to Hurricane Katrina. Our continued emphasis and day- reliability, managing the business to keep prices affordable, and to-day focus on Southern Style will make us a better company. focusing on customer satisfaction in all areas of the business, The other major priority is our corporate safety program. we have built a record of successfully executing the strategy. It’s called Target Zero, named to reflect our commitment to an These actions, all related, also help contribute to constructive injury-free work place. We believe that this goal is achievable. regulatory environments. This business model has produced The reason for emphasizing safety is obvious: We care about our solid risk-adjusted returns for our shareholders over the long people, so we want them to be safe. There is, however, a strong term and served our customers well. I believe it continues to be business element too. A company with safe, healthy employees a good model going forward. is more productive, so our customers and shareholders benefit That said, we must continue to sharpen our focus and we as well. are doing so. In 2005, for example, we decided to exit the retail I hope you’ll agree as you review this year’s annual report natural gas business. We closed the sale of Southern Company that 2005 overall was a good year for the company. I have high Gas early this year. And we’ve decided to merge Savannah hopes for the future and am confident of the commitment that Electric, our electric utility serving the coastal region of Geor- all of us at Southern Company have for continued success. gia, into our largest subsidiary, Georgia Power. As the energy industry continues to evolve, we will continue to assess our Sincerely, business, discuss strategic issues, and challenge ourselves as to things that we should do differently. This is part of our annual business planning process. There are some things that don’t show up as clearly on the bottom line that are vitally important to our success. These go beyond what we do to how we do it. In particular, I would like you to know about two areas that underpin our traditional business operations and were major areas of focus in 2005. One is Southern Style, the value proposition that contributes in a real David M. Ratcliffe way to our goal to be leaders in our business. Southern Style March 20, 2006 04 SOUTHERN COMPANY 2005 ANNUAL REPORT