Soumya Ranjan Singh has over 2 years of experience in online advertising, particularly in email marketing. He has expertise with various email marketing tools and platforms like Adobe Campaign, Zeta Mail, and ExactTarget. Currently he works as a Campaign Executive at Reed Elsevier where he manages email campaigns, analyzes data and performance, and ensures compliance. Previously he worked as a Web Developer at Theorem India where he created email newsletters and campaigns, loaded website content, and set up surveys. He has an M.C.A. degree from Biju Patnaik University of Technology.

1. Soumya Ranjan Singh
E-mail : soumyaranjan1087@gmail.com
Phone : +91-9176397079
Professional Summary
Over all 2.10 years of Experience, accompanied in Online Advertising Domain.
Managed various Online Advertising networks similar to Email Marketing.
Expertise on Email marketing tools.
Area of expertise:
 Adobe campaign(Neolane)
 Zeta mail
 Smart Marketers
 Harte-Hanks Postfuture Email tool
 Dream mail
 Dream tool
 Exact Target
 Email Campaign setup
 Campaign troubleshooting issues
 Implementing new projects
 Support and Quality Management.
 Basic knowledge about Ad trafficking like DFA and DFP.
 Reporting and Analysis of data
 SAP Business Objects
An effective communicator and a good team player with strong analytical, problem solving and organizational abilities.
Key Operational areas: - Campaign Management, Content loader, Link Builder and Survey Building
Work experience
Reed Elsevier Aug 2013 — Present

2. Campaign Executive
Successful execution of all email marketing activities
 Manage and deploy both static and dynamic email campaigns according to agreed schedule
 Management of campaign execution calendar and ensures timely execution
 Import and testing of related creative.
 Seek relevant approvals as required
 Data segmentation, QA and import
 Ensures compliance of campaigns with regards to legal and data protection guidelines
Data Segmentation and Analysis
 Understanding of business and segmentation strategy
 Advise marketing staff with regards to options relating to customer data segmentation options in order to
optimize performance
 Provision of list counts based on defined criteria (e.g. segment/mine data by topic, keyword, recency etc.)
 Provides reporting and feedback on campaign performance, both per campaign and at various levels (e.g. per
communication type, per portfolio etc.), and makes suggestions for improvement
Performance Monitoring and Improvement
 Ensures that relevant and meaningful tests are being executed
 Development and implementation of advanced email functionality where required (e.g. triggered and dynamic
campaigns)
 Keep abreast of, and implement, industry best practice where relevant
Additional Marketing Services/Tasks
 Creation or optimization of related campaign elements such as email templates, forms, landing pages etc.
ensuring implementation of agreed best practices
 Involvement in global Marketing Communications projects as required
 Support for online tools and processes in use by the department
 Assist as needed in additional online marketing tasks
Theorem India Private Ltd. Feb 2012 — August 2013
Web Developer
Email Marketing:
 Creating daily/weekly/monthly Newsletter (HTML, Mobile and Text versions).
 Creates the campaign for the Newsletters creative’ s. and Very Good knowledge about Zeta Email tool.
 Expertise in email marketing tools like Zeta mail, Harte-Hanks Postfuture Email tool, Dream mail, Dream tool,
Exact Target.
 Creating an HTML Newsletters, Campaign Setup, List Work, Proof check, Link Build, Links check and
Scheduling.
 Quality checking of Creative’ s is important process before Scheduling, i.e. I'll check about rendering issues,
Junk characters and ASCII values.
 Once the Campaign is scheduled we'll keep track of Delivered Emails, Open Clicks and Unsubscribed emails
on a regular basis to meet client performance goals.

3.  Customer targeting or Geo targeting are done Using Personalization and tokens on Email campaigns.
 Apart from Email Marketing working on Content loading for all University websites of United states of America.
 Also setting up the surveys to the websites and setting up the Alerts of surveys to Account manager.
 We, Email developer's use our skills with all E-mail marketing technologies to ensure that Email appear on
targeted user Inbox and in the desired formats. Also troubleshoot inaccuracies or problems, Quality Analysis
and report to Email clients on the status and Reports of campaigns to guarantee correct billing.
Education
Master In Computer Application 2009 — 2012
Biju Patnaik University of Technology (BPUT)
Studied in Centre for IT Education
8.21 Overall aggregate
Pre University 2006 — 2009
Ravenshaw University
74% Aggregate
Interests
Online Advertising, Social Media planning, Web designing, Web Services, HTML, CSS, JavaScript, XML, HTML5 and
etc.
Personal details
Personal details:
Name : Soumya Ranjan Singh
Father’s Name : Hadibandhu Singh
Mother’s Name : Manorama Singh
Date Of Birth : 06-07-1988
Hobbies : Critically Analyzing the movies, Dancing
Permanent Add : C/O -H.B.Singh
Chandinichowk HO, Postmaster, Near High Court, Dist - Cuttack(Odisha), Pin - 753002