Sophic provides training workshops and consultancy services to help data analysts improve their skills and have more impact within their organizations. Their flagship two-day workshop, "Making Analysis Work for Business", teaches soft skills like communication, planning, and presentation skills. It has a 99% recommendation rate from past attendees. Sophic was founded in 2006 and led by Steve Hulmes, who has over 25 years of experience managing analytical teams. Their interactive workshops are limited to 8 people to maximize learning and are facilitated by subject experts.

1. www.sophic.co.uk
We help your analysts to have a
real impact on your organisation
Packaged &
Tailored
Development
Workshops for
Data Analysts*
*Insight Analysts, Data Scientists,
Risk analysts, Stats analysts,
Business Intelligence
professionals…..etc, etc!

2. www.sophic.co.uk
www.sophic.co.uk
0161 976 3826
The CPD Standards Office
CPD PROVIDER: 41068 2016
www.cpdstandards.com
ANALYSIS TEAM MANAGER
CONSULTANT
SENIOR ANALYST
JUNIOR ANALYST
TECHNICIAN
LEADERSHIP
STRATEGIC THINKING
COMMERCIAL AWARENESS
INTERPERSONAL SKILLS / OUTWARD THINKING
TECHNICAL SKILLS
Because technical
skills alone are
simply not enough to
have an impact…..
Why? Role/Skills
Development
Pyramid

3. www.sophic.co.uk
www.sophic.co.uk
0161 976 3826
The CPD Standards Office
CPD PROVIDER: 41068 2016
www.cpdstandards.com
Formed in 2006 in Manchester, UK by Steve Hulmes,
Director & Workshop Facilitator.
All workshops facilitated by experienced subject
experts.
Over 900 analysts have attended Sophic’s workshops .
Our flagship workshop, ‘Making Analysis Work For
Business’, has been attended by many of the UK’s
largest organisations and has a 99.0%
recommendation rate.
Sophic’s Aims
‘To provide relevant,
practical, interactive and
fun experiences to help
improve the profile,
productivity and impact
of analysts within their
organisations’

4. www.sophic.co.uk
www.sophic.co.uk
0161 976 3826
The CPD Standards Office
CPD PROVIDER: 41068 2016
www.cpdstandards.com
STEVE HULMES
Over 25 years experience managing
analytical teams and projects –Client
& Agency side.
Developer & Facilitator of ‘Making
Analysis Work For Business’ workshop
Passionate about data, analytics and
people development!
Steve’s Previous Roles
CEO
Evolve dbm Ltd
Analysis Director
thinkdata
Head of Database Marketing
MBNA
Customer Value Manager
Co-operative Bank
Analysis Manager
GE Capital
Consultant
Broadwater Consultants
Sales Planning Manager
Carlsberg-Tetley
Operational Research Analyst
Allied Breweries

5. www.sophic.co.uk
0161 976 3826
The CPD Standards Office
CPD PROVIDER: 41068 2016
www.cpdstandards.com
SOME OF OUR CLIENTS…

6. www.sophic.co.uk
0161 976 3826
The CPD Standards Office
CPD PROVIDER: 41068 2016
www.cpdstandards.com
Teaching
Audience Passive Audience Active
Content Rich Experience Rich
Directive Discussion
Facilitating
Focus on participation & discovery
Seminar Sophic
Workshop
APPROACH

7. www.sophic.co.uk
0161 976 3826
The CPD Standards Office
CPD PROVIDER: 41068 2016
www.cpdstandards.com
Practical example/case study led approach
Educate
• Context
provided
• Method or
technique
explained
Demonstrate
• Examples
provided
• Experiences
discussed
• Benefits stated
Participate
• Practical
exercises
undertaken by
delegates in
groups and/or
individually
• Leader
facilitates
Evaluate
• Review
exercise(s)
undertaken
• Results
discussed
• Solutions
appraised
Re-Iterate
• Summary of
learnings
• ‘Tips’ Provided
APPROACH

8. www.sophic.co.uk
www.sophic.co.uk
0161 976 3826
The CPD Standards Office
CPD PROVIDER: 41068 2016
www.cpdstandards.com
• Sophic’s most popular workshop.
• Delivers a practical set of techniques and behaviours to help
analysts to become more consultative and more pro-active.
• CPD Accredited.
• Focus on Communication, Planning & Presentation Skills.
• Workshops limited to 8 delegates to maximise interaction & learning
experience.
• Open public workshops available to attend and also can be hosted
privately on-site at client offices.
‘Making Analysis Work For Business’
A unique two day soft skills workshop
99.0% of previous
delegates would
recommend ‘Making
Analysis Work For
Business’ to other
analysts

9. www.sophic.co.uk
www.sophic.co.uk
0161 976 3826
The CPD Standards Office
CPD PROVIDER: 41068 2016
www.cpdstandards.com
"Making Analysis Work for
Business is a high quality, well-
structured course delivered by
a skilled and knowledgeable
trainer. It has provided our
analysts with the invaluable
customer-focussed skills and
techniques that have added
value to the whole of the
marketing process and a new
and original dimension to the
career development of our
analysis teams.“
AnthonyBoe
Co-operativeFinancialServices
“Excellent balance of approach, attitude and
methodology with technical competency based
analysis techniques. Provides clear framework for
universal practice within an analytical team."
Aaron Diss, Telegraph Media Group
“We took from the course a number of actionable
learnings that we have put into practice and this has
resulted in positive feedback and a happier more
valued team. Recommend the course to new and
experienced analysts alike.”
Rob Frost, Oxfam
"Best 'soft skills ' course I've been on."
— Jacqueline Clark,Sainsburys Bank
"One of the best courses I have been on. Very intuitive
and has given me clear strategies on analysis to take
back to my workplace."
Kate Hampson, TalkTalk
"An excellent use of my time and food for thought re
my current role and future business practices. Will
change the way I work."
Stuart Gowan, Intelligent Finance
“The workshop covered a lot of the areas I was
concerned about in my role and showed how things
were connected. I feel it has given me the confidence
to alter some of my ways of working so I work more
efficiently.”
HeleneClarke, ORH
"Arms the analyst with the necessary skills to
effectively influence decision makers"
Nick Lawrance,GE Capital
“I had high expectations and (the workshop) didn't fail
to deliver! Enjoyed the interaction in the exercises and
have come away with many ideas on how I can improve
my everyday performance and skills.”
Philip Hurst, 3M
‘Making Analysis Work For Business’
A unique two day soft skills workshop

10. www.sophic.co.uk
www.sophic.co.uk
0161 976 3826
The CPD Standards Office
CPD PROVIDER: 41068 2016
www.cpdstandards.com
‘Making Analysis Work For Business’
A unique two day soft skills workshop
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Structure Relevance Exercises Enjoyment Materials Workshop
Leader
Feedback Scores
(Based on all delegates since 2008)
Excellent=
Good=
OK=
Poor=
Very Poor =
“Feedback is
the breakfast
of Champions”
Sophic use delegate feedback
to continually improve their
workshops. ’Making Analysis
Work For Business’ is
currently on it’s 11th revision
since first being launched.

11. www.sophic.co.uk
www.sophic.co.uk
0161 976 3826
The CPD Standards Office
CPD PROVIDER: 41068 2016
www.cpdstandards.com
Other Workshops
Title Dur. Description
Communication* 1 Day Using communication to improving your productivity and
stakeholder/customer relationships.
Managing Workloads* 1/2 Day Maintaining balanced workloads and managing customer
expectations.
Presentation of Data* 1 Day Presenting information for impact.
Influencing Skills 1 Day Key techniques to help analysts influence stakeholders.
Tailored Statistical
Workshop
Varied Cover those techniques you really need
Tailored Development
Workshops
½ or 1
Day
Tailored content to meet your specific team needs
* These 3 workshops form the basis of the ’Making Analysis Work For Business’ workshop
Sophic workshops can
be hosted privately at
your site for your
analytical teams
however we do also run
some public open
workshops –please
check the website for
the latest open
workshop schedule.

12. www.sophic.co.uk
www.sophic.co.uk
0161 976 3826
The CPD Standards Office
CPD PROVIDER: 41068 2016
www.cpdstandards.com
Consultancy
Steve Hulmes can be hired as a independent consultant to help…
• Develop your analytic capability
• Mentor your team members
• Design and Implement data-led marketing strategies
• Source & deliver marketing database solutions
• Design and develop BI solutions
• Fulfill an Interim team manager role
• Be a soundboard for your own ideas/initiatives!
“Steve is an extremely capable analyst with great
communication skills, loads of common sense
and a huge amount of integrity.”
Kevin Tweedie, Callcredit
“Steve is one of those rare beasts - an expert
Data Analyst who can actually translate data-
geek speak into Marketing. Amongst other
things, we've worked together on very
challenging projects for an international
company based in Germany. Steve's creativity,
insight and ability gave the client the results
they needed, despite the many technical
challenges we faced. And he's a pleasure to
work with, too.”
Ian Feber,The Black Hole
“Steve Hulmes posesses a skill rarely found
amongst Analytic and MIS teams and that is the
ability to make the data 'come to life' for
marketers and end-clients - he is able to take
complex data and intrepret it into Marketing
terms with clear actionable outputs.”
Caroline Clark,Amex

13. www.sophic.co.uk
0161 976 3826
The CPD Standards Office
CPD PROVIDER: 41068 2016
www.cpdstandards.com
More information
Visit www.Sophic.co.uk
Call Steve on 0161 976 3826 or 0791 7772840
Email Steve at steve@Sophic.co.uk