The Soo Greyhounds are a junior ice hockey team based in Sault Ste. Marie, Ontario. They have a long history of developing talented players who go on to play in the NHL. Their vision is to develop their young players not just as hockey players but also as good people. While they have sustained success on the ice, their fanbase is aging and they struggle to attract younger fans. They also have a smaller arena capacity compared to some other teams. Partnering with an NHL organization could help bring new resources. As the only hockey team in Sault Ste. Marie, they have a built-in fanbase without local competition. However, immature actions by players could damage their image.
You have a pristine golf course, fantastic tennis courts and a variety of social activities. Guess what?
So do your competitors.
Your prospective club member is evolving and in the wake of shifting values, country clubs have to find a stake in the ground that drives them toward a group of individuals and away from a specific group of competitors. In this White Paper, we explore why the shrinking pool of membership dollars and resulting club vs. club environment creates 4 weapons that General Managers and Marketing Directors can use to their advantage.
An overview of the commercial opportunities available for Sutton Sting Ice Hokcey Academy - a not-for-profit ice hockey club! contact info@suttonsting.com for more information.
Entering a new Life Journey, following my Passion and Mission to "Create an Entertainment and Restaurant Venue in a safe and controlled environment for Familes & Teens to Thrive, Grow, Work, and Play" Want to know more? Partner or Investors needed, call at 314-249-8282, or email at don.arling@yahoo.com.
You have a pristine golf course, fantastic tennis courts and a variety of social activities. Guess what?
So do your competitors.
Your prospective club member is evolving and in the wake of shifting values, country clubs have to find a stake in the ground that drives them toward a group of individuals and away from a specific group of competitors. In this White Paper, we explore why the shrinking pool of membership dollars and resulting club vs. club environment creates 4 weapons that General Managers and Marketing Directors can use to their advantage.
An overview of the commercial opportunities available for Sutton Sting Ice Hokcey Academy - a not-for-profit ice hockey club! contact info@suttonsting.com for more information.
Entering a new Life Journey, following my Passion and Mission to "Create an Entertainment and Restaurant Venue in a safe and controlled environment for Familes & Teens to Thrive, Grow, Work, and Play" Want to know more? Partner or Investors needed, call at 314-249-8282, or email at don.arling@yahoo.com.
Inspired by a conversation I had with someone working on the delivery of the Ryder Cup in France, here are 10 ideas for golf in 2015 addressing the issue of falling golf memberships, the lack of newcomers to the game and fewer rounds played per year.
1) Stop the arms race!
2) Joining fees – how do you justify them?
3) Annual subscription
4) Value for money
5) Short golf
6) Marketing – act like a real business
7) Quick golf #1
8) Marketing #1 – get Social
9) Marketing #2 – business networking
10) Quick golf #2
I hope you like these 10 ideas for golf in 2015 – what plans are you putting in place to ensure that 2015 is the best year ever? - let me know, or just join the conversation @GolferMarketing
'The logic doesn't make sense' — Why the Rose Bowl should be moved this seasonJohn Eilermann St Louis
There’s no entity in college sports that mixes unbridled arrogance with a lack of self-awareness more consistently and persistently than the Rose Bowl. For decades, the Rose Bowl’s addiction to tradition has proudly impeded the progress of the sport’s postseason by blocking a playoff.
Convergence of the Food & Sports industriesLonny Sweet
The food & sports industries are converging like never before, with more and more integrating marketing programs by teams, leagues, properties and events featuring celebrity chefs and an elevated food experience. This presentations shines a light on how these two are coming together and a few examples from leagues and brands.
LBGF Celebrity Pro-Am 2014 - Friday 7 March 2014 at Victoria Country Club, Pietermaritzburg.
Enriching the Lives of Disadvantaged Children through Golf.
Get involved TODAY and change a life FOREVER!
Organizing & Managing a Profitable Golf TournamentSharegolf
Having a golf fundraiser this year? I can help - Put my years of experience to work for you. Knowlege is power - together we can take your event to the next level!
The Exchange Club of Fort Bend is making plans for its sixth annual Duck Golf Classic to be held on Monday, October 20, 2014. The success of this event is credited largely to our sponsors, who lend their names and financial support to the event.
The money we raise each year goes to support the Fort Bend County community, and this year’s goal to raise $50,000 dollars will help our club continue its programs in the area of Prevention of Child Abuse, Americanism, Youth, and Community Service.
By participating as a sponsor, your organization will benefit from exposure through media campaigns and promotional efforts directed toward the supporters of the Exchange Club of Fort Bend. We have many levels of sponsorship, as detailed on the enclosed sponsorship commitment form. You can select the level of participation that best meets your needs, knowing your sponsorship fee will be used to help many noteworthy needs, programs and activities in our community.
This was a project for my 2nd year Marketing for Sport & Recreation course at Humber College. This marketing audit was researched on the Ontario Hockey League's Oshawa Generals. Throughout this project I dove into various analysis', identified the Generals Target Market and sought out their marketing mix.
This was a project done for my 2nd year Marketing for Sport & Recreation course at Humber College in the Sport Management program. This is a marketing audit researched about the Ontario Hockey League's Oshawa Generals.
Inspired by a conversation I had with someone working on the delivery of the Ryder Cup in France, here are 10 ideas for golf in 2015 addressing the issue of falling golf memberships, the lack of newcomers to the game and fewer rounds played per year.
1) Stop the arms race!
2) Joining fees – how do you justify them?
3) Annual subscription
4) Value for money
5) Short golf
6) Marketing – act like a real business
7) Quick golf #1
8) Marketing #1 – get Social
9) Marketing #2 – business networking
10) Quick golf #2
I hope you like these 10 ideas for golf in 2015 – what plans are you putting in place to ensure that 2015 is the best year ever? - let me know, or just join the conversation @GolferMarketing
'The logic doesn't make sense' — Why the Rose Bowl should be moved this seasonJohn Eilermann St Louis
There’s no entity in college sports that mixes unbridled arrogance with a lack of self-awareness more consistently and persistently than the Rose Bowl. For decades, the Rose Bowl’s addiction to tradition has proudly impeded the progress of the sport’s postseason by blocking a playoff.
Convergence of the Food & Sports industriesLonny Sweet
The food & sports industries are converging like never before, with more and more integrating marketing programs by teams, leagues, properties and events featuring celebrity chefs and an elevated food experience. This presentations shines a light on how these two are coming together and a few examples from leagues and brands.
LBGF Celebrity Pro-Am 2014 - Friday 7 March 2014 at Victoria Country Club, Pietermaritzburg.
Enriching the Lives of Disadvantaged Children through Golf.
Get involved TODAY and change a life FOREVER!
Organizing & Managing a Profitable Golf TournamentSharegolf
Having a golf fundraiser this year? I can help - Put my years of experience to work for you. Knowlege is power - together we can take your event to the next level!
The Exchange Club of Fort Bend is making plans for its sixth annual Duck Golf Classic to be held on Monday, October 20, 2014. The success of this event is credited largely to our sponsors, who lend their names and financial support to the event.
The money we raise each year goes to support the Fort Bend County community, and this year’s goal to raise $50,000 dollars will help our club continue its programs in the area of Prevention of Child Abuse, Americanism, Youth, and Community Service.
By participating as a sponsor, your organization will benefit from exposure through media campaigns and promotional efforts directed toward the supporters of the Exchange Club of Fort Bend. We have many levels of sponsorship, as detailed on the enclosed sponsorship commitment form. You can select the level of participation that best meets your needs, knowing your sponsorship fee will be used to help many noteworthy needs, programs and activities in our community.
This was a project for my 2nd year Marketing for Sport & Recreation course at Humber College. This marketing audit was researched on the Ontario Hockey League's Oshawa Generals. Throughout this project I dove into various analysis', identified the Generals Target Market and sought out their marketing mix.
This was a project done for my 2nd year Marketing for Sport & Recreation course at Humber College in the Sport Management program. This is a marketing audit researched about the Ontario Hockey League's Oshawa Generals.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
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Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
2. Introducion
Founded in 1962, the Soo Greyhounds are a hockey team that plays out of Sault Ste.
Marie, Ontario. The Greyhounds play in the OHL or Ontario Hockey League as well as playing
in the CHL or Canadian Hockey League. The Greyhounds are one of the many teams that
develop young boys starting from the ages of 16 and all the way up to young adults at maximum
age 21. These boys who play in leagues such as the OHL are highly skilled hockey players that
are one step away from being part of an NHL organization. The Soo has tons of history
developing big names that would go on to be stars in the NHL as well as hall of famers, such
names like Jeff Carter, Jake Muzzin, Paul Coffee, and a smaller name like Wayne Gretzky. The
Soo Greyhounds have been developing talent the right way since the day it became a franchise,
but how are they doing developing a marketing campaign and how are they developing their
business?
Company analysis
The vision of this team is to have its players grow from boys into good men, this does not
just mean on the ice. The Greyhounds want each and everyone of its players to be responsible for
its actions and behaviour, so that they can be seen as respectable individuals, as well as being a
team that their fans respect on and off the ice. One major belief of the Greyhounds, is that they
want to create a legacy of sustained success. Sustained success is a major key to not only their
own success as a business but also for its players. Some of their beliefs include putting people in
positions to be best utilised, character and integrity are key to determining who is best fit to be
1
3. apart of the organization and to maximize the potential of the young athletes as students and as
hockey players, in that order.
When personnel are in the right positions, a few things happen, they become more
passionate, they are better at what they do, as well as enjoy their job much more. For example, if
you have a head coach that is a master at drawing out plays but is not very good at motivating
players, they may be more suited as an assistant coach instead. Managing personnel is key to
making the kids better hockey players and humans in general.
Playing organized sports teach kids lots of life lessons. Kids learn how to work as a team,
leadership skills, as well as hard work and dedication, these are just a small few of the endless
amount of information an organization has to offer athletes. A major goal for the Soo
Greyhounds is to turn their boys into men. For some athletes, the OHL may be the end of their
career not everyone makes the NHL. As an organization they wanna help set their players on a
path to succeed in hockey but also in other areas in life, they encourage academics just as much
if not more than just learning how to be a better hockey player. It is very important to do this
because, players need to be grounded and know that hockey is a privilege to play and that they
must respect the game and the honour it comes with playing it. They want their players to know
that just because they are good hockey players does not mean they get to become NHL players
without also being a greater human being.
2
4. PESTLE Analysis
Social:
In Canada we are known for a few stereotypes, one being that we love hockey. According
to statistics Canada, ice hockey is the second most popular sport among males to play, as well in
the top 5 of total participation of both genders. It is safe to say people in Canada love hockey and
this works out perfectly for the Soo Greyhounds. Most likes and dislikes come from people
closest to you, for example, if your parents like hockey you have a good chance at liking it too.
This means that as generations keep growing older and and creating families, the interest of
hockey grows with them. The more people interested in hockey means more ticket sales, more
merchandise to sell and more potential players for the team. As an organization, the Greyhound’s
demographic is predominantly older. Over the last 5 seasons 50% of fans were aged 60+ as well
as 40% being 26-59 years old. This can help in the Greyhounds in a few ways, most importantly
by helping to share the hockey traditions. The second highest demographic bracket has persons
in the prime age for family building, meaning as they start having kids that become interested in
hockey the attendance levels will lower in average age and help to make their organization live
on longer. They also provide deals to help get the youth involved in watching hockey.
Economic:
The Greyhounds take full advantage of getting the youth involved by offering discounts
on ticket prices. Some discounts include, a family deal, where you get two adult tickets and two
child tickets with four drinks and four popcorn bags for $69 plus tax, which saves the customer
$24. This is a great deal for families who are trying to get their kids interested in learning
3
5. hockey, they get to see future stars of the NHL and at an affordable price for a night of fun. One
other way they attempt to get people to fill seats is by offering discounts to highschool students,
as well as college and university students. One hour before every home game, as well as all day
on Wednesdays, students save $5 on admission to the game as long as they have a valid student
card. Students generally do not have a lot of money, for some they may still be too young for a
job or some may need to pay off bills. If the tickets are too expensive for this age group, they
would lose a large demographic of current fans or future fans. The Greyhounds understand this
fact and try to make seeing games accessible to all.
The average household makes above the average median of Canada, meaning they have a
higher income than most people in Canada. This is perfect for the Greyhounds because it means
more families will have extra money to spend on fun activities such as going to see a hockey
game or even for the super fans, buying season tickets. It is much easier to get people to come to
games when they can actually afford to see games, this works to the Greyhounds advantage.
Environmental:
Being part of Canada means very cold winters, especially for a town up north like Sault
Ste. Marie, which also has lots of ponds and lakes nearby. Having lots of lakes and ponds during
the winter months means playing hockey can be more accessible to newcomers of ice hockey, it
gives them a free place to experience a new game as well as develop new fans of the sport. There
are not any other close OHL teams to Sault Ste. Marie, so if kids fall in love with playing hockey
on the ponds, the next area they would begin to be interested in is learning how to become better
at the sport, and what better way to learn than from watching professional athletes. The
4
6. Greyhounds can take advantage of this and are, by offering the deals to the youth. Hockey is not
always an easy sport to enjoy for the average person in many areas of the world, lucky for the
Greyhounds it is much easier to get people to experience hockey due to its geological location.
Competitive analysis
Two main competitors for the Greyhounds are the North Bay Battalion and the Sudbury
Wolves. These are the two closest OHL teams to Sault Ste. Marie, the home of the Greyhounds.
The main reason for being their direct competitors is because they all have a similar sized facility
and in a fairly close area together while also being far away from the other teams. This would
mean they would need to fight to make new fans from their respective towns and surrounding
areas.
Sudbury Wolves
Product and promotion:
The core product of the Sudbury Wolves is hockey and entertainment. Sudbury has a few
unique ways to stand out and make their game days feel different than other teams. For example,
on Fridays, Saturdays and Sundays there is a different theme that is being utilized to make
spectators more interested to coming and seeing a hockey game. On Fridays, the Wolves host
their ‘TGIF’ event that has beer sold for $3, hot dogs sold for $2 and popcorn sold for $1 at the
concession stands. also , during the intermissions a live DJ will perform as spectators wait for the
hockey game to resume. This helps to encourage spectators to come out to a game of Friday and
have a great time while watching hockey or even just to enjoy a night out with friends where you
can enjoy music and cheap refreshments.
5
7. As for Saturday, the wolves host ‘Sudbury Saturday Night’. This is a community building
night where country bands come out to play and a unique food item from Sudbury is sold. This is
a perfect night to learn something about the delicacies found only in or originally made in
Sudbury. Having a night of fun, good music, and trying some new foods while enjoying a
hockey game can be a real treat for any hockey fan.
On Sundays, Sudbury has a special event for the youth of the community called ‘Jr.
Wolves Sundays’. After every Sunday afternoon game, there is family friendly activities and
entertainment, as well as a full team skate along with the whole Sudbury Wolves team. As a fan
of any sports team, everyone's dream is to play with their heroes and get to know them. For the
kids of Sudbury, this could be a special moment to experience skating a professional ice and with
their hockey heroes. This can help create lifelong fans.
Place:
The Sudbury wolves play in the Sudbury Community Arena. This arena seats up to 4,640
spectators on game days. This is a smaller arena but this can have advantages, for example, in a
smaller arena every seat is a great seat. In big arenas, if they are poorly designed some seats
make it hard to watch all the action, this can be frustrating to some fans. When the main core
product is entertainment, having a good view of the action is crucial. Unfortunately, having a
smaller arena does limit how many spectators can visit a facility at any given time or game.
As for ticket sales, the Wolves utilizes two methods of purchasing tickets, online and in
person. This is perfect for all ages and demographics to purchase tickets. Most of the older
demographics may not be tech savvy and would prefer a face to face experience when buying
6
8. tickets to see a game. As for people who are not able to make it to the arena or prefer to have a
quick and easy experience online buying tickets, they have the option. Having both methods
makes it easy for all interested consumers to buy the way they want, when they want.
Price:
Tickets for a game in Sudbury cost from $16 up to $25 depending on the section of the
rink spectators wish to sit. This is a slight increase from what the Greyhounds offer, which
tickets start at $11 for kids under 12, and adult tickets costing the most at $22. The Wolves
pricing strategy is to keep tickets affordable even in the high quality seats. They want all
spectators to enjoy the event they way that they want to experience it without breaking their bank
account. This means if a spectator wants to watch from right in front of the glass or from the top
of the stands, the ticket prices are about the same price.
North Bay Battalion
Product and promotion:
The Battalions offer a hockey school before the start of their hockey season. With 30 kids
being taught by the coaches, general manager and a hand full of players on the team, what it is
like to train like the pros. This is a great way to get kids involved with the organization. It can
make kids lifelong fans of their team as well as serve as an early scouting tool for the Battalion.
A great idea for the hockey loving businessmen or for entertaining a birthday party, the
Battalions offer suites for rent. Have up to 20 guests watch a hockey game while having food and
7
9. drinks served by a hostess. This helps draw in a larger crowd of people to come into their games
and makes the whole arena feel more professional.
Place:
The Battalions play in the North Bay Memorial Gardens. This arena has a number of
added extras that make the fan experience much more enjoyable. At the North Bay Memorial
Gardens, there is WI-FI ready to be used for all visitors. Having WI-FI is a necessity for some
visitors and having it available can make their whole visit more positive.
The arena also has the ice up for rentals to the public, as well as dressing rooms for when
it is rented out. Should a large group of hockey fans wish to have multiple games of hockey with
a number of different teams, the arena can accommodate five different change rooms for rental
as well.
As for ticket sales, the arena hosts a box office in the building as well as being sold
online. Having tickets being sold on site can have its advantages, for example, some visitors may
choose to buy another ticket to a different game after watching a game already. As for the online
tickets, it has become the standard way to buy tickets to any event. For people who find it more
convenient to purchase tickets from their own home or just cannot make it to the stadium before
hand, they still have options to go watch a game.
8
10. Price:
The pricing strategy that the Battalions utilize is ‘Product Bundling’. When looking at
tickets for the Battalion games, you can see a number of different options to get multiple
spectators to come watch and enjoy hockey at a discounted price. This works in advantage for
them because the consumers feel they are getting a deal on the tickets and the Battalions have
more fans in the seats for their games. The average price for an adult to watch a single game is
$16 plus tax. Where as the group ticket prices can cost on average $11.
SWOT Analysis
Strengths:
One strength the Greyhounds have is their website, it is a great one stop place for all the
information you need about the team and it has a very simple design making it easy to use.
Whether you want to know the stats for the players, when the next game is or how to buy tickets,
their main website has you covered. Not only does it make all this information accessible to
everyone, it makes it a pleasant experience for the eyes. Having a website that has everything
any Greyhound fan would need is a great tool for them and makes the fan experience positive.
The greyhounds have a great history of developing talent and for prospects that is an
important factor. From smaller names like Jake Muzzin to bigger names like Wayne Gretzky, the
Greyhounds know how to develop great hockey players, and this helps get more players
interested to play for them. Everyone wants to play for the best team they can, this can help them
become the best player they can be as well as learning from the best coaching staff and alumni.
Taking this information from a great team that has seen it all in its 56 years as an organization
dealing with NHL teams, they know what they expect and they train their players right.
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11. Sustained success in the OHL makes the team much easier to market to fan. The Soo
Greyhounds have had many years of success in the standings as well as winning championships
in recent history, this means more people are interested in learning about the Greyhounds.
Everyone wants to support a winning team, and with the Greyhounds knowing how to develop
players the right way, they have a great team every year that fans can be proud of and want to
support. As an organization, the best marketing strategy is having a stellar product and the
Greyhounds have a stellar product.
Weaknesses:
The Greyhounds have an aging fanbase with 50% of the fan base being 60 years and
older. The Greyhounds are trying to market to younger generations but to little success. With
10% of its total spectators on game days being 25 and under, the team even though attempting to
attract younger fans are struggling.
The arena that the Greyhounds play in can only sit 4,928 spectators, this limits the
number of fans that can enjoy the game from the stands. The GFL Memorial Gardens is a
relatively new stadium but still has a smaller amount of seats compared to some other OHL
teams, this makes it harder for fans to make it to a game due to there being a smaller amount of
tickets to buy.
Opportunities:
Many NHL teams have started to use junior teams as development teams for players they
have already drafted. The Greyhounds are not yet one of these teams that have an NHL partner,
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12. this could be a big advantage for them if they could acquire one. Being apart of an NHL
organizational family would mean the Greyhounds could use new resources allotted to them like
better training staff or new equipment.
There is only one source of hockey in Sault Ste. Marie. This is a huge advantage for the
Soo Greyhounds because it means they do not need to fight for attention in their own town and
surrounding areas. Most teams in the OHL are farther away from Sault Ste. Marie, so if there are
new hockey fans from that area, chances are they will become Greyhound fans.
Threats:
One looming threat for all hockey teams is that the players are not always mature. The
last thing any sports team wants to hear is that one of their players are involved with a crime of
some sort, this can end the players career and hurt the image of the team. The Greyhounds aim to
make its players professionals but sometimes you cannot change a person and they still cause
problems.
With a decline in performance this year, it can become harder to get people in the stands
as the team struggles to win games. If the game day operations are not keeping people
entertained during games, and the team continues to struggle, fans may be less inclined to buy
tickets to games for this season. This would create a drop in profits.
Target market
One target market for the Soo Greyhounds are all hockey fans in the Sault Ste. Marie
area. Being the only professional hockey team near that area, hockey fans would need a place to
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13. go to watch hockey that is also close to them. Sault Ste. Marie is very far from any NHL teams
and other OHL teams meaning the hockey fans would need a place to go and enjoy hockey in
person. This is why the Greyhounds market towards existing hockey fan. The goal of the
Greyhounds is to act and replicate what fans of the NHL have grown to know and enjoy, and
show them that fans can enjoy the same experience in Sault Ste. Marie.
Another main marketing target is the youth. The Greyhounds offer deals for students as
well as deals for families with kids to help them come and experience hockey first hand. As
Canadians we are all exposed to hockey when we are young, but, it is a complete different
experience at the arena during a game than it is on tv. Feeling the crowd erupt when there's a
goal or big hit, the feeling of seeing the intensity of the players at ice level. These factors all
make watching hockey that much more appealing and entertaining. The goal for marketing to
younger sport fans and non-sport fans allows them to get hooked on the feeling of watching
hockey in the arenas and becoming lifelong fans after.
Positioning
The Soo has a competitive advantage due to its distance from all the other teams in the
OHL. Being far away means less teams you have to compete with for new fans and current fans.
The rest of the OHL teams are from towns and cities that are closer together and this leads to
them needing to fight to gain fans in areas. Fans from Sault Ste. Marie have one team to cheer
for and that makes them a more unified town as well as a more passionate town for their team.
Another competitive advantage that the Greyhounds have over its direct competitors is its
ticket prices. The Greyhounds have cheaper tickets for sale to all their home games as well as
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14. better ticket deals. All spectators can expect to see a game at an affordable price and still offering
deals for students and the elderly.
Marketing Mix
Product
The GFL Memorial Gardens offers a number of services on game days, one important
product extension is its standard concession stands. There are four concession stands for quick
access to many types of snacks and drinks such as popcorn, peanuts, licorice, as well as drinks
like water and soft drinks. For most spectators, having a snack while you watch something
entertaining is important. The concession stands are filled with well known brands such as Coke
and Twizzlers. These brands are just some items that consumers have a feeling of loyalty
towards, and would rather buy over other products. This can be important to a customer because
if the product for sale is not a product they personally like or know they will feel less inclined to
spend their money on the product. Having known brands for sale will increase sales.
For those interested in more interested in having a more filling option than snacks there
are two options. One of these options are ‘The Dog House’. At ‘The Dog House’ fans can enjoy
a foot long hot dog, Italian sausage or Jalapeño and cheese sausage. This area of the arena has
bar tables so fans can enjoy their food before going to their seats to enjoy the game.
Lastly, the GFl Memorial Gardens offers a restaurant partnered with Molson Canadian,
known as ‘The Molson Canadian Hockey House’. At this restaurant fans can enjoy a meal or an
appetizer as well as a selection of different drinks and beers. This restaurant is partnered with a
big name brand that many people will recognize. Having a recognizable brand hosting a
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15. restaurant will entice fans to believe that it will have quality food as well as give them a space to
enjoy an ice cold beer due to the branding of the restaurant being partnered with a well known
beer company.
Place (distribution)
The GFL Memorial Gardens is located in the heart of downtown Sault Ste. Marie. Having
the arena in the downtown core means the arena is near different restaurants and other
attractions. This means that going to a Greyhounds game can be a whole day attraction with
exploring the city as well as making the game your one stop.
In terms of accessibility, the arena is fully wheelchair accessible and offer designated
viewing areas. The arena also attempts to accommodate all visitors that did not purchase a ticket
for the designated accessible areas if possible. Service animals are also welcome inside the arena,
visitors are encouraged to ask for any other needed accommodations such as needing an aisle
seat so that a service animal may also have a spot if needed. Due to the arena having three levels
of seating, there is an elevator for any visitors who have limited mobility.
At section 105 visitors can find the guest services desk. Guest service staff are there to
answer questions about anything from future tickets and transportation to lost item returns or
emergency assistance. During events, arenas can become very hectic. Having thousands of
people in one arena can lead to many issues. When having a designated area where people can go
and ask questions as simple as where the restrooms are, can make the visiting experience much
more enjoyable and leave a positive impression.
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16. Price
The main marketing strategy used by the Soo Greyhounds organization is differential.
This strategy refers to selling the same product to different demographics for different prices.
During the hockey season, the Greyhounds offer discounts for students and seniors. This is done
for a few reasons. Seniors contribute to 50% of the total visitors of the arena during hockey
games, the Greyhounds are providing a discount for the majority of their fans. As for the student
discount, this age demographic has the lowest attendance numbers all the other age groups.
Offering a discount for this age group gives them an extra incentive to want to visit and watch a
hockey game. By using this marketing strategy, they are maximizing their attendance from their
main fans as well as trying to boost the number of younger fans that get involved with the
hockey team.
Promotions (Marketing communications)
One of the latest events ran by the Greyhounds is their annual teddy bear toss. A teddy
bear toss is a christmas tradition for hockey teams in junior leagues such as the Greyhounds.
Fans are encouraged to bring a stuffed toy to the game and are to throw them on the ice when the
home team scores its first goal of the game. After the game all the toys are donated to hospitals
to be used as gifts for children. This promotion lets fans enjoy a fun game of hockey as well as
brightening up a child's day.
For students, they have a deal going on called ‘Student Rush’. For all students in
highschool, college, or university that have a student ID will receive a discount on tickets. This
deal runs one hour before every home game as well as all day on every wednesday home game.
This helps get students involved and interested in the organization as well as the Greyhounds
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17. knowing that students do not have a lot of money on average so they help make it more
affordable to see a hockey game.
The last big promotion the Greyhounds offer is the family pack deal. Two adults and two
child tickets as well as four drinks and popcorn for a discounted price. This is perfect for hockey
families who want to experience a game. The discounted price and free refreshments help make
entice people to buy tickets.
The Greyhounds have a twitter account that remind fans about the promotions
periodically, so that fans stay informed of the deals. Being a follower of their twitter is the best
way to find out about new promotions, information about players as well as score updates and
highlights. They use this twitter to show all the best parts of watching a game, making fans more
excited about watching a game. Creating hype around the team and then showing details on
deals, helps generate sales and getting spectators to games. However the posts about the deals are
not very frequent.
Recommendations
For people who are not direct fans of the Greyhounds it may be harder to know about the
deals they provide for tickets to the games. Due to their twitter account tweeting not very often
about the deals and promotions, and the deals only visible on the tickets tab, some casual viewers
may miss these deals. Some ways to fix this could be more posts about the deals and promotions
as well as showing the deals on the homepage of their website. By having the deals more visible
more people will know about the deals and feel more inclined to look into buying tickets. Having
a great product is pointless if no one knows about it.
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18. The ‘Student Rush’ ticket deal for students is meant to get a younger audience to watch
the Greyhounds, however, it is restrictive to when it can be bought. Having it only sold during
certain days and times makes it less accessible for all who would otherwise be interested in
buying tickets. The best way to fix this would be to make every day at all times of the day. This
deal should just be a normal price for students, I believe this would drive more attention from the
younger demographic.
The OHL often has afternoon games during the season, this would be a perfect
opportunity to invite schools and students to go watch a game at a group rate prices during a
school day. This would get a lot of students which is the target demographic to come watch a
game at a discounted price, and students would take any reason to skip class for a day, lots of
students would be interested.
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