Sony: the Safety Landscape in 2023.pdf
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Presentation I prepared for industry leadership from Sony. All content is my personal opinion based in industry experience and public knowledge scraped or researched on primarily Statista and Google. No proprietary data were used.
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Sony: the Safety Landscape in 2023.pdf
- 1. Sony: The Safety Landscape In 2023 Prepared for PlayStation Product Leadership By Veronica Antonova
- 2. What We'll Talk About Focus on the Players The roles in our ecosystem Understand the Safety Climate Types of threats in gaming 💣 Where Are We? How we are doing, and how do we know? 📈 Tackle the Problem Zeroing in on what's next 🎯
- 3. Focus on the Players
- 4. Around the World, Gamers Seek Escapism Game review : top reason to play 1 54% connected households with a console 1.9 average daily hours played 102 M monthly PSN active gamers PS2: top console, with 155 M units sold China: top market Mobile: fastest growing platform COD: Top selling game
- 5. 3 Legged Stool of the Gamer Ecosystem Gamer Community Publisher & Dev Platform
- 6. Understand the Safety Climate 💣
- 7. Trust Is Our Currency; Human Behavior Is a Risk ● Long-term impacts from screen and gameplay exposure # 3 Mental health ● Bullying and harassment during gameplay or in forums ● Profanities ● Gesturing # 1 Behavioral abuse in product �� ● Account and identity theft ● Network wide attacks ● Hacking and piracy Adversarial, scaled abuse & cyber threat # 2 🕷
- 8. “I was reported for having an ‘offensive’ online ID and now, my account is banned” “Someone please for the love of god tell me how to completely block someone because apparently for PSN blocking someone is a suggestion.”
- 9. How do they do it? Attacks can happen during gameplay, using features, such as voice chat or gesturing in VR environments. What is it? When players misuse or abuse gameplay features (e.g. chat), and cause others discomfort or harm, we are talking about individual bad actors Why do they do this? These bad actors are unlikely to be looking for monetary gain, and it’s the social aspect of the behavior that must be targeted ● Bullying and harassment during gameplay or in forums ● Profanities ● Gesturing # 1 Behavioral abuse in product ��
- 10. “I got blocked from my PS Network…”
- 11. How do they do it? Bad actors can use sneaky techniques to “trick” and take over user control or access, steal keys, mask their ID, manipulate systems & penetrate or infiltrate networks; data leaks What is it? Adversarial abuse targets entire networks and their vulnerabilities Why do they do this? Bad actors are looking for monetary gain or to harm reputation: by stealing, or gaining unauthorized access to networks – and require deep, scaled security considerations for prevention ● Account and identity theft ● Network wide attacks ● Hacking and piracy Adversarial, scaled abuse & cyber threat # 2 🕷
- 13. Threat # 3: Gaming can impact mental health How do they do it? Gamers get lost in the online world for hours on end What is it? Mental health impacts can look like becoming more removed, anti-social in the real world, or depressed Why do they do this? There may not be awareness about the impacts, or it may be an addiction that can’t be stopped ● Long-term impacts from screen and gameplay exposure # 3 Mental health ��🏻⚕
- 14. Where Are We? 📈
- 15. ● Good measures with family account management ● Positive community and industry collaboration, participation in dialogue starting to happen ● Big unknown; high risk. Need accountability reporting to understand progress. Adversarial, scaled abuse & cyber threat How Are We Doing, And How Do We Know? ● Good start with crisis hotline but reactive ● Big unknown; moderate risk + opportunity. Need accountability reporting to track. # 3 # 2 Behavioral abuse in product ● We are getting pretty good at reactive actions that rely on community reporting, policy definition; rely on metrics primarily around detection ● We are pretty good with giving user privacy controls and education around content ratings Mental health # 1 �� �� Adversarial / scaled abuse & cyber threat
- 17. We Need To Be Proactive About Threats Employ market specialists We are global, but machines primarily understand and are trained on English language text. Employ market specialists, trained in the local cultural nuance and colloquial language. Partner with governments on training + enforcement Learn across multiple dimensions We can continue to partner across the industry to accomplish the goal. Harm is a threat everywhere, and we can get ahead of the game this way Develop principles to decide prioritization These can be simply to focus on Measuring, Being Proactive & Deployment
- 18. To Win, Focus on Each Area of the Ecosystem & Align It to Values Principle: Deploy Focus on global community by establishing local market presence and keeping up with the community. Principle: Measure Respect and community should remain the default. We need to get ahead of key threats, by being gamer-first, and we need clear metrics and accountabilities in this space. Principle: Be Proactive Keep going: Partner with social networks, who are solving concrete problems in the trust space, and partner early with publishers
- 19. At Feature Level, It May Start to Look Like This Principle: Deploy Mental health check-ins 📞 from community + tools, 😡 sentiment analysis Community meetups with market specialists around the world Proactive feature beta testing Principle: Measure Analyze abuse vectors, e.g. global network threat map📍 + metrics showing community impact from reported actions Log, monitor and track northstar metrics around detection accuracy Industry transparency reporting Principle: Be Proactive Contextual AI intervention 🤖 on prompt words, including voice; risk factor detection tuned to prioritize degree of harm Educational interference / training during onboarding, where a user is forced to pay attention. Vet gamer handles upfront
- 20. At the end of the day, gaming is about escapism and being social.
- 21. Let's keep it responsibly fun, so that we can remain THE BEST PLACE TO PLAY
- 22. Appendix
- 23. Color indicates surveyed gamers’ agreement with the statement; blue and dark blue = strong or moderate agreement; green and red indicate some disagreement.
- 25. Sometimes, We Still Get It Wrong ❌ ● There are times for the algorithm, and there are times for nuanced human review. Both are needed, in a balance, to succeed. ● We need to have clear monitoring of sentiment, to understand current state and opportunities, along with the industry reporting.
- 26. New Frontiers Are Still a Gray Area (Coming Soon!) ● VR is coming quickly and is a big unknown. We need to understand those threats, including gestures. More publishers need to adopt, in order to make this reality. 🥽 ● Many advances in generative AI open up paths, but will be up to developers to create meaningful apps. We can tap into the AI for many suggestive features. 🤖 ● Tricky, nuanced global regulatory climate around privacy and access is going to be something to continue to solve for. 🌎 ● We tried our hand at mobile and VR to lackluster reception. Is it the right focus?
- 27. Feature Coverage Audit Example [e.g., Screenshot of messaging features]
- 28. SF 311 crime map example