Sony History

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Syed Behroz Ali Rizvi

Sony went through a period of decentralization from the 1990s to the 2000s where it was organized into 3 major divisions with no central budgetary control, acting like independent companies. However, this led to conflicts, lack of coordination and innovation, overhead costs, and Sony falling behind rivals. In response, Sony recentralized under new leadership, cutting costs and jobs while emphasizing coordination, commitment to core businesses like gaming, and a focus on innovation to compete with emerging competitors.

Conglomerate
Philosophy
Sony
Revolution
Tokyo telecommunication 2117 USD

Decentralization
3 major divisions
No budgetary
control
Company in a
company
3

Integration Digital dream kids
So-net R&D
$45 billion
4

6
9/11
Great
Defeat
Rivalry
Shocked

Overhead and
job cut
Innovation
Centralization
Employee
coordination
7

Traditional differences
Conflicts
Batteries
VAIO dilemma
Employee commitment
Scarifies
8

PS-3 launch
Over budgeting
Public Announcement
9

Restructuring
expenses
2nd mover
Music players

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The-McKinsey-7S-Framework. strategic management

The-McKinsey-7S-Framework. strategic management

Sony History

1.

2. Conglomerate Philosophy Sony Revolution Tokyo telecommunication 2117 USD

3. Decentralization 3 major divisions No budgetary control Company in a company 3

4. Integration Digital dream kids So-net R&D $45 billion 4

5.

6. 6 9/11 Great Defeat Rivalry Shocked

7. Overhead and job cut Innovation Centralization Employee coordination 7

8. Traditional differences Conflicts Batteries VAIO dilemma Employee commitment Scarifies 8

9. PS-3 launch Over budgeting Public Announcement 9

10. Restructuring expenses 2nd mover Music players