Sony was founded in 1946 in Japan as a small company focused on technology and contributing to Japanese culture. It has since grown into a large multinational corporation providing audio, video, gaming, and other digital entertainment products. Sony outlines its corporate social responsibility efforts in seven key areas - corporate governance, ethics and compliance, human resources, responsible supply chain, quality and services, environment, and community engagement. It implements a variety of initiatives and programs under each area such as establishing compliance resources for employees, promoting diversity, conducting supplier assessments, and supporting science education for children.

1. Corporate Social Responsibility

2. Who is Sony?
In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo
Telecommunications Engineering Corporation, the
predecessor of Sony) started as a small company with capital
of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the
company was to "establish an ideal factory that stresses a
spirit of freedom and open mindedness that will, through
technology, contribute to Japanese culture."

3. Who is Sony?
Symbolizing Sony's spirit of challenge to "do what has never
been done before," the company has continued to release
countless "Japan's first" and "world's first" products.
Sony Philippines was founded on October 1, 1997.

4. Who is Sony?
TV and Video

5. Who is Sony?
Audio

6. Who is Sony?
Digital Camera

7. Who is Sony?
Smartphones and Internet

8. Who is Sony?
Game and Network Services

9. Who is Sony?
Pictures
Music

10. Who is Sony?
Financial Services

11. Sony’s Corporate Social
Responsibility
Key Areas
1. Corporate Governance
2. Ethics and Compliance
3. Human Resources
4. Responsibility Supply Chain
5. Quality and Services
6. Environment
7. Community Engagement

12. Sony’s Corporate Social
Responsibility
"Company with Three Committees"
•Sony has introduced its own requirements to help improve
and maintain the soundness and transparency of its
governance
•strengthens the separation of the Directors' function from
that of management
•enables the members of the Board to actively contribute to
discussion and advancing the proper functioning of the
statutory committees
1. Corporate Governance

13. Sony’s Corporate Social
Responsibility
•Sony has established a Global Compliance Network
comprised of ethics and compliance personnel embedded in
the local business units around the world who are
accountable for risk-specific compliance while also
implementing enterprise-wide compliance initiatives.
•Sony has many resources and reporting channels available
to its personnel to ask ethics questions or raise concerns
without fear of retaliation, including the Sony Ethics &
Compliance Hotline.
2. Ethics and Compliance

14. Sony’s Corporate Social
Responsibility
•Sony recognizes its employees to be its most important
resource.
•Sony strives to build an environment in which employees
accept each person's differences irrespective of nationality,
culture, race, gender, or the presence or absence of physical
limitations.
•Sony has established the Diversity Committee, which
reports directly to the CEO, to ensure that diversity and
inclusion are addressed as high-priority issues.
3. Human Resources

15. Sony’s Corporate Social
Responsibility
•In the United States, Sony Pictures Entertainment Inc., Sony
Electronics Inc. and Sony Corporation of America achieved
top score based on assessments of the maximum score of
100% in the Corporate Equality Index from the Human Rights
Campaign Foundation as companies that create ideal
working environments for LGBT employees.
•Sony UK run the Being Me campaign that provide valuable
opportunities for all employees to hear and think about
inspirational stories of individuals with disabilities.

16. Sony’s Corporate Social
Responsibility
•Sony takes stakeholder concerns seriously and is working
closely with its suppliers on initiatives in fields such as human
rights, labor conditions, health and safety, and environmental
protection.
•These initiatives cover not only Sony's own sites, but sites
throughout the supply chain-from parts and material
suppliers, to mineral mining operations, to production sites
operated both by Sony and by subcontractors.
4. Responsible Supply Chain

17. Sony’s Corporate Social
Responsibility
Result of initiatives:
•Assessments conducted at 20 electronics manufacturing
sites at Sony and 175 suppliers.
•Participated in Responsible Raw Materials Initiative
•Secondary suppliers requested to comply with the Code of
Conduct

18. Sony’s Corporate Social
Responsibility
• Sony is working to ensure product quality and improve
accessibility and usability, in the conviction that its most
important goal is to remain a highly trusted partner to all
customers.
5. Quality and Services

19. Sony’s Corporate Social
Responsibility
Result of initiatives:
•Development of reliability technology in the Quality
Reliability Lab
•Accessibility settings for products introduced
•Analyzed customer feedback including comments made on
social media to improve quality

20. Sony’s Corporate Social
Responsibility6. Environment
• Sony conducts its business in a sustainable manner and
provides environmentally conscious products and services,
always seeking to deliver innovation and develop uniquely
superior technologies.
•In April 2010, Sony announced the "Road to Zero," a new
global environmental plan, the goal of which is to realize a
sustainable society by achieving a zero environmental
footprint throughout the life cycle of its products and
business activities by the year 2050.

21. Sony’s Corporate Social
Responsibility
•Working toward a zero environmental footprint by 2050,
once every five years Sony sets concrete environmental mid-
term targets for each stage of the life cycle for its products
with respect to climate change, resources, chemical
substances, and biodiversity.

22. Sony’s Corporate Social
ResponsibilityUnder the Green Management 2020 environmental mid-term targets, Sony
put forward specific goals for each stage of the product lifecycle. Here are the
main results of fiscal 2016 initiatives:

23. Sony’s Corporate Social
Responsibility
•Sony has focused on science education for children, who
will shape the next generation.
•Putting its "For the Next Generation" CSR philosophy into
action, Sony makes the most of its unique technological and
service assets in the areas in which it is particularly strong.
•Sony Group companies worldwide and the Group's five
foundations cooperate with stakeholders such as
international organizations and NGOs to promote initiatives
tailored to local needs. Sony encourages employees to play
an active role in these types of activities, as well.
7. Community Engagement

24. Sony’s Corporate Social
Responsibility
Result of initiatives:
•Expenditures for social contribution initiatives were 2.4
billion yen.
•A total of 130,000 employees took part in Sony's global in-
house volunteer program known as "SOMEONE NEEDS
YOU".
•About 70 Sony Science Program workshops were held,
attracting 3,000 participants.

25. Sony’s Corporate Social
Responsibility
Projects
1. Sony Science Program - provides children,
tomorrow's principals, the opportunity for hands-on
experience that will hopefully spark their motivations to
acquire skills needed to make a better society by applying
the power of science.

26. Sony’s Corporate Social
Responsibility

27. Sony’s Corporate Social
Responsibility
2. EYE SEE Project
•Sony has supported the EYE SEE UNICEF Child
Photography Workshop since 2006.
•In this project, the children shared their special moments
and thoughts with the world by means of photos

28. Sony’s Corporate Social
Responsibility

29. Sony’s Corporate Social
Responsibility
3. South Africa Mobile Library Project
- provides free and easy access to the books for children
especially in remote areas

30. Sony’s Corporate Social
Responsibility
4. Project For Forest Conservation in Sumatra
Sony helps to protect a World Heritage site forest on
the island of Sumatra

31. Sony’s Corporate Social
Responsibility
5. Emergency Fund for Children
In October 2016, Save the Children and Sony Corporation
instituted the Children's Disaster Emergency & Recovery
Fund (hereinafter referred to as "the Fund").
The fund provides support for children in times of both
natural disasters and humanitarian crisis.

32. Thank you!
Rivero, Ashley Ellaine
Saavedra, Caryll Bianca

33. BIBLIOGRAPHY
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https://www.sony.net/SonyInfo/csr_report/quality/
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https://www.sony.net/SonyInfo/csr_report/environment/
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https://www.sony.net/SonyInfo/csr_report/contribution/
Sony Corporation. (n.d.). Retrieved August 10, 2018, from Sony:
https://www.sony.com.ph/electronics/corporate
Sony Science Program. (n.d.). Retrieved August 10, 2018, from Sony:
https://www.sony.net/SonyInfo/csr/ForTheNextGeneration/ssp/