SEO copywriting involves producing quality content with the right keyword density and placement. Competent SEO companies provide professional copywriting services to enhance the online image of all types of businesses.

1. Some
SEO COPYWRITING
Basics
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2. SEO copywriting involves producing quality content with the right keyword
density
and
placement.
Competent
SEO
companies
provide
professional
copywriting services using the latest techniques to enhance the online image of
both large and small businesses. Here are some of the basics involved in content
writing for search engine optimization.
Content: The content has to be interesting and unique, with proper focus on
the subject. It should be rich with relevant information that interests the reader,
with the main keyword well researched and used. Good SEO content writing
assigns importance to other significant keywords that must be neatly spread
throughout the content, while maintaining the natural flow.
Title and Title Tags: A keyword rich title is important. It is also crucial to
have the right target keyword in that can be included as the target keyword in
the title.
From the search engine point of view, the title is „clickable‟ if the
number of characters used is within 72.
is visible on search.
This would ensure that the entire title
The title should be novel and convincing to attract more
viewers.
Meta Description: Meta description tags advertise the content of the article
to browsers. It‟s the snippet that appears as a blurb below the title. Ideally, this
short description should have about 150-160 characters to be visible to viewers.
This will help them understand if this is what they are looking for. It is also
important that this description is attractive and accurate to gain click-through in
search engine result pages (SERPs).
Keyword frequency: This is the number of times the keyword is used on a
page. If the keyword is used too many times, it would have an adverse effect on
SEO. “Keyword stuffing” is therefore a bane that has to be avoided in SEO
copywriting.
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3. Page links: Adding page links are vital as it helps users easily explore your
website. Use these links to provide the visitor with more information. The links
also enhance the chances of your site gaining visibility on search engines. It is
advantageous if the link is made early in the content and at every 120 words.
Internal links preferably with a keyword is essential to link all pages in the
content.
An SEO company with its team of skilled content writers and SEO specialists
can provide your business with quality web content. Outsourcing to the right
company would ensure a service package designed to increase traffic to your
website:

Content development

Quality web content writing services

Editing, rewriting or upgrading content on your existing website

Marketing copywriting including sales letters, brochures, catalogs, newsletters,
press releases, PPC material, and more
 Review writing
Partner with a professional SEO company that provides customized solutions
in fast turnaround time and at competitive rates.
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