Editing services: Proofessor.co.uk offers knowledgeable editors, with a wealth of experience, ensuring your work is flawless and fit for presentation. Checking for correct grammar, syntax, language, and is mistake free. We quote affordable prices.

1. Some Key Things to Remember About Flow in
Writing
All professional proofreading and editing services will agree that of the many elements
that make a piece of writing shine, flow ranks among the most important. The ease with
which a reader can absorb a piece of writing goes a long way to dictating how well the
content performs.
But good flow does not always come naturally. It requires hard work and an
understanding of the nuances of giving themes, points and arguments clarity and
concision.
Flow is usually near the top of the checklist when professional proofreading and editing
services conduct editorial reviews. Flow is equally as important as having correct facts,
removing spelling, grammar and punctuation mistakes and improving the document’s
format and structure. All these aspects are integral, but if the text isn’t accessible - if it
doesn’t flow well - there’s a danger that the message will get lost.

2. Thus, flow refers to the content’s rhythm, tempo and pace. This translates into readability:
content that reads well will most likely allow the reader to quickly grasp the intended
message.
Clarity, concision and cohesion are key to flow. Reviews by professional proofreading
and editing services will emphasise the importance of suitable phrasing and terminology,
a mix of long and short sentences and transitions that help bridge the gaps between the
main thrust of the content. In other words, text that bounces along nicely often grabs the
reader’s attention.
Therefore, writers must have a clear plan in mind. Professional proofreading and editing
services will check to make sure the document has a suitable structure. This means
ensuring that a paragraph’s opening sentence makes a clear point supported by
subsequent content that presents facts, figures and quotes from reliable sources. The
paragraph should then flow seamlessly into the next section.
In fact, sentence structure can play a crucial role in creating an attractive flow. Combining
long and short simple, compound and complex sentences is a surefire way to keep the
reader interested because the copy has forward momentum and makes the themes and
arguments easier to digest. Equally, the content does not become monotonous.
Transition words help improve readability because they indicate a relationship between
the sentences. ‘Furthermore,’ ‘moreover’, ‘for example’ and ‘however’ are some common
examples, but the reader should beware of repetition when deploying them too often;
professional proofreading and editing services will change any offending terms, but it
always pays to know when you’re overusing the same term.
The words themselves should always be clear. Many editors have noticed that writers
often rely on vague pronouns, such as ‘he’, ‘she’, or ‘it’ when explaining something. This
is fine when the context clarifies the referent, but sometimes, simply using a noun or
noun phrase can clarify who or what is being referred to, thereby removing any doubt
from the reader’s mind.
Never forget that flow is the gateway to the content; copy that reads well and makes clear
points will certainly maximise its appeal for a wide range of readers.
Read More:
Follow These Simple Rules to Track Your Editing and Proofreading
Never Underestimate the Importance of These Editorial Guidelines