SlideShare a Scribd company logo
BONDARENCO Alina
OPRIS Raluca
MBA2A
Target Audience
 Female and Men clientele loyal to or interested in:
 The Body Shop Brand;
 SPA treatments;
 Social Responsible companies;
 Smartphones and internet.
The Offer
 Each time a client goes into a Body Shop boutique
and checks-in either via Foursquare, Google, Yelp or
Facebook by the means of the smartphone
application of the brand, receives a promotional offer
inviting them to use the SPA with a 10% discount on
the treatments;

 If shared with a friend, the friend also gets 5% off;
 The offer also works with the hotels nearby not
having SPA facilities and using a LoungeUp
application. The interested guest is invited to
discover our SPA with a 5% discount on treatments
or products;

 Once the application downloaded, each time you
pass in the area, you receive the latest personalized
offers only through a permission-based approach.
Why this offer?
 Create more brand
awareness;

 Increase our direct purchases
and revenues;

 Reward guest loyalty;

 Attract new segments of
customers;

 Enhance customer service
experience.
Social Media Involved
 Foursquare;

 Google;
 Yelp;
 Facebook.
Localization
 By the means of the GPS localization for the customers
having the application and passing in the area, having
accepted to share their information with us;

 Having checked-in on one of the social medias
involved;

 Guests staying at the partner hotels.
SoLoMo Structure
The Body Shop wishes you a
warm welcome!

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SoLoMo Promotion The Body Shop

  • 2. Target Audience  Female and Men clientele loyal to or interested in:  The Body Shop Brand;  SPA treatments;  Social Responsible companies;  Smartphones and internet.
  • 3. The Offer  Each time a client goes into a Body Shop boutique and checks-in either via Foursquare, Google, Yelp or Facebook by the means of the smartphone application of the brand, receives a promotional offer inviting them to use the SPA with a 10% discount on the treatments;  If shared with a friend, the friend also gets 5% off;  The offer also works with the hotels nearby not having SPA facilities and using a LoungeUp application. The interested guest is invited to discover our SPA with a 5% discount on treatments or products;  Once the application downloaded, each time you pass in the area, you receive the latest personalized offers only through a permission-based approach.
  • 4. Why this offer?  Create more brand awareness;  Increase our direct purchases and revenues;  Reward guest loyalty;  Attract new segments of customers;  Enhance customer service experience.
  • 5. Social Media Involved  Foursquare;  Google;  Yelp;  Facebook.
  • 6. Localization  By the means of the GPS localization for the customers having the application and passing in the area, having accepted to share their information with us;  Having checked-in on one of the social medias involved;  Guests staying at the partner hotels.
  • 8. The Body Shop wishes you a warm welcome!