Solemate is a groundbreaking insole device designed to enhance health tracking by allowing users to count calories, measure time and distance, and analyze performance through a web application. The product targets health-conscious baby boomers, integrating technology with exercise habits, and includes features such as embedded sensors, a digital watch display, and an online health management program. Marketing strategies involve product demonstrations, online promotions, and aim to cater to users who prefer leisurely exercise over rigorous gym activities.

1. Dacay. Go. Labrador. Sta.Ana. Villarosa

2. PRODUCT BRIEFSoleMate is a revolutionary insole device that allows its user to:Count calories Measure time and distance traveledTrack performance by storing and analyzing recorded informationUtilize a web application to exchange informationINTRODUCTION

3. BACKGROUNDHealth is something that directly affects one’s lifestyle but requires certain habits in order to be maintained

4. Health tends to grow poorer as we get older and our bodies experience more inconveniences and problems as we age

5. Health consciousness is a natural reaction towards these realities

6. A common item on any health prescription list isEXERCISERunning and walking are the most basic trends for exerciseRELATED TECHNOLOGYHealth-monitoring devices

7. “Smart shoes”reviewofSIMILARPRODUCTS

8. ADIDAS MICOACHHeart rate beat-per-minute monitoring Real-time audible coachingRecords speed, distance, pace and stride rate Goal-based interactive training and post-data analysis

9. NIKE+iPodProvides real-time, spoken feedback that alerts to workout milestonesTracks running time, distance, pace, and calories burned Syncs iPod nano to transfer workout data to iTunes and nikeplus.com

10. the PRODUCT

11. INSOLE

12. FUNCTIONALITYFEATURESPortable/ transferrable

13. Embedded microprocessor which can calculate and process: speed distance calorie loss SensorData Gatherer:Accelerometer MicroprocessorTransmitter

15. DESIGN Different standard sizes

16. Black shoe pad insole

17. Sensor embedded between top layer and the bottom layer of insoleDIGITAL WATCH

18. FUNCTIONALITYFEATURESReceiver: receiver, processor, ID codeDigital Watch:Displays information Can be clipped to belt (MEMS Inertial sensor)Yellow-LED notifierMiniSDDifferent modes: Normal mode, Distance goalCalorie goal Pedometer mode Recommendation SettingsYellow light notifier

19. DIGITAL WATCH & RECEIVERDurable, gray rubber material

20. Detachable straps for clipping onto a belt/bag

21. LED, main display and ordinary clockWEBSITE

22. FUNCTIONALITYFEATURESImportant role in health management

23. Progress tracker

24. Communication channel of user and adviser

25. Exchange of information thru miniSD and software

26. Health management program

27. Data storage and analysis

28. Interaction with professional health advisers for monitoring and goal-setting

29. DESIGNPages: product information & how-to-use, contact info

30. Special windows: communication between user and professional and personal information analysis display

31. Minimal color scheme and design MARKETING strategy

32. TARGET MARKETBABY BOOMERSAged 47-65 years old as of 2011

33. Motivated to keep healthy because natural deterioration of health affects lifestyleFind satisfaction in being able to keep up with the latest technological trends of today

34. Baby boomers have a drive to stay and act youngHEALTH AND FITNESS INSTITUTIONSPractitioners like doctors, nutritionists, therapists, fitness instructors, etcFacilities like hospitals, gyms, fitness centers and offices, sports clinics and other related services

35. MARKET RESEARCHUS SURVEY75% of the over 50 year old respondents exercise more than 3 times a week

36. Nearly 50% have been exercising regularly for the past 5 years

37. Around 50% prefer power walks and exercising alone

38. Around ¼ of health club members are baby boomers

39. SOLEMATE SURVEY

40. PercentageSOLEMATE SURVEY

41. PercentageSOLEMATE SURVEY

42. SOLEMATE SURVEYMajority of respondents exercise for only 30 minutes to 1 hour which implies less strict exercise regimesMuch more prefer leisurely exercise than gym or class-based ones thus supporting the aboveSurvey shows that doctors as well as peers can influence exercise behavior

43. MARKETING MIX

44. PRODUCT

45. PRICE$139$29$75

46. PROMOTIONSBrochures with product informationSmall seminars and product demos in target institutions

47. Online promotions via social networking sitesAdvertorials in health and lifestyle blogs

48. PLACE

49. FINANCEand forecasts

50. EXPENSES