The document provides an overview of Big Solar Secure's current business status and planning options. It summarizes costs, sales, resources, competitors, customers, and a SWOT analysis. Key information includes $300k in costs but $0 in sales year-to-date, 4 current sales leads, pricing for different products, 11 potential competitors in bus shelters and security, and 5 potential options for the business going forward.

1. Big
Solar Secure Business Planning
Collette Duck, Product Manager
(206) 300-7408, cduck@solarsecure.net

2. Big
Solar Secure
Current Status

Costs - Year to Date – $300k+

Sales – Year to Date - $0

Deployed Units

MS Campus – SunStation, SunBench, SunTower

UTK - SunStation

3. Big
Solar Secure
Current Status
Internal Resources

Collette Duck – Product Manager

Ed Stuart – Systems Engineer (Security/Wireless)

Ken Higgins – MS Unit Support
External Resources

PLS

CSI

Cherokee Millwright & Mechanical

4. Big
Solar Secure
Current Status
Sales Leads

Nike – Beaverton, OR

San Jose State University – San Jose, CA

Craven Community College – New Burn, NC

San Antonio Hospital – Upland, CA

5. Big
Solar Secure
Current Status
Pricing
Single Unit Retail Single Unit Net Profit
SunStation $92,000 $12,480
SunBench $62,750 $8,500
SunTower $55,700 $7,550

6. Big
Competitors
Pedestal & Pole Mount Solar Powered EAS

Rath Security – http://www.rathsecurity.com/solartower2.html

$2,950 - $5,100

Talk A Phone - http://www.talkaphone.com/product/etp-mtr-op-solar

Pros – Small footprint, low price, no trenching, varied
communication options, 2 – 5 yr warranties, surveillance can
be incorporated, color choices, easy identification

Cons – Needs more light per day, less ability to gather solar
power in dense areas with only 9’ height, little reserve power

7. Big
Competitors
Smart Bus Shelters

Ensei**

Brasco**

Lucid Management Group**

Tolar Manufacturing**

Duo-Gard

Austin Mohawk

LNI Signs

Columbia Equipment

Decamil

Handi-Hut

IBI Group
Kizoom Smart Panel in
Collaboration with Clear Channel

8. Big
Competitors
San Francisco
Lucid Management
Group in conjunction
with Clear Channel
$25-30k
Solar Powered, feeds
the grid,includes lighting
and wifi, push to talk info
for the blind

9. Big
Competitors
Seattle
$30-100k depending on
size and location,
includes installation.
~$40k for Solar Stations
Some Solar Powered,
includes lighting, rider alert
lights, payment kiosks, real-
time bus notification

10. Big
Competitors
Montreal
Transit
400 Units Designed
and Installed for $14M
$12k for station only
Solar Powered,
Includes lighting and wifi

11. Big
Competitors
Corona CA
Go Green Solar in
conjunction with
Solaid
$14k including install
Solar Powered, feeds to
the grid, includes lighting
and communications for
monitoring.

12. Big
Context
Security

Higher Ed and Corp Campuses continue to
slowly replace analog with IP.

Video Surveillance as a whole continues
strong growth at approx. 15-20% per year.

Higher Education Act of August 2008 requires
“immediate” notification of students and staff in
event of an emergency.

Some campuses are relying on cell phone
apps instead of Blue Light Phones

13. Big
Context
Bus Shelters

APTA issued the BRT Stations & Stops
Recommended Practices in Oct 2010

Real-time bus locators are gaining ground
Outdoor Office

Outdoor Conference and Meeting spaces are
beginning to pop up on urban campuses,
particularly of larger creative companies

14. Big
Context
Political

Possible Funding Assistance through New
Freedom Program - FTA

Overall falling local, state, and federal funding
for Mass Transit and Green Building Initiatives
Social

There is mixed sentiment regarding solar
power as an energy source, with cost,
durability, and efficiency major concerns.

15. Big
Collaborators
Current

Cherokee Millwright and Mechanical

PLS

CSI
Potential

Real-Time Transit Locator Manufacturers

Bus Shelter Manufacturers

Cellular Carriers

Payment Kiosk Manufacturers

16. Big
Customers
Transit Procurement Agents

Low Cost

Meets Functional & Material Design Specifications

Availability of Technology Options

Aesthetic Design Options

Low Maintenance

Ability to Deliver Quantities Rapidly on Demand

Vandal Resistant & Durable

Monetization Options

17. Big
Customers
Architects & Engineers

Aesthetic Design Choices

Availability of Technology Options

Low Cost

Low Maintenance

Vandal Resistant & Durable

18. Big
Customers
Security Managers

Reliable

Low Cost

Low Maintenance

Vandal Resistant & Durable

Easy & Flexible Integration

Easy Installation

Easy Identification

19. Big
Customers
Facility Managers

Low Cost

Aesthetic Design Choices

Low Maintenance

Easy Installation

Vandal Resistant & Durable

Monetization Options

Technology Options

20. Big
Customers
IT Managers

Reliable

Low Cost

Low Maintenance

Technology Options

Protect Network Bandwidth

No Wireless Signal Interference

21. Big
Customers
Park Managers

Easy Installation

Low Maintenance

Low Cost

Vandal Resistant & Durable

Availability of Technology Options

Easy Identification

Reliable

Easy & Flexible Integration

22. Big
Market Analysis
SunStation
Bus Shelters
SunTower
Remote EAS
SunStation
Outdoor Conf. Room
Corp Campus 139 1,998 19
College Campus 1,040 32,373 23
Healthcare 60 554 n/a
Mass Transit 1,094 n/a n/a
Parks & Trails n/a 1,817 n/a
Total Potential 2,333 36,472 42
Total Market $ $214,636,000 $2,031,490,400 $3,864,000
1% Market $2,146,360 $20,314,904 $38,640
1% Market NP $291,158 $2,753,636 $5,241

23. Big
SWOT Analysis
Strengths Weakness
• Robust Technology Options • Battery Capacity & Temp Stability
• 3.5 Hrs Sunlight Needed • Cell & Satellite Expertise Needed
• Backup Power • Price
• Convenience Power Feature • Manufacturing Outsourcing
• Completely off grid technology • Engineering & Design Outsourcing
• Functionality of Deployed Units
• No Customer References
• Large Footprint
• Lack of Design Options
• Lack of Patent

24. Big
SWOT Analysis
Opportunities Threats
• APTA Push for Rapid Transit • Lack of Gov’t Funding
• Institutional transition from Analog to
IP and adding surveillance
• Buying practices of disparate
teams w/in same organization
• Amenities becoming seen as
necessities in the public space
• Trust for wireless and solar
technology (adoption hurdles)
• Green Design & Urban Planning
increasing in popularity and adoption
• Entrenched Manufacturers
beginning to design using solar
• Smart Bus Shelter Technology
Developers already in the market

25. Big
Solar Secure Product Options
Sell Solar Secure & Solar Connect As-Is

26. Big
Solar Secure Product Options
Re-engineer for cost and bus shelter functionality.

27. Big
Solar Secure Product Options
Sell Solar System as a stand alone “kit of parts” solution.

28. Big
Solar Secure Product Options
Sell-off Solar Secure.

29. Big
Solar Secure Product Options
Halt Pursuit.

30. Big
Option Comparison
Desired Attribute As Is Redesign Kit of Parts
Low Cost N M M
Easy Installation M Y Y
Low Maintenance M M M
Vandal Resistant & Durable M Y M
Technology Options M Y Y
Easy Identification M Y M
Reliable M M M
Easy & Flexible Integration M Y Y
No Wireless Signal Interference M M M
Ability to Deliver Qtys Rapidly on Demand N M M
Protect Network Bandwidth Y Y Y
Aesthetic Design Choices N M Y
Monetization Options N M M