This document outlines 4 strategies for solar companies to generate referrals and reduce costs from expensive leads. The strategies include offering promotional travel incentives for customer referrals that close deals, incentivizing all decision makers to attend appointments with a hotel stay, upgrading vacation packages for customers who have not yet closed to sweeten the deal, and integrating travel incentives into canvassing efforts. The company Fish Shack Marketing implements these programs for solar companies to help them stand out from competitors and reduce costs while increasing revenue through referrals.