Case study : Tours & Travel Sector
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Agency: Soil Tree Sector: Tours & Travel Product: Europe Holiday Packages Client: SOTC & Thomas Cook Service Head: Gurmit Singh Activation: Pan India
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This document introduces an event planning company called The Plan-Its and their upcoming tradeshow and workshops on using social media in the travel industry. The event will be held at the Brookstreet Hotel and feature training sessions, workshops, and a trade show. It will bring together travel and social media professionals to learn about using social media in tourism marketing and increase awareness of the local Ottawa region to attract more tourists. The event aims to provide affordable training opportunities while also generating revenue through sponsorships and fees from social media partners renting trade show space.
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This document advertises promotional packages for companies to participate in the "Prime Business Destinations" program in 2017. The Standard Package provides brand exposure and networking opportunities at 12 events throughout the year. The Premium Package offers additional benefits like special seating and exclusive interviews. Both packages provide marketing support and representation within the program's regions and communities. The program hosts monthly events focused on investment destinations like Dubai, India, London, and others, allowing participants to explore new business opportunities on a global scale.
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Maeen Shaw has over 8 years of experience in media fields including advertising, printing, and outdoor sales. She is currently seeking new opportunities as an Account Director. She has strong skills in digital marketing, Microsoft Office, communication, and is proficient in basic Spanish. Her previous roles include Account Director at Tag World Wide, where she managed client accounts and led a team of 6 people. She also served as Business Manager at Print Expressions, where she provided design solutions and innovative printing approaches to clients.
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Advertising:
When it comes to advertising in Dubai, entourage marketing & events embarks on a journey of creativity that utilizes all the different kinds of advertising tools available in the UAE. Whether we are designing a creative idea through a print advertisement, or stimulating ideas to create attractive, outdoor advertisements to overtake the streets of Dubai, at entourage we understand that in order to encourage or persuade our audiences, we need to engage them. entourage marketing & events has successfully positioned itself as one of the best communication agencies in the UAE, and the GCC, to offer advertising services by always coming up with thought-provoking, never-seen-before ideas. We know that in the advertising world, the key is to be original and unafraid to experiment.
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Public relations is an important tool that builds credibility through transparency and communication from companies and brands. At entourage marketing & events, we have assembled the strongest PR team in the UAE, which has both the experience of understanding traditional PR and built strong media relations over the years, and the young creative minds that bring an entirely new perspective of how PR can be utilized. Because of our deep understanding of the importance of PR, and the never-ending stream of ideas for PR stunts and campaigns, entourage marketing & events has proven its place in the top ten PR agencies in Dubai. Through research, through innovation and through strong writing skills, our communication through PR is of the most effective in the UAE.
Corporate Events:
entourage marketing & events has built one of the most impressive profiles for corporate events in the Middle East and specifically in Dubai. With international clients such as Google and Coca Cola and regional ones such as damas, entourage marketing & events has positioned itself as a leading events agency that compete
Kunal biswas profile
This document provides a career profile and summary for Kunal Biswas. It outlines his 13 years of experience in marketing and communications for brands in FMCG, food and beverage, luxury retail, aviation and media across several countries. It details his educational background and career history, including roles and responsibilities at various advertising agencies and companies. Recent marketing initiatives and works while heading marketing for Big Tree Brands in Africa are also summarized, focusing on brand development, digital strategies, events, trade promotions and consumer activations.
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Case study : Tours & Travel Sector
- 2. TOURISM SECTOR CASE STUDIES
- 3. Details • Agency: Soil Tree • Sector: Tours & Travel • Product: Europe Holiday Packages • Client: SOTC & Thomas Cook • Service Head: Gurmit Singh • Activation: Pan India
- 5. Activation Details Pain Point • SOTC wanted to reach out to middle income customers • SOTC wanted to promote affordable holiday plans • The plans included domestic as well as international destinations Solution • Soil Tree executed an RWA activation to connect with the TG • Activation concentrated only on Chennai • Major locations were covered during the campaign within the city • Main target hubs were RWAs catering to SEC A, B+ and B
- 8. THOMAS COOK ACTIVITY Case Study Mumbai Delhi Jaipur Lucknow
- 9. Activation Details Pain Point • Thomas Cook wanted to reach out to middle segment of customers • TC was offering more convenient and affordable holiday plans • The plans included domestic as well as international destinations Solution • Soil Tree created an outreach campaign to connect with the TG • Outreach was planned across Mumbai. Delhi, Lucknow and Surat • Major locations were covered during the campaign • Main target hubs were RWAs catering to SEC A, B+ and B
- 11. Creative
- 13. Stall Setup • Stall was put up outside prominent high footfall areas • Identified high catchment area for Activity • Average footfall of around 120 people per day over the weekend • Leads generated was 300+ in 2 days
- 14. Stall Setup
- 15. Leaflet
- 16. Thank You