This document compares the business models of 10 hotel collection brands by listing their parent companies, initial fees, royalty fees, marketing fees, and current portfolio sizes. Initial fees for most brands ranged from $30,000 to $75,000 plus additional fees per room. Royalty fees were typically 4-5% of gross rooms revenue but some brands had alternative pay-for-performance or flat fee models. Marketing fees were generally 2.5-4% of gross rooms revenue. Current portfolio sizes varied greatly from 1 hotel with 68 rooms to over 6,000 hotels with over 600,000 rooms.

1. Brand (Parent cmpany)
Ascend Hotel Collection
(Choice Hotels International)
Autograph Collection*
(Marriott International)
BW Premier Collection
(Best Western International)
Curio - A Collection by Hilton
(Hilton Worldwide Holdings)
InnDependent Boutique Collection (IBC)
(InnSuites Hospitality Trust)
Leo*
(Red Lion Hotels Corporation)
Lexington Legacy
(Vantage Hospitality Group)
OE Collection
(Loews Hotels & Resorts)
The Luxury Collection*
(Starwood Hotels & Resorts Worldwide)
Initial fee
$30k min.; $375/room
N/A
One-time application fee - $4k first
year fee - $20k + $5 per room
$75k application fee, plus $400 per room
over 250 rooms
N/A
N/A
$30k min. up to 80 rooms; 81+ rooms,
$200 per additional room
N/A
N/A
Royalty fee
4% of GRR
N/A
No royalty fees, pay-for-performance
model. Hotels are charged for
reservations delivered only.
5% of GRR
N/A
N/A
Choice of: $35/month/room
($2,500 minimum); or 4% of GRR
N/A
N/A
Marketing fee
2.5% of GRR
N/A
No marketing fees
4% all-inclusive program
10% of incremental IBC revenue
sent to the hotel
N/A
N/A
N/A
N/A
Current open portfolio
135 hotels/12,434 guestrooms
75 hotels/17,510 guestrooms
1 hotel/68 rooms
5 hotels/3,170 guestrooms
6,450 hotels/608,000 guestrooms
2 hotels/3,256 guestrooms
3 hotels/1,021 guestrooms
N/A
46 hotels/13,128 guestrooms
*N/A means not answered or not applicable. All data reported by company. For companies marked with an (*), data pulled from
2014 year-end financial statements. GRR = gross rooms revenue.