The document discusses the concepts of social marketing and societal marketing. It notes that social marketing emerged in the 1970s as a more socially responsible alternative to traditional marketing practices. Societal marketing takes into account the interests of consumers, society, and companies. Under this concept, companies should balance profits, consumer wants, and societal interests by ensuring products serve society, satisfy consumers, and allow for profitability through long-term customer relationships and social responsibility. The document provides definitions of social marketing and societal marketing and notes the importance of this concept for society, the environment, and businesses.

1. Prepared by Musaib
Maqbool & Aajaz
Ahmad
BY AAJAZAHMAD

3.  In 1960’s and 70’s the unethical practices of
many companies became public.The concept of
Social Marketing surfaced in 1972; a more
socially responsible, moral and ethical model of
marketing, countering the consumerism. Philip
Kotler introduced the concept of social
marketing and societal marketing.
 Societal marketing concept evolved from older
concepts of CSR and sustainable development
and implemented by several companies to
improve their public image through activities of
customer and social welfare.

5.  Companies should balance three considerations in setting
their marketing strategies: company profits, the consumer
wants, and society’s interests.
 Society (Human Welfare)
Companies must make sure the products, services,
actions, investments innovations servers the society first.
 Consumers (Satisfaction)
Products and services should be satisfying the consumer’s
needs.
 Company (Profits)
Building long-term customer relationship, being socially
responsible, and providing satisfactory products are
important for profit-making and wealth maximization.

6.  The concept of societal marketing concept
can be defined as the organization task which
tries to identify the needs and interests of the
consumer and deliver the best quality goods
and services as compared to its competitors
and in a way that consumer and society’s
wellbeing maintained
 Thus a company manufacturing a cigarettes
for consumer must not only produce the best
cigarettes but population less

7.  An automobile not only fuel efficient but less
pollutant one

10.  Definition of Social Marketing. According to
Philip Kotler - Social Marketing is "the
design, implementation, and control of
programs seeking to increase the
acceptability of a social idea or practice in a
target group

11.  To maintain a long-term relationship with
customers.To create a better image in the
society for the company than it’s competitors.
 To create a better image in the society for the
company than it’s competitors.To carry out its
social responsibilities. Developing community
awareness towards its brands.
 To carry out its social responsibilities.
Developing community awareness towards its
brands.To increase the consumer base and
market share.
 To increase the consumer base and market share

12.  Societal Marketing is very important to society,
environment, and businesses.This concept was
developed in order to tackle the consumerism
and profit only motive of business.
 The societal marketing concept helps to
maximize profits for the organization and
creates a long-term relationship with customers.
It encourages developing products that benefit
society in long run and satisfies consumers.