Societal marketing places human welfare over profits by focusing on social responsibilities and maintaining long-term relationships with customers and society. The goals are to build a better company image, carry out social responsibilities, develop community awareness of brands, and improve the consumer base and market share. Considerations include balancing company profits, consumer wants, and societal interests by ensuring products serve society. Advantages include a better company image, competitive edge, customer retention, sales growth, and prioritizing social welfare. Examples include The Body Shop, which uses natural ingredients and advocates protection, and Ariel detergent, which fundraises for developing countries.

1. Marketing, Socital
Process
Name: Rahul Rakshit
University Roll Number: 32305021125
Paper Code: 303

2. CONTAINTS
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▹ Brief about social process & marketing
▹ Goals in the process
▹ Considerations of Societal Marketing Concept
▹ Societal Marketing Concept
▹ Advantages and Benefits
▹ Examples of Societal Marketing

3. What is Societal Marketing?
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▹ The societal marketing concept places Human
welfare on priority before profits and serving the
wants. Societal Marketing focuses on social
responsibilities and recommends maintaining long-
term success; the company should form a
marketing strategy to provide value to the
consumers to maintain and enhance both the
customers’ and society’s well-being better than the
competitors

4. Goals of Societal Marketing Concept
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▹ To have a long-term relationship with customers.
▹ To build a better image in the society for the
company than its competitors.
▹ To carry out its social responsibilities.
▹ Developing community awareness towards its
brands.
▹ To carry out its social responsibilities.
▹ To improve the consumer base and market share.

5. Considerations of Societal
Marketing Concept
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▹ Companies have to consider three considerations in marketing
strategies: company profits, consumer wants, and society’s
interests.
▹ Businesses need to ensure the products, services,
▹ actions, investment innovations serve society first.
▹ Consumers (Satisfaction)
▹ Products and services should be filling the consumer’s needs.
▹ Developing long-term customer relationships, being
▹ socially responsible, and giving satisfactory products are
▹ essential for profit-making and wealth maximization.

6. Advantages and Benefits
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▹ It supports building a better image for the company.
▹ It provides a competitive edge over the competitors.
▹ Helpful in customer retention and long-term relationships.
▹ Boosts sales and market share.
▹ Promote expansion and growth in the long term.
▹ Products and company management should prioritize
▹ social welfare and society in general.
▹ Economic resources are properly utilized.
▹ Societal marketing boosts the living standard of people in
society.
▹ It ensures economic planning is more significant and more
fruitful to society.

7. Examples of Societal Marketing
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▹ A very good example of an organization following societal
marketing concept is the Body Shop: Body Shop is a cosmetic
company founded by Anita Roddick in 1976.. The company
uses only natural, vegetable based materials as ingredients for
it’s products. It is totally against animal testing, advocates
community trade, as well as complete protection of planet.
Thus it totally engrosses the concept of Societal Marketing.
▹ Another example is Ariel. It is a detergent produced by Procter
and Gamble. Ariel runs special fund raising campaigns for
less privilege classes of the world, mainly the developing
countries. It also contributes a share of its profits from every
bag sold for the societal development.

8. THANKS!
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