I presented a "how to" class at the 2013 SocialMedia.org Brand Summit on the topic of how to integrate social media into marketing, advertising and digital. Here is the deck from that presentation. You can find the complete agenda from Summit at http://socialmedia.org/summit/classes/.
How to integrate social media with marketing, advertising, and digital, prese...SocialMedia.org
The document discusses five key areas to consider when integrating social media into marketing and advertising campaigns. First, change the mentality from viewing social as separate from other channels to fully integrating it. Second, clarify the strategic intent of social as an amplifier or driver and how it will be synchronized or orchestrated. Third, take a portfolio approach by defining the role of each social channel. Fourth, recognize social is not free media and requires a holistic paid media plan. Fifth, operationalize the plan by collaborating across departments from legal to analytics. The presentation provides examples and emphasizes there is no single right way, but focusing on these five areas is a good starting point.
The online 'PINBOARD' is driving serious traffic and proving to be a powerful online marketing tool. Here is a quick summary on Pinterest.
Website : www.missinglink.co.in
Facebook : http://www.facebook.com/WeAreTheMissingLink
Twitter : http://twitter.com/missing_link_in
Brand Storytelling in digital and social mediaThe Yaffe Group
Storytelling for your brand has become very important content for digital and social media. In this presentation to the non-profit arts and culture organizations in Detroit we look at how to create good brand stories and how to distribute them
This document provides an overview of key legal issues related to social media. It begins by recommending companies establish social media policies and guidelines. It then covers issues such as copyright, defamation, vicarious liability, privacy, trade secrets, tortious interference, harassment, and employment law. Throughout, it uses images to illustrate key points and emphasizes the importance of compliance, disclosure, and exercising care when using social media.
Develop killer content that will resonate with your audienceChris Marocchi
This presentation was given at the OCMA (Orange County Marketing and Advertising association on 10/16/13. It's filled with fun and insightful information about how your company can improve its content marketing by curating and sharing content that your customers will engage with.
This document summarizes a presentation on filling the marketing funnel with social media. It discusses trends in social media usage, with platforms like Facebook seeing steady adult usage while attention shifts away from television. The presentation predicts that by 2020, social media will be fully integrated into daily life through connected devices and bots, and virtual reality experiences will be commonly used. It profiles companies like Citi and Panoptic Group that are innovating with technologies like Spectacles and virtual reality. The presentation encourages brands to invest in emerging technologies, treat social media as a lifestyle, take risks with new platforms, hire dedicated social media staff, and focus on technology promotions over cash promotions.
33 influencers tell us how they use influencer marketing to build their brandDavid Schneider
Krystian Szastok discusses how one of his most successful blog posts was a roundup about how to start an SEO company. This post elevated his reputation in local SEO circles and provided ongoing traffic to his blog. Adam Connell talks about how crowd sourced content like group interviews with influencers has been very successful for him, such as a post asking influencers for their best online marketing tip. Nick Loper discusses how he promoted the launch of his book by sending contributors a personal note about being included and asking them to share it, which many did.
How to integrate social media with marketing, advertising, and digital, prese...SocialMedia.org
The document discusses five key areas to consider when integrating social media into marketing and advertising campaigns. First, change the mentality from viewing social as separate from other channels to fully integrating it. Second, clarify the strategic intent of social as an amplifier or driver and how it will be synchronized or orchestrated. Third, take a portfolio approach by defining the role of each social channel. Fourth, recognize social is not free media and requires a holistic paid media plan. Fifth, operationalize the plan by collaborating across departments from legal to analytics. The presentation provides examples and emphasizes there is no single right way, but focusing on these five areas is a good starting point.
The online 'PINBOARD' is driving serious traffic and proving to be a powerful online marketing tool. Here is a quick summary on Pinterest.
Website : www.missinglink.co.in
Facebook : http://www.facebook.com/WeAreTheMissingLink
Twitter : http://twitter.com/missing_link_in
Brand Storytelling in digital and social mediaThe Yaffe Group
Storytelling for your brand has become very important content for digital and social media. In this presentation to the non-profit arts and culture organizations in Detroit we look at how to create good brand stories and how to distribute them
This document provides an overview of key legal issues related to social media. It begins by recommending companies establish social media policies and guidelines. It then covers issues such as copyright, defamation, vicarious liability, privacy, trade secrets, tortious interference, harassment, and employment law. Throughout, it uses images to illustrate key points and emphasizes the importance of compliance, disclosure, and exercising care when using social media.
Develop killer content that will resonate with your audienceChris Marocchi
This presentation was given at the OCMA (Orange County Marketing and Advertising association on 10/16/13. It's filled with fun and insightful information about how your company can improve its content marketing by curating and sharing content that your customers will engage with.
This document summarizes a presentation on filling the marketing funnel with social media. It discusses trends in social media usage, with platforms like Facebook seeing steady adult usage while attention shifts away from television. The presentation predicts that by 2020, social media will be fully integrated into daily life through connected devices and bots, and virtual reality experiences will be commonly used. It profiles companies like Citi and Panoptic Group that are innovating with technologies like Spectacles and virtual reality. The presentation encourages brands to invest in emerging technologies, treat social media as a lifestyle, take risks with new platforms, hire dedicated social media staff, and focus on technology promotions over cash promotions.
33 influencers tell us how they use influencer marketing to build their brandDavid Schneider
Krystian Szastok discusses how one of his most successful blog posts was a roundup about how to start an SEO company. This post elevated his reputation in local SEO circles and provided ongoing traffic to his blog. Adam Connell talks about how crowd sourced content like group interviews with influencers has been very successful for him, such as a post asking influencers for their best online marketing tip. Nick Loper discusses how he promoted the launch of his book by sending contributors a personal note about being included and asking them to share it, which many did.
A marketing strategy designed for a product called CÍ. CÍ is a blue light blocking glasses designed to block or filter out the blue light given off from digital screens. Considering that this is a new product, I designed a marketing strategy to build brand awareness.
The present and future of the content marketing industry, by the editors of The Content Strategist. Trends, data, and best practices in brand publishing.
This document discusses trends in content marketing for 2015. It predicts that owned content strategies, where brands build their own publications, will be most effective. It also suggests that brands will need to treat content creation more like running a media company, with an emphasis on understanding audiences and publishing processes. The document also outlines strategies that are less likely to be effective, such as licensed content, blatant advertising, and headline trickery.
This document summarizes a presentation on filling a marketing funnel through social media. It discusses focusing on consumption metrics over vanity metrics to drive awareness. It also emphasizes acting first on new platforms to gain an advantage and looking to industry leaders innovating with technologies like VR, bots and wearables. The presentation provides predictions for social media in 2020 including platforms breaking boundaries across industries. It ends with calls to action around calculated risks with new technologies and fully engaging all social media audiences.
The campaign aims to raise awareness about using copyrighted images and content without authorization in the Czech Republic. It will use social media platforms like Facebook, Instagram, and YouTube to educate people on the legal risks and provide information on how to access content legally through Isifa, the exclusive reseller of Shutterstock in the Czech Republic. Influencers will be engaged to join the #legalcontentcommunity to further spread the message. The goal is to shock people initially to spark discussion around the topic and then provide solutions on obtaining content legally.
BeauByte is a social media app focused on beauty and makeup where users can discover products, see reviews from other users, and instantly purchase items. The app aims to foster authentic conversations around beauty by connecting users to influencers and products based on their interests and interactions within the app. BeauByte uses cutting-edge technology to measure social interactions and provide personalized recommendations to spark organic user engagement that drives sales. The company positions itself as revolutionizing digital beauty by focusing on authentic connections rather than large follower counts.
BeauByte is a social app that allows users to discover beauty products, read reviews, and instantly purchase items - all within the app. It uses cutting-edge technology to connect users to products and influencers based on their interactions. The app aims to foster authentic conversations around beauty and drive organic sales by matching users with communities of friends and influencers they can trust. BeauByte's technology measures social value to surface real, honest influencers rather than those solely focused on profits. It combines features from popular apps like Pinterest, Instagram, Facebook, Tinder and Sephora to create a next-generation beauty shopping experience.
Massimo Burgio Social Media What? Reykjavik RIMC 2010Massimo Burgio
At the latest Reykjavik Internet Marketing Conference 2010 http://www.rimc.is/en/ I have been asked how to make business and monetize social media. As usual, I think marketers missed the point, not to confuse marketing with sales, and do not think that the same rules that applied for the brick and mortar business and TV advertising work on a digital society and in particular on social media networks.
So I created a presentation where I had to step back and re-explore the basics of social media, digging deep into what it actually means to design a social media strategy, on which channels and with which resources.
Voilà the presentation for your pleasure! Please notice that this is a redux version without the case histories from my clients that were not approved for publishing, so I had to take them down... =(
For more info and content on search marketing and social media marketing visit my blog at http://www.globalsearchinteractive.net
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
1) Participatory media refers to media that allows everyone to participate in content creation and conversation through things like comments, forums, and blogs.
2) The presenter discusses their experience with participatory media on the website IBNLive.com, which pushed user comments and introduced blogging and podcasts to allow more participation.
3) Challenges with participatory media include that it is difficult to scale due to resource needs, advertisers dislike unpredictable content, and legal issues can arise from user comments.
The document provides an introduction to social media for businesses. It defines social media, discusses why businesses should engage with social media to reach customers, and gives an overview of major social platforms like Facebook, Twitter, YouTube, and Foursquare. It also covers best practices for social media engagement and risks to avoid, emphasizing the importance of interacting with customers on these channels.
Here's a workshop I gave on growth hacking. It's a presentation of 15 different practical startup growth hacks, plus a workshop session where we brainstorm how to market / grow 3 fictional startups.
Mock plan autumn marketing campaign london,ukGeorge Sortanos
This document outlines a plan to launch a new limited edition product called "The Secret Gift Box" to increase online sales and attract new customers. The gift box will be made of recycled wood and include a candle, book, and quill. It will be promoted through social media, press releases, radio, and an in-store launch event. The goals are to sell over 50 boxes, increase market share, and raise awareness of the company's environmental values. The document discusses target audiences, pricing, distribution, and operational details for developing and delivering the product on time and according to health and safety standards.
People's Insights Volume 1, Issue 24 : The FancyMSL
50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is The Fancy. For more, see: http://peopleslab.mslgroup.com
The document analyzes Apple's "Get a Mac" advertising campaign from 2006. It discusses the symbolism used in the ads to represent Macs and PCs. For example, the casual clothing of the Mac actor represents freedom and creativity, while the suit of the PC actor represents corporate repression. It also examines how the ads target average consumers, not IT professionals, and present objective truths about the superior design and security of Macs compared to PCs. The analysis finds the ads were carefully crafted to convey their message in an engaging way and provide a good return on Apple's advertising investment.
Thirst: What Drives Social Media CampaignsMike Johnston
In the first half the 20th century public relations drove consumer perception. And the likes of Edward Bernays – the man who coined the term public relations – manipulated the media to influence consumers with the three great motivators: sex, greed, and fear.
Advanced Social Media Tactics For Search Engine Optimization (SMX Stockholm 2...Jonathan Björkskog
This document outlines a social media and SEO campaign idea that combines user generated content and link building. The idea is to 1) grow a large Facebook audience, 2) have that audience create content and build links by participating in competitions for prizes, and 3) leverage that user generated content and associated links on websites, blogs, forums and more to boost SEO and engagement. A case study example of a pet food company that implemented this strategy is described, which resulted in increased sales, thousands of user-generated stories that improved SEO rankings, and ongoing engagement of fans.
A marketing strategy designed for a product called CÍ. CÍ is a blue light blocking glasses designed to block or filter out the blue light given off from digital screens. Considering that this is a new product, I designed a marketing strategy to build brand awareness.
The present and future of the content marketing industry, by the editors of The Content Strategist. Trends, data, and best practices in brand publishing.
This document discusses trends in content marketing for 2015. It predicts that owned content strategies, where brands build their own publications, will be most effective. It also suggests that brands will need to treat content creation more like running a media company, with an emphasis on understanding audiences and publishing processes. The document also outlines strategies that are less likely to be effective, such as licensed content, blatant advertising, and headline trickery.
This document summarizes a presentation on filling a marketing funnel through social media. It discusses focusing on consumption metrics over vanity metrics to drive awareness. It also emphasizes acting first on new platforms to gain an advantage and looking to industry leaders innovating with technologies like VR, bots and wearables. The presentation provides predictions for social media in 2020 including platforms breaking boundaries across industries. It ends with calls to action around calculated risks with new technologies and fully engaging all social media audiences.
The campaign aims to raise awareness about using copyrighted images and content without authorization in the Czech Republic. It will use social media platforms like Facebook, Instagram, and YouTube to educate people on the legal risks and provide information on how to access content legally through Isifa, the exclusive reseller of Shutterstock in the Czech Republic. Influencers will be engaged to join the #legalcontentcommunity to further spread the message. The goal is to shock people initially to spark discussion around the topic and then provide solutions on obtaining content legally.
BeauByte is a social media app focused on beauty and makeup where users can discover products, see reviews from other users, and instantly purchase items. The app aims to foster authentic conversations around beauty by connecting users to influencers and products based on their interests and interactions within the app. BeauByte uses cutting-edge technology to measure social interactions and provide personalized recommendations to spark organic user engagement that drives sales. The company positions itself as revolutionizing digital beauty by focusing on authentic connections rather than large follower counts.
BeauByte is a social app that allows users to discover beauty products, read reviews, and instantly purchase items - all within the app. It uses cutting-edge technology to connect users to products and influencers based on their interactions. The app aims to foster authentic conversations around beauty and drive organic sales by matching users with communities of friends and influencers they can trust. BeauByte's technology measures social value to surface real, honest influencers rather than those solely focused on profits. It combines features from popular apps like Pinterest, Instagram, Facebook, Tinder and Sephora to create a next-generation beauty shopping experience.
Massimo Burgio Social Media What? Reykjavik RIMC 2010Massimo Burgio
At the latest Reykjavik Internet Marketing Conference 2010 http://www.rimc.is/en/ I have been asked how to make business and monetize social media. As usual, I think marketers missed the point, not to confuse marketing with sales, and do not think that the same rules that applied for the brick and mortar business and TV advertising work on a digital society and in particular on social media networks.
So I created a presentation where I had to step back and re-explore the basics of social media, digging deep into what it actually means to design a social media strategy, on which channels and with which resources.
Voilà the presentation for your pleasure! Please notice that this is a redux version without the case histories from my clients that were not approved for publishing, so I had to take them down... =(
For more info and content on search marketing and social media marketing visit my blog at http://www.globalsearchinteractive.net
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
1) Participatory media refers to media that allows everyone to participate in content creation and conversation through things like comments, forums, and blogs.
2) The presenter discusses their experience with participatory media on the website IBNLive.com, which pushed user comments and introduced blogging and podcasts to allow more participation.
3) Challenges with participatory media include that it is difficult to scale due to resource needs, advertisers dislike unpredictable content, and legal issues can arise from user comments.
The document provides an introduction to social media for businesses. It defines social media, discusses why businesses should engage with social media to reach customers, and gives an overview of major social platforms like Facebook, Twitter, YouTube, and Foursquare. It also covers best practices for social media engagement and risks to avoid, emphasizing the importance of interacting with customers on these channels.
Here's a workshop I gave on growth hacking. It's a presentation of 15 different practical startup growth hacks, plus a workshop session where we brainstorm how to market / grow 3 fictional startups.
Mock plan autumn marketing campaign london,ukGeorge Sortanos
This document outlines a plan to launch a new limited edition product called "The Secret Gift Box" to increase online sales and attract new customers. The gift box will be made of recycled wood and include a candle, book, and quill. It will be promoted through social media, press releases, radio, and an in-store launch event. The goals are to sell over 50 boxes, increase market share, and raise awareness of the company's environmental values. The document discusses target audiences, pricing, distribution, and operational details for developing and delivering the product on time and according to health and safety standards.
People's Insights Volume 1, Issue 24 : The FancyMSL
50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is The Fancy. For more, see: http://peopleslab.mslgroup.com
The document analyzes Apple's "Get a Mac" advertising campaign from 2006. It discusses the symbolism used in the ads to represent Macs and PCs. For example, the casual clothing of the Mac actor represents freedom and creativity, while the suit of the PC actor represents corporate repression. It also examines how the ads target average consumers, not IT professionals, and present objective truths about the superior design and security of Macs compared to PCs. The analysis finds the ads were carefully crafted to convey their message in an engaging way and provide a good return on Apple's advertising investment.
Thirst: What Drives Social Media CampaignsMike Johnston
In the first half the 20th century public relations drove consumer perception. And the likes of Edward Bernays – the man who coined the term public relations – manipulated the media to influence consumers with the three great motivators: sex, greed, and fear.
Advanced Social Media Tactics For Search Engine Optimization (SMX Stockholm 2...Jonathan Björkskog
This document outlines a social media and SEO campaign idea that combines user generated content and link building. The idea is to 1) grow a large Facebook audience, 2) have that audience create content and build links by participating in competitions for prizes, and 3) leverage that user generated content and associated links on websites, blogs, forums and more to boost SEO and engagement. A case study example of a pet food company that implemented this strategy is described, which resulted in increased sales, thousands of user-generated stories that improved SEO rankings, and ongoing engagement of fans.
Similar to SocialMedia.org Brand Summit :: 12.10.13 :: Jamie Plesser (20)
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
1. SocialMedia.org Brand Summit
How to integrate social media with
marketing, advertising, and digital
@jamieplesser
jamieplesser.wordpress.com
Director, Digital Marketing :: Best Buy Co., Inc.
12.10.13
http://www.flickr.com/photos/penelopejonze/2895837498/sizes/l/in/photostream/
2.
3. Class rules
Not allowed…
Overuse of jargon
References to Ninjas/Gurus/Experts
All jazz hands and no substance
http://www.flickr.com/photos/abhi_ryan/2476059942/sizes/l/in/photostream/
4. Class rules
Yes to…
Tweeting away
Sharing observations & having a POV
Sarcasm and maybe some snark
http://www.flickr.com/photos/abhi_ryan/2476059942/sizes/l/in/photostream/
5. What should you do when you
get asked to “make a
campaign social?”
http://www.flickr.com/photos/jasonahowie/8583949219/sizes/l/in/photostream/
7. Mad Lib Approach
We’re going to connect with consumers on
________ by creating a ________ so that we can
(overused tactic)
(shiny object)
engage with ________ who will ________ our
(clichéd social
audience)
(clichéd social verb)
brand message so our content goes ________
(the dreaded V
word)
and we generate unparalleled ________.
(finally, an
objective!)
8. Mad Lib Approach
We’re going to connect with consumers on
________ by creating a ________ so that we can
(overused tactic)
(shiny object)
engage with ________ who will ________ our
(clichéd social
audience)
(clichéd social verb)
brand message so our content goes ________
(the dreaded V
word)
and we generate unparalleled ________.
(finally, an
objective!)
9. Mad Lib Approach
We’re going to connect with consumers on
________ by creating a ________ so that we can
(overused tactic)
(shiny object)
engage with ________ who will ________ our
(clichéd social
audience)
(clichéd social verb)
brand message so our content goes ________
(the dreaded V
word)
and we generate unparalleled ________.
(finally, an
objective!)
10. Mad Lib Approach
We’re going to connect with consumers on
________ by creating a ________ so that we can
(overused tactic)
(shiny object)
engage with ________ who will ________ our
(clichéd social
audience)
(clichéd social verb)
brand message so our content goes ________
(the dreaded V
word)
and we generate unparalleled ________.
(finally, an
objective!)
11. Mad Lib Approach
We’re going to connect with consumers on
________ by creating a ________ so that we can
(overused tactic)
(shiny object)
engage with ________ who will ________ our
(clichéd social
audience)
(clichéd social verb)
brand message so our content goes ________
(the dreaded V
word)
and we generate unparalleled ________.
(finally, an
objective!)
12. Mad Lib Approach
We’re going to connect with consumers on
group chat
________ by creating a ________ so that we can
(overused tactic)
(shiny object)
engage with ________ who will ________ our
(clichéd social
audience)
(clichéd social verb)
brand message so our content goes ________
(the dreaded V
word)
and we generate unparalleled ________.
(finally, an
objective!)
13. Mad Lib Approach
We’re going to connect with consumers on
UGC contest
________ by creating a ________ so that we can
(overused tactic)
(shiny object)
engage with ________ who will ________ our
(clichéd social
audience)
(clichéd social verb)
brand message so our content goes ________
(the dreaded V
word)
and we generate unparalleled ________.
(finally, an
objective!)
14. Mad Lib Approach
We’re going to connect with consumers on
sweepstakes
________ by creating a ________ so that we can
(overused tactic)
(shiny object)
engage with ________ who will ________ our
(clichéd social
audience)
(clichéd social verb)
brand message so our content goes ________
(the dreaded V
word)
and we generate unparalleled ________.
(finally, an
objective!)
15. Mad Lib Approach
We’re going to connect with consumers on
incubator
________ by creating a ________ so that we can
(overused tactic)
(shiny object)
engage with ________ who will ________ our
(clichéd social
audience)
(clichéd social verb)
brand message so our content goes ________
(the dreaded V
word)
and we generate unparalleled ________.
(finally, an
objective!)
16. Mad Lib Approach
We’re going to connect with consumers on
incubator
________ by creating a ________ so that we can
(overused tactic)
(shiny object)
bloggers
engage with ________ who will ________ our
(clichéd social
audience)
(clichéd social verb)
brand message so our content goes ________
(the dreaded V
word)
and we generate unparalleled ________.
(finally, an
objective!)
17. Mad Lib Approach
We’re going to connect with consumers on
incubator
________ by creating a ________ so that we can
(overused tactic)
(shiny object)
loyalists
engage with ________ who will ________ our
(clichéd social
audience)
(clichéd social verb)
brand message so our content goes ________
(the dreaded V
word)
and we generate unparalleled ________.
(finally, an
objective!)
18. Mad Lib Approach
We’re going to connect with consumers on
incubator
________ by creating a ________ so that we can
(overused tactic)
(shiny object)
influencers
engage with ________ who will ________ our
(clichéd social
audience)
(clichéd social verb)
brand message so our content goes ________
(the dreaded V
word)
and we generate unparalleled ________.
(finally, an
objective!)
19. Mad Lib Approach
We’re going to connect with consumers on
incubator
________ by creating a ________ so that we can
(overused tactic)
(shiny object)
influencers
advocate
engage with ________ who will ________ our
(clichéd social
audience)
(clichéd social verb)
brand message so our content goes ________
(the dreaded V
word)
and we generate unparalleled ________.
(finally, an
objective!)
20. Mad Lib Approach
We’re going to connect with consumers on
incubator
________ by creating a ________ so that we can
(overused tactic)
(shiny object)
influencers
activate
engage with ________ who will ________ our
(clichéd social
audience)
(clichéd social verb)
brand message so our content goes ________
(the dreaded V
word)
and we generate unparalleled ________.
(finally, an
objective!)
21. Mad Lib Approach
We’re going to connect with consumers on
incubator
________ by creating a ________ so that we can
(overused tactic)
(shiny object)
influencers
champion
engage with ________ who will ________ our
(clichéd social
audience)
(clichéd social verb)
brand message so our content goes ________
(the dreaded V
word)
and we generate unparalleled ________.
(finally, an
objective!)
22. Mad Lib Approach
We’re going to connect with consumers on
incubator
________ by creating a ________ so that we can
(overused tactic)
(shiny object)
influencers
champion
engage with ________ who will ________ our
(clichéd social
audience)
(clichéd social verb)
viral
brand message so our content goes ________
(the dreaded V
word)
and we generate unparalleled ________.
(finally, an
objective!)
23. Mad Lib Approach
We’re going to connect with consumers on
incubator
________ by creating a ________ so that we can
(overused tactic)
(shiny object)
influencers
champion
engage with ________ who will ________ our
(clichéd social
audience)
(clichéd social verb)
Viral
brand message so our content goes ________
(the dreaded V
word)
and we generate unparalleled ________.
(finally, an
objective!)
24. Mad Lib Approach
We’re going to connect with consumers on
incubator
________ by creating a ________ so that we can
(overused tactic)
(shiny object)
influencers
champion
engage with ________ who will ________ our
(clichéd social
audience)
(clichéd social verb)
brand message so our content goes VIRAL
________
(the dreaded V
word)
and we generate unparalleled ________.
(finally, an
objective!)
25. Mad Lib Approach
We’re going to connect with consumers on
incubator
________ by creating a ________ so that we can
(overused tactic)
(shiny object)
influencers
champion
engage with ________ who will ________ our
(clichéd social
audience)
(clichéd social verb)
brand message so our content goes VIRAL
________
(the dreaded V
word)
sales
and we generate unparalleled ________.
(finally, an
objective!)
26. Mad Lib Approach
We’re going to connect with consumers on
incubator
________ by creating a ________ so that we can
(overused tactic)
(shiny object)
influencers
champion
engage with ________ who will ________ our
(clichéd social
audience)
(clichéd social verb)
brand message so our content goes VIRAL
________
(the dreaded V
word)
engagement
and we generate unparalleled ________.
(finally, an
objective!)
27. Mad Lib Approach
We’re going to connect with consumers on
incubator
________ by creating a ________ so that we can
(overused tactic)
(shiny object)
influencers
champion
engage with ________ who will ________ our
(clichéd social
audience)
(clichéd social verb)
brand message so our content goes VIRAL
________
(the dreaded V
word)
leads
and we generate unparalleled ________.
(finally, an
objective!)
28. (that doesn’t make any sense)
http://www.flickr.com/photos/charlotte90t/7024597601/sizes/c/in/photostream/
30. Share observations on five areas to
explore when you get asked how
social can play a bigger role.
http://www.flickr.com/photos/jonasb/688553237/sizes/l/in/photostream/
32. Strive for the campaign concept
• Collaboration on the creative brief
and on the budget
http://www.flickr.com/photos/donsolo/2195033648/sizes/l/in/photostream/
42. Justin Timberlake
“Yet
the
master
stroke,
music
and
marke3ng
execu3ves
say,
was
the
personal
touch
that
Mr.
Timberlake
brought
to
every
aspect
of
the
campaign,
giving
his
fans
the
impression
of
direct
contact
and
feeding
them
a
steady
stream
of
topics
to
amplify
through
social
media.”
http://www.nytimes.com/2013/03/28/arts/music/justin-timberlakes-20-20-experience-album.html?_r=0
44. Leap Motion
"We
wanted
to
wait
for
the
right
opportunity
to
show
it
to
people,"
Chief
Execu+ve
Michael
Buckwald
said
in
an
interview.
"We
did
private
demos
at
CES,
but
this
is
a
much
beFer
venue
for
us
because
we
really
like
the
idea
of
Leap
not
just
as
a
product
but
as
a
movement."
http://www.latimes.com/business/la-fi-south-by-southwest-tech-20130312,0,533579.story
47. View your social channels as a
network
• Define the role and intent of the channels
• Clarify how and when they work together
• These inputs AND the campaign concept
help prioritize resources, timing and the
implementation plan
56. Meet your new BFF’s
•
•
•
•
•
Legal
Customer service
IT and security
Measurement & analytics
Executive sponsors
http://www.flickr.com/photos/jonasb/688553237/sizes/l/in/photostream/
57.
58. Getting real about the real, real
time marketing
http://www.flickr.com/photos/sharynmorrow/1936214259/sizes/l/in/photostream/
59. There is no absolute right way, but these
five areas are a good place to start
1. Change the mentality
2. Strategic intent: driver/amplifier and
integration/orchestration
3. Think about a portfolio approach to your
network
4. A holistic media plan (social is not free)
5. Bringing the plan to life: operations