BeauByte is a social media app focused on beauty and makeup where users can discover products, see reviews from other users, and instantly purchase items. The app aims to foster authentic conversations around beauty by connecting users to influencers and products based on their interests and interactions within the app. BeauByte uses cutting-edge technology to measure social interactions and provide personalized recommendations to spark organic user engagement that drives sales. The company positions itself as revolutionizing digital beauty by focusing on authentic connections rather than large follower counts.