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Brand Storytelling in digital and social media

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Storytelling for your brand has become very important content for digital and social media. In this presentation to the non-profit arts and culture organizations in Detroit we look at how to create good brand stories and how to distribute them

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Brand Storytelling in digital and social media

  1. 1. Brand Storytelling in Digital and Social Media Billy Strawter Jr. Social Coop Media Co-Founder Digital Strategist @bjstrawter Mike McClure The Yaffe Group SVP Digital Marketing Exec Creative Director @mikekmcclure
  2. 2. Arts & Culture Perfect for storytelling. Perfect for social.
  3. 3. for Storytelling Success in Digital and Social 3 key elements
  4. 4. 1: Be authentic
  5. 5. 2: Be entertaining or informative
  6. 6. http://dld.bz/eYZaS
  7. 7. http://dld.bz/eYZaT
  8. 8. http://dld.bz/eYZaU
  9. 9. 3: Be interactive
  10. 10. How to find your story
  11. 11. Your core brand attributes and values
  12. 12. https://youtu.be/S1zXGWK_knQ
  13. 13. Your history & the stories you tell
  14. 14. https://youtu.be/4tD3TTMB0F8?list=PLo63v1zZZC4KfZ3smSSssMdIkqpRCEc1U
  15. 15. Your product and its history
  16. 16. Your employees Your employees
  17. 17. Your Customers
  18. 18. #lastnightatthemet
  19. 19. Story formats in Digital and Social Media
  20. 20. Visual formats
  21. 21. Combining visual & text based formats blogs, web articles, Facebook posts
  22. 22. Pre-produced video based formats
  23. 23. https://www.youtube.com/watch?v=CTXtYujJj7Q&feature=youtu.be
  24. 24. Live video based formats
  25. 25. in social and digital How to distribute your story
  26. 26. Customize for each social channel
  27. 27. vs. uploading directly to Facebook Uploading to Youtube to share
  28. 28. Should you boost it? Choosing the right story to boost and when.

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