2. Identify a Socializing Identify the community
Theme, that will attract the that is to be targeted and
colony members and colonized
communicate with the
colony members.
Realize the purpose of the
Social Media Campaign i.e.
Sales, Brand Awareness,
Customer Service etc..
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3. 1. Sales Pitch
2. Brand Awareness
3. Advertize
1. Who are in my Colony?
2. Where is My Colony?
3. How do they like to
interact with me?
1. Socializing Theme
2. Regular & Relevant
Interaction
1. Create Account
2. Create Profile
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4. Count of Colony
Members
1. Colonize
1. Quality of Posts.
2. Quantity of
Posts Goals
&
Metrics 1. Qualitative
2. Quantitative
2. Socialize 3. Realize
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