BMA-NJSocial Media Symposium     Steve Cummins     Director of Marketing,    Panasonic Electric Works    www.SteveJCummins...
Social Media Symposium - Speakers          Steve Cummins                      Carrie Craig                                ...
Why   ?
Why       ?• >100 Million users   • 60% log on every day• 1 Million Business Pages• 5 Billion “+1” per day• $32.5B in Ads ...
Social Media at Panasonic Electric Works
Why do Bank Robbers Rob Banks?  (Because that’s where the money is….)
1) Use the Channels Your Customers Use
1) Use the Channels Your Customers Use                                                Engineers with Accounts             ...
2) It’s not about you, It’s about the CONTENT“They don’t want to listen to you selling your products”
2) ..it’s about the CONTENT“Use your In-House Experts to develop compelling content”
2) ..it’s about the CONTENT“You could use a blog as your Content Library”
3) Maximize your content network“Use your internal network (Sales team, partners) to spread         messages through their...
3) Maximize your content network    Explain                Educate                                   Encourage
4) Don’t Hire an Expert !“You need a Digital Marketing Strategist, not a Twitter / LinkedIn /                            w...
5)
Useful Resources                   @MarkWSchaefer                   @Compukol                   @TweetSmarter             ...
Let’s Keep Talking….                   www.SteveJCummins.com               LinkedIn.com/in/SteveCummins                   ...
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BMA NJ Social Media Symposium Presentation on Digital Marketing

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Social media presentation at Business Marketing Association of NJ.

Top 5 lessons learnt on how social media elements have been integrated into Panasonic Electric Works marketing plan for industrial and electronic engineers.

References to using Linkedin, google+ and blogging as key elements.
More details www.stevejcummins.com
@stevejcummins
www.linkedin.com/in.stevecummins

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  • BMA NJ Social Media Symposium Presentation on Digital Marketing

    1. 1. BMA-NJSocial Media Symposium Steve Cummins Director of Marketing, Panasonic Electric Works www.SteveJCummins.com
    2. 2. Social Media Symposium - Speakers Steve Cummins Carrie Craig Judith David Jeff Ogden
    3. 3. Why ?
    4. 4. Why ?• >100 Million users • 60% log on every day• 1 Million Business Pages• 5 Billion “+1” per day• $32.5B in Ads in 2011 (Facebook - $3.2B) *B2BSocialMediaGuide.com
    5. 5. Social Media at Panasonic Electric Works
    6. 6. Why do Bank Robbers Rob Banks? (Because that’s where the money is….)
    7. 7. 1) Use the Channels Your Customers Use
    8. 8. 1) Use the Channels Your Customers Use Engineers with Accounts 2010 2011 Fac e book 59% 66% Linke dIn 37% 55% Goog le + 29% Twitte r 15% 20%“Find industry-specific data to identify the best platforms to use”
    9. 9. 2) It’s not about you, It’s about the CONTENT“They don’t want to listen to you selling your products”
    10. 10. 2) ..it’s about the CONTENT“Use your In-House Experts to develop compelling content”
    11. 11. 2) ..it’s about the CONTENT“You could use a blog as your Content Library”
    12. 12. 3) Maximize your content network“Use your internal network (Sales team, partners) to spread messages through their social network”
    13. 13. 3) Maximize your content network Explain Educate Encourage
    14. 14. 4) Don’t Hire an Expert !“You need a Digital Marketing Strategist, not a Twitter / LinkedIn / www.oman-collective-intelligence.com Facebook expert”
    15. 15. 5)
    16. 16. Useful Resources @MarkWSchaefer @Compukol @TweetSmarter @B2BLaunchPad
    17. 17. Let’s Keep Talking…. www.SteveJCummins.com LinkedIn.com/in/SteveCummins @SteveJCummins

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