1.
Forget media, think social.

2.
Shi(f)t happens
Inspire people outside the office walls
Inspire people inside the office walls
Return on Social

3.
Shi(f)t happens

4.
77% of US CEO’s
are revising strategies
in response to consumer demand.
(Source: PWC 2012 Global CEO Survey)

5.
Media have come a
long way.

6.
The web has
revolutionized
communication
forever.

7.
But...
It is not
about the
media!

8.
It’s about people
8

9.
7 billion people.
Just one planet.

10.
Mother earth is angry

11.
Because we do this

12.
People don’t like this

13.
People take charge

14.
People like to change.
People want to help.
Organizations should
help people to change
the world.
14

15.
People
do not
trust
authority
anymore!

16.
86% of global consumers believe
that business needs to place at least equal
weight on society’s interest as on its own interest.
(Source: Edelman Good Purpose Study, 2010)

17.
client
customer
It’s not about your
consumer
target group
17

18.
It’s about people
18

19.
It’s not about the media
19

20.
Social media?
20

21.
Social people!
21

22.
The increasing power of the “99%” using new
technologies wil change the world forever. Today
organizations should tap into the human tendency to
wish to create a better world. This world demands
organizations to innovate to become more social.
We have to inspire those inside and outside the office
walls and make both give us their everlasting loyalty
and advocay!

23.
It is not the biggest of
brands that survive,
nor the most
intelligent. It is the
one that is most
adaptable to change

24.
Inspire people
outside
the office walls

25.
1. Social advertising
2. Social web rules
3. Social capitalism
1. social advertising 2. social web rules 3. social capitalism

26.
Why spending 20
million on a super
bowl ad if you can
create a better world?
1. social advertising 2. social web rules 3. social capitalism

27.
Oakley provided the
mine-workers in Chili
with sunglasses. They
had not seen daylight
for more than 60
days.
1. social advertising 2. social web rules 3. social capitalism

28.
With this add
Patagonia reached
their best results from
advertising ever.
1. social advertising 2. social web rules 3. social capitalism

29.
“We have to speak to
whole human beings
with minds, hearts
and spirits”
(Philip Kotler)
1. social advertising 2. social web rules 3. social capitalism

30.
The new constitution
of Iceland is written
by 3000 people. Half
of its population
voted.
1. social advertising 2. social web rules 3. social capitalism

31.
Carrotmob brings
people together to
spend their money on
social businesses.
1. social advertising 2. social web rules 3. social capitalism

32.
“Web culture rules. It
stands for freedom,
openness, realness,
meritocracy,
collaboration.”
(Gary Hamel)
1. social advertising 2. social web rules 3. social capitalism

33.
Unilever in
2020;double revenue,
halve environmental
footprint, while
producing for more
than a billion people.
1. social advertising 2. social web rules 3. social capitalism

34.
Akzo’s Dulux paint
reduces the surface
temperature of walls
by 5ºc, saving 15% on
energy used for airco.
1. social advertising 2. social web rules 3. social capitalism

35.
“The purpose of the
corporation must be
redefined around
creating shared
value.”
(Michael Porter)
1. social advertising 2. social web rules 3. social capitalism

36.
70% of CEO’s noted the need to evaluate sustainable value creation strategies
that had different criteria than traditional opportunities -
which require a longer time horizon to generate returns.
(Source: Business at its best;
driving sustainable value creation, Accenture)

37.
Keep it social, stupid

38.
Inspire people
inside
the office walls

39.
1. Inspire with purpose
2. Engage employees
3. Transform the organisation
4. Connect with the world
1. Inspire 2. Engage 3. Transform 4. Connect

40.
Why do we exist,
really? What’s our
purpose in life?
1. Inspire 2. Engage 3. Transform 4. Connect

41.
Can we spend our
money on something
employees care
about?
1. Inspire 2. Engage 3. Transform 4. Connect

42.
What if we allocate
our advertising
budget to a new
ambition; winning
the nobel prize?
1. Inspire 2. Engage 3. Transform 4. Connect

43.
79% of millenial employees say their company’s social
activities make them feel loyal to the company.
(Source: Kelly Global Workforce Index)

44.
Starbucks’
“Leadership Lab”
engages their 9.600
store managers to
become true brand-
ambassadors.
1. Inspire 2. Engage 3. Transform 4. Connect

45.
Spatial design
becomes more
important as it instills
the brand feeling
every single day.
1. Inspire 2. Engage 3. Transform 4. Connect

46.
Can we inspire and
connect an existing
community using
few management
involvement and
investments and is
it safe?
1. Inspire 2. Engage 3. Transform 4. Connect

47.
Top-down, bottom-
up, outside-in, inside-
Leaders Management Coalition People out should all come
together to create a
true social business.
1. Inspire 2. Engage 3. Transform 4. Connect

48.
Create a council.
Going through
OR change, infusing an
Hire an agency. innovative attitude
and unleashing the
brand fire within
people is an ongoing
proces.
1. Inspire 2. Engage 3. Transform 4. Connect

49.
Best Buy’s
‘Twelpforce’ consists
of 2000 connected
brand ambassadors
using social
technology to build
relations with people.
1. Inspire 2. Engage 3. Transform 4. Connect

50.
Virgin uses Salesforce
Chatter for both
communication inside
and outside the office
walls.
1. Inspire 2. Engage 3. Transform 4. Connect

51.
P&G’s R&D is now
‘Connect & Develop’.
Half of their
innovations resulted
from collaboration
between researchers
inside and innovators
outside the walls.
1. Inspire 2. Engage 3. Transform 4. Connect

52.
Highly networked enterprises are
50% more likely than other organisations
to report market share gains against
their competitors and higher profit margins.
(Source: McKinsey quarterly
‘The Rise of the Networked Enterprise’)

53.
Democratization of
business is well under
way. It’s time for
organisations to open
up. Break down the
walls. Balance
Business. Humanize
it! Become social

54.
P is for purpose, principles, persuasion.

55.
Return on Social

56.
This world demands organizations to innovate to
become more social. We have to inspire and
engage those inside and outside the office walls using
social technology and a well-defined purpose.

57.
ROI?
57

58.
Investment
Marketing
HR
Return on ICT
Creativity
Collaboration

59.
ROE!
Return on Everything

60.
ROS!
Return on Social

61.
For the past three years, ethical corporate leaders have outperformed
the growth of the S&P 500 by 40%.
(Source: The World’s Most Ethical Companies 2011,
ranked by Ethisphere)

62.
Thanks!
www.bndng.com
;)