Social Media Marketing
How we were & How we are  SMM Profile Initially user was a mere spectator . Low Technological Skills The user becomes an a...
Mass GRP, Impressions = BLA BLA….  Audience Segment
OK, but What's  SMM? SMM is about  share content, opinions, experiences, reflections
I am Iberia,  Values of SMM?
1.  Brand  and  Reputation The power of user 36% of bloggers think positively of companies with blog
2 .Search Engine Optimization   SEO The power of user The capacity of link and mention
3.  Generate  Traffic The power of user Capacity to generate traffic to our website
4. Finally  Conversions Conversions Segment audience  to increase CR
Next Step  SMM Plan
Picture  SMM Plan
<ul><li>Transmit information : promo my self </li></ul><ul><li>Communication : set up conversations </li></ul><ul><li>Spre...
Blogs Identified  follow (RSS) News Identified  follow (RSS) Twitter Relevant users Track (RSS) Tags Tracks on  social boo...
“ Iniciate en el Marketing 2.0”, Enrique Burgos y Marc Cortés, Editorial Netbiblio (2009) 3. SMM Plan   Listen and Talk
3. SMM Plan  Measure Quality and Quantitive
Source Own External Shared Own External Shared Platorm SMM Plan  Control Panel
[email_address]   Skype me: xalo_100 Credits: http://www.slideshare.net/marccortes/social-media-plan-iniciador Thanks for ...
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Digital Comunication Final Paper

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Digital Comunication Final Paper

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Digital Comunication Final Paper

  1. 1. Social Media Marketing
  2. 2. How we were & How we are SMM Profile Initially user was a mere spectator . Low Technological Skills The user becomes an actor create, view, choose
  3. 3. Mass GRP, Impressions = BLA BLA…. Audience Segment
  4. 4. OK, but What's SMM? SMM is about share content, opinions, experiences, reflections
  5. 5. I am Iberia, Values of SMM?
  6. 6. 1. Brand and Reputation The power of user 36% of bloggers think positively of companies with blog
  7. 7. 2 .Search Engine Optimization SEO The power of user The capacity of link and mention
  8. 8. 3. Generate Traffic The power of user Capacity to generate traffic to our website
  9. 9. 4. Finally Conversions Conversions Segment audience to increase CR
  10. 10. Next Step SMM Plan
  11. 11. Picture SMM Plan
  12. 12. <ul><li>Transmit information : promo my self </li></ul><ul><li>Communication : set up conversations </li></ul><ul><li>Spread : positioning </li></ul><ul><li>Persuade : generate an action </li></ul><ul><li>Relationships : would date with me? </li></ul>1. SMM Plan objectives
  13. 13. Blogs Identified follow (RSS) News Identified follow (RSS) Twitter Relevant users Track (RSS) Tags Tracks on social bookmarks (del.icio.us), pictures y vídeos (flickr, youtube) Buzz Track the noise Social Networks Identiified networks What is said? Who says? Where does it says? 2. SMM Plan Positioning
  14. 14. “ Iniciate en el Marketing 2.0”, Enrique Burgos y Marc Cortés, Editorial Netbiblio (2009) 3. SMM Plan Listen and Talk
  15. 15. 3. SMM Plan Measure Quality and Quantitive
  16. 16. Source Own External Shared Own External Shared Platorm SMM Plan Control Panel
  17. 17. [email_address] Skype me: xalo_100 Credits: http://www.slideshare.net/marccortes/social-media-plan-iniciador Thanks for More information

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