The document discusses several digital marketing projects completed by James Royer for sports franchises and hospitality brands: 1) A video for the Tampa Bay Lightning that was intended for season ticket holders but became an organizational anthem. 2) An HTML5 website for the Oklahoma City Thunder's 20th anniversary that allowed fans to share memories on Facebook and tell the story with interactive elements. 3) An interactive video tour of the Tampa Bay Times Forum renovations that delivered customized messages to users. 4) A social media center for the Tampa Bay Lightning games to extend their Facebook reach and drive more social sharing. 5) An infographic celebrating Steven Stamkos' 60-goal season