1. Product marketing is about helping customers succeed while telling stories to do so. Every message should provide evidence of value, differentiation, and power. 2. In the digital age, customers consume information quickly and in small chunks, so all messaging needs to be under 140 characters. 3. Speed of execution is critical to modern product marketing success. Great alignment and instant communication across all departments is also needed to avoid failure.

1. “SAAS PRODUCT MARKETING 2014”
the 5 golden rules
#socialstrategy series | jeromepineau.com

2. 1. help me obi wan
Product marketing is mostly about helping
customers succeed while telling stories in
between.
don’t sell me bro. help me.

3. 2. show me the money
Every product message should always
contain evidence of value, power, and
differentiation.
be first, be unique, or be different.

4. 3. get a voice
Digital customers consume tiny chunks of
information at very high volumes and rates.
If you can’t message in 140 characters or
less, you don’t have a voice.
NY minutes count.

5. 4. v = d/t
Execution speed is one of the most
important components of modern product
marketing.
do or do not. but do fast.

6. 5. align
Great product marketing requires alignment
and instant, open communication between
every department of an organization. Short
of that, it will fail.
dance in step.