Social stores
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This document discusses strategies for integrating online and in-store branding through social media. It proposes that each store develop its own social media presence to interact directly with customers and share unique local content. By developing "cells of social activity" through individual store accounts linked to the main brand, the brand's overall exposure and customer base could be expanded with minimal effort. Metrics on social media usage suggest that each store gaining 1,000 followers could indirectly increase the overall customer base by 25,000 through sharing and retweets.
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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Social stores
- 1. Online & In Store IntegrationSocial Media working together for the ultimate brand experience
- 2. Stores Go Social The idea is for each store to have there own ‘personality’ every customer looks at your brand in a different way and interacting with the sales staff in store is a huge part of this. What if you could interact with the familiar faces in your local store in the comfort of your own home any time you wanted too? What if you could be part of the store you love to shop in? What if you could be the of the evolution?
- 5. Giving each store a unique way to interact with its own customers
- 6. The interaction could cross, location, national and international boundaries
- 7. Customer who sign up to social brands social networks are always wanting more, they want to interact, they want to be part of the brand.
- 8. You could even create a ‘how do you wear yours’ – YOUR_BRAND Style campaign
- 9. The stores would still include all brand news and updates and have a corporate lead.
- 14. YOUR BRANDFacebook has 10,000 Fans
- 15. YOUR BRANDon Foursquare has 1500 followers
- 16. Each store could easily get 2500 followers in the first 3 months if there is continual presence and content to share.
- 17. YOUR BRAND stores get 1000 followers we have increased our customer base by 25,000 with minimal work. These numbers are with out re tweets and customer sharing.
- 18. 1 tweet
- 19. 25,000 followers
- 20. Share by 100 followers (each with 1000 followers)
- 22. Follow us on (click icon to view page) Contact US