Social Responsibility in Providing Affordable Food in Asia

Social Responsibility In Providing
Safe, Affordable Food And Nutrition in Asia
Dr. James S. How @ Asia Food Safety &
Regulations Insight (c)
Photo courtesy
of Lutheran World Mission (LWM)
Lutheran World Mission ©
Dr. James S. How ©
Dr. James S. How ©
www,fotosearch.com
Dr. James S. How ©

2
Scope and Intent of this Presentation
 Raise awareness of the background and the driving forces
seeking to find solutions to alleviate food insecurity and
combat malnutrition issues in the Asia region. The Big Picture.
 Highlight some current private industry’s response and social
responsibility contributions in Asia
 Survey the role and contribution of multiple stakeholders in
private-public partnerships to ensure safe food supply,
alleviate hunger and nutrient deficiencies and combat
malnutrition.
 Explore new ways of strengthening private-public
partnerships to work better and be more impactful in the
public health space.

Food Security
….. was defined as existing, “when all people at
all times have access to sufficient, safe,
nutritious food to maintain a healthy and
active life.”
Source: World Food Summit in 1996
3

4
What is (Corporate) Social Responsibility?
Tick √ your answer
 It is a nice thing to do
 It is the “we have to do” thing
 It is the right thing to do
 It is good business and serves our self interest
 Society and government expect the private industry to do
 None of the above
 All the above

5
What is (Corporate) Social Responsibility?
It has to do with our conscience
Thefreedictionary.com Definition:
con·science (konshns) n.
a. The awareness of a moral or ethical aspect to one's conduct
together with the urge to prefer right over wrong: Let your
conscience be your guide.
It enables the private industry to be a good
neighbor in the civil society

6
Driving Forces
(can be regarded as Enablers)
1) United Nations Millennium Development Goals
(MDGs),
2) UN Global Strategy for the Prevention of
Noncommunicable Diseases (NCDs) and
3) The Strategic Framework for Food Security in APEC

Driving Force #1: United Nations
Millennium Development Goals (MDGs)
1. Eradicate Extreme Poverty and Hunger
2. Achieve Universal Primary Education
3. Promote Gender Equality and Empower Women
4. Reduce Child Mortality
5. Improve Maternal Health
6. Combat HIV/AIDS, Malaria and other Diseases
7. Ensure Environmental Sustainability
8. Develop a Global Partnership for Development
7

8
U.N. Millennium Development Goals
(MDG)
Envisioned and declared in 2000 for the new century.
- Eight goals.
Goal #1: Eradicate Extreme Poverty and Hunger
Target 1.C:
Halve, between 1990 and 2015, the proportion of people who
suffer from hunger
1.8 Prevalence of underweight children under-five years of
age
1.9 Proportion of population below minimum level of
dietary energy consumption

Driving Force #2: UN Global Strategy for the
Prevention and Control of Non Communicable
Diseases (NCDs). Coordinated by W.H.O.
- Envisioned in 2000 and launched in 2004.
- Recent High Level Summit in Sept. 2011 in New York City
- Public-Private Partnership to prevent and control the 4
non-communicable diseases: cardiovascular diseases,
diabetes, cancers and chronic respiratory diseases and
the 4 shared risk factors: tobacco use, physical inactivity,
unhealthy diets and the harmful use of alcohol.
- Seven Specific Recommendations to Industry. . -> next
slide
9

WHO Global Strategy on diet, physical activity and
health. Specific Recommendation to the Food Industry
1. Promote healthy diets and physical activity in accordance with national
guidelines and international standards and the overall aims of the Global Strategy.
2. Limit the levels of saturated fats, trans-fatty acids, free sugars, and salt in existing
products.
3. Continue to develop and provide affordable, healthy and nutritious choices
to consumers.
4. Provide consumers with adequate and understandable product and nutrition
information.
5. Practice responsible marketing that supports the Strategy, particularly with
regard to the promotion and marketing of foods high in saturated fats, trans-fatty
acids, free sugars, or salt, especially to children.
6. Issue simple, clear and consistent food labels and evidence-based health claims
that will help consumers to make informed and healthy choices with respect to the
nutritional value of foods.
7. Provide information on food composition to national authorities.

•
Driving Force #3: Strategic Framework for
Food Security in APEC
 Based on APEC’s Leaders’ Declaration in 2008
 Focus on comprehensive APEC Food systems
approach:
• Objective I - Increasing access to food, availability of
food and supply reliability
• Objective II - Enhancing food safety and dietary health
• Objective III - Strengthening environment security and
sustainability
11

12
APEC Strategy for meeting Objective II
Strengthening Food Safety and Dietary Health
1. Food Technology Transfer
2. Science-based Food Regulation
3. Food Handling Best Practices
4. Dietary Health
- Recognizes a distinction between Food Security (access to food) and
Nutrition Security (access to the right kinds of food)
- Food Insecurity results in chronic hunger and under-nutrition while
Nutrition Insecurity cause obesity which seems to be related to certain
diseases like diabetes, some cancers and cardiovascular diseases.
- Much could be gained from a more vigorous APEC effort on
collaborative educational initiatives around health and nutrition both to
promote better consumer decision-making and to avoid misguided
regulations or unnecessary restrictions on trade.
12

13
31 October 2011 – Top United Nations officials today marked the
global population reaching 7 billion with a call to action to world
leaders to meet the challenges that a growing population poses,
from ensuring adequate food and clean water to guaranteeing
equal access to security and justice.

14
Overview of Asia
• Most populous region in the world: 3.5B+ people.
– Consists of 9 of the top 20 countries: China (1.34B), India (1.2B)
Indonesia (245M), Pakistan (186m), Bangladesh (137M), Japan (126)
Philippines (101M) , Vietnam (90.5M) and Thailand (66.7)
Source: CAI World Factbook. 2011
• Economic status: Developing countries except Japan
• Population distribution: Rural > Urban
• Population density: Urban > Rural
• Government: different systems and ideology
• Culture: rich, diverse and colorful
• Per capita income and personal wealth: wide disparity and
poverty
• Food Security and Nutrition Security situations: Chronic Hunger
and Malnutrition (due to Under-nutrition and Over-nutrition)

15
Hunger in Asia
• Despite its rapid economic growth, the Asia Pacific region is
home to an estimated 642 million hungry people – more
than any other continent –and it has more than half of the
world’s billion undernourished.
• This plight of the poorest has been compounded by
commercial food prices that have not significantly
declined since their 2008 record highs and the global
financial crisis which has impacted on remittances, the
bedrock of many Asian economies.
Source: World Food Programme (WFP)
15

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Food Insecurity
expresses itself in 3 ways:
• Some people are so poor that they are chronically hungry or
malnourished.
• Others may have enough to eat in normal times but are
vulnerable to supply interruptions or sharp prices increases,
throwing them into food crisis.
• A third group, which is comprised primarily of child bearing
women and children, faces nutrient deficits that stunt physical
and mental development and increase vulnerability to disease.
Reference: Strategic Framework for Food Security in APEC
16

17
Nutrition Insecurity (aka Malnutrition)
causes morbidity and mortality
• Chronic hunger due to inadequate or lack of food
• Under-nutrition due to low energy intake, poor protein quality
and micronutrient deficiencies in normal diet.
• Over-nutrition due to overconsumption, poor dietary habits,
limited availability of healthy dietary choices and processed
foods in mainstream market and sedentary lifestyle.
17

18
Malnutrition Situation in Asia
Nutrition
& Public
Health
Issues
Under-nutrition
Chronic hunger due to
insufficient calorie intake,
protein and micronutrient
deficiency stunts physical
growth, induces fatigue and
impairs cognitive
development and learning
capacity.
Social and economic impact:
Low performers in workforce, low
productivity and output, public
health costs, political instability
Over-nutrition
Unbalanced diets, poor
eating practices and limited
healthy food choices
resulting in overweight and
obesity leading to adverse
health conditions such as
hypertension, CVD, Type 2
diabetes
Expensive healthcare costs, less
than optimal work productivity,
loss of talent and skilled
workforce, public health costs
Solutions
??? ???

19
Under-nutrition !
Nutrition &
Public Health
Issues
Chronic hunger due to insufficient calorie intake,
protein and micronutrient deficiency in daily diets.
Stunts physical growth. induces fatigue and
impairs cognitive development and learning
capacity.
Low performers in workforce, low productivity and
output, public health costs, political instability
Solutions
Provide adequate energy and protein intake
 Access to safe and affordable food supply and clean
water
 Availability of a good balance of dietary proteins and
energy and other essential components in daily diets
Fortify with micronutrients
 Availability of essential vitamins and minerals for
inclusion in daily diets

Addressing Food Insecurity and Hunger
due to lack of food and inadequate intake
of energy, protein and essential nutrients
in everyday diets
-> -> ->
20

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Food Insecurity and Under-nutrition
Intervention Strategies
1. Relief – Short term solutions
– Providing adequate food rations and essential nutrition to
alleviate chronic hunger and under-nutrition respectively
– Mobilizing and timely delivery of food rations to victims of
natural disasters during emergency and crisis
2. Development – Long term and sustainable solutions
– Beyond subsistence (self sufficiency and just feed own family)
– Increase agriculture output and productivity to generate income
– Reduce extreme poverty with self-reliance and sufficiency
– Access to affordable foods with good nutritional quality
– Nutrition and health education

22
Rice – The staple crop and basic food for Asians
Dr.James S.How ©
Dr. James S. How ©
Dr. James S. How ©
Dr. James S. How ©
www,fotosearch.com

23
•
Examples of Private Industry’s
Contributions
-> -> ->
23

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Private Industry’s Contributions
• Cargill is exemplary in “nourishing people”. It helps farmers to be more
productive (income generation) and helps children to be healthier (nutrition
relief). It has a unique position in the agriculture and food industries in
because they are involved in the entire supply chain from “farm to fork”.
• Monsanto help communities in the Philippines to be self sufficient in food
supply.
• DSM joined a campaign to improve nutrient deficiency by broadening the
distribution via WFP Nutrition Improvement Program of 1) ready-to-use
micronutrient sachets (MixMe™) and 2) novel extruded rice kernels infused
with microencapsulated micronutrients (NutriRice®) .
• DSM, Kraft Foods and Unilever support WFP’s Project Laser Beam (pilot
programs in Bangladesh and Indonesia).
……. Continued ->
24

25
Private Industry’s Contributions
(continued)
• Marriott Hotels in Malaysia supports WFP’s “Fill the Cup” donation
program.
• Yum! Brands (Pizza Hut and Taco Bell restaurants) in the Philippines
have contributed USD$144,000) to WFP for its activities in Mindanao to
support on-going relief and early recovery operation for victims of Tropical
Storm Washi and provide school meals program in conflict-affected areas .
• Food Industry in Singapore supports the govt’s health promotion on “
Healthy Together ™ Pledge to trim 25 billion calories in 3 years.
• Advocacy on Biotech Crops by ISAAA (Int’l Service for the Acquisition
of Agri-Biotech Applications). Knowledge sharing initiatives and the
transfer and delivery of proprietary biotechnology applications.
• Support of Nutrition & Public Health by Food Industry Asia (FIA) ,
a regional food and beverage trade association. (15 member companies).25

Improving nutrition
in Indonesia
37,000 children received
fortified biscuits and health training
37,000 children received
de-worming treatment to improve
nutrient absorption
96 schools received new
water and sanitation facilities
In 2010, we successfully concluded
a three year, US$ 3 million World
Food Program partnership.
We made a lasting impact :
Photo: Courtesy of WFP

Fighting malnutrition in India
In 2010, we committed US$ 3 million to the Madhya Pradesh Fast Track Nutrition
Program, a three-year program designed and managed by the World Food Program.
Our goal is to significantly improve infant and child nutrition, while at the same time help
break the vicious cycle of under-nutrition that is caused by and contributes to the state’s
deep-rooted poverty.
The project is expected to benefit about one million people, especially children under six,
as well as pregnant and lactating women.

Helping tapioca farmers prosper
In 2006, after acquiring a facility in Thailand to produce tapioca starch, we committed
to improve local tapioca cultivation and help farmers prosper. We launched a multi-
tiered program comprising demonstration farms, better agronomics practices, and
improved hybrids. Participating farmers increased yields by 50 to 200 percent and
where able to significantly increased their incomes derived from tapioca farming.

CSR Program for Monsanto Philippines
In Isabela Province
(12 communities)
Monsanto Philippines, Inc.
NGO Partner: Gawad Kalinga (GK), officially the Gawad Kalinga Community
Development Foundation, is a Philippine-based poverty reduction and nation building
movement which was initially established to assist worse-off Filipinos and survivors of
natural disasters. Registered in 07.2003, Purpose of "advancing and upholding an
integrated, holistic and sustainable community development program, especially
in the depressed areas, addressing shelter, livelihood, education and health
issues in the spirit of nation building .…”.
• Meantime, the Bayan-Anihan program is a partnership with the Department of
Agriculture (DA), Selecta Ice Cream Company and other major corporations, local
governments, schools and the private sector… all working to address the perennial problem
of hunger in the country.
• Communal farms are being set up in a community of 30 families where they could start a
vegetable garden for their daily consumption. GK aims to put food on the table of poor
families by training them in backyard gardening and community farming.
29

Contributions of other food companies
Source: Food Industry Asia (FIA),04.2012
• FrieslandCampina Company has supported 25 community-based early childhood
development centres that are located around the company plants in East Jakarta,
covering over 6,500 children under the age of 5. Also provided nutrition by means of
daily milk.
• Kraft Foods China builds “Hope” kitchens in rural schools in China. Also provide food
provisions
• Mars, subsidiary of Wrigley Company sponsors program to improve health and
nutrition for some 273,000 children in six countries around the world, including China,
Indonesia, the Philippines and Vietnam.
• McCain Foods has worked for many years now with local farmers in India to enhance
yields and dramatically reduce the water used in crop production.
• Nestle donated USD $4.4 million in grant money to Save the Children NGO to work
with community health educators to provide families with important information
regarding health, nutrition, water, sanitation and hygiene. This project reaches
100,000 people.
30

Contributions of Biotechnology to
Food Security in Asia
-> ->
31

Global Status of Biotech Crops
Source: ISAAA
• Biotech crops reached 160 million hectares, up 12 million hectares
on 8% growth, from 2010, as the global population reached a
historical milestone of 7 billion on 31 October 2011
• A total of 16.7 million farmers grew biotech crops in 2011, up 1.3
million from 2010 – notably, 15 million or 90% were small resource-
poor farmers from developing countries (grew to 50% of global
biotech crops)
• The 5 lead biotech developing countries are China, India, Brazil,
Argentina and South Africa – they grew 44% of global biotech crops,
and have 40% of world population.

Status and Impact of Biotech Crops in Asia
Source: ISAAA 2011
• Production in Asia: Global rank #4 India, 10.6m HA (Cotton); #5 China 3.9m
HA (mostly cotton); #8 Pakistan (Cotton), 2.6mHA (cotton); #13 Philippines,
0.6m HA (maize).
• The expected commercial approval of biotech Golden Rice* in the Philippines
in 2013/14 will be of significance to China, and also to Vietnam and
Bangladesh which are evaluating the product with a view to deployment. * A
genetically-modified rice that contains enhanced levels of beta carotene,
Impact to alleviation of poverty and hunger in Asia (?)
• To-date, biotech cotton in developing countries such as China, India,
Pakistan, Myanmar, Bolivia, Burkina Faso and South Africa have already made
a significant contribution to the income of ~15 million small resource-
poor farmers in 2011.
• This (progress) can be enhanced significantly in the remaining 4 years of
the 2nd decade of commercialization, 2012 to 2015 principally with
biotech cotton, maize and rice.

34
World Food Program (WFP)
in Asia
• WFP assists over 40 million hungry people in 14 countries in Asia
• It runs an airline in Afghanistan for humanitarian workers, and is
responsible for a UN Humanitarian Response Depot in Malaysia
which deploys assets during a crisis for Asia, the Pacific, and
beyond.
• WFP is part of the United Nations system, and is funded entirely
by voluntary donation.
• WFP’s first priority is to save lives in a crisis. It has championed
the expansion of early warning and preparedness capabilities,
and brings years of emergency response experience to a region
repeatedly battered by natural disasters.
 Continued
34

35
World Food Program (WFP)
in Asia Continued
• WFP fights for the elimination of child hunger worldwide,
particularly by providing children with meals in schools.
• Maternal and child health and nutrition programmes provide
nutritional support to new mothers and children. The first 1000
days from the womb to two years of age are vital in a child’s
development, and where a proper diet can help break the cycle
of poverty.
• Communities are also helped out of the poverty trap through
food-for-asset projects designed to build or repair vital
infrastructure that promotes self-reliance.
35

36
Project Laser Beam
Project Laser Beam (PLB) is a public-private partnership that seeks
to eradicate child malnutrition, with an initial focus on Bangladesh and
Indonesia. (5-year, US$50+ million initiative )
• PLB was unveiled by President Bill Clinton with founding partners: WFP,
Unilever, Kraft Foods, DSM and the Global Alliance for Improved
Nutrition (GAIN). (Clinton Global Initiative Annual Mtg in 09.2009).
• Five Ways of Tacking Child Malnutrition:
1. Increase household food security
2. Increase micronutrient Intake
3. Improve hygiene and parasite control
4. Increase treatment of severe acute malnutrition
5. Improve breastfeeding and complementary feeding
.. Continued
36

Addressing Malnutrition due to
overconsumption, poor dietary options
and product and nutrition information
-> -> ->
37

38
Over-nutrition !
Nutrition
& Public
Health
Issues
Unbalanced diets, poor eating practices and limited healthy
food choices resulting in overweight and obesity leading to
adverse health conditions such as hypertension, CVD, Type 2
diabetes
Expensive healthcare costs, less than optimal work productivity, loss of
talented workforce, public health costs
Solutions
Educate the Consumer
 Nutrition Facts including FOP, % RDA,
 Responsible (and ethical) marketing
 Healthy lifestyle and physical activity
Improve nutrient profile of processed foods
Reduce or eliminate “undesirables”: empty calories, sugars,
saturated fats, TFA, sodium
Decrease serving size or convenient portion control packs
Add Beneficial Ingredients
 “Healthy” ingredients: whole grains, fiber, plant sterols, etc

39
The Food Industry’s Pledge
to Insert Hyperlink: ifba pledge..
Letter address to Dr. Margaret Chan (Director General, WHO),
13.5.2008. Signed by CEOs of eight multinational F&B companies:
Coca Cola, General Mills, Kellogg, Kraft, Mars, Nestle, Pepsico and
Unilever
Responsibility and Commitment to take these concrete steps:
1. Reformulate our existing products and develop innovations that
offer healthier options for our consumers;
2. Provide our consumers with more and clearer information
about the nutritional composition of their foods and
beverages;
3. Adopt voluntary measures on the marketing and advertising of
food and beverages, particularly to children; and
4. Promote greater physical activity, sports and healthier lifestyles,
including in the workplace

40
The Food Industry’s Pledge
Commitment 2: Nutrition Information to Consumers
• The provision of nutrition information to consumers forms the
cornerstone of any policy framework to address poor dietary
intakes.
• At a global level – or where there are no legislative requirements
already in place - we will ensure that, as a minimum, our products
provide nutrition information on-pack per portion for the
key nutrients of public health concern.
• Where execution on-pack may not be possible (due to limited space
or type of packaging) we will ensure that this information is
provided to consumers in other forms (e.g., websites, in-store
leaflets, consumer care lines, etc).

41
Making the case for consumer information on F.O.P
Thailand FDA’s New Guideline Daily Amounts (GDA) Labeling
The Thai Food and Drug Administration (TFDA) passed the regulation on the
new nutrition labeling system that would display the Guideline Daily Amounts
(GDA).
The GDA nutrition labeling system, as proposed by the TFDA, will
provide guidance on energy, sugar, fat, and sodium, and would be
mandatory for five groups of snack foods: fried or baked potato chips,
fried or baked popcorn, rice crisps or extruded snack, crackers or
biscuits, and filling wafers.
The regulation will become effective on August 24, 2011. Products displaying the
existing label can be extended for a year through August 24, 2012.

42
Observations regarding the Asia Food Industry’s dialogue and lobby
in the rule making process of the Thai GDA labeling regulation
• The MNCs were reluctant to agree to the proposed GDA format which will
provide guidance on energy, sugar, fat, and sodium. They only wanted
“Energy” to be listed.
• The initial proposal on the traffic lights labeling system by local Thai NGOs
were a big concern and discomfort for the food industry.
• Some local nutrition labeling subject matter experts agree with the NGO
push for traffic lights labeling.
• Industry was reacting to the new labeling proposal and had to fund quick
consumer research studies to bolster their position.
• The proactive (scientific) engagement with key opinion leaders who are
subject matter experts appeared to be lacking.
How can this situation be handled more consultatively in other countries?

Singapore Food industry joins forces to fight battle of the bulge (in
partnership with Health Promotion Board (HPB))
Over the next three years, participating food companies have committed to
develop or introduce products that qualify under the Healthier Choice Symbol
guidelines with reduced calories. Programs to actively and regularly promote
the healthier choice are also in the works, to educate the public on what it means
to live a healthier life.
Pledge to trim 25 billion calories from the food supply chain by 2013
A reduction of 25 billion calories from the food supply over 3 years together with
an equivalent amount of calories expended through physical activity is
estimated to prevent 1% rise in obesity rate among the local
population.
HPB is working with other sectors of the food industry such as food
manufacturers, supermarkets, restaurants, caterers and food courts to put their
names to a pledge. Next slide -
>
43

Private-Public Partnership:
Pledge to trim 25 billion calories in 3 years
Singapore Food Industry & Health Promotion Board
44
Why
are
some
large
MNCs
missing
??
Population: 5 Million
Per capita: 5000 calories/3yrs
Need to burn equivalent of 556g
fat or 1250g sugars for 3 years
> 185g fat or 417g sugars pp/year

Survey and showcase of examples of
food product and nutrition labels and
“Healthier” choice products in the
local market
-> -> ->
45

46
Healthy Food Choices:
Reducing “at risk” ingredients and
Adding beneficial ingredients

47
Reducing “at risk” ingredients and
Adding beneficial ingredients

Singapore Model of Healthier Choices
Reported to have 2000+ HC products in market (?) Source: SFMA, HPB
48
Reducing and/or Eliminating the “Undesirable” dietary components
Adding Beneficial Ingredients
Improved nutrition profile
consisting of reduced levels of
all the “undesirables “ in same
snack category

49
At Foodservice Outlets
Menu board showing calorie and
portions for consumer to choose

50
Clear Nutrition Labeling Information:
Helping the consumer make
healthy dietary choices

51
Clear Nutrition Labeling Information:
Helping the consumer make healthy dietary choices
% Daily Value (DI)
Is a valuable
guide

52
Unclear Nutrition Labeling Information
Is this helping the consumer make
healthy dietary choices ?

53
Unclear Nutrition Labeling Information
Is this helping the consumer make
healthy dietary choices ?
Difficult to read, not helpful,
superfluous information ?

Proposal for the Food Industry to voluntarily adopt a standardized
format of Nutrition Facts and Information labeling. For the benefit of
helping the consumer make informed choices of healthier dietary options
54
Easy to read, legible and useful info: per serving weight (grams) ,
pieces or portions per serving, servings per package, %RDI. No useless
info such as per 100g or fancy colors, graphics or superfluous words or
pictures!

Points of View for Dialogue
-> ->
55

56
Combating Malnutrition (due to over-nutrition)
Does the Consumer have access to more choices of
healthier food products in the mainstream market?
Points of View for Dialogue
• How many “healthier” versions of the mainstream products
mainly snacks, confectionary and beverages and popular quick
service foods can the consumer find in the local marketplace?
• What is the Food Industry’s progress of improving the nutrient
profile of the “at risk” dietary components i.e. “empty
calories”, undesirable fats, sugars, sodium as per their IFBA
pledge to WHO?
• What has the Food Industry done to promote nutrition
education and healthy lifestyles in each country in Asia?

57
Combating Malnutrition (due to over-nutrition)
Is the Consumer being educated and have access
to clear and useful Nutrition Facts Labeling?
Point of View for Dialogue
• Do local governments lack enforcement of a standardized
format in their individual countries? In ASEAN ? In APEC ?
• Does the food industry just do the minimum to comply with
regulators or do they really want to provide clear and useful
info to consumers to make informed dietary choices to
manage their health and wellbeing?
• Why “re-invent the wheel” ? Why not adopt (with minimum
tweaking) proven useful models in other countries?
• Is the Nutrition Facts information readily available in the
popular quick service food outlets?

58
How can the Private Industry do more?
 Strengthen and demonstrate scientific credibility and outreach while
increasing support to fund food security and nutrition research programs
with the local and regional and scientific community.
 Step up efforts to support UN MCD goals in communities which they do
business. Alleviate chronic hunger and under-nutrition through relief,
nutrition and health education and rural development towards self
sufficiency and reduce poverty. Increase agricultural output and
productivity. Need to find a more holistic way, innovative ideas and
stronger partnerships to make a bigger impact.
 Speed up to deliver on their pledge and promises. Proactively provide
more healthier processed foods in mainstream market and healthy
restaurant menu choices to combat over-nutrition. Voluntarily adopt and
make available clearer, consumer-friendly and useful nutrition
facts labeling information. Support local nutrition research, education and
public outreach programs, as well as, promote healthy lifestyles.
 Be a better neighbor. Look beyond self interest.

59
SUMMARY
 Alleviating food insecurity and chronic hunger and combating
malnutrition (due to under-nutrition and over-nutrition) in Asia is a
gargantuan and complex undertaking. It requires cooperation,
coordination, focus and commitment among multiple stakeholders from
the private and public sectors.
 Some progress have been made; however effort need to be intensified,
pace quickened and innovative solutions generated in order to meet
the U.N. Millennium Development Goal (MDG) deadline countdown to
2015.
 The private sector can do more to extend their social responsibility
beyond self interest. They can intensify their support to alleviate food
insecurity and malnutrition in the communities where they do business.
 New and innovative solutions should be generated to implement more
impactful food security programs combining both relief and
development to ensure self -sufficiency.

60
Acknowledgements & Appreciation
for their valuable input
Cargill Inc. – Mr. Bruce Blakeman
DSM – Dr. BH Lim
Monsanto – Ms. Shakilli Shahjihan
Singapore Health Promotion Board – Dr. Grace Soon
WFP – Asia Regional Office in Bangkok
WFP – Country Rep. Office in Phnom Penh, Cambodia
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Social Responsibility in Providing Affordable Food in Asia

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