The article provides a list of the 50 most respected marketers at top spending brands outside of London according to a recent survey by The Drum. It highlights some key details about the top client, Rod McLeod of Volkswagen, and provides spending figures and client details for several other top clients, including those from automotive, retail, food, and other industries. The article also notes criteria considered important by survey respondents like quality of advertising, brand status, and brand ethics.

1. THe DRUM OCT.01.10 www.thedrum.co.uk Top 50 ClienTs27
In association with:
bringing life to brands
www.vervebrands.co.uk
tasty brands
T
he Drum recently surveyed its readers to
identify the most respected marketers at
the top spending brands outside London.
The resulting guide to the top 50 clients
showcases some of the most influential
individuals holding sway in the marketing industry,
controlling some of the biggest marketing budgets
in the UK and producing some of the most iconic
advertising of recent times.
The title “client” is used here as a rather loose
term to encapsulate the various marketing directors,
heads of brands and marketing officers who are
ultimately responsible for advertising, marketing and
communications decisions at the featured brands.
The size of the marketing budgets at the disposal
of these clients was always going to be considered
by survey participants as essential for inclusion in
the list, but it was far from the only criteria specified
as essential to inclusion. Our top 50 might well have
spent a combined £1.5billion on marketing last year,
but individual budgets of those on our list range from a
massive £128million by Unilever to a leaner, but none
too shabby £6m by Twinings.
Instead it was quality of advertising that was identified
by our readers as the main indicator of a good brand
– 67% of online voters identified this as important
versus 42% for spend. 63% said brand status was
an essential ingredient and 42% identified prestige
of product as an important factor. Integrity, brand
ethics and open-mindedness were also highlighted by
respondents as playing a part in the overall appeal of
a brand.
The automotive industry fared best among readers,
with Volkswagen’s head of marketing Rod McLeod
claiming the top spot and marketers from BMW,
Honda, Mercedes-Benz, Volvo, Land Rover and Ford
all making it into the top 50.
Retail stores similarly were well placed in the survey
and Asda, Boots, B&Q, The Co-operative Group, Next
and Waitrose all claimed a share of readers’ respect.
But brands from a whole gamut of industries made
it into the final 50, with automotive (18 percent) and
retail (12 percent), followed by business (10 percent),
food (8 percent), telecommunications (8 percent),
leisure products (8 percent), travel brands (8 percent),
cosmetics (6 percent), finance (6 percent), household
supplies (4 percent), computing (4 percent), home
improvement (2 percent), internet (2 percent),
In recent weeks the drum
drink (2 percent) and entertainment (2 percent) all
represented.
While the brands are based outwith central London,
the South East remains the most common region (58
percent). This is followed by East Midlands (10 percent), surveyed the industry to find
IMAGE, FLICKR: CLEVERCUPCAKES
East England (8 percent), Scotland (6 percent), SW
England (4 percent) and NW England (4 Percent).
Profiled here are the 50 most revered clients in the
out who our readers believe to
UK, their marketing spend for 2009, their location and
some of the agencies who they have recently worked
with.
be the tastiest clients in the UK.

2. 28toP 50 clients www.thedrum.co.uk OCT.01.10 the DruM
1. roD McleoD MarketinG
heaD of VolkswaGen
BEcause, Carat, CHI & Partners, OgilvyOne Worldwide,
Starcom MediaVest Group
VolkswaGen GrouP (uk) ltD
Despite a relatively quiet time recently for the
automotive industry no fewer than six car
6. MattconsuMer heaD
branD &
cooMbe
manufacturers were voted into the Top 50. McLeod sony uk ltD consuMer ProDucts DiVision
has been at the helm of Volkswagen’s marketing since Responsible for brand management and activation,
2004 and recently launched the brand’s biggest ever advertising, events, CRM, digital, social media, PR &
retail launch for Polo – a £1million, month-long push sponsorships for Sony UK, Coombe describes his job
which aimed to entice more 30-55 year old women at Sony: “If you’re into your gadgets and tech then it’s
into showrooms. like being a kid in a toy shop!” Coombe has previously
location: Milton Keynes worked agency-side on brands such as Ravel, Hitachi
total marketing spend 2009: £67,010,623 and Sheraton, and client-side for Vodafone and
agencies worked with: Bartle Bogle Hegarty Ltd, Honda, where he turned around the ‘power of dreams’
DDB, Fallon, Golley Slater & Partners, iris Worldwide, campaign which won campaign of the decade.
MediaCom, Proximity, RLA Group, Tribal DDB location: Weybridge
total marketing spend 2009: £10,052,896
agencies worked with: Crayon, Dare Digital, Exposure
Promotions, GyroHSR, Naked Communications, OMD
UK, pd 3, TBWALondon
7. Mary McGoVern
associate Director – MeDia
Procter & GaMble uk
One of two entries for P&G in the Top 50 (P&G Health
& Beauty Care marketing director Roisin Donnelly also
made the list such is the respect held for the UK’s
largest commercial advertiser). McGovern took over the
associate director of media role at Procter & Gamble
in the UK and Ireland when Bernard Balderston stood
down in August 2009.
location: Weybridge
total marketing spend 2009: £56,998,622
2. Paul Dickinson sales & MarketinG 4. Martin steaD
Director of Global Director of branDs
agencies worked with: Grey Advertising, Leo Burnett
Ltd, Saatchi & Saatchi, Starcom MediaVest, Twentysix,
WARL Group, Wunderman, ZenithOptimedia
VirGin atlantic airways ltD eDf enerGy custoMers Plc
Dickinson is globally responsibility for sales, marketing,
e-commerce, contact centres and customer relations
at Virgin Atlantic Airways. Joining Virgin Atlantic in 2001,
Martin Stead joined EDF Energy in 2008 as Brand
Director. He is responsible for developing EDF
Energy’s brand positioning, brand-led concepts and
8. neil Dickenson
MarketinG Director
Dickinson has previously held senior marketing roles at propositions, and bringing this to life through integrated Johnson & Johnson ltD
RAC, Granada PLC, Air Miles and Visa International. marketing communications. In this role Stead works Marketing director at Johnson & Johnson UK since
location: Crawley closely with the Sustainability Strategy department, 2005, Dickenson is responsible for the marketing of
total marketing spend 2009: £8,364,760 and with the B2C and B2B business units. all Johnson & Johnson consumer products in the
agencies worked with: GyroHSR, Manning Gottlieb location: Hove UK having previously held the position of European
OMD, RKCR/Y&R, Saint, Start Creative Ltd total marketing spend 2009: £14,161,436 customer development director for the toiletries and
agencies worked with: AIS Group, Art Bypass, Euro baby products brand.
3. richarD huDson
MarketinG Director
RSCG London, Media Planning, Positive Thinking,
Reactor Media
location: Maidenhead
total marketing spend 2009: £30,790,215
agencies worked with: Abbott Mead Vickers
bMw (uk) ltD
Having joined BMW 10 years
ago with the brief to shape the
5. anDrew hoGan
Director of aDVertisinG
BBDO, JWT, Lowe & Partners Worldwide, MediaVest
(Manchester), Naked Communications, The Good
Agency Group, Wax Communications
company’s ecommerce and british Gas ltD
online strategy, Hudson took on
responsibility for all of BMW’s
marketing communications in
After running many high-profile accounts (Sky,
Reckitt Benckiser, Citroen) at high-profile agencies
(Euro RSCG, TBWA London) Hogan went client-
9. Dawn Paine
uk MarketinG Director
2004 overseeing new model launches, brand campaigns side joining British Gas as head of advertising and nintenDo uk
and sponsorship. Hudson then joined the board of BMW media. Having lead the development of the highly Former Nintendo UK head of marketing, Paine was
UK in 2008 when he became marketing director. successful ‘Looking after Your World’ campaign, promoted to be the company’s director of marketing
location: Bracknell Andrew was promoted to Communications at the end of 2005, taking on more responsibility for all
total marketing spend 2009: £24,058,649 Director before recently being made Brand Director marketing and brand initiatives. She is also responsible
agencies worked with: Artavia Advertising, Dare in 2010 for Nintendo UK’s advertising, sponsorship, and public
Digital, Golley Slater Digital, Just Media, LIDA, McCann- location: Windsor relations.
Erickson Advertising UK, Partners Andrews Aldridge, total marketing spend 2009: £38,248,143 location: Windsor
WCRS, Zed Media agencies worked with: Avvio Design Associates, total marketing spend 2009: £28,370,223

3. the drum OCT.01.10 www.thedrum.co.uk toP 50 cLients29
In association with:
bringing life to brands
www.vervebrands.co.uk
Agencies worked with: 77 PR Ltd, BD Network
Ltd, Dentsu London, Karmarama LLP, MEC, MEC
Interaction
15. AshLey stockweLL & mArketing
executive director – BrAnd
virgin mediA inc
10. Anjum Ahmed
mArketing & Product director
Long-serving Stockwell has spent 19 years at Virgin,
having started at the company in 1991 as design
manager. Stockwell worked his way up the ranks
mAgnet Ltd to group brand and marketing director for the Virgin
Marketing & product director Ahmed oversaw the Group and was managing director of brand for Virgin
signing of Kim Wilde, who fronted a PR campaign for Media when it launched in February 2007.
the kitchen retailer in 2008, as brand ambassador. Location: Hook
The move was part of the brand’s plans to introduce a total marketing spend 2009: £49,812,587
focus on the environment into its ads. Agencies worked with: DDB UK, Elvis Communications,
Location: Darlington Exposure Promotions, Manning Gottlieb OMD, RKCR/
total marketing spend 2009: £6,770,623 Y&R, Rapier, Rapp, Start Creative, Tribal DDB
Agencies worked with: CheethamBell JWT,
International
(Manchester)
Poster Management, MediaVest
16.of mArketing
heAd
john nichoLs
12. Peter hArrison nokiA uk Ltd
Nokia promoted its head of trade and customer
11.of mArketing – uk
heAd
mArtin moLL
heAd of mArketing
keLLogg comPAny of greAt BritAin Ltd
Took over from Kevin Brennan in August this year and
marketing to the role of head of marketing and Go
To Market for Nokia UK and Ireland in April this year.
Nichols is a former Woolworths head of commercial
hondA (uk) Ltd oversees Kellogg’s £80m ad spend. Harrison, a keen marketing, and before that worked for Sainsbury’s and
Head of UK marketing at Honda since April this digital marketer, aims to grow the amount of Kellogg’s Oddbins. He now oversees all aspects of marketing,
year, Moll has overall responsibility for marketing activities that are connected to social media initiatives. customer marketing and Go To Market.
communications across all Honda products in the Location: Manchester Location: Farnborough
UK, including cars, motorcycles and the brand’s total marketing spend 2009: £80,226,997 total marketing spend 2009: £16,810,428
power division (ATV, Marine, Energy, Lawn & Agencies worked with: Carat, CheethamBell JWT, Agencies worked with: Carat, Euro RSCG KLP,
Garden). iris Worldwide, Leo Burnett, Radioville, Rodgers & Fallon, Inferno, JWT, Naked Communications, The
Location: Slough Rodgers Bank, Wieden & Kennedy, Wunderman
total marketing spend 2009: £9,718,306
Agencies worked with: Crayon
Communications, GHMC, Inferno, JAM Outdoor,
Nexus/H UK, Starcom MediaVest Group, Wieden
Elvis
14. iAn dutfieLd mercedes-Benz cArs 17. roisin donneLLy
mArketing director uk mArketing director
& Kennedy UK mercedes-Benz Ltd Procter & gAmBLe (heALth & BeAuty
Mercedes promoted long-serving marketer Ian cAre) Ltd
Dutfield to marketing director in 2006 following 21 One of the most high-profile women in the industry,
years with the company. Dutfield joined Mercedes Donnelly has overseen some key marketing success
in 1985 as a technical adviser and has since served stories at P&G, including Ariel’s ‘Turn to 30’ drive,
as service support director in the customer services which has been influential in persuading consumers to
group and spent four years as product development wash their clothes at lower temperatures.
manager in the Mercedes passenger car marketing Location: Weybridge
department. total marketing spend 2009: £92,010,042
Location: Milton Keynes Agencies worked with: Abbott Mead Vickers BBDO,
total marketing spend 2009: £8,709,742 Grey Advertising, Leo Burnett, MediaCom Holdings,
Agencies worked with: Abbott Mead Vickers BBDO, Momentum, Publicis, Saatchi & Saatchi, Starcom
Clear Marketing Communications, JJ Marketing, MediaVest Group, Team Saatchi, Twentysix, WARL
Maxus, McCann-Erickson Advertising UK, Rapier Ltd Group, Wunderman, ZenithOptimedia
13. cAtherine wooLfe
heAd of BrAnd strAtegy,
Advertising & mediA
e.on uk PLc
Woolfe has been head of advertising and brand
strategy at E.ON since 2007. She is responsible
for E.ON’s UK marketing activities encompassing
integrated advertising, media, brand management,
IMAGE: NEWSCAST/ALLY CARMICHAEL
research and insight, digital and social marketing.
Location: Coventry
total marketing spend 2009: £10,558,989
Agencies worked with: Direct MediaCom, DLKW
Lowe, Freestyle Marketing Communications,
Hubbub Communications, MediaCom, MediaVest
(Manchester)

4. 30top 50 CLients www.thedrum.co.uk OCT.01.10 the druM
18. anita Fox
head oF Marketing CoMMuniCations
voLvo Car uk Ltd
In Volvo Car’s top marketing role since 2007, Fox
joined the company in 1999 following a four year
stint agency-side at Wunderman. With much
of her time at the car manufacturers spent as a
direct marketer, she has played a leading role in
managing Volvo’s use of email newsletters, such
as its Volvo-i, and brochures to drive relationships
with car buyers.
Location: Marlow
total marketing spend 2009: £11,005,583
agencies worked with: Arnold London, EHS
4D Group, HH & S Group, MindShare Media UK,
SapientNitro, Wunderman
19. Mark&BeaMont
Marketing CoMMuniCations Manager
brand’s ‘Feel good’ activity which uses the Her
Come the Girls soundtrack. She is also president of
WACL (Women in Advertising and Communications
agencies worked with: 20:20,Arena-Media,Arena-
Quantum,Clear Marketing
Madmedia, MediaVest (Manchester)
Communications,
Land rover London) and sits on the Government’s Strategic
Two years managing Land Rover’s marketing and
communications has seen Beamont deliver integrated,
through the line marketing materials to the UK market
Marketing Advisory Board (GSMAB).
Location: Nottingham
total marketing spend 2009: £54,749,915
22. stuart Lang – uk & ireLand
Marketing direCtor
in support of business needs. This lead role sees him agencies worked with: Grand Union Communications, eLeCtroniC arts Ltd
set the strategy for national multi-media campaigns, Hubbub Communications, LIDA, Momentum, Mother, Lang has been UKI director at EA for the best part of
CRM, regional dealer marketing, digital marketing and OMD UK 10 years, with recent marketing activity by the software
brochures/publications covering new and used vehicles. manufacturer including enlisted David Beckham as
Location: Warwick
total marketing spend 2009: £9,873,836
agencies worked with: Cogent Elliott, Emery McLaven
21. MiChaeL Johnson
Managing direCtor – Marketing
brand ambassador for its range of fitness products
and a four-year deal to become the Premier League’s
first official technology partner.
Orr, JAM Outdoor, MindShare Media UK, Palmer thoMas Cook group pLC Location: Guildford
Hargreaves Wallis Tomlinson, RKCR/Y&R, Wunderman Former BT and Abbey executive Michael Johnson total marketing spend 2009: £9,096,172
was appointed brand director for Thomas Cook at the agencies worked with: Agency Republic, Dare Digital,
20. eLizaBeth Fagan
Marketing direCtor
beginning of 2009 and was responsible for signing up
Jamie and Louise Redknapp as brand ambassadors:
a multimillion-pound campaign which saw a rise in
Doner Cardwell Hawkins,Mando Corporation, Media.
Com, MediaCom, TBWAManchester Ltd
Boots uk Ltd
Appointed executive marketing director for Boots
in July 2007, Fagan established the pharmaceutical
summer 2010 bookings.
Location: Peterborough
total marketing spend 2009: £11,978,156
23. CLaire hodge
uk Marketing direCtor
r twining & CoMpany Ltd
24. andydireCtor Marketing
exeCutive
watts
UK marketing director at Twinings since 2006,
Hodge joined from Wilkinson Sword where she
was interim marketing director. Previous to that
avon CosMetiCs Ltd Hodge was marketing director of UK snacks for
Former UK marketing director at Bernard Matthews, United Biscuits, with responsibility for a brand
Andy Watts joined cosmetics giant Avon in 2006 as portfolio including McCoy’s, Hula Hoops and Mini
UK marketing director. Prior to Bernard Matthews Cheddars.
Watts spent time at Cadbury, Allied Bakeries, Sara Lee, Location: Andover
SmithKlineBeecham and Brylcreem. As international total marketing spend 2009: £5,959,716
marketing manager for Brylcreem, Watts oversaw the agencies worked with: Abbott Mead Vickers BBDO,
brand’s relaunch and the signing of David Beckham to Golley Slater Group, Meridian Outdoor Advertising,
the brand. WCRS, ZenithOptimedia
Location: Northampton
total marketing spend 2009: £6,005,970
agencies worked with: Mando Corporation, Starcom
MediaVest Group UK, The Target Marketing Group
25. Mikah Martin-Cruz
Marketing direCtor
saMsung eLeCtroniCs Ltd
Martin-Cruz joined Samsung in October 2008 and
recently launched the brand’s £8m campaign to
promote the first 3D TVs to go on sale in the UK. Prior
to Samsung, Martin-Cruz worked at rival Sony and
was responsible for Sony Bravia campaigns including
“Paint” and “Play Doh”. Martin-Cruz has since been
appointed by Microsoft as chief marketing officer and
will take up the role this month.

5. The DruM OCT.01.10 www.thedrum.co.uk ToP 50 CLienTs31
In association with:
bringing life to brands
www.vervebrands.co.uk
27.oF MArkeTing
heAD
JereMy eLLis
Tui TrAveL PLC
TUI promoted head of innovation and CRM Jeremy Ellis to the new
role of head of marketing in April this year. Ellis is responsible for the
overall management of Thomson and First Choice brands including
leading brand strategic development, brand identity, advertising,
retail POS, direct marketing, eCRM, loyalty management and
customer nurture
Location: Crawley
Total marketing spend 2009: £9,032,987
Agencies worked with: Beattie McGuinness Bungay, Brilliant
Media Group, Fox Kalomaski, Killer Creative, MediaCom, The
Bank,UM Manchester, WDMP
26. ruPerT ThoMAs
MArkeTing DireCTor
wAiTrose LTD
Rupert Thomas took on the director of marketing
role in March 2009, six years after joining Waitrose.
He has led a number of successful high-profile
initiatives, including the development of essential
Waitrose, the Delia and Heston campaign and
Duchy Originals from Waitrose. He joined the
Waitrose Management Board in June this year.
Location: Bracknell
Total marketing spend 2009: £13,675,193
Agencies worked with: Grand Union
Communications, Hubbub Communications,
Kitcatt Nohr Alexander Shaw, Manning Gottlieb
OMD,MCBD, Momentum, Resource Experience
Location: Chertsey customer insights including national advertising, retail
Total marketing spend 2009: £19,168,176 marketing, customer relationship management, and
Agencies worked with: Beattie McGuinness Bungay, corporate communications.
Big Communications, Billington Cartmell, CHI & Location: Edinburgh
Partners, Grey Advertising, Starcom MediaVest Group Total marketing spend 2009: £7,874,868
UK, twentysix London Agencies worked with: Abbott Mead Vickers BBDO,
Dare Digital, Lambie-Nairn & Company, PHD Media,
28. Chris BosworTh Tullo Marshall Warren, UM Manchester
MArkeTing DireCTor
kwik-FiT (gB) LTD
Kwik-Fit appointed Chris Bosworth to its newly-created
30. kevinMArkeTing For nPower reTAiL
DireCTor oF
PeAke
business development and marketing director role in 2006, rwe nPower PLC
with Bosworth assuming responsibility for Kwik-Fit’s brand Following eight years spearheading npower’s growth
development strategy and communications, including as head of customer marketing where he oversaw
its TV advertising campaigns. Prior to joining Kwik-Fit promotional strategy and other consumer initiatives,
Bosworth was with mobile provider Orange and before Kevin Peake was promoted to the newly created position
that he was group business planner for M&C Saatchi. of marketing director in 2008. Peake has previously held
Location: Broxburn marketing roles at Comet, TSB and Abbey.
Total marketing spend 2009: £8,752,647 Location: Swindon
Agencies worked with: BigMouthMedia, DDB UK, Total marketing spend 2009: £6,994,147
Media.Com, MediaCom, merle Agencies worked with: Fishburn Hedges,Grand
Union Communications, Just Media, Stephens Francis
29. hiLLAry wiLLiAMs Whitson, VCCP, Vizeum UK
MArkeTing DireCTor
sAinsBury’s BAnk PLC
Hillary Williams joined Sainsbury’s Finance as its
33. DAnieLLe Crook
heAD oF BrAnD & MArkeTing CoMMuniCATions
Delia and heston front the campaign for upmarket marketing director in October 2007. Williams is voDAFone uk LTD
supermarket chain waitrose
responsible for raising awareness of the brand through Crook rejoined Vodafone in November following a

6. 32top 50 ClientS www.thedrum.co.uk OCT.01.10 the drUM
31. Jon owen – Strategy
Marketing direCtor
aSda StoreS ltd
Asda promoted director of marketing strategy Jon Owen to marketing director in June this year following
the departure of Mark Sinnock. Owen is credited with masterminding the Asda Price Guarantee and
creating the Mysupermarket campaign. He joined the Asda marketing team in 2005.
location: Leeds
total marketing spend 2009: £99,333,509
agencies worked with: BJL Group, Brilliant Media Group, Carat, Fallon London, MadeByPi
aSda’s price guarantee is at the forefront of the
supermarket’s marketing push, led by Jon owen
stint as European brand director at Gap. She is now
responsible for Vodafone UK’s brand engagement
initiatives, advertising and sponsorship activity across
agencies worked with: Adam & Eve Group, Bartle
Bogle Hegarty, BEcause, CHI & Partners, Karmarama,
M&C Saatchi Digital, St. Luke’s, Starcom MediaVest,
37. gary twelvetree
global brand direCtor
consumer and enterprise customers. TBWALondon barClayCard
location: Newbury Global brand director for Barclaycard since October
total marketing spend 2009: £48,852,385
agencies worked with: Bartle Bogle Hegarty,
Cravens, Dare Digital, Fuzzy Duck Media, Just Media,
35.of brand MillS
head
kriStian
2009, Twelvetree was responsible for the turn-around
of the Barclaycard brand including its new identity, the
Waterslide and Rollercoaster ad campaign, its social
Ogilvy Primary Contact, Partners Andrews Aldridge, the Co-operative groUp media strategy, music sponsorship strategy and the
The Hub, The Team Having joined The Co-operative Group in 1998, Mills launch of Freedom rewards programme.
34. Sarah warby
Uk Marketing direCtor
was promoted to the group marketing department
and tasked with the development of the new Co-
operative brand. From 2006 Mills and his team
location: Northampton
total marketing spend 2009: £11,768,393
agencies worked with: Bartle Bogle Hegarty,
heineken Uk rolled out the newly developed brand across 5,000 BigMouthMedia, Dare Digital, EHS 4D Group, Fishburn
Promoted from innovation director to marketing director branches as part of the largest rebranding exercise Hedges, iris Worldwide, Walker Media, Whippet UK
by Scottish & Newcastle in 2007, Warby retained this for any retailer in the UK.
role following company’s acquisition by Heineken
UK in 2008 and was responsible for overseeing the
integration of the Scottish & Newcastle and Heineken
location: Manchester
total marketing spend 2009: £47,498,634
agencies worked with: Amaze, Brilliant Media
38. ChriStine gerrard
retail Marketing direCtor
UK marketing teams and brand portfolios. Group, GHMC, GyroHSR, MediaCom North, next plC
location: Edinburgh Momentum, PHD Rocket, Rapp, Rapp Media, TBWA Responsible for the brand’s overhaul three years ago,
total marketing spend 2009: £24,301,031 Manchester Gerrard oversaw the brand’s return to advertising
32. Sally Marketing
direCtor of
Cowdry
telefóniCa o2 Uk ltd
Cowdry joined O2 in 1999 and was appointed to her current role in 2006.
Responsible for setting the marketing agenda and overseeing the brand’s strategy
in the UK, it is under Cowdry’s leadership that sponsorships of The O2 and the O2
Academies have been delivered, helping O2 to become one of the most successful
consumer brands in the UK.
location: Slough
total marketing spend 2009: £55,420,892
agencies worked with: Agency Republic, AIS Group, Engage Group, Meridian
Outdoor Advertising, pd 3, Razorfish, VCCP, ZenithOptimedia

7. The DRUM OCT.01.10 www.thedrum.co.uk Top 50 cLienTs33
In association with:
bringing life to brands
www.vervebrands.co.uk
and has bolstered its marketing presence year on
year. Recent activity has seen a focus on Facebook,
with the brand now the third most popular in its
marketplace, and Next will be an official sponsor of
London 2012 Olympics supplying staff and athletes
suits.
Location: Enderby
Total marketing spend 2009: £9,832,696
Agencies worked with: Arena-Quantum, MEC,
MediaVest (Manchester), Principles Communications
39.MARkeTing co-oRDinAToR
FieLD
DAviD RichARDson
exxonMobiL Uk LTD
At ExxonMobil for over 20 years, Richardson has
been part of ExxonMobil’s Global Convenience
Retail team since 2008 where he is responsible
for creating international networks of category
managers and for migrating ExxonMobil to world-
class category management processes and
disciplines.
Location: Leatherhead
Total marketing spend 2009: £8,970,558
Agencies worked with: Cohn & Wolfe, KHWS, Touch
DDB, UM London
41. DAviDDiRecToR
osboRne
36. scoTT DoDDs oFFiceR
bUsiness & MARkeTing
MARkeTing MicRosoFT LTDxxxxxxxxxxxx
MoneysUpeRMARkeT.coM LTD Dodds joined Microsoft in 2003 as general manager, small midsize, solutions & partners, and in July this year
Osborne was appointed marketing director by was promoted to business and marketing officer following Matthew Bishop’s departure. His responsibilities
Moneysupermarket.com in 2009. Between 2005 and now include leading the overall business operations and execution across UK subsidiary, driving excellence
2009 he was UK regional general manager at easyJet in marketing programs and systems across all products and audiences and developing strategic growth
and previously worked in senior marketing roles at plans.
ING Direct, Orange, Amazon.co.uk and Diageo. Location: Reading
Location: Ewloe Total marketing spend 2009: £22,619,683
Total marketing spend 2009: £19,519,874 Agencies worked with: AKQA, April-Six, Euro RSCG KLP, Madmedia, McCann-Erickson Advertising UK,
Agencies worked with: BJL Group, CheethamBell Momentum, UM London, VCCP, VML London, Wunderman
JWT, MCBD, MediaCom North
42.oF bRAnD sTRATegy
heAD
DAviD noTTinghAM 40. DAviDDiRecToR
MARkeTing
MeLiveo
nATionwiDe bUiLDing socieTy AUTogLAss LTD
At Nationwide since 2004, Nottingham was Meliveo joined Autoglass from easyJet in 2006 and
promoted to head of brand strategy in 2008. was appointed marketing director in December 2008.
Nottingham oversaw the 2009 advertising campaign He is behind the current marketing drive aimed at
by the building society spoofing bank managers and making Autoglass one of the top-five service brands
promoting a common sense approach to finance. in the country with its sponsorship of Sky Sports
The campaign helped Nationwide overtake Halifax News and has seen ad spend by the brand double in
to become the Britain’s most-trusted mortgage the past two years.
lender Location: Bedford
Location: Swindon Total marketing spend 2009: £9,023,229
Total marketing spend 2009: £11,888,748 Agencies worked with: Radioville, Razorfish,
Agencies worked with: AIS Group, Karmarama LLP, Starcom MediaVest Group UK
Leagas Delaney London, Media Planning, Radioville
44. pAUL neveTT
MARkeTing DiRecToR
UniLeveR Uk LTD
Marketing director for Unilever’s food and ice
cream division, Nevett is responsible for adapting
international marketing for the UK, such as the
recent pairing of actor Benicio del Toro and Magnum
ice cream.
Location: Leatherhead
Total marketing spend 2009: £129,603,043 Autoglass is now one of the most recognised adverts on Tv and on radio with its simple messages and catchy “jingle”,
while the brand’s sponsorship of sky sports news aims to build Autoglass into a “Top 5” Uk service brand
Agencies worked with: Bartle Bogle Hegarty, BD

8. The DrUm OCT.01.10 www.thedrum.co.uk ToP 50 clienTs35
In association with:
bringing life to brands
www.vervebrands.co.uk
43. PaUl simmons manager Uk
regional commercial
easyJeT Plc
Simmons took over responsibility as head of
brand marketing at easyJet in 2006 with his
remit expanding to include all regional general
manager duties in 2009. Sommons’s marketing
career spans almost 20 years and he has
worked with The Oberoi Group, InterContinental
Hotels, Kellogg’s, Helene Curtis, SC Johnson
Wax and Procter & Gamble
location: Luton
Total marketing spend 2009: £9,838,516
agencies worked with: OMD UK, Publicis,
Publicis Modem
Network, Big Communications, Billington Cartmell, last year with the revival of its ‘Someone’s had their
iris, JWT, Lowe & Partners, Mother, Ogilvy and Mather, Weetabix’ strapline. More recently she has overseen
Tullo Marshall Warren the launch of a chocolate cereal healthy enough to
be advertised to children – the holy grail of breakfast
45. Phil Thomas
markeTing DirecTor
time.
location: Kettering
Total marketing spend 2009: £13,751,491
reckiTT Benckiser Plc agencies worked with: Altogether Digital,
Thomas leads RB’s UK marketing group, controlling Dialogue141, Lucid Graphics, Nexus Communications
one of the three biggest TV advertising budgets in the Group, Walker Media, WCRS
UK and is responsible for the UK performance of brands
such as Finish, Vanish, Cillit Bang, Dettol and Clearasil.
Thomas led creation of over 200 commercials, and in
the last month has been promoted to global category
49. linDsay reisser-WesTon
markeTing DirecTor
director for multi-purpose cleaners. WeighT WaTchers (Uk) lTD
location: Slough Marketing director at Weight Watchers since 2007,
Total marketing spend 2009: £84,372,827 Reisser-Weston oversaw the brand becoming the first
agencies worked with: Euro RSCG Biss Lancaster, ever sponsor of Neighbours when the Australian soap
Gem Associates, Lucid Graphics, Mando Corporation, moved from the BBC to Five in 2008.
Mother, Resource Experience, Sudler & Hennessey, location: Maidenhead
ZenithOptimedia Total marketing spend 2009: £13,417,835
agencies worked with: DNX, Isobel Advertising,
47. kaThleen schneiDer
McCann-Erickson Advertising UK, OMD UK
46. Warren scarr
markeTing DirecTor
markeTing DirecTor for channels
Dell corPoraTion lTD
With the best part of 20 years’ experience in technology
50. markDirecTor
markeTing
simPson
B&Q Plc and consumer products brand management and forD moTor comPany lTD
Previously director of brand advertising within marketing, Schneider is directly responsible for teams Following four years as Ford of Europe’s director of
the B&Q marketing department, Scarr has been managing product lines of over $2billion+ annually. marketing communications, Simpson took on Ford of
promoted to the position of marketing director – an location: Bracknell Britain’s marketing director role in September 2008.
expansion of his previous position where he is now Total marketing spend 2009: £20,919,396 Simpson oversaw Ford TV campaigns Fiesta ‘Dogbot’
responsible for the whole marketing function at B&Q, agencies worked with: Banner Corporation, Direct and Focus ‘Beautifully arranged’ and gave the go-
including advertising, in-store communications and MediaCom, MediaCom Holdings, MediaCom Out of ahead to a major integrated campaign aiming its Fiesta
brand marketing. Home, Mother model exclusively at women.
location: Eastleigh location: Brentwood
Total marketing spend 2009: £39,722,227
agencies worked with: AccessAbility Marketing,
HH & S Group, IMA Group, McCann-Erickson
48. sally aBBoTT
markeTing DirecTor
Total marketing spend 2009: £49,147,230
agencies worked with: JAM Outdoor, MindShare
Media UK, Ogilvy and Mather Advertising, Outdoor
Advertising UK, Meridian Outdoor Advertising, WeeTaBix lTD Advertising (UK), Palmer Hargreaves Wallis Tomlinson,
Momentum, ZenithOptimedia Abbott was responsible for Weetabix’s return to TV Quiet Storm, Wunderman