This document summarizes social media performance for the All of Us research program across Facebook, Instagram, and Twitter for Q3 2018. Key findings include an increase in Facebook followers of 189.1% due to a paid likes campaign. Facebook engagements declined 67.8% from the prior quarter launch period. Instagram followers grew 41% and engagements increased 20.3%. Twitter followers grew 13.8% and engagements increased 148.7%, driven largely by growing video views. Overall, social media objectives for the quarter around awareness, audience growth, reach and engagement were met with trends moving in a positive direction.
The document summarizes the social media performance of the All of Us Research program in 2018. Key highlights include:
- Social media followers grew by over 1000% across Facebook, Twitter, and Instagram.
- The #joinallofus hashtag generated over 518 million impressions and reach.
- Engagement rates on all social media profiles exceeded industry averages.
- Social media drove over 140,000 visits to the program's website, accounting for nearly 20% of total traffic.
The document summarizes the social media performance of the All of Us Research program in 2018. Key highlights include:
- Social media followers grew significantly across Facebook, Twitter, and Instagram, driving over 140,000 website visits.
- Engagement rates on all platforms exceeded industry benchmarks for nonprofits. Videos significantly outperformed other post types.
- The #joinallofus hashtag generated over 518 million impressions, helping to increase program awareness.
- Facebook had the highest follower growth at over 22,000. Instagram grew the most at 516% and had the highest engagement rates.
The document provides social media metrics for the All of Us program for January 2019 across Facebook, Instagram, and Twitter. Key findings include:
- Follower counts increased month-over-month across all channels. Engagement rates were up as well for all accounts.
- Top performing Facebook and Instagram posts were photo and video-based posts that resonated emotionally.
- Regional and national advertising campaigns reached over 6 million people and generated nearly 50,000 total engagements.
- Instagram remains an effective channel for visual storytelling and user engagements. Follower growth will be a focus in 2019.
Social Media Report UK Political Parties 2014SocialWin
We have analysed the Twitter activity of the most important UK political parties: The Labour Party, The Conservatives, Liberal Democrats, UKIP, British National Party and The Green Party.
This document provides a monthly benchmark recap for January 2020 of key performance indicators (KPIs) and engagement metrics across various social media channels including Facebook, Instagram, and Twitter. It analyzes metrics such as followers, engagements, reach, engagement rates, and video views for each channel. It also summarizes top performing organic and boosted posts by engagements and video views. Key insights include steady follower growth, higher engagement on Facebook from paid support, and testimonial videos and posts about diversity/inclusion consistently performing well. Opportunities to optimize include audience segmentation, aligning publishing schedules, and developing more storytelling content.
Report about how the UK Soccer’s Teams are doing in Twitter, we choose the top 7 soccer’s team in UK with more audience: Manchester United, Chelsea FC, Arsenal FC, Liverpool FC, Tottenham Hotspur, Manchester City FC, Everton, and monitoring for one week. We have monitored the following key indicators: audience, interaction, engagement, activity, growth and posting.
The document summarizes the social media performance of the All of Us Research program in 2018. Key highlights include:
- Social media followers grew by over 1000% across Facebook, Twitter, and Instagram.
- The #joinallofus hashtag generated over 518 million impressions and reach.
- Engagement rates on all social media profiles exceeded industry averages.
- Social media drove over 140,000 visits to the program's website, accounting for nearly 20% of total traffic.
The document summarizes the social media performance of the All of Us Research program in 2018. Key highlights include:
- Social media followers grew significantly across Facebook, Twitter, and Instagram, driving over 140,000 website visits.
- Engagement rates on all platforms exceeded industry benchmarks for nonprofits. Videos significantly outperformed other post types.
- The #joinallofus hashtag generated over 518 million impressions, helping to increase program awareness.
- Facebook had the highest follower growth at over 22,000. Instagram grew the most at 516% and had the highest engagement rates.
The document provides social media metrics for the All of Us program for January 2019 across Facebook, Instagram, and Twitter. Key findings include:
- Follower counts increased month-over-month across all channels. Engagement rates were up as well for all accounts.
- Top performing Facebook and Instagram posts were photo and video-based posts that resonated emotionally.
- Regional and national advertising campaigns reached over 6 million people and generated nearly 50,000 total engagements.
- Instagram remains an effective channel for visual storytelling and user engagements. Follower growth will be a focus in 2019.
Social Media Report UK Political Parties 2014SocialWin
We have analysed the Twitter activity of the most important UK political parties: The Labour Party, The Conservatives, Liberal Democrats, UKIP, British National Party and The Green Party.
This document provides a monthly benchmark recap for January 2020 of key performance indicators (KPIs) and engagement metrics across various social media channels including Facebook, Instagram, and Twitter. It analyzes metrics such as followers, engagements, reach, engagement rates, and video views for each channel. It also summarizes top performing organic and boosted posts by engagements and video views. Key insights include steady follower growth, higher engagement on Facebook from paid support, and testimonial videos and posts about diversity/inclusion consistently performing well. Opportunities to optimize include audience segmentation, aligning publishing schedules, and developing more storytelling content.
Report about how the UK Soccer’s Teams are doing in Twitter, we choose the top 7 soccer’s team in UK with more audience: Manchester United, Chelsea FC, Arsenal FC, Liverpool FC, Tottenham Hotspur, Manchester City FC, Everton, and monitoring for one week. We have monitored the following key indicators: audience, interaction, engagement, activity, growth and posting.
SocialWin Report: Soccer's Team Germany in Social MediaSocialWin
We choose the 5 teams with more followers and we monitored them during a week. This teams are FC Schalke 04,FC Bayern Munchen, Borussia Dortmund, SV Verder Bremen and Bayer 04 Leverkusen. We monitored the following key indicators: audience, interaction, engagement, activity, growth and posting.
SocialWin Report: Soccer's Team's Italy in social mediaSocialWin
Social Media Report about the performance of italian soccer’s team on Twitter. We choose the 7 teams with more followers in this social network: AC Milan, Juventus FC, F.C. Internazionale, AS Roma, ACF Fiorentina, SS Lazio, Torino Football Club. We monitored this insights: audience, interaction, engagement, growth and posting.
State of the Influencer Economy - May 2017Allison Stern
In April 2017, 8M influencers drove 759B video views. In 2017 every marketer must have an influencer strategy. It's an essential component of the media mix and a key way to reach millennial and Gen Z audiences. This presentation analyzes the trends around influencers in social video, the most successful campaigns, and tips for how marketers can harness the power of social video influencers.
Social Media Report Italian Political Parties 2014SocialWin
We have analysed the Twitter activity of the most important italian political parties: Partito Democratico, Forza Italia, Movimento 5 Stelle, Lega Nord Padania e Sinistra e Libertà.
In partnership with Convosphere, our teams together analysed the social media activity over ASCO 2018 from pharma, HCPs, experts and health organisations. To find out more from our findings, email thesocialcheckup@ogilvy.com
Social media report - European String Teachers AssociationAchin Gupta
Why was a Social Media Campaign needed for a music-based company?
- Increasing Brand Awareness
- Boosting Sales
- Optimising all Social Media Handles
- Building a relationship with ESTA’s audience
How to Use Twitter Analytics to Improve Your Social Media Strategy.pdfSocially Savvy
With the digital landscape's constant flux, the ability to gather actionable insights has become a superpower for brands and marketers. And when it comes to Twitter, unlocking this power is all about understanding and harnessing Twitter Analytics.
In this comprehensive guide, we'll demystify Twitter Analytics, exploring the wealth of data it offers, and share practical strategies to leverage these insights effectively. From understanding your audience's behavior to optimizing your content for maximum engagement, Twitter Analytics will become your secret weapon for mastering the art of Twitter marketing.
Social Media Report France Soccer´s Teams 2014SocialWin
We have analysed the Twitter activity of the most important France Soccer’s Teams: Paris Saint Germain, Olympique Marseille, Olympique Lyonnaise, AS Monaco, FC Nantes, FC Girondinis Bordeaux, Stade de Reims and AS Sainte Etienne.
This document discusses key metrics to analyze for Instagram posts and ads, including average post frequency, likes and comments, follower growth, engagement rate, and best times to post. It recommends tracking average weekly and monthly post numbers, likes, comments, and types of media posted to understand engagement trends over time. Combining metrics like these, follower growth, and hashtag usage can provide deeper insights into what drives engagement for different types of posts. Analyzing metrics at different time intervals like weekly, biweekly and monthly allows marketers to understand what is working best for their followers on Instagram.
Social Media Marketing - A complete guide for mobile apps Gabriela Bejan
Complete ebook with key insights on how to boost your mobile app downloads through social media.
This guide is based on our experience of working with 10 mobile apps over the past 12 months.
If you have a mobile app and you're not sure you're using social media the right way, we've focused on the latest best practices for Facebook, Twitter, Instagram, and LinkedIn.
This guide is FREE, and we’d love to hear your thoughts on it! :)
Our team promotes K-12 education events and resources through social media. In 2015, we overhauled our social media strategy with success. We increased Twitter engagements through personalized, visual content and direct messaging. Live-tweeting and post-event messaging about webinars boosted impressions and engagement. Targeted Facebook ads generated over 700 nominations for an award program. More regular, Pinterest-friendly posting grew that platform's impressions and repins. Storytelling tools like Storify, maps and timelines helped promote events. Images made with Canva performed better on social media than professionally designed images. The new strategies led to unprecedented results across our social media platforms.
So you've gotten in the cage with HootSuite and now you're ready to up the ante in some Insanity with HootSuite in this advanced session! Learn all about how to understand the analytics and metrics of your posts within HootSuite, learn about and how to manage campaigns, and utilize assignments within HootSuite to help you get the word out about your postings. This is guaranteed to make you sweat with excitement and anticipation! Presented by: Araceli "Sally" Perez-Ramos, St. Edward's University
How Twitter Analytics Can Enhance Your Twitter Strategy.pdfAmaraLaurent
Twitter has a native analytics platform. With Twitter analytics, you can analyze the performance of your Twitter profile as well as the Ads you place on the platform. Since Twitter archives your data from the day you first created your account, you can access it at any time.
Let’s discuss how to leverage Twitter analytics to plan an effective Twitter marketing strategy.
We have analysed the Twitter activity of these british local governments: London (London Councils gather the 33 councils of the city of London), Glasgow, Manchester, Belfast City Council, Birmingham, Cardiff, Coventry, Newcastle, Edinburgh, Bristol, Liverpool, Leeds, Sunderland, Brighton, Nottingham and Sheffield.
The insights that analytics tools provide are extremely crucial for modern-day marketing. If done right, analytics tools can help you in analyzing your target audience and tailoring targeted marketing strategies for maximum reach & engagement. Visit Trackmyhashtag and try it's free trial today.Visit : https://www.trackmyhashtag.com/
RNLI - Beyond vanity metrics: setting objectives for your social channels | S...CharityComms
Rich Ward, social media manager, RNLI
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The following study provides readers with insights on the most important Instagram stats during the first quarter of 2015. It analyzes 5,000 profiles, in different sized groups and presents the average performances of social media marketers. Further it gives social media marketers the possibility to benchmark their own profiles and learn from the most successful players in the market.
Wendy's social media strategy document outlines their current social media presence and objectives. Their primary goals are to improve social media following and increase brand recognition/pervasiveness. Key strategies include increasing engaged content on accounts and promoting user generated content using #WendysWednesday hashtags. The document provides an audit of their accounts, traffic sources, audience demographics and competitors. It also outlines social media roles, policies, crisis response plans and measurement of objectives.
0022.social win report fast food chains-u.k.SocialWin
This document analyzes the performance of 10 major fast food chains on Twitter in the UK from June 2014 to January 2015. It examines their total audience, growth in followers, posting activity, interactions generated, and engagement scores. McDonalds has the largest audience on Twitter, while Five Guys has grown the most. Subway had the highest posting and interaction levels, and Chipotle achieved the best engagement score. The report provides insights on these brands' social media strategies on Twitter in the UK fast food market.
Data Framework Design: A Practical GuideDaniel McKean
The document provides guidance on developing a data framework and strategy. It begins by outlining key questions to consider, such as identifying valuable data assets, prioritizing data governance, and understanding data collection processes. The next section describes six steps for building an effective data framework: 1) Identifying most valuable data assets, 2) Making data governance a priority, 3) Building an architecture designed to evolve, 4) Developing a system for real-time data access, 5) Reinforcing data and insights as a service, and 6) Bringing the data flow to life. The document concludes by discussing best practices for defining a data strategy and operating model to support business goals through strategic use of data assets.
MASTERING DIGITAL TRANSFORMATION IN THE NEW BUSINESS ERADaniel McKean
Digital Transformation. It's not just about getting the latest tech; it's about a deep, meaningful shift in how businesses operate and connect with their customers.
SocialWin Report: Soccer's Team Germany in Social MediaSocialWin
We choose the 5 teams with more followers and we monitored them during a week. This teams are FC Schalke 04,FC Bayern Munchen, Borussia Dortmund, SV Verder Bremen and Bayer 04 Leverkusen. We monitored the following key indicators: audience, interaction, engagement, activity, growth and posting.
SocialWin Report: Soccer's Team's Italy in social mediaSocialWin
Social Media Report about the performance of italian soccer’s team on Twitter. We choose the 7 teams with more followers in this social network: AC Milan, Juventus FC, F.C. Internazionale, AS Roma, ACF Fiorentina, SS Lazio, Torino Football Club. We monitored this insights: audience, interaction, engagement, growth and posting.
State of the Influencer Economy - May 2017Allison Stern
In April 2017, 8M influencers drove 759B video views. In 2017 every marketer must have an influencer strategy. It's an essential component of the media mix and a key way to reach millennial and Gen Z audiences. This presentation analyzes the trends around influencers in social video, the most successful campaigns, and tips for how marketers can harness the power of social video influencers.
Social Media Report Italian Political Parties 2014SocialWin
We have analysed the Twitter activity of the most important italian political parties: Partito Democratico, Forza Italia, Movimento 5 Stelle, Lega Nord Padania e Sinistra e Libertà.
In partnership with Convosphere, our teams together analysed the social media activity over ASCO 2018 from pharma, HCPs, experts and health organisations. To find out more from our findings, email thesocialcheckup@ogilvy.com
Social media report - European String Teachers AssociationAchin Gupta
Why was a Social Media Campaign needed for a music-based company?
- Increasing Brand Awareness
- Boosting Sales
- Optimising all Social Media Handles
- Building a relationship with ESTA’s audience
How to Use Twitter Analytics to Improve Your Social Media Strategy.pdfSocially Savvy
With the digital landscape's constant flux, the ability to gather actionable insights has become a superpower for brands and marketers. And when it comes to Twitter, unlocking this power is all about understanding and harnessing Twitter Analytics.
In this comprehensive guide, we'll demystify Twitter Analytics, exploring the wealth of data it offers, and share practical strategies to leverage these insights effectively. From understanding your audience's behavior to optimizing your content for maximum engagement, Twitter Analytics will become your secret weapon for mastering the art of Twitter marketing.
Social Media Report France Soccer´s Teams 2014SocialWin
We have analysed the Twitter activity of the most important France Soccer’s Teams: Paris Saint Germain, Olympique Marseille, Olympique Lyonnaise, AS Monaco, FC Nantes, FC Girondinis Bordeaux, Stade de Reims and AS Sainte Etienne.
This document discusses key metrics to analyze for Instagram posts and ads, including average post frequency, likes and comments, follower growth, engagement rate, and best times to post. It recommends tracking average weekly and monthly post numbers, likes, comments, and types of media posted to understand engagement trends over time. Combining metrics like these, follower growth, and hashtag usage can provide deeper insights into what drives engagement for different types of posts. Analyzing metrics at different time intervals like weekly, biweekly and monthly allows marketers to understand what is working best for their followers on Instagram.
Social Media Marketing - A complete guide for mobile apps Gabriela Bejan
Complete ebook with key insights on how to boost your mobile app downloads through social media.
This guide is based on our experience of working with 10 mobile apps over the past 12 months.
If you have a mobile app and you're not sure you're using social media the right way, we've focused on the latest best practices for Facebook, Twitter, Instagram, and LinkedIn.
This guide is FREE, and we’d love to hear your thoughts on it! :)
Our team promotes K-12 education events and resources through social media. In 2015, we overhauled our social media strategy with success. We increased Twitter engagements through personalized, visual content and direct messaging. Live-tweeting and post-event messaging about webinars boosted impressions and engagement. Targeted Facebook ads generated over 700 nominations for an award program. More regular, Pinterest-friendly posting grew that platform's impressions and repins. Storytelling tools like Storify, maps and timelines helped promote events. Images made with Canva performed better on social media than professionally designed images. The new strategies led to unprecedented results across our social media platforms.
So you've gotten in the cage with HootSuite and now you're ready to up the ante in some Insanity with HootSuite in this advanced session! Learn all about how to understand the analytics and metrics of your posts within HootSuite, learn about and how to manage campaigns, and utilize assignments within HootSuite to help you get the word out about your postings. This is guaranteed to make you sweat with excitement and anticipation! Presented by: Araceli "Sally" Perez-Ramos, St. Edward's University
How Twitter Analytics Can Enhance Your Twitter Strategy.pdfAmaraLaurent
Twitter has a native analytics platform. With Twitter analytics, you can analyze the performance of your Twitter profile as well as the Ads you place on the platform. Since Twitter archives your data from the day you first created your account, you can access it at any time.
Let’s discuss how to leverage Twitter analytics to plan an effective Twitter marketing strategy.
We have analysed the Twitter activity of these british local governments: London (London Councils gather the 33 councils of the city of London), Glasgow, Manchester, Belfast City Council, Birmingham, Cardiff, Coventry, Newcastle, Edinburgh, Bristol, Liverpool, Leeds, Sunderland, Brighton, Nottingham and Sheffield.
The insights that analytics tools provide are extremely crucial for modern-day marketing. If done right, analytics tools can help you in analyzing your target audience and tailoring targeted marketing strategies for maximum reach & engagement. Visit Trackmyhashtag and try it's free trial today.Visit : https://www.trackmyhashtag.com/
RNLI - Beyond vanity metrics: setting objectives for your social channels | S...CharityComms
Rich Ward, social media manager, RNLI
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The following study provides readers with insights on the most important Instagram stats during the first quarter of 2015. It analyzes 5,000 profiles, in different sized groups and presents the average performances of social media marketers. Further it gives social media marketers the possibility to benchmark their own profiles and learn from the most successful players in the market.
Wendy's social media strategy document outlines their current social media presence and objectives. Their primary goals are to improve social media following and increase brand recognition/pervasiveness. Key strategies include increasing engaged content on accounts and promoting user generated content using #WendysWednesday hashtags. The document provides an audit of their accounts, traffic sources, audience demographics and competitors. It also outlines social media roles, policies, crisis response plans and measurement of objectives.
0022.social win report fast food chains-u.k.SocialWin
This document analyzes the performance of 10 major fast food chains on Twitter in the UK from June 2014 to January 2015. It examines their total audience, growth in followers, posting activity, interactions generated, and engagement scores. McDonalds has the largest audience on Twitter, while Five Guys has grown the most. Subway had the highest posting and interaction levels, and Chipotle achieved the best engagement score. The report provides insights on these brands' social media strategies on Twitter in the UK fast food market.
Data Framework Design: A Practical GuideDaniel McKean
The document provides guidance on developing a data framework and strategy. It begins by outlining key questions to consider, such as identifying valuable data assets, prioritizing data governance, and understanding data collection processes. The next section describes six steps for building an effective data framework: 1) Identifying most valuable data assets, 2) Making data governance a priority, 3) Building an architecture designed to evolve, 4) Developing a system for real-time data access, 5) Reinforcing data and insights as a service, and 6) Bringing the data flow to life. The document concludes by discussing best practices for defining a data strategy and operating model to support business goals through strategic use of data assets.
MASTERING DIGITAL TRANSFORMATION IN THE NEW BUSINESS ERADaniel McKean
Digital Transformation. It's not just about getting the latest tech; it's about a deep, meaningful shift in how businesses operate and connect with their customers.
Before an advance formal Discovery Session for which planners will gather relevant business, market, and product insights, the FIRST ACTIONABLE strategic step in the strategic planning process is to develop an initial Go-To-Market framework.
Harnessing the Power of Predictive Models for Marketing Campaign Optimization...Daniel McKean
In the fast-paced world of digital marketing, making data-driven decisions is not just an advantage; it's a necessity. Among the plethora of tools and techniques at the disposal of marketers and data analysts, predictive models stand out for their ability to transform complex marketing challenges into opportunities for strategic optimization.
The document discusses Always On campaigns, which are designed to continuously promote events at a venue through advertising impressions over time to increase ticket sales. The goal is to build brand awareness and keep the venue top of mind as people consider attending events. Data on past campaign performance shows they have consistently generated high returns on ad spend through a variety of audience targeting techniques and dynamic creative optimization.
The document provides a summary of website performance and recommendations for improving traffic and conversions for the JAOU website from June to December 2018. Key findings include:
- Site traffic has declined since launch but bounce rates are within industry averages. Return visitors spend more time on site than new visitors.
- The home page receives the most traffic but conversions may be improved with alternate landing pages. Testing additional landing pages is recommended.
- Users who visit 12+ times are more likely to convert, indicating value in retargeting visitors and growing the email list.
- Top landing pages beyond the home page relate to the enrollment process, suggesting this content is valuable for visitors. Deeper analysis of pages can aid optimization
The document analyzes the baseline performance of Seresto's media channels and platforms based on 2021 data. It finds that display outperforms other channels for key metrics like impressions and clicks, while digital video underperforms despite a large budget share. To optimize spend efficiency, predictive modeling is recommended to analyze performance considering multiple dimensions like channel, platform, and objective simultaneously. Sample predictive models are provided for different media objectives that predict optimized spend allocations could significantly improve key performance metrics over the baseline.
The document provides analytics insights from a media campaign run from September through November 2016. It summarizes key performance metrics including enrollment numbers, website traffic, demographic insights, and impact of different media placements. The campaign led to a significant increase in monthly enrollments compared to pre-campaign levels. Digital advertising drove most enrollments, while print media had no direct impact. Certain digital placements like programmatic and Pandora audio performed best. Mobile conversions significantly outperformed desktop. Ongoing optimization of spend mix, placements, creatives, and targeting is recommended based on learnings from the analysis.
The document provides a summary of website performance and recommendations for improving traffic and conversions for the JAOU website from June to December 2018. Key findings include:
- Site traffic has declined since launch but bounce rates are within industry averages. Return visitors spend more time on site than new visitors.
- The home page receives the most traffic but visitors spend little time there before leaving. Testing additional landing pages could improve conversions.
- Visitors who return multiple times are more likely to convert, suggesting the need for retargeting campaigns.
- Top landing pages beyond the home page relate to the enrollment process and attract returning visitors, indicating useful content is driving traffic.
This document summarizes the key findings of a social media audit comparing JTI's Winston brand to six competitor cigarette brands. The audit found that while cigarette brands do not have official social media accounts due to marketing restrictions, they are discussed across various social platforms. Some geographic regions and social networks showed higher levels of brand mentions than others. The audit also found examples of topics mentioning the brands that could potentially spread virally and negatively impact them if they gained more traction. The document provides an overview of insights on the social media presence and risks for the studied cigarette brands.
The document outlines a strategy for building community and activating fans of volleyball through an integrated digital ecosystem and social media presence. It involves aligning communication goals around perception, acquisition, and loyalty. Key aspects of the strategy include leveraging different social media platforms like Facebook, Twitter, and Instagram as hubs to drive traffic to FIVB websites and engage distinct fan groups. Content will be developed for an integrated fan experience across digital touchpoints highlighting athletes, teams, and events. Analytics will be used to measure and grow engagements on social media and websites.
Always On venue branding campaigns use continuous digital advertising to raise awareness of venues and drive ticket sales, even when no specific events are being promoted. The summary campaigns are designed to activate casual attendees by reminding people that the venue exists and prompting them with emotional messages. Audience targeting is used to reinforce messaging throughout the purchasing funnel. Analysis shows these Always On campaigns consistently deliver high returns on investment, with sample campaigns averaging a 1591% ROAS. Ongoing optimization of targeting, creative, and spending ensures campaigns perform optimally over time.
The document provides a summary of discussions around malaria from blogs, news, Twitter, forums and Facebook over the last 30 days. It finds that major themes include various United Nations campaigns and initiatives to fight malaria such as Nothing But Nets and World Malaria Day. Other prominent topics included new drug-resistant malaria strains, celebrity involvement in anti-malaria efforts, and how malaria discussions compete for attention with other global issues like HIV/AIDS and poverty. The summary also measures the United Nations' share of voice in the malaria discussion across different media.
This document provides social media metrics for PEAK's Facebook and Twitter presence from December 1-31, 2012. For Facebook, it shows metrics on reach, impressions, audience growth, engagement rates, competitive comparisons, and share of voice. It also analyzes content performance for several competitors. For Twitter, it outlines metrics on follower growth, brand influence through impressions and tweets, and competitive follower counts.
An online community intelligence audit follows a 4-step scalable process to deliver actionable insights for organizations:
1. Discovery - Define audit parameters mapped to objectives through keyword research and data modeling.
2. Data Modeling - Build and test a data model to ensure data integrity and validity.
3. Measurement - Measure community presence, reach, engagement and influence using benchmark metrics.
4. Analysis - Provide quantitative metrics and qualitative insights through measuring conversations and identifying themes.
The process begins with data collection and sampling to understand where target audiences are active online and validate strategies. Both quantitative and qualitative analysis are used to understand perceptions and conversations to develop effective online strategies. Ongoing audits are recommended
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
How to Generate Add to Calendar Link using Cal.etYared Ayalew
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
1. Social Media
Q3 2018 Benchmark Review
Jul thru Sep 2018
Precision Medicine Initiative, PMI, All of Us, the All of Us logo, and “The Future of Health
Begins with You” are service marks of the U.S. Department of Health and Human Services.
2. CHANNELS AT A GLANCE
The
Future
Of Health
Begins
With You
3. 3
JoinAllofUs.org at a Glance
Quarterly Aggregate Trend Review
Q3 2018 Review
Jul 01 thru Sep 30 2018
Post per Day Eng. Rate / Post Posts with Hashtags Top Hour of Day
0.89
+1.1%
8.37%
-38.6%
92.7%
+0.2%
8am PDT
12pm PDT
0.66
+1.5%
3.73%
-4.1%
100%
+0.0%
9am PDT
8am PDT
1.11
-30.6%
2.10%
+380%
98.0%
+2.2%
8am PDT
12pm PDT
JAOU Adopted Engagement Rate Calculations Used:
Facebook ER = Total Engagements (likes + comments + shares + video views) / Total Post Reach (number of times a post was loaded in a facebook feed)
Twitter ER = Total Engagements (likes + replies + RTs + video views) / Total Impressions (number of times a tweet was loaded in a twitter feed)
Instagram ER = Total Engagements (likes + comments + video views) / Total Followers (follower count on when post was published) (reach + impression analytics unavailable)
Footnote: there are different AND common industry variations for how to calculate engagement rate; goal is to be consistent in OUR measurement to compare OUR time periods for insightful performance analysis.
7. 7
Top Landscape Posts at a Glance
Top Posts x Total Engagements
Q3 2018 Review
Jul 01 thru Sep 30 2018
8. 8
Engagement x Day & Time (PDT) at a Glance
Best Times to Publish x Engagement Rate
Q3 2018 Review
Jul 01 thru Sep 30 2018
Engagement Rate Calculation Used (industry standard deviation):
ER = Total Engagements (likes + comments + shares) / Total Followers
9. 9
Top Landscape Posts at a Glance
Top Posts x Total Engagements
Q3 2018 Review
Jul 01 thru Sep 30 2018
10. 10
Engagement x Day & Time (PDT) at a Glance
Best Times to Publish x Engagement Rate
Q3 2018 Review
Jul 01 thru Sep 30 2018
Engagement Rate Calculation Used (industry standard deviation):
ER = Total Engagements (likes + comments + shares) / Total Followers
11. 11
Top Landscape Posts at a Glance
Top Posts x Total Engagements
Q3 2018 Review
Jul 01 thru Sep 30 2018
12. 12
Engagement x Day & Time (PDT) at a Glance
Best Times to Publish x Engagement Rate
Q3 2018 Review
Jul 01 thru Sep 30 2018
Engagement Rate Calculation Used (industry standard deviation):
ER = Total Engagements (likes + comments + shares) / Total Followers
14. Q3 Objectives:
awareness, audience growth, message reach, content engagements
Facebook
❑ 22,208 Followers
(14,525 New Followers)
+189.1% Change (Lift)
❑ 18,269
Post Engagements
-67.8% Change (Decline)
8.37%
Avg. Post Engage Rate
-38.6% Change (Decline)
Instagram
❑ 1,148 Followers
(330 New Followers)
+41.0% Change (Lift)
❑ 7,333
Post Engagements
+20.3% Change (Lift)
3.73%
Avg. Post Engage Rate
-4.1% Change (Decline)
Twitter
❑ 5,469 Followers
(667 New Followers)
+13.8% Change (Lift)
11,789
Post Engagements
+148.7% Change (Lift)
2.10%
Avg. Post Engage Rate
+379.8% Change (Lift)
Observations
❑ Facebook’s QoQ engagement numbers
decline reflect expanded engagements
surrounding the launch activity in May.
❑ Month over month since launch,
Facebook’s overall engagements are
consistent and are expected to grow
commensurate with future Fan growth.
❑ Instagram continues to demonstrate solid
engagements. Objective now must be to
grow follower base.
❑ Twitter remains a consistent and valuable
news and link dissemination channel. The
challenge is to find more general population
followers who are on the social channel.
JAOU Adopted Calculations Used:
Post Engagements = Likes + Comments + Shares + Video Views
Lift = Qtr. over Qtr. percentage change
Post Engagement Rate = Total Post Engagements / Total Post (FB Reach or Twitter Impressions or Instagram Followers based on Channel)
Quarterly objectives have been realized with trendlines moving in the right direction. More of the same should be the focus over the next quarter.
Q3 2018 Review
Jul 01 thru Sep 30 2018
15. 15
Facebook New Followers
New Follower Growth Trend Review
Jul 1, 2018 - Sep 30, 2018
14,525 Quarterly New Followers
Jan 1, 2018 – Sep 30, 2018 view
22,208 Total Facebook Followers
(New Followers x Quarter)
+189.1% Change (QoQ Lift)
New follower counts got a lift within Q3 2018 as the Paid
Likes Campaign was activated in September. Goal remains
the same: continue to grow follower base to build a
community representative of a diverse general population
with an emphasis on UBR for increased message awareness
and content exposure.
Lift = Quarter over Quarter New Follower percentage change
Q3 2018 Review
Jul 01 thru Sep 30 2018
16. The QoQ change is misleading as the impact is directly a
result of heightened Launch Day time period engagements.
Month over month engagements remain consistent with the
expectation of steady growth ahead as the Facebook Likes
Campaign gains additional momentum as a strategic
direction to increase the Fan base and overall engagements.
16
Facebook Post Engagements
Engagement Performance Trend Review
Jul 1, 2018 - Sep 30, 2018
18,269 Quarterly Engagements
-67.8% Change (QoQ Decline)
Post Engagements = Likes + Comments + Shares + Video Views
Cover Photo Change
Most Engaging Post by # of Engaged Users
83 Published Posts
Jan 1, 2018 - Sep 30, 2018 view
77,816 YTD Facebook Engagements
Q3 2018 Review
Jul 01 thru Sep 30 2018
17. 17
Facebook Top 3 Performing Posts x Eng. Rate
Top Post Engagement Performance x Eng. Rate Review
Quarterly
Engagement Numbers
83
Quarterly Posts
3,521
Post Likes
191
Post Comments
1,234
Post Shares
13,323
Video Views
18,269
Total Engagements
(Likes + Comments + Shares + Video Views)
Top Posts by Engagement Rates were all Eric Dishman videos validating video use (and the Dish video
series in general) is resonating with our current Facebook follower base. Performance metrics are below.
Why measure Reach + Engagement Rate? Engagement rates tell us how well creative and content are resonating with followers. Reach tells us how effective we are
in disseminating our content and message across audiences, ultimately revealing how broad we are building program awareness and influence.
46.9% Eng. Rate 46.0% Eng. Rate 40.6% Eng. Rate
Top Post Rank Likes Love Comments Shares Video Views Reach
Post #1: Video 51 6 1 6 572 1,347
Post #2: Video 36 1 0 19 752 1,751
Post #3: Video 20 1 0 8 488 1,269
Q3 2018 Review
Jul 01 thru Sep 30 2018
18. 18
Facebook Top 3 Performing Posts x Post Reach
Top Post Reach Performance x Reach Review
Top Posts by Post Reach leveraged a mix of program news and education content to drive reach and
engagements. Performance metrics are below.
10,230 Post Reach 9,393 Post Reach 8,640 Post Reach
Top Post Rank Likes Love Comments Shares Video Views Reach
Post #1: GIF 82 7 9 47 71 10,230
Post #2: GIF 172 7 12 71 2,202 9,393
Post #3: Link 47 3 3 18 192 (clicks) 8,640
Quarterly Organic
Post Reach Numbers
83
Quarterly Published Posts
170,519
Organic Newsfeed Post Reach
105,501
Viral Post Reach
(Friends of Followers)
0
Boosted Post Reach
(Paid)
170,519
Total Quarterly Post Reach
Why measure Reach + Engagement Rate? Engagement rates tell us how well creative and content are resonating with followers. Reach tells us how effective we are
in disseminating our content and message across audiences, ultimately revealing how broad we are building program awareness and influence.
Q3 2018 Review
Jul 01 thru Sep 30 2018
19. 19
Instagram New Followers
New Follower Growth Trend Review
Jan 1, 2018 – Sep 30, 2018 view
1,148 Total Instagram Followers
(New Followers x Quarter)
+41.0% Change (QoQ Lift)
❑ Instagram remains a vital social channel for
engagements to support the social strategy.
❑ Objective moving forward is to attract new followers to
the profile for greater message reach and influence.
Jul 1, 2018 - Sep 30, 2018
330 Quarterly New Followers
Lift = Quarter over Quarter New Follower percentage change
Q3 2018 Review
Jul 01 thru Sep 30 2018
20. +20.3% Change (QoQ Lift)
Engagement continues to grow quarter over quarter.
Videos are being well received on the channel in addition
to emotive, micro-moment visuals which anchor the
content publishing direction.
Goal moving forward is to grow followers where
engagements will increase commensurate to follower
base.
20
Instagram Post Engagements
Engagement Performance Trend Review
Jul 1, 2018 - Sep 30, 2018
7,333 Quarterly Engagements
13,306 YTD Instagram Engagements
Post Engagements = Likes + Comments + Video Views
Jan 1, 2018 - Sep 30, 2018 view
Q3 2018 Review
Jul 01 thru Sep 30 2018
21. 21
Instagram Top 3 Performing Posts x Eng. Rate
Top Post Engagement Performance x Eng. Rate Review
Total Quarterly
Engagement Numbers
71
Quarterly Published Posts
2,740
Post Likes
83
Post Comments
4,510
Post Video Views
7,333
Total Post Engagements
(Likes + Comments + Video Views)
Why measure Engagement Rate + Total Engagements? Engagement rates tell us how well creative and content are resonating with followers. Total Engagements tells us how many people we are interacting
with our content and message across audiences, ultimately revealing how broad we are building program awareness and influence.
7.17% Eng. Rate 7.09% Eng. Rate 7.00% Eng. Rate
81 likes
83 likes 80 likes
Top Posts by Engagement Rates were of three different visual composition types representing followers
are receptive to the content and the creative direction being applied. Performance metrics are below.
Top Post Rank Likes Comments Video Views Reach
Post #1: Photo 82 1 0 n/a
Post #2: Photo 81 1 0 n/a
Post #3: Pull Quote 80 1 0 n/a
Q3 2018 Review
Jul 01 thru Sep 30 2018
22. 22
Instagram Top 3 Performing Video Posts x Eng. Rate
Top Post Engagement Performance x Eng. Rate Review
Total Quarterly
Engagement Numbers
27
Quarterly Published Video Posts
992
Video Post Likes
30
Video Post Comments
4,510
Video Post Views
5,559
Total Video Post Engagements
(Likes + Comments + Video Views)
Why measure Engagement Rate + Total Engagements? Engagement rates tell us how well creative and content are resonating with followers. Total Engagements tells us how many people we are interacting
with our content and message across audiences, ultimately revealing how broad we are building program awareness and influence.
Top Video Posts by Engagement Rate were all program updates highlighting milestones and events.
Videos, although not the highest engaging posts to date on Instagram, do well for sharing program
information and updates in short video narratives. Performance metrics are shown below.
Top Post Rank Likes Comments Video Views Reach Eng. Rate
Post #1: Video (Aug 24) 55 1 211 n/a 4.84%
Post #2: Video (Sep 25) 53 2 261 n/a 4.75%
Post #3: Video (Sep 03) 52 2 229 n/a 4.67%
Q3 2018 Review
Jul 01 thru Sep 30 2018
55 likes 53 likes 52 likes
23. Twitter growth remains steady and consistent as a news
and update information dissemination channel. Our
continuing objective remains to be grow followers with
more active participation in digital events to introduce our
profile and message to new audiences.
23
Twitter New Followers
New Follower Growth Trend Review
Jul 1, 2018 - Sep 30, 2018
667 Quarterly New Followers
Jan 1, 2018 - Sep 30, 2018 view
5,469 Total Twitter Followers
(New Followers x Quarter)
+13.8% Change (QoQ Lift)
Lift = Quarter over Quarter New Follower percentage change
Q3 2018 Review
Jul 01 thru Sep 30 2018
24. 24
Twitter Post Engagements
Engagement Performance Trend Review
Jul 1, 2018 - Sep 30, 2018
11,789 Quarterly Engagements
Jan 1, 2018 – Sep 30, 2018 view
17,717 YTD Twitter Engagements
+148% Change (QoQ Lift)
Post Engagements = Likes + Replies + Retweets + Video Views
Q3 2018 Review
Jul 01 thru Sep 30 2018
The largest catalyst for change quarter over quarter is
video use. Videos are clearly engaging Twitter
audiences for news and update information.
The goal now is to continue to grow the Twitter follower
base representative of UBR populations for maximum
channel influence.
25. 25
Twitter Top 3 Performing Posts x Eng. Rate
Top Post Engagement Performance x Eng. Rate Review
Total Quarterly
Engagement Numbers
108
Quarterly Published Tweets
452
Post Tweet Likes
22
Post Tweet Replies
1,245
Post Tweet Retweets
5,414
Post Video Views
11,789
Total Post Engagements
(Likes + Replies + Retweets + Video Views)
Top Posts by Engagement Rates were video style posts sharing program milestones and information.
Based on our engagement rate calculation, videos will typically have the highest engagement rates on Twitter
as a result of video views. Performance metrics are below.
Top Post Rank Likes Replies Shares (RTs) Video Views Reach
Post #1: GIF 64 1 55 2,761 21,823
Post #2: Video 13 0 13 315 3,487
Post #3: Video 17 0 13 342 3,960
13.2% Eng. Rate 9.78% Eng. Rate 9.39% Eng. Rate
Why measure Reach + Engagement Rate? Engagement rates tell us how well creative and content are resonating with followers. Reach tells us how effective we are
in disseminating our content and message across audiences, ultimately revealing how broad we are building program awareness and influence.
Q3 2018 Review
Jul 01 thru Sep 30 2018
26. 26
Twitter Top 3 Performing Posts x Post Impressions
Top Post Engagement Performance x Reach Review
Total Quarterly
Impression Numbers
108
Quarterly Published Tweets
201,760
Post Impressions x Tweet
3,735,991
Post Impressions x Re-Tweet
0
Promoted Post Tweet Impressions
(Paid)
4,307,769
Post Total Tweet Impressions
Why measure Reach + Engagement Rate? Engagement rates tell us how well creative and content are resonating with followers. Reach tells us how effective we are
in disseminating our content and message across audiences, ultimately revealing how broad we are building program awareness and influence.
40,192 Post Reach 22,718 Post Reach 17,323 Post Reach
Top Posts by Post Impressions were a mix of media types. Of note, the #2 ranked post was pinned to the
profile resulting in added reach and exposure numbers. Performance metrics are shown below.
Top Post Rank Likes Replies Shares (RTs) Video Views Reach
Post #1: Text / Link 32 0 30 0 40,192
Post #2: GIF Photo 88 2 53 0 22,728
Post #3: Photo 28 0 19 0 17,323
Q3 2018 Review
Jul 01 thru Sep 30 2018
28. 28
National Ad Campaign Reach & Impact
Media Campaign Engagement Performance Review
Campaign Performance
Numbers
4,317,733
Ad Reach
11,018,005
Ad Impressions
67,677
Ad Click Engagements
42
Facebook New Page Likes
400
Program Conversions Created
(Accounts Created + Consent Completions)
The National Media
Ad Campaign (which
runs in the social
channel newsfeeds as
AoURP Sponsored
Posts) continues to
have influence by
delivering greater
levels of Reach,
Impressions,
Engagements and
Page Profile Likes.
(Jul 01 thru Sep 30 2018)
Q3 2018 Review
Jul 01 thru Sep 30 2018
29. The National Media Campaign has been gradually
shifting media buys moving away from Social and leaning
more towards Programmatic. This gradual shift is based
applying optimization for lower cost per acquisitions.
As a result, QoQ we have seen reduced performance for
conversions for our social media placements.
29
Media Campaign Engagement Performance Review
-60.9% Change (QoQ Decline)
Post Engagements = Likes + Replies + Retweets + Video Views
National Ad Campaign Reach & Impact
Jul 01, 2018 – Sep 01, 2018 view
Media Campaign Clicks (Click-thru to JAOU.org)
68,033 Total Campaign Clicks
230 Accounts Created
(Jul 01 thru Sep 30 2018)
Q3 2018 Review
Jul 01 thru Sep 30 2018
30. 30
Hispanic Heritage Month Campaign Reach & Impact
Social Channel Campaign Engagement Performance Review
Campaign Performance
Numbers
78
Social Posts
124,047
Campaign Reach
6,861
Engagements
5,416
Video Views
4.76%
Avg. Post Eng. Rate
87
JAOU Click-Thru Site Visits
(Sep 15 thru Oct 15 2018)
Boosted Post Likes Comments Shares Clicks Reach Eng. Rate
Facebook +
Instagram
Oct 03 2018
1,210 22 55 165 7,182 18.6%
Q3 2018 Review
Jul 01 thru Sep 30 2018
31. 31
Hispanic Heritage Month Campaign Reach & Impact
Facebook Live Engagement Performance Review
FB Live Performance
Numbers
442
3-Sec Video Views
355
People Reached
398
Unique Viewers
42
Post Engagement
Women, 25-34
Top Audience
California
Top Location
(Facebook Live Event: Oct 05 2018)
On Oct 05, 2018, the AOU Research Facebook Page
held a Facebook Live Q&A Event hosted by the
National Alliance for Hispanic Health.
In advance of the event, a post was boosted on Oct 03
to alert the Hispanic community, with an additional
reminder post posted on Oct 05 prior to the event.
Q3 2018 Review
Jul 01 thru Sep 30 2018
32. 32
Hispanic Heritage Month Campaign Reach & Impact
Twitter Chat Campaign Engagement Performance Review
Twitter Chat Performance
Numbers
631
Total Tweets
432
Retweets
260
Tweets with Media
533
Tweets with AOU Mentions
156
Active Twitter Users
7,106,267
Twitter Chat Impressions
(Twitter Chat Event: Oct 16 2018)
#SaludTues Tweetchat
Diversity in Health Research
Latinos and Clinical Trials
Host:
@SaludAmerica
Co-Hosts:
@AllofUsResearch
@ericdishman
@theNCICancerTrials
@WeAreUnidosUS
Q3 2018 Review
Jul 01 thru Sep 30 2018
33. 33
Hispanic Heritage Month Campaign Reach & Impact
Twitter Chat Campaign Engagement Performance Review
(Twitter Chat Event: Oct 16 2018)
All of Us Research Brand Inclusion
With (4) four co-hosts, The
All of Us Research
Brand Inclusion in the
overall twitter chat
discussion was significant.
The AOU Research
program earned more than
5.3 million in extended daily
twitter reach via 271 brand
mentions through its
participation.
Our branded hashtags were
the most used within the
discussion only behind the
master host hashtag.
Q3 2018 Review
Jul 01 thru Sep 30 2018
36. 36
Website Traffic Attribution
Social Media Website Traffic + Conversion Attribution Review
Jul 01, 2018 - Sep 30, 2018
Social Media Website Traffic Attribution
Jul 1, 2018 – Sep 30, 2018 view
Social Media Website Traffic Click-Thru Trendline
Social media accounted for 25.9 percent of all website
traffic in the quarter from Jul 01 thru Sep 30 2018 for a total
of 65,931 site visitors. Total website traffic for the period
equaled 254,379 visitors.
25.9% of Monthly Site Traffic
74
14 12
Jul-18 Aug-18 Sep-18
Accounts Created via Social Media Click-Thru Attribution
65,931 Social Media Referral Click-Thru Site Visits
65,931 Social Media Referral Click-Thru Site Visits Since Launch
Q3 2018 Review
Jul 01 thru Sep 30 2018
37. 37
Hashtag Use & Influence
Hashtag Preference and Common Use
Jul 01, 2018 - Sep 30, 2018
Which Hashtags are being most used within the Join All of Us online discussion?
#joinallofus hashtag use continues to be impacted by
our own branded use
#precision medicine continues to be used more often
within the overall online JAOU discussion.
#participaenallofus; our Spanish hashtag is being used
much more frequently as the Hispanic community
awareness and engagement grows
Q3 2018 Review
Jul 01 thru Sep 30 2018
39. 39
Look-Alike & Aspirational Organizations
Cross Comparison Benchmark Review
Jul 01, 2018 - Sep 30, 2018
How does AOU Research Social Media performance compare against look-alike and/or aspirational brands?
Organizations in Benchmark Review
Comparable Brands
Project Baseline - Project Baseline is the quest to collect
comprehensive health data and use it as a map and compass,
pointing the way to disease prevention.
NIH National Cancer Institute - NCI is the lead federal agency
for cancer research. Connect with us here, call us at 1-800-4-
CANCER, or visit us at www.cancer.gov.
Cancer Research - The Cancer Research Institute is dedicated to
advancing a new class of cancer treatments that enhance the
immune system's natural ability to protect us against cancer and
infectious diseases. Visit http://www.cancerresearch.org for more
information.
Aspirational or Look-Alike Brands
23andMe (look-alike) - 23andMe helps you explore your DNA.
Have questions or need help? Find us at: https://23and.me/help
New Sincerity (aspirational) – The New American Storytelling.
Q3 2018 Review
Jul 01 thru Sep 30 2018
40. 40
Look-Alike & Aspirational Organizations
Cross Comparison Benchmark Review
Jul 01, 2018 - Sep 30, 2018
How does AOU Research Social Media performance compare against look-alike and/or aspirational brands?
Q3 2018 Review
Jul 01 thru Sep 30 2018
Cross-Channel Engagement Total
The total number of posts across all tracked social channels.
Cross-Channel Posts
The total number of engagement actions across all tracked social channels.
41. 41
Look-Alike & Aspirational Organizations
Cross Comparison Benchmark Review
Jul 01, 2018 - Sep 30, 2018
How does AOU Research Social Media performance compare against look-alike and/or aspirational brands?
Q3 2018 Review
Jul 01 thru Sep 30 2018
Cross-Channel Applause
The total interactions on your posts published during the selected time
period, per follower, expressed as a percentage.
Cross-Channel Engagement Rate / Post
The applause engagement across all tracked social channels including Twitter
Likes, Facebook Reactions, and Instagram Likes.
Note: the engagement rate used in this view is a standard industry adopted variation for how to
calculate engagement rate. For comparison purposes against look-alike brands, the calculation is:
Eng. Rate = Total engagements / Total followers
42. 42
Look-Alike & Aspirational Organizations
Cross Comparison Benchmark Review
Jul 01, 2018 - Sep 30, 2018
How does AOU Research Social Media performance compare against look-alike and/or aspirational brands?
Q3 2018 Review
Jul 01 thru Sep 30 2018
Cross-Channel Amplification
The conversation engagement across tracked social channels including post
comments on Facebook, and Instagram. Note that this does not include
Twitter Replies.
Cross-Channel Conversation
The amplification engagement across tracked social channels including
Retweets and Facebook Post Shares.
44. 44
Where We Want to Be + How We Get There
Guiding Directions & Next Steps
Recap Review
As we continue to execute across social media, our objectives remain the same as our
monthly objectives. However, there are three primary core directions we should pursue.
1. We must continue to grow our Follower base to maximize our use of our social channels. Our
objective should be to grow our followers at a much more rapid pace than the first 6 months since launch.
Our activation of a Facebook Likes Campaign is a good step in the right direction.
Now, we must apply the same emphasis on Instagram and Twitter. Of note: as we grow our followers it
becomes paramount that we target and attract audiences aligned to our Program goals and objectives.
Therefore, it is not simply about size of the follower base, but the underlying demographics and the
representation of UBR populations that matter most.
2. Engagements and Engagement Rates are valid KPIs for our social media efforts. But alone they do not
validate whether our social media efforts are effectively influencing program advancements.
Added metrics we need to monitor include: unique engaged users, engaged user demographic
characteristics, the AOU online discussion volume, and click thru and conversion rates. These
added metrics go deeper into how well our messages and content is being received. As a result, it will
further help us more strategically align our efforts, while planning and optimizing our campaigns for
maximum results.
3. We need to do more of the same at greater levels. We need to expand our post publishing to more
posts per day and on the weekends, and as aligned to when followers are active online. Furthermore, we
should be in a constant mode of overlapping campaigns targeting different UBR population groups in
perpetual motion. Both of these directions will ensure we are continuously expanding our reach and
influence to larger audiences.
Q3 2018 Review
Jul 01 thru Sep 30 2018