A brief introduction to the concept of Social Objects and why they represent a simple, powerful way to think about marketing in the era of conversations.
Information Archaeology: Understanding Historical Design Decisions in Legacy ...Stuart Curran
The dark matter of the IA universe can be found in the kinds of internal software tools routinely found within large organisations. Often poorly conceived and implemented, these tools are nonetheless used on daily basis by long suffering employees.
The nature of these tools is often bound up in organisational politics and decision-making in ways that seem incredibly anachronistic when compared to the advances that have been made in the design of consumer software.
An important step for anyone tasked with redesigning internal tools is to understand why they were designed the way they were.
IA provides a rich and varied toolkit that can be used to map and identify historical mistakes in the design of legacy systems and supports an "archaeological" exploration revealing how poor decisions manifest themselves in an organisation's tools.
(Presented as a Lightning talk at Euro IA 2013)
In agile software development, "user stories" acknowledge the importance of the user but how can we know that the needs the stories represents are genuine and valuable? I'll be looking at how user stories can be improved by using a mental models to align them with real behaviour.
On the flipside, I'll also consider how generative user research can benefit from a lean approach and show that many of the techniques are similar to those used in a typical agile project.
This talk is for anyone who is looking for practical ways to bridge the gaps between traditional research and agile practices by focussing on activities that hold common value for both.
The ONS Economic Forum is an event aimed at analysts, business economists, media, and academic users, to provide an opportunity to discuss issues relating to the measurement of the economy and the range of ONS economic statistics.
Each event consists of an overview of UK economic statistics along with a session focused on a topic of particular interest. Today's special topic is 'shaping the future of consumer price statistics'.
Information Archaeology: Understanding Historical Design Decisions in Legacy ...Stuart Curran
The dark matter of the IA universe can be found in the kinds of internal software tools routinely found within large organisations. Often poorly conceived and implemented, these tools are nonetheless used on daily basis by long suffering employees.
The nature of these tools is often bound up in organisational politics and decision-making in ways that seem incredibly anachronistic when compared to the advances that have been made in the design of consumer software.
An important step for anyone tasked with redesigning internal tools is to understand why they were designed the way they were.
IA provides a rich and varied toolkit that can be used to map and identify historical mistakes in the design of legacy systems and supports an "archaeological" exploration revealing how poor decisions manifest themselves in an organisation's tools.
(Presented as a Lightning talk at Euro IA 2013)
In agile software development, "user stories" acknowledge the importance of the user but how can we know that the needs the stories represents are genuine and valuable? I'll be looking at how user stories can be improved by using a mental models to align them with real behaviour.
On the flipside, I'll also consider how generative user research can benefit from a lean approach and show that many of the techniques are similar to those used in a typical agile project.
This talk is for anyone who is looking for practical ways to bridge the gaps between traditional research and agile practices by focussing on activities that hold common value for both.
The ONS Economic Forum is an event aimed at analysts, business economists, media, and academic users, to provide an opportunity to discuss issues relating to the measurement of the economy and the range of ONS economic statistics.
Each event consists of an overview of UK economic statistics along with a session focused on a topic of particular interest. Today's special topic is 'shaping the future of consumer price statistics'.
In this presentation, Dr. Nick Bowman - social media expert and assistant professor in the Department of Communication Studies at West Virginia University - discusses the basics of social media careers. These notes are part of a guest lecture delivered to students at the University of Kentucky on 05 March 2013.
Waking up in the Post Social Media EraNick Decrock
Social Media has put the marketing world upside down. It changed the way consumers think, act and buy. Now it's time to get social outside social media, because people expect us to. Be aware of the social consumer ...
Slideshare summary of my presentation at the Click Asia Summit 2012 in Mumbai, India.
Basics of Social Media / Social Marketing.
basics of building communities, brand advocates, brand ambassadors, when social meets mobile, location based services, contextual marketing, let's get started right now
Here is our inaugural issue of Innovation Excellence Weekly. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to nearly 5,000 innovation-related articles.
Fundamentals of Creative Development: An Introductory Lecture (2 and 3)edward boches
Intro lecture to course I teach at BU on fundamentals of creative for advertising.
NOTE THAT THIS VERSION INCLUDES A FEW SPEAKER NOTES TO MAKE SENSE OF SOME SLIDES THAT ARE OTHERWISE BLIND. WILL LEAVE BOTH UP SINCE PEOPLE ALREADY DOWNLOADED OTHER.
Mashable, VICE, Yelp and Ms Darlinghurst explore the definition of a digital influencer, how to produce viral content and the importance of building your community at a fun and informative evening hosted by The Insiders Agency.
Social Commerce: Secrets for Turning Social Media into Social SalesMike Lewis
Editors of Social Commerce Today, Paul Marsden and Paul Chaney share top insights from their forthcoming book The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales. Learn how big brands and smart businesses are making social media pay.
This presentation covers a variety of topics:
- Information on how social outlets can be used as an e-commerce tool.
- Tips and tricks on how to do social commerce right.
- Practical principles to help you unlock the sales potential of social media.
Presentation created by Paul Marsden and Paul Chaney.
How can you become more relevant to your audience? You can start by moving away from feature/function/data conversations and toward effective storytelling. We hear statistics. We FEEL stories. It's how we're hardwired as humans.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
In this presentation, Dr. Nick Bowman - social media expert and assistant professor in the Department of Communication Studies at West Virginia University - discusses the basics of social media careers. These notes are part of a guest lecture delivered to students at the University of Kentucky on 05 March 2013.
Waking up in the Post Social Media EraNick Decrock
Social Media has put the marketing world upside down. It changed the way consumers think, act and buy. Now it's time to get social outside social media, because people expect us to. Be aware of the social consumer ...
Slideshare summary of my presentation at the Click Asia Summit 2012 in Mumbai, India.
Basics of Social Media / Social Marketing.
basics of building communities, brand advocates, brand ambassadors, when social meets mobile, location based services, contextual marketing, let's get started right now
Here is our inaugural issue of Innovation Excellence Weekly. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to nearly 5,000 innovation-related articles.
Fundamentals of Creative Development: An Introductory Lecture (2 and 3)edward boches
Intro lecture to course I teach at BU on fundamentals of creative for advertising.
NOTE THAT THIS VERSION INCLUDES A FEW SPEAKER NOTES TO MAKE SENSE OF SOME SLIDES THAT ARE OTHERWISE BLIND. WILL LEAVE BOTH UP SINCE PEOPLE ALREADY DOWNLOADED OTHER.
Mashable, VICE, Yelp and Ms Darlinghurst explore the definition of a digital influencer, how to produce viral content and the importance of building your community at a fun and informative evening hosted by The Insiders Agency.
Social Commerce: Secrets for Turning Social Media into Social SalesMike Lewis
Editors of Social Commerce Today, Paul Marsden and Paul Chaney share top insights from their forthcoming book The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales. Learn how big brands and smart businesses are making social media pay.
This presentation covers a variety of topics:
- Information on how social outlets can be used as an e-commerce tool.
- Tips and tricks on how to do social commerce right.
- Practical principles to help you unlock the sales potential of social media.
Presentation created by Paul Marsden and Paul Chaney.
How can you become more relevant to your audience? You can start by moving away from feature/function/data conversations and toward effective storytelling. We hear statistics. We FEEL stories. It's how we're hardwired as humans.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
4. Origin of the term “Social Object” Jyri Engestrom Sociologist, Founder of Jaiku and Nokia/Google Product Manager Hugh MacLeod Copywriter, Cartoonist and Entrepreneur
Thank you to Lyndsay Smith for organising lunchtime talk.
Have you heard of the term Social Objects?It’s a relatively new idea that relates to a much older old idea that advertising should engage and entertainThe reason it’s a useful is that it offers a simple yet powerful way to understand marketing in a social context and to ensure that you plan campaigns that have conversation at the core
Term originated from a “conversation” between two smart guys.Hugh MacLeod – content, ideasguy. Doodles on business cards and dabbles in WOM marketing.JyriEngestrom– technology guy. Created microblogging service Jaikuas a so he could organise going for a beer with his friends.
Hugh MacLoud– helped create successful WOM engagement for Stormhoekwine via blogger outreach. As a result, Microsoft commission limited edition wine with one of Hugh’s doodle as the label.Jyrito describe this “wine as a social object” and idea of the “social object” is born.
Quote from Hugh MacLeod http://gapingvoid.com/2007/12/31/social-objects-for-beginners
People don’t socialise randomly. Social objects tie us together.Conversation happen around social objects.
Question anticipating response that a product can be a social object in it’s own right.
“The Apple iPhone is the best example of Social Object”Examples:Must-have gadgetsSocial destinationsShared interests
Shift from broadcast to conversational marketingMessaging delivered through fixed channels in predictable ways as opposed to multiple overlapping conversations happening all the time
Less scary to fall back on “brand truths” and “target markets” than have conversations with people.BUT “behaviours change because of people interacting with other people, not technology or design really doing things to people.”http://herd.typepad.com/herd_the_hidden_truth_abo/2007/12/on-the-seventh.html
We share ourselves with others via Social Objects.
The bigger and more noticable an event or activity is the greater the ripple of conversation.Example: BBH use mantra “Superbowl to super social” evident in their campaign for Yeo Valleyhttp://bbh-labs.com/superbowl-super-social-the-story-of-yeo-valley
We create some big events ourselves at BD even if these are BTL – e.g. Coca Cola Christmas truck
Example of other work - flashmobkaraoke in Trafalgar Square for T-mobile
Easy things you can do again and again that sustain momentum and show evidence of activity
16,000+ pictures of cats were uploaded as part of our Whiskas campaignhttp://www.flickr.com/photos/39093163@N06/
Example of other work - Tiffany’s in New York, sharing moments on a map
Lot’s of little things can equalbig things given time
Daft/useful stuff always works – in addition to core promotion entries we created free virtual goodies and recipes to broaden ways in which consumer could engage with Heinz in Australia.
“Lucky Likes” by Poke – example of small fires approach by Orange and great example of how to use facebook in a playful, interesting way
What’s the big idea? Familiar enough territory. Lightbulb is a Plumen – subtle segue way from Poke via NikRoope :-)
What are the actions and behaviours that we want people to take and the verbs that describe these?
Ensure that the means to share are present from start and built in to the idea – don’t add this at the end and expect it to work.
Always consider how to reward the user for adopting the desired behaviour.You came to this talk, you get a free lunch. You come to another talk chances are you’ll get another free lunch. Me hungry now.
Don’t let the way the social network functionsdictate the object you need to create and share. We aren’t in the business of promoting facebook.
Quote from JohnHegarty "Process kills creativity. It has to be people. Salesmanship in brands is an art, but clients want to believe it is a science. This is why they research things all the time. But Bill Bernbach – the guy who founded DDB in 1949 – was right back then when he said 'Why don't we engage people? Why don't we entertain them?' Not a lot has changed, really.“http://www.guardian.co.uk/media/2011/jun/13/interview-john-hegarty-bbh