The document summarizes social, political, and cultural moods and trends from 2013-2014. It identifies factors like divergence, distrust, injustice, and demand for change as dominant in the political and social moods. Culturally, there was a focus on fictional reality, revolution, and injustice. The document puts forth a hypothesis that in 2017, bold colors, graphics, and brands supporting causes will trend in fashion as people demand more change in politics and society.

1. Burberry Outerwear S/S
Hypothesis for Social Mood in 2017
Roselyn Anderson, Emma Meisner, Amber Sahli

2. Political Mood- 2013/2014
Dominating Factors: Divergence, Distrust, and Violence
● Government Finances
o Shuts down over budget dispute
 Costs the nation billions
o Funds invested in health care
 Obama Care
● The National Security Agency
o Massive surveillance of Americans
● Foreign Affairs
o U.S. and Cuba Thaw
 Prisoners freed
 Normalizing relations and trade
o Ukraine Conflict
 Viktor Yanukovych triggers guerrilla conflict
 Borders, violence, and Russia
o Malaysia Airlines Flight 17
 239 people and plane never found
o I.S.I.S
 Bloody campaigns terrorize world
 Extremist ideology
● Gun Control
o Legislation continues to fail as more attacks occur

3. Social Mood - 2013/2014
Dominating Factors: Distrust, Injustice, and Demand for Change
● Supreme Court rules on same-sex marriage
o Same-sex couples are entitled to federal
benefits afforded to heterosexual couples
● New pope
o Rewrites the politics of the church
● Sochi Winter Olympics
o Boycott
o Gay Controversy
● Gun control and gun violence
o 7 dead in California after killing spree
o “Yes all women” movement
● Racial attacks
o Shooting of Michael Brown
o Ferguson Protests
o “Black Lives Matter” protests
● Ebola Outbreak

4. Cultural Mood- 2013/2014
Dominating Factors: Fictional Reality, Revolution, and Injustice

5. Royal baby
is born-July
Same Sex marriage
in health care
Ferguson
August 2014
Pope Francis
February 2013
Olympics in
Sochi
Gas prices
lowered
Isis Cris
Ebola
outbreak
Robin williams
committed suicide
Boston marathon
bombings
Key
Leading indicators
Lagging indicators

6. Socionomics Hypothesis Technology
and Innovation
Power Felt
Power Felt can fuel sensors worn on the body by
being embedded in clothing
A flexible fabric that can generate electricity from
● Sun
● Body or material movement
Importance of Power Felt
● It is washable
● Inexpensive
*David Carroll, a nanotechnologist at Wake Forest
University

7. Themes and Hypothesis for Social Mood in 2017
The dominating factors evoke a strong demand for change in politics and
society through feelings of:
● Divergence
● Distrust
● Injustice
● Awareness
Working Hypothesis:
Right now, the negative mood is slowly turning the direction of society. People
are becoming more aware of injustices in politics and in our society. They are
beginning to gather the courage to be heard and are demanding change. We
expect society's demand for change will bring consumers to dress differently
to make statements with their style and to make purchase decisions to
support certain causes. We suspect that bold colors, silhouettes, graphics and
brands that support certain causes will be trending in Spring 2017.

8. References
Political Mood:
O’Neil, Dennis. (2014, Sep 19). Reflections on Ferguson, One Month On: Heroism, Lessons, What Next? Freedom Road Socialist Organization.
Retrieved from http://freedomroad.org/2014/09/reflections-on-ferguson-one-month-on-heroism-lessons-what-next/
Unknown. (Unknown). The World Almanac’s top 10 news stories of the year. The Washington Post.
Retrieved from http://www.washingtonpost.com/world/the-world-almanacs-top-10-news-stories-of-the-year/2013/11/25/cc934e4a-55ea-11e3-835d-e7173847c7cc_gallery.html
Unknown. (2015, Jan 2). Year in Review: The Top Stories of 2014. NBC News.
Retrieved from http://www.washingtonpost.com/opinions/the-best-editorial-cartoons-of-2014-so-far/2014/01/28/fc1946a2-8848-11e3-916e-e01534b1e132_gallery.html
Social Mood:
Ellis Ralph. (2014, May 27). Deadly California rampage: Chilling video, but no match for reality. CNN News.
Retrievd from http://www.cnn.com/2014/05/24/justice/california-shooting-deaths/.
Almasy, Steve. (2014, May 27). California killer’s misogynist rants inspire #YesAllWomen. CNN News.
Retrieved from http://www.cnn.com/2014/05/26/us/yesallwomen-tweets/index.html.
Unknown. (2014, Nov 24). Tracking the Events in the Wake of Michael Brown’s Shooting. The New York Times.
Retrieved from http://www.nytimes.com/interactive/2014/11/09/us/10ferguson-michael-brown-shooting-grand-jury-darren-wilson.html?_r=0.
Cultural Mood:
IMDb Editors. (2015 January). Top TV Shows of 2014. IMDb.
Retrieved from http://www.imdb.com/best-of/2014/top-tv-shows-of-2014
http://www.imdb.com/search/title?year=2014,2014&title_type=feature&sort=moviemeter,asc
http://www.imdb.com/search/title?year=2013,2013&title_type=feature
DJI:
http://finance.yahoo.com/echarts?s=%5EDJI+Interactive#%7B%22range%22%3A%222y%22%2C%22scale%22%3A%22linear%22%7D
Unknown. (Unknown). The World Almanac’s top 10 news stories of the year. The Washington Post.
Retrieved from http://www.washingtonpost.com/world/the-world-almanacs-top-10-news-stories-of-the-year/2013/11/25/cc934e4a-55ea-11e3-835d-e7173847c7cc_gallery.html
Unknown. (2015, Jan 2). Year in Review: The Top Stories of 2014. NBC News.
Retrieved from http://www.washingtonpost.com/opinions/the-best-editorial-cartoons-of-2014-so-far/2014/01/28/fc1946a2-8848-11e3-916e-e01534b1e132_gallery.html
Technology and Innovations:
Bennett, D. (2012, March 12). David Carroll Turns Fabric Into an Energy Source. Retrieved April 13, 2015, from
http://www.bloomberg.com/bw/articles/2012-03-22/david-carroll-turns-fabric-into-an-energy-source
Ferris, R. (2013, April 10). This Magical Electricity-Creating Fabric Will Be Everywhere | RealClearEnergy.
Retrieved April 8, 2015, from http://www.realclearenergy.org/2013/04/10/this_magical_electricity-creating_fabric_will_be_everywhere_252822.html
Nanotechnology; power felt gives a charge. (2012). Transportation Business Journal, , 55. Retrieved from http://ezproxy.lib.uwstout.edu/login?url=http://search.proquest.com/docview/925103791?accountid=9255
Photos:
http://www.dailyslave.com/england-over-1000-people-protest-us-embassy-over-dead-terror-ape/
https://www.google.com/search?q=yes+all+women+tweet&espv=2&biw=1600&bih=775&tbm=isch&tbo=u&source=univ&sa=X&ei=x5EdVZS6BcjyoAT094LQAg&ved=0CC0QsAQ&dpr=1#imgrc=Ofr-
DLI5PA9IwM%253A%3BF_Km5oTPIlkWgM%3Bhttp%253A%252F%252Fwww.gender-focus.com%252Fwp-
content%252Fuploads%252F2014%252F05%252Fschemaly.jpg%3Bhttp%253A%252F%252Fwww.gender-focus.com%252F2014%252F05%252F26%252Fyes-all-women%252F%3B623%3B352
http://abcnews.go.com/US/13-unforgettable-things-year-2013/story?id=21234950 http://www.salon.com/2013/08/13/the_sochi_scandal_is_just_beginning/
http://content.time.com/time/covers/0,16641,20130318,00.htm http://content.time.com/time/covers/0,16641,20130408,00.html
http://www.boxofficemojo.com/movies/?id=divergent.htmhttp://www.huffingtonpost.com/2014/01/31/most-popular-library-book_n_4705256.html
http://content.time.com/time/covers/0,16641,20131014,00.htmlhttp://news.xinhuanet.com/english/photo/2013-10/27/c_132833538_2.htm
http://www.thefederalistpapers.org/us/tone-deaf-obama-delivers-incredible-insult-to-latest-victims-of-isis
http://topics.time.com/ukraine/ http://www.globalhealthhub.org/2013/09/12/must-reads-back-to-school-obamacare-edition/
http://www.imdb.com/search/title?year=2013,2013&title_type=feature
http://www.imdb.com/search/title?year=2014,2014&title_type=feature&sort=moviemeter,asc http://www.imdb.com/year-in-review/top-user-rated-tv-of-2013/
http://www.imdb.com/best-of/2014/top-tv-shows-of-2014