We've all used social media tools, but how do we take advantage of them for work? With multiple generations in the workforce and myriad communication methods available, which tools work best for business development, research, referral generation and establishing yourself as a social authority on the topic of interest to your community? Join us as we take a hands-on, scenario-based look at popular social media tools and platforms and how to incorporate them into our everyday business processes. We’ll also cover advanced features you can use for your own social media account to make the best, most secure use of these tools. This is a hands-on session, and attendees should have at minimum LinkedIn, Twitter, Facebook, YouTube and Google+ accounts set up and ready for use. Downloading the mobile apps for each tool and having accounts for Instagram, Pinterest and Flickr will also be useful.

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Presented by: Natalie Alesi, Kraft Kennedy @legalerswelcome | linkedin.com/in/nataliealesi
Social Media University: Ramping Up Your Social Media Community Part 2

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• Managing Social Accounts
• Benefits
• Tools
• Google +
• SEO
• Circles
• Sharing
• Mobile Apps
• HootSuite
• Twitter
• LinkedIn
• Pulse
• Instagram Overview
• Pinterest Overview
• Flickr Overview
• Slideshare Overview
• Prezi Overview
Session 2 #Hands3 Agenda
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Session 2 #Hand3 Links
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• Open Chrome Browser
• Social Media Links are at the top
on the Favorites bar
• Tabs appear at the top for each
social account
• Login to
• Hootsuite
• Google+
• YouTube
• Bookmark Polling Link
• https://ilta.cnf.io
• 2 minutes – GO!

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Managing Social Accounts

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Social Media Management Tools

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POLL - https://ilta.cnf.io/sessions/jfn6

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Hootsuite for Beginners

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HANDS ON: Hootsuite

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• Let’s add social accounts to our
Dashboard!
• Adding Streams
• #ilta14
• #ilta
• #legalchat
• #iplaw
• Scheduling Tweets
• Publisher
• Analytics and Reports
Scenario:

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• Creating Hootsuite Twitter Lists
• Assignments of Tweets
• Installing Apps
• Can follow anyone
• HootSuite University
Helpful Info with Hootsuite

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Google+

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Google+ for Beginners
Source: http://offers.hubspot.com/how-to-use-google-plus-for-business

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Google+ for Beginners
Why Google +?

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HANDS ON: Google+

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• You want to start listening and
sharing the right content with the
right audience
• Answer: Circles
Scenario:

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HANDS ON: YouTube

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• You want to start creating YouTube
Video Bios.
• Setting up YouTube
Scenario:

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Additional Social Accounts

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Social Photosharing Tools
• Event Photos
• Firm Outing Photos
• Presentation Photos
• Planning Photos
• Meeting Photos
What Should I Post?

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Social Presentation Tools
Why Would I Use These Over PowerPoint?
• Collaboration
• Business/Lead Development
• Thought Leadership
• Wow the Audience?
• Social Sharing & Embedding on Sites

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Q & A

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Natalie Alesi
Connect with me!
alesi@kraftkennedy.com
@legalerswelcome
Linkedin.com/in/nataliealesi
d.212.692.5619
#Thankyou #ILTA14
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Access: Social Media University Session Part 1