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The process
•   We start by engaging the village chief/              •   Each task pays the same stipend (e.g. 2US$ for a
    community activists and Nokia’s CSR department.          maximum of 3 hours of help. Once the solver
•   The village chiefs and community activists help us       completes the job, she takes a picture and/or
    identify and recruit solvers and register seekers        writes a text that is converted to a tweet or
•   Solvers are female social micro workers who              update for the website providing real time info to
    provide a social task to seekers (the most               crowdfunders
    marginalised people in the community) for a          •   How can we ensure that the solvers aren’t gaming
    stipend paid by crowd funding. The crowd                 the system
    therefore acts as the micro entrepreneur paying            – Peer monitoring from the group of women
    for social tasks at the BOP. Social tasks include-             involved in micro work who understand
    visiting, collecting medicine, cooking, light                  that the scheme may be disbanded or
    cleaning, basic teaching, texting family members               severely curtailed should there be fraud- a
    etc.                                                           similar system has been used successfully
•   Each solver will be responsible for one or several             for micro financing which lent loans to
    seekers – e.g. orphans, elderly, handicapped.                  groups and utilised group pressure to
•   Each solver must be equipped with a phone and                  ensure timely payback
    we will engage Nokia’s CSR department to help us           – The community activist/ chief will be paid
    in this regard.                                                to monitor/ follow up on the status of the
•   The solver proactively checks the needs of its                 seekers
    seekers and sends a text with the details of the           – We will utilise governance or rules to
    jobs to socialmicrowork.org                                    restrict the impact of fraud eg a solver
•   Once there are funds in the relevant category                  cannot spend more than 6 hours on one
    (handicapped, orphans, etc), the solver is                     seeker
    provided a text confirming that she can undertake          – In areas where mobile penetration is high
    the micro task, the task is flagged as booked                  seekers can confirm that the job has been
    online and the money is committed                              satisfactorily completed via a text prior to
                                                                   the solver being paid
Social Microwork.org is a not for profit built
on a few key principles
 Strong focus on driving revenue growth                                    We propose the following:

                                                                           – Village chiefs and community activists get paid a fee for
 •Grant to cover initial start up costs.                                     helping us to set up the service early in the process Then
 •Crowdfunding- funds channelled directly to pay social microworkers         they are paid a fee for overseeing the system ( the fee can
 a stipend at the BOP and to cover their expenses- utilise established       either be personal or a community development fee). We
 crowd funding websites eg CreateaFund (www.createafund.com)                 subsidise at cost, phone usage, travel and their ongoing
 which tightly integrates with services like PayPal and Facebook to
                                                                             expenses related to the model
 ensure a cohesive donor experience from start-to-finish. We will also     – Social Microworkers.com is the hub that hosts and manages
                                                                             the software, runs reports to ensure that no one solver is
 establish corporate crowd matching campaigns where a corporation            gaming the system, is responsible for crowd funding and
 is asked to match the crowd’s contributions for that month etc.             fundraising, donor engagement, measuring impact ( eg of
 • Evidence suggests people are more likely to donate more money             metrics to be tracked- direct outreach to the poor, improved
 when they use virtual currencies and credits (Hayes and Graybeal)           well being) and setting up these models in multiple regions
 thus our crowd funding will be in the form of our micro job currency-       ( franchise model). Socialmicrowork.com will be run as a
 10 micro-jobs for the cost of 25US as an example. They will also be
                                                                             lean operation- reports automated, tight budgets. We also
                                                                             standardize the business format, so we can replicate the
 given to opportunity to contribute at multiple levels, one time,            model in multiple communities
 periodically or life time where the commit to raising funds for 5000      – For solvers- In addition to the stipend, the major cost is
 micro jobs. We will post pictures of their fund raising activities on       mobile related. We will try to negotiate a low denomination
 line.                                                                       vouchers plan so that they require less to stay on the
                                                                             network thus making them less likely to be disconnected
                                                                             whilst retaining higher percentages of their pay.
 Working closely with our preferential partner – NOKIA to ensure
 that we have the phone penetration required to support the system
                                                                           •Attractive proposition ensuring high demand and supply
                                                                           •Seekers will be interested because it offers them support in
 A lean but fair cost model that incentivises all players                  the community, solvers will be interested because it is a form
 •A challenge of the model is striking a careful balance between           of meaningful employment, village chiefs/ activists will be
                                                                           interested as it helps their community. Crowdfunders will be
 providing sufficient incentives for our local partners on the ground vs   interested because the focus is the most marginalised and they
 keeping commissions low for the model to be sustainable.                  can see the impact almost real time of their funds.
Benefits
High novelty                                                  Economies of scale and scope combined for a
•The business model draws together several business           viable not for profit
models that are currently working-Innovation intermediary     •Economies of scale arise because the marginal cost of providing the
/Innocentive model linking seekers with solvers of micro      service at the hub ie socialmircrowork,com diminishes significantly with
task, crowd funding, micro philanthropy and also mobile       for every additional community that is added
                                                              •Economies of scope ie providing a range of services lead to more
micro work ( in relation to updating community needs and
                                                              consistent employment for solvers
also real time updating of completion of tasks for donors)
                                                              NOKIA- The preferred partner
High Impact                                                   For Nokia- By increasing phone penetration ( both seekers and solvers
•We are explicitly bridging the gaps for the 300 million      must access a phone) ,this increases their brand penetration but also
women currently excluded from the social and personal         does a lot of social good by creating the infrastructure for the community
empowerment true lack of ownership of mobile                  to grow and thus social goals are helping to achieve business goals.
telecommunications .
•There is potential redistribution of wealth in the form of   Feasibility
value adding work for women - Its not a hand out but an       Technology exists, software can be written for Socialmicrowork.com and
                                                              most importantly we have a pilot community which can be used as proof
opportunity to contribute to those most in need in the        of concept- Conrado in Brasil a poor community of 3000 people in which
community.                                                    we have deep ties and have already gotten confirmation from the
•We are also helping the most marginalised …the poorest       community activists of his interest in our project.
of the poor
•Our model can be easily scaled via a franchising and is      Donor engagement
thus designed for replication to other communities            Donor engagement is high- texts and pics from the community are
                                                              converted into tweets / updates so that the donor sees fairly real time the
                                                              impact his money is having


  Most importantly, these Micro-actions by our solvers send  positive micro-loops not
 just for the marginalised but for the community fabric as a whole

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Social microwork

  • 1.
  • 2. The process • We start by engaging the village chief/ • Each task pays the same stipend (e.g. 2US$ for a community activists and Nokia’s CSR department. maximum of 3 hours of help. Once the solver • The village chiefs and community activists help us completes the job, she takes a picture and/or identify and recruit solvers and register seekers writes a text that is converted to a tweet or • Solvers are female social micro workers who update for the website providing real time info to provide a social task to seekers (the most crowdfunders marginalised people in the community) for a • How can we ensure that the solvers aren’t gaming stipend paid by crowd funding. The crowd the system therefore acts as the micro entrepreneur paying – Peer monitoring from the group of women for social tasks at the BOP. Social tasks include- involved in micro work who understand visiting, collecting medicine, cooking, light that the scheme may be disbanded or cleaning, basic teaching, texting family members severely curtailed should there be fraud- a etc. similar system has been used successfully • Each solver will be responsible for one or several for micro financing which lent loans to seekers – e.g. orphans, elderly, handicapped. groups and utilised group pressure to • Each solver must be equipped with a phone and ensure timely payback we will engage Nokia’s CSR department to help us – The community activist/ chief will be paid in this regard. to monitor/ follow up on the status of the • The solver proactively checks the needs of its seekers seekers and sends a text with the details of the – We will utilise governance or rules to jobs to socialmicrowork.org restrict the impact of fraud eg a solver • Once there are funds in the relevant category cannot spend more than 6 hours on one (handicapped, orphans, etc), the solver is seeker provided a text confirming that she can undertake – In areas where mobile penetration is high the micro task, the task is flagged as booked seekers can confirm that the job has been online and the money is committed satisfactorily completed via a text prior to the solver being paid
  • 3.
  • 4. Social Microwork.org is a not for profit built on a few key principles Strong focus on driving revenue growth We propose the following: – Village chiefs and community activists get paid a fee for •Grant to cover initial start up costs. helping us to set up the service early in the process Then •Crowdfunding- funds channelled directly to pay social microworkers they are paid a fee for overseeing the system ( the fee can a stipend at the BOP and to cover their expenses- utilise established either be personal or a community development fee). We crowd funding websites eg CreateaFund (www.createafund.com) subsidise at cost, phone usage, travel and their ongoing which tightly integrates with services like PayPal and Facebook to expenses related to the model ensure a cohesive donor experience from start-to-finish. We will also – Social Microworkers.com is the hub that hosts and manages the software, runs reports to ensure that no one solver is establish corporate crowd matching campaigns where a corporation gaming the system, is responsible for crowd funding and is asked to match the crowd’s contributions for that month etc. fundraising, donor engagement, measuring impact ( eg of • Evidence suggests people are more likely to donate more money metrics to be tracked- direct outreach to the poor, improved when they use virtual currencies and credits (Hayes and Graybeal) well being) and setting up these models in multiple regions thus our crowd funding will be in the form of our micro job currency- ( franchise model). Socialmicrowork.com will be run as a 10 micro-jobs for the cost of 25US as an example. They will also be lean operation- reports automated, tight budgets. We also standardize the business format, so we can replicate the given to opportunity to contribute at multiple levels, one time, model in multiple communities periodically or life time where the commit to raising funds for 5000 – For solvers- In addition to the stipend, the major cost is micro jobs. We will post pictures of their fund raising activities on mobile related. We will try to negotiate a low denomination line. vouchers plan so that they require less to stay on the network thus making them less likely to be disconnected whilst retaining higher percentages of their pay. Working closely with our preferential partner – NOKIA to ensure that we have the phone penetration required to support the system •Attractive proposition ensuring high demand and supply •Seekers will be interested because it offers them support in A lean but fair cost model that incentivises all players the community, solvers will be interested because it is a form •A challenge of the model is striking a careful balance between of meaningful employment, village chiefs/ activists will be interested as it helps their community. Crowdfunders will be providing sufficient incentives for our local partners on the ground vs interested because the focus is the most marginalised and they keeping commissions low for the model to be sustainable. can see the impact almost real time of their funds.
  • 5. Benefits High novelty Economies of scale and scope combined for a •The business model draws together several business viable not for profit models that are currently working-Innovation intermediary •Economies of scale arise because the marginal cost of providing the /Innocentive model linking seekers with solvers of micro service at the hub ie socialmircrowork,com diminishes significantly with task, crowd funding, micro philanthropy and also mobile for every additional community that is added •Economies of scope ie providing a range of services lead to more micro work ( in relation to updating community needs and consistent employment for solvers also real time updating of completion of tasks for donors) NOKIA- The preferred partner High Impact For Nokia- By increasing phone penetration ( both seekers and solvers •We are explicitly bridging the gaps for the 300 million must access a phone) ,this increases their brand penetration but also women currently excluded from the social and personal does a lot of social good by creating the infrastructure for the community empowerment true lack of ownership of mobile to grow and thus social goals are helping to achieve business goals. telecommunications . •There is potential redistribution of wealth in the form of Feasibility value adding work for women - Its not a hand out but an Technology exists, software can be written for Socialmicrowork.com and most importantly we have a pilot community which can be used as proof opportunity to contribute to those most in need in the of concept- Conrado in Brasil a poor community of 3000 people in which community. we have deep ties and have already gotten confirmation from the •We are also helping the most marginalised …the poorest community activists of his interest in our project. of the poor •Our model can be easily scaled via a franchising and is Donor engagement thus designed for replication to other communities Donor engagement is high- texts and pics from the community are converted into tweets / updates so that the donor sees fairly real time the impact his money is having Most importantly, these Micro-actions by our solvers send  positive micro-loops not just for the marginalised but for the community fabric as a whole