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By:MeredithBinnsforFILM260!
Social Media’s New
Role in Disaster
Response
Photocredit: VinceFL
Social
Media is
changing
the way we
are
informed
about, and
respond to
disasters
on many
fronts
Photocredit: loop_oh
Photocredit: NS Newsflash
...it is changing the way news is spread
and is closing the “awareness gap”
Photocredit: smileham
News	
  companies	
  such	
  as	
  the	
  WALL STREET JOURNAL	
  and	
  
HUFFINGTON POST have	
  created	
  revolutionary	
  Facebook	
  
apps	
  allowing	
  users	
  to	
  comment	
  on,	
  share	
  and	
  tag	
  friends	
  
in	
  stories,	
  integrating	
  n e w s 	
  into	
  social	
  feeds	
  
In retrospect, the irony is that I
didn't learn about the breaking
news via the New York Times or
CNN, but through Facebook”
-Amy Wu, Huffington Post
Photocredit: samfamedia.com
“This morning in Hong Kong I opened my
iPod, logged onto Facebook and learned
about the tragedy at the Boston Marathon.
Photocredit: anthonystoro
“Social News”
refers to websites
that feature user-
posted stories that
are voted on and
ranked based on
popularity.
It relies on crowd
sourcing to shape
focus in a bottom-up
fashion, forming a
type of collective
intelligence
Photocredit: James Cribland
The growth of social news has
increased awareness of news
stories and has a way of involving more
and more people in the story
“TRAGEDY SEEMS
CLOSER THAN EVER
IN THE AGE OF THE
INTERNET. 	
  
Photocredit: Bethan
THE WORLD IS
NOT ONLY FLAT,
BUT IT HAS BEEN
SHRUNK AND SHRINK
WRAPPED BECAUSE OF	
  
SOCIAL MEDIA INCLUDING FACEBOOK,
TWITTER AND GOOGLE”
- AMY WU, HUFFINGTON POST
Photocredit:DOH4
In the past couple
years, social
media has been
at the center of
response and
awareness for
events such as
Hurricane Sandy,
the Aurora
shooting
and Boston
bombing
80% of Americans expect
emergency response
agencies to monitor and
respond to social media
Photocredit:DOH4
37% of disaster survivors use info on
social media to buy supplies and find
shelter!

Photocredit: LiminalMike
At its peak, Instagram users uploaded Hurricane
Sandy-related photos at a rate of ten per second
Photocredit:dharder9475
Photocredit: Wiertz Sébastien
Immediately following the Aurora shooting a teen with
the Reddit user name, Integ3r, created a series of four
posts with by-the-minute developments on the story,
many of which hadn't yet been reported by major news
stations and websites
On a makeshift
Google Doc, entitled 

“I have a place to
offer – Boston
Marathon explosion”
4,945 people added
their names, emails,
phone numbers and
housing information
Photocredit: lioil …in less than 12 hours!
Photocredit: Auntie P
Even law enforcement is utilizing
social media to aid in investigations
In 2011, 40% of agencies were using
social media to solicit tips from the public
Just one year later, that percentage
jumped to 56.8%Photocredit: Social News Daily
Photocredit: *- mika -*
they	
  received	
  5,000	
  hours	
  of	
  video	
  from	
  the	
  public	
  	
  
In	
  2011,	
  when	
  inves;gators	
  sought	
  
informa;on	
  about	
  Vancouver	
  rioters	
  
Photocredit: CX33000
By tracking the time at which the Boston bomber
suspect tweeted, Police were able to identify his
daily schedule including his sleeping patterns
OF COURSE, THERE IS A DARK
SIDE TO EVERY STORY,
Photocredit: Picture Perfect Pose
AND THE SAME IS TRUE IN THE
CASE OF SOCIAL MEDIA AND
DISASTER NEWS AND RESPONSE
Since the
content of
social news
sites can be
user-
generated,
we must be
careful not to
believe
everything we
read !

Photocredit: pestoverde
There have been situations where people
are wrongly identified by the public and
have been subject to scrutiny and
harassment despite never having been
considered suspects by law enforcement
	

Photocredit: tymesynk
Photocredit: Star5112
any random rumor
can	
  spread	
  around	
  the	
  world	
  in	
  no	
  ,me	
  at	
  all”	
  	
  
-­‐	
  Lila	
  King,	
  CNN	
  Senior	
  Director	
  for	
  Social	
  News	
  
	
  
“Fact-­‐checking	
  and	
  verifica;on	
  has	
  never	
  been	
  more	
  
important	
  as	
  it	
  is	
  today	
  when	
  social	
  media	
  means	
  
If the last year is any indication, social media
will continue to increase the power of people
coming together in crisis and revolutionize
the way we respond to such events
Photocredit: Sri Lankan Photos
 
hAp://www.cbsnews.com/8301-­‐504083_162-­‐57580106-­‐504083/boston-­‐
marathon-­‐bombing-­‐crowdsourcing-­‐how-­‐ci,zens-­‐are-­‐using-­‐the-­‐internet-­‐
to-­‐help-­‐solve-­‐crimes/	
  
	
  
hAp://www.csmonitor.com/Commentary/Opinion/2013/0426/Boston-­‐
bombings-­‐Come-­‐together-­‐right-­‐now-­‐on-­‐social-­‐media	
  
	
  
hAp://www.huffingtonpost.com/amy-­‐wu/boston-­‐tragedyone-­‐click-­‐
a_b_3092223.html	
  
	
  
hAp://www.huffingtonpost.com/2012/07/20/morgan-­‐jones-­‐18-­‐year-­‐old-­‐
_n_1690292.html	
  
	
  
hAp://www.huffingtonpost.com/sam-­‐fiorella/the-­‐intersec,on-­‐of-­‐
news_b_3260278.html	
  
	
  
hAp://socialnewsdaily.com/14097/social-­‐media-­‐the-­‐new-­‐face-­‐of-­‐disaster-­‐
response-­‐infographic/	
  
	
  
Note:	
  All	
  images	
  are	
  licensed	
  under	
  crea;ve	
  commons	
  and	
  sourced	
  from	
  
Flickr	
  
Sources	
  
Photocredit: jvoves

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Social Media's New Role in Disaster Response

  • 1. By:MeredithBinnsforFILM260! Social Media’s New Role in Disaster Response Photocredit: VinceFL
  • 2. Social Media is changing the way we are informed about, and respond to disasters on many fronts Photocredit: loop_oh
  • 3. Photocredit: NS Newsflash ...it is changing the way news is spread and is closing the “awareness gap”
  • 4. Photocredit: smileham News  companies  such  as  the  WALL STREET JOURNAL  and   HUFFINGTON POST have  created  revolutionary  Facebook   apps  allowing  users  to  comment  on,  share  and  tag  friends   in  stories,  integrating  n e w s  into  social  feeds  
  • 5. In retrospect, the irony is that I didn't learn about the breaking news via the New York Times or CNN, but through Facebook” -Amy Wu, Huffington Post Photocredit: samfamedia.com “This morning in Hong Kong I opened my iPod, logged onto Facebook and learned about the tragedy at the Boston Marathon.
  • 6. Photocredit: anthonystoro “Social News” refers to websites that feature user- posted stories that are voted on and ranked based on popularity. It relies on crowd sourcing to shape focus in a bottom-up fashion, forming a type of collective intelligence
  • 7. Photocredit: James Cribland The growth of social news has increased awareness of news stories and has a way of involving more and more people in the story
  • 8. “TRAGEDY SEEMS CLOSER THAN EVER IN THE AGE OF THE INTERNET.   Photocredit: Bethan THE WORLD IS NOT ONLY FLAT, BUT IT HAS BEEN SHRUNK AND SHRINK WRAPPED BECAUSE OF   SOCIAL MEDIA INCLUDING FACEBOOK, TWITTER AND GOOGLE” - AMY WU, HUFFINGTON POST
  • 9. Photocredit:DOH4 In the past couple years, social media has been at the center of response and awareness for events such as Hurricane Sandy, the Aurora shooting and Boston bombing
  • 10. 80% of Americans expect emergency response agencies to monitor and respond to social media Photocredit:DOH4
  • 11. 37% of disaster survivors use info on social media to buy supplies and find shelter! Photocredit: LiminalMike
  • 12. At its peak, Instagram users uploaded Hurricane Sandy-related photos at a rate of ten per second Photocredit:dharder9475
  • 13. Photocredit: Wiertz Sébastien Immediately following the Aurora shooting a teen with the Reddit user name, Integ3r, created a series of four posts with by-the-minute developments on the story, many of which hadn't yet been reported by major news stations and websites
  • 14. On a makeshift Google Doc, entitled 
 “I have a place to offer – Boston Marathon explosion” 4,945 people added their names, emails, phone numbers and housing information Photocredit: lioil …in less than 12 hours!
  • 15. Photocredit: Auntie P Even law enforcement is utilizing social media to aid in investigations
  • 16. In 2011, 40% of agencies were using social media to solicit tips from the public Just one year later, that percentage jumped to 56.8%Photocredit: Social News Daily
  • 17. Photocredit: *- mika -* they  received  5,000  hours  of  video  from  the  public     In  2011,  when  inves;gators  sought   informa;on  about  Vancouver  rioters  
  • 18. Photocredit: CX33000 By tracking the time at which the Boston bomber suspect tweeted, Police were able to identify his daily schedule including his sleeping patterns
  • 19. OF COURSE, THERE IS A DARK SIDE TO EVERY STORY, Photocredit: Picture Perfect Pose AND THE SAME IS TRUE IN THE CASE OF SOCIAL MEDIA AND DISASTER NEWS AND RESPONSE
  • 20. Since the content of social news sites can be user- generated, we must be careful not to believe everything we read ! Photocredit: pestoverde
  • 21. There have been situations where people are wrongly identified by the public and have been subject to scrutiny and harassment despite never having been considered suspects by law enforcement Photocredit: tymesynk
  • 22. Photocredit: Star5112 any random rumor can  spread  around  the  world  in  no  ,me  at  all”     -­‐  Lila  King,  CNN  Senior  Director  for  Social  News     “Fact-­‐checking  and  verifica;on  has  never  been  more   important  as  it  is  today  when  social  media  means  
  • 23. If the last year is any indication, social media will continue to increase the power of people coming together in crisis and revolutionize the way we respond to such events Photocredit: Sri Lankan Photos
  • 24.   hAp://www.cbsnews.com/8301-­‐504083_162-­‐57580106-­‐504083/boston-­‐ marathon-­‐bombing-­‐crowdsourcing-­‐how-­‐ci,zens-­‐are-­‐using-­‐the-­‐internet-­‐ to-­‐help-­‐solve-­‐crimes/     hAp://www.csmonitor.com/Commentary/Opinion/2013/0426/Boston-­‐ bombings-­‐Come-­‐together-­‐right-­‐now-­‐on-­‐social-­‐media     hAp://www.huffingtonpost.com/amy-­‐wu/boston-­‐tragedyone-­‐click-­‐ a_b_3092223.html     hAp://www.huffingtonpost.com/2012/07/20/morgan-­‐jones-­‐18-­‐year-­‐old-­‐ _n_1690292.html     hAp://www.huffingtonpost.com/sam-­‐fiorella/the-­‐intersec,on-­‐of-­‐ news_b_3260278.html     hAp://socialnewsdaily.com/14097/social-­‐media-­‐the-­‐new-­‐face-­‐of-­‐disaster-­‐ response-­‐infographic/     Note:  All  images  are  licensed  under  crea;ve  commons  and  sourced  from   Flickr   Sources   Photocredit: jvoves